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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,166
−57 vs. Q4 2024
Shares held
182.3M
+1.90M (+1.1%) vs. Q4 2024
Total value
$145.0B
−$45.9B (−24.0%) vs. Q4 2024
New holders
203
937 more added
Sold out
260
760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,167 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2025: $145.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
LGT Fund Management Co Ltd.6,544$5.21M0.47%−5,693−46.5%Reduced
GPS Wealth Strategies Group, LLC6,549$5.21M0.70%−715−9.8%Reduced
Northwestern Mutual Investment Management Company, LLC6,552$5.22M0.08%+12+0.2%Added
Twin Tree Management, LP6,564$5.23M0.11%+6,564New
Venture Visionary Partners LLC6,591$5.25M0.22%−771−10.5%Reduced
ExodusPoint Capital Management, LP6,602$5.26M0.07%+6,602New
Fiduciary Trust Co6,644$5.29M0.07%+1,065+19.1%Added
Walleye Capital LLC6,661$5.30M0.06%−11,926−64.2%Reduced
Brasada Capital Management, LP7,290$5.30M1.06%+3,151+76.1%Added
Empirical Finance, LLC6,675$5.31M0.32%+93+1.4%Added
Stonegate Investment Group, LLC6,695$5.33M0.14%−21−0.3%Reduced
Horizon Investments, LLC6,704$5.34M0.16%+492+7.9%Added
EFG Asset Management (Americas) Corp.6,808$5.42M1.10%−142−2.0%Reduced
Tower Research Capital LLC (TRC)6,990$5.42M0.16%−9,147−56.7%Reduced
Campbell & CO Investment Adviser LLC6,853$5.46M0.42%+6,853New
Regions Financial Corp6,884$5.48M0.04%−636−8.5%Reduced
Churchill Management Corp6,886$5.48M0.07%−6,105−47.0%Reduced
Duncker Streett & Co Inc6,895$5.49M1.09%+519+8.1%Added
Insight Holdings Group, LLC6,900$5.49M0.43%−24,900−78.3%Reduced
Arkadios Wealth Advisors6,984$5.56M0.21%+3,934+129.0%Added
Point72 Asset Management, L.P.7,000$5.57M0.02%−12,000−63.2%Reduced
Wedbush Securities Inc7,000$5.57M0.20%+20+0.3%Added
First American Trust, FSB7,012$5.58M0.51%−2,211−24.0%Reduced
Kinneret Advisory, LLC7,040$5.60M0.56%−24−0.3%Reduced
Schonfeld Strategic Advisors LLC7,066$5.63M0.04%+6,750+2,136.1%Added
Diversify Wealth Management, LLC6,085$5.74M0.43%−446−6.8%Reduced
Caisse des Depots Et Consignations7,221$5.75M0.28%+7,221New
Level Four Advisory Services, LLC7,293$5.81M0.24%−125−1.7%Reduced
Farther Finance Advisors, LLC7,171$5.82M0.15%+3,798+112.6%Added
Oppenheimer & Co Inc7,342$5.85M0.09%+1,291+21.3%Added
FourThought Financial Partners, LLC7,347$5.85M0.61%−1,265−14.7%Reduced
AMJ Financial Wealth Management7,395$5.89M1.77%−2,728−26.9%Reduced
Apollon Wealth Management, LLC7,399$5.89M0.13%+4,276+136.9%Added
CIBC Capital Markets (Europe) S.A.7,400$5.89M9.01%00.0%Unchanged
Mirabaud Asset Management Ltd7,409$5.91M3.09%+2,736+58.5%Added
Covenant Asset Management, LLC7,471$5.95M1.50%+312+4.4%Added
Resources Investment Advisors, LLC.7,571$6.03M0.07%+486+6.9%Added
Mission Wealth Management, LP7,619$6.07M0.15%+1,040+15.8%Added
BDF-Gestion7,629$6.07M0.67%00.0%Unchanged
Great Valley Advisor Group, Inc.7,632$6.08M0.13%+220+3.0%Added
BTG Pactual Asset Management US LLC7,635$6.08M0.79%+5,810+318.4%Added
Adviser Investments LLC7,641$6.08M0.08%−985−11.4%Reduced
HB Wealth Management, LLC7,686$6.12M0.05%+3,309+75.6%Added
Bridgewater Advisors Inc.6,490$6.12M0.53%+6,490New
Boothe Investment Group, Inc.7,714$6.14M2.80%−325−4.0%Reduced
