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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,167
−57 vs. Q4 2024
Shares held
182.3M
+1.90M (+1.1%) vs. Q4 2024
Total value
$145.0B
−$45.9B (−24.0%) vs. Q4 2024
New holders
203
938 more added
Sold out
260
760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,167 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2025: $145.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH4,701$3.74M0.11%+1,129+31.6%Added
NZS Capital, LLC4,707$3.75M0.17%−1,492−24.1%Reduced
Strategic Advisors LLC4,707$3.75M0.72%+950+25.3%Added
Capital Investment Advisors, LLC4,733$3.77M0.07%+1,409+42.4%Added
CFM Wealth Partners LLC4,740$3.77M0.67%+423+9.8%Added
United Services Automobile Association4,736$3.78M0.12%+4,736New
GTS Securities LLC4,760$3.79M0.16%+1,793+60.4%Added
Gamco Investors, Inc. Et Al4,766$3.79M0.04%−623−11.6%Reduced
Central Pacific Bank - Trust Division4,766$3.79M0.52%+2,277+91.5%Added
Atlantic Trust, LLC4,807$3.83M0.85%−48−1.0%Reduced
Alamar Capital Management, LLC4,841$3.85M2.29%−196−3.9%Reduced
SummitTX Capital, L.P.4,868$3.88M0.17%+4,868New
Capital Group Investment Management Pte. Ltd.4,876$3.88M0.79%+49+1.0%Added
IFP Advisors, Inc4,893$3.90M0.12%+2,944+151.1%Added
Cabot Wealth Management Inc4,903$3.90M0.50%+31+0.6%Added
Merit Financial Group, LLC4,918$3.92M0.06%+1,869+61.3%Added
Iyo Bank, Ltd.4,924$3.92M1.26%00.0%Unchanged
Sheets Smith Wealth Management4,927$3.92M0.49%−474−8.8%Reduced
Clean Yield Group4,935$3.93M1.28%+1,014+25.9%Added
Ambassador Advisors, LLC4,942$3.93M0.69%−189−3.7%Reduced
Conscious Wealth Investments, LLC4,041$3.96M2.75%+486+13.7%Added
Alight Capital Management LP5,000$3.98M2.10%−5,000−50.0%Reduced
Once Capital Management, LLC5,050$4.02M1.84%+1,950+62.9%Added
Montgomery Investment Management Inc5,106$4.07M1.62%+10.0%Added
Gladstone Institutional Advisory LLC5,117$4.07M0.19%+2,762+117.3%Added
Axecap Investments, LLC5,118$4.07M3.45%+773+17.8%Added
SG Americas Securities, LLC5,124$4.08M0.01%−17,196−77.0%Reduced
Bosman Wealth Management, LLC5,142$4.09M4.16%+3,624+238.7%Added
Paradiem, LLC5,169$4.12M1.13%−870−14.4%Reduced
HighPoint Advisor Group LLC4,365$4.12M0.24%+201+4.8%Added
Cornerstone Wealth Group, LLC5,194$4.14M0.34%+240+4.8%Added
Legato Capital Management LLC5,200$4.14M0.56%+2,575+98.1%Added
Kestra Private Wealth Services, LLC5,202$4.14M0.07%+275+5.6%Added
Vinva Investment Management Ltd5,220$4.16M0.17%+480+10.1%Added
Perigon Wealth Management, LLC5,248$4.18M0.11%+418+8.7%Added
Nwam LLC5,249$4.18M0.36%−552−9.5%Reduced
WD Rutherford LLC5,170$4.22M2.25%+38+0.7%Added
Security National Bank5,316$4.23M0.80%+912+20.7%Added
Left Brain Wealth Management, LLC5,318$4.23M1.85%−878−14.2%Reduced
Meridian Wealth Management, LLC5,325$4.24M0.21%+933+21.2%Added
Parallel Advisors, LLC5,334$4.25M0.10%−136−2.5%Reduced
Wahed Invest LLC5,350$4.26M0.74%+199+3.9%Added
Black Swift Group, LLC5,352$4.26M0.96%+5,352New
Linden Thomas Advisory Services, LLC5,353$4.26M0.55%+289+5.7%Added
Equitable Trust Co5,388$4.29M0.24%+533+11.0%Added
Twin Lakes Capital Management, LLC5,397$4.30M2.90%00.0%Unchanged
YHB Investment Advisors, Inc.5,397$4.30M0.36%+281+5.5%Added