Weatherly Asset Management L. P.7,731$6.15M0.55%−65−0.8%Reduced
Nixon Peabody Trust Co7,852$6.25M0.53%+1,419+22.1%Added
SCS Capital Management LLC7,925$6.31M0.08%+7,925New
RSM US Wealth Management LLC7,944$6.32M0.10%−1,094−12.1%Reduced
Torray LLC8,032$6.39M0.95%−143−1.7%Reduced
Leonteq Securities AG8,116$6.40M0.49%+6,071+296.9%Added
Johnson Investment Counsel Inc8,044$6.40M0.06%−36−0.4%Reduced
First Foundation Advisors8,067$6.42M0.26%+162+2.0%Added
Lynch Asset Management, Inc.8,075$6.43M2.89%00.0%Unchanged
E Fund Management Co., Ltd.8,091$6.44M0.31%−2,527−23.8%Reduced
Laurion Capital Management LP8,141$6.48M0.50%+3,756+85.7%Added
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna8,191$6.52M3.08%+1,575+23.8%Added
Tairen Capital Ltd8,200$6.53M0.43%+8,200New
Oxbow Advisors, LLC8,373$6.67M0.70%−2,531−23.2%Reduced
Overbrook Management Corp8,398$6.69M1.57%−256−3.0%Reduced
Hennion & Walsh Asset Management, Inc.8,431$6.71M0.30%+1,007+13.6%Added
Trifecta Capital Advisors, LLC8,470$6.74M1.41%+299+3.7%Added
Simplex Trading, LLC8,483$6.75M0.24%+8,483New
Diversified Trust Co8,494$6.76M0.17%−159−1.8%Reduced
Gluskin Sheff & Assoc Inc8,503$6.77M0.87%−23−0.3%Reduced
CMH Wealth Management LLC8,566$6.82M1.71%−3,607−29.6%Reduced
Stratos Wealth Partners, LTD.8,588$6.84M0.10%−133−1.5%Reduced
Shelton Capital Management8,652$6.89M0.16%+89+1.0%Added
Red Door Wealth Management, LLC8,681$6.91M1.02%+780+9.9%Added
Equitable Holdings, Inc.8,795$7.00M0.07%+2,526+40.3%Added
Brown Shipley& Co Ltd8,889$7.08M4.01%−17−0.2%Reduced
Trinity Legacy Partners, LLC6,840$7.09M1.79%+334+5.1%Added
Engineers Gate Manager LP8,986$7.15M0.12%−2,496−21.7%Reduced
E. Ohman J:or Asset Management AB8,996$7.16M0.19%−214−2.3%Reduced
Vestcor Inc9,003$7.17M0.24%+5,197+136.5%Added
Dakota Wealth Management9,004$7.17M0.17%−4,630−34.0%Reduced
Wolverine Trading, LLC8,988$7.17M0.23%+4,491+99.9%Added
Intech Investment Management LLC9,080$7.23M0.07%+1,852+25.6%Added
Siren, L.L.C.9,126$7.27M0.41%+3,521+62.8%Added
Keybank National Association9,128$7.27M0.03%−45−0.5%Reduced
CWM, LLC9,155$7.29M0.03%+3,099+51.2%Added
Community Financial Services Group, LLC9,237$7.35M1.59%−73−0.8%Reduced
Laffer Tengler Investments9,304$7.41M1.58%+452+5.1%Added
DuPont Capital Management Corp9,324$7.42M0.82%−3,176−25.4%Reduced
Advisors Capital Management, LLC9,362$7.45M0.12%−5,660−37.7%Reduced
Allianz SE9,375$7.46M0.20%+6,942+285.3%Added
Atria Wealth Solutions, Inc.9,378$7.47M0.09%+504+5.7%Added
Jacobs & Co9,492$7.56M0.81%+806+9.3%Added
Independent Advisor Alliance9,492$7.56M0.25%+1,275+15.5%Added
Rheos Capital Works Inc.9,500$7.56M0.62%00.0%Unchanged
Synovus Financial Corp9,531$7.59M0.10%−2,398−20.1%Reduced
Benjamin Edwards Inc9,540$7.60M0.11%−563−5.6%Reduced
Kempen Capital Management N.V.9,550$7.60M0.08%−14,364−60.1%Reduced
Maryland State Retirement & Pension System9,602$7.64M0.18%−1,479−13.3%Reduced
Moors & Cabot, Inc.9,644$7.68M0.39%+40.0%Added
New Mexico Educational Retirement Board9,650$7.68M0.28%−200−2.0%Reduced
AG2R la Mondiale Gestion D'Actifs7,619$7.70M0.42%+7,619New
Occudo Quantitative Strategies LP9,665$7.71M1.03%+9,665New
Visualize Group LP9,740$7.75M2.55%+9,740New
NWK Group, Inc.9,743$7.76M3.55%−284−2.8%Reduced