IHT Wealth Management, LLC5,413$4.31M0.13%+1,077+24.8%Added
Richwood Investment Advisors, LLC5,441$4.33M3.68%+59+1.1%Added
Voleon Capital Management LP5,445$4.33M0.34%−2,747−33.5%Reduced
Meeder Advisory Services, Inc.5,449$4.34M0.26%+1,130+26.2%Added
Roanoke Asset Management Corp5,450$4.34M1.49%00.0%Unchanged
Rosenblum Silverman Sutton S F Inc5,485$4.37M1.20%+9+0.2%Added
Triasima Portfolio Management inc.5,487$4.37M0.86%+1,694+44.7%Added
Callan Family Office, LLC5,490$4.37M0.33%−155−2.7%Reduced
Generali Investments Towarzystwo Funduszy Inwestycyjnych5,500$4.38M2.78%+2,300+71.9%Added
Coldstream Capital Management Inc5,512$4.39M0.09%−503−8.4%Reduced
Empowered Funds, LLC5,526$4.40M0.06%+324+6.2%Added
Forbes J M & Co LLP5,569$4.43M0.43%+147+2.7%Added
Group One Trading, L.P.5,592$4.45M0.19%+5,020+877.6%Added
Alerus Financial NA5,639$4.49M0.36%+770+15.8%Added
Lazard Freres Gestion S.A.S.5,659$4.50M0.11%+259+4.8%Added
Sanders Morris Harris LLC5,554$4.51M0.70%+4,500+426.9%Added
Ameritas Investment Partners, Inc.5,670$4.51M0.16%−42−0.7%Reduced
Telos Capital Management, Inc.5,695$4.53M0.49%+135+2.4%Added
Bryn Mawr Trust Co5,697$4.54M0.08%+2,004+54.3%Added
Gardner Lewis Asset Management L P5,701$4.54M1.09%+253+4.6%Added
Wealthcare Advisory Partners LLC5,756$4.58M0.12%+204+3.7%Added
Stephens Inc5,794$4.61M0.07%−1,137−16.4%Reduced
M&G Plc5,839$4.65M0.02%−291−4.7%Reduced
Codex Capital Asset Management L.L.C.5,850$4.66M2.19%00.0%Unchanged
First American Bank5,863$4.67M0.35%+95+1.6%Added
Beacon Pointe Advisors, LLC5,881$4.68M0.05%+503+9.4%Added
De Burlo Group Inc5,900$4.70M0.69%−800−11.9%Reduced
Kentucky Retirement Systems Insurance Trust Fund5,973$4.76M0.34%+5,973New
Verition Fund Management LLC5,984$4.76M0.03%−21,560−78.3%Reduced
Evolutionary Tree Capital Management, LLC5,987$4.77M5.54%−92−1.5%Reduced
Mirova5,990$4.77M0.86%+242+4.2%Added
Andar Capital Management HK Ltd6,000$4.78M9.21%+6,000New
Generali Powszechne Towarzystwo Emerytalne6,000$4.78M1.51%+6,000New
Siemens Fonds Invest GmbH6,007$4.78M0.33%−47−0.8%Reduced
Thornburg Investment Management Inc6,015$4.79M0.07%−145−2.4%Reduced
George Kaiser Family Foundation6,074$4.84M0.71%+311+5.4%Added
Sender Co & Partners, Inc.6,083$4.84M3.60%+6,083New
Cresset Asset Management, LLC6,085$4.84M0.02%−1,056−14.8%Reduced
Dnca Finance6,100$4.86M0.40%−3,700−37.8%Reduced
Mitchell Capital Management Co6,151$4.90M0.93%−6,173−50.1%Reduced
Eventide Asset Management, LLC6,267$4.99M0.10%+430+7.4%Added
Everence Capital Management Inc6,293$5.01M0.34%−20−0.3%Reduced
Partners Capital Investment Group, LLP6,337$5.05M0.09%+3,719+142.1%Added
EFG Asset Management (North America) Corp.6,344$5.05M0.84%+356+5.9%Added
NewSquare Capital LLC6,362$5.07M0.41%+175+2.8%Added
Tokio Marine Asset Management Co Ltd6,366$5.07M0.18%+346+5.7%Added
Jackson Square Partners, LLC6,388$5.09M0.68%−277−4.2%Reduced
Petredis Investment Advisors LLC6,404$5.10M0.53%+57+0.9%Added
Impact Asset Management GmbH6,485$5.16M2.02%+1,680+35.0%Added
Barlow Wealth Partners, Inc.5,466$5.17M0.68%+5,466New
Knights of Columbus Asset Advisors LLC6,501$5.18M0.36%−6−0.1%Reduced
APG Asset Management US Inc.6,386$5.18M0.04%00.0%Unchanged
Fortis Capital Management LLC6,530$5.20M1.01%+262+4.2%Added