ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Landscape Capital Management, L.L.C. | 3,379 | $2.69M | 0.24% | +1,488+78.7% | Added |
| J.W. Cole Advisors, Inc. | 3,381 | $2.69M | 0.08% | +1,079+46.9% | Added |
| PDS Planning, Inc | 3,385 | $2.69M | 0.23% | +108+3.3% | Added |
| Generali Investments CEE, investicni spolecnost, a.s. | 3,400 | $2.71M | 0.25% | +2,500+277.8% | Added |
| Diversify Advisory Services, LLC | 2,873 | $2.71M | 0.17% | +474+19.8% | Added |
| Cunning Capital Partners, LP | 3,405 | $2.71M | 1.73% | −20−0.6% | Reduced |
| Empower Advisory Group, LLC | 3,429 | $2.73M | 0.01% | −75−2.1% | Reduced |
| Vista Wealth Management Group, LLC | 3,458 | $2.75M | 0.18% | +13+0.4% | Added |
| OV Management LLC | 3,463 | $2.76M | 1.29% | −691−16.6% | Reduced |
| Morse Asset Management, Inc | 3,469 | $2.76M | 0.70% | +1,204+53.2% | Added |
| CHB Investment Group, LLC | 3,490 | $2.78M | 1.48% | −5−0.1% | Reduced |
| Canal Capital Management, LLC | 3,504 | $2.79M | 0.47% | −351−9.1% | Reduced |
| Thoroughbred Financial Services, LLC | 3,508 | $2.79M | 0.17% | +50+1.4% | Added |
| Independent Financial Group, LLC | 3,516 | $2.80M | 0.10% | −862−19.7% | Reduced |
| iA Global Asset Management Inc. | 3,518 | $2.80M | 0.05% | −8,854−71.6% | Reduced |
| Quantum Private Wealth, LLC | 3,523 | $2.81M | 1.06% | −193−5.2% | Reduced |
| Icon Advisers Inc | 3,524 | $2.81M | 0.66% | 00.0% | Unchanged |
| Shaker Investments LLC | 3,526 | $2.81M | 1.35% | +1,294+58.0% | Added |
| Hilltop Holdings Inc. | 3,528 | $2.81M | 0.18% | +73+2.1% | Added |
| TCG Advisory Services, LLC | 3,539 | $2.82M | 0.11% | −559−13.6% | Reduced |
| Profund Advisors LLC | 3,546 | $2.82M | 0.12% | −403−10.2% | Reduced |
| Taikang Asset Management (Hong Kong) Co Ltd | 3,575 | $2.85M | 0.39% | +1,775+98.6% | Added |
| Ofi Invest Asset Management | 3,864 | $2.85M | 0.07% | +1,573+68.7% | Added |
| Denali Advisors LLC | 3,613 | $2.88M | 0.33% | −4,433−55.1% | Reduced |
| Sculati Wealth Management, LLC | 3,616 | $2.88M | 1.16% | +34+0.9% | Added |
| Waldron Private Wealth LLC | 3,618 | $2.88M | 0.14% | −225−5.9% | Reduced |
| Westpac Banking Corp | 3,629 | $2.89M | 0.21% | +1,295+55.5% | Added |
| Gallagher Capital Advisors, LLC | 3,644 | $2.90M | 2.21% | −12−0.3% | Reduced |
| Fort Washington Investment Advisors Inc | 3,647 | $2.90M | 0.02% | −127−3.4% | Reduced |
| MUFG Securities Americas Inc. | 3,647 | $2.90M | 0.34% | +606+19.9% | Added |
| Kornitzer Capital Management Inc | 3,657 | $2.91M | 0.06% | −833−18.6% | Reduced |
| EP Wealth Advisors, LLC | 3,661 | $2.91M | 0.02% | −57−1.5% | Reduced |
| Goodman Advisory Group, LLC | 3,663 | $2.92M | 0.89% | +159+4.5% | Added |
| S-Bank Fund Management Ltd | 3,672 | $2.92M | 0.55% | +3,672 | New |
| Citizens National Bank Trust Department | 3,704 | $2.95M | 0.63% | −75−2.0% | Reduced |
| Venturi Wealth Management, LLC | 3,725 | $2.97M | 0.15% | +271+7.8% | Added |
| Principal Securities, Inc. | 2,814 | $2.98M | 0.07% | 00.0% | Unchanged |
| Unisphere Establishment | 3,750 | $2.99M | 0.03% | +3,750 | New |
| Evoke Wealth, LLC | 3,800 | $3.03M | 0.08% | +1,341+54.5% | Added |
| AE Wealth Management LLC | 3,804 | $3.03M | 0.03% | −352−8.5% | Reduced |
| Concurrent Investment Advisors, LLC | 3,807 | $3.03M | 0.07% | +845+28.5% | Added |
| National Asset Management, Inc. | 3,840 | $3.06M | 0.09% | +1,270+49.4% | Added |
| Plato Investment Management Ltd | 3,800 | $3.06M | 0.26% | −738−16.3% | Reduced |
| Beck Capital Management, LLC | 3,880 | $3.09M | 0.91% | −197−4.8% | Reduced |
| Next Century Growth Investors LLC | 3,881 | $3.09M | 0.27% | −1,373−26.1% | Reduced |
| Generate Investment Management Ltd | 3,886 | $3.09M | 0.22% | +3,886 | New |
| WESPAC Advisors SoCal, LLC | 3,891 | $3.10M | 0.81% | +220+6.0% | Added |
| Callahan Advisors, LLC | 3,895 | $3.10M | 0.30% | −20−0.5% | Reduced |
| Perpetual Ltd | 3,895 | $3.10M | 0.04% | +318+8.9% | Added |
| Icon Wealth Advisors, LLC | 3,906 | $3.11M | 0.26% | −1,762−31.1% | Reduced |
| Prescott Group Capital Management, L.L.C. | 3,911 | $3.11M | 0.45% | +311+8.6% | Added |
| Berbice Capital Management LLC | 3,937 | $3.13M | 2.70% | +22+0.6% | Added |
| Guided Capital Wealth Management, LLC | 3,979 | $3.17M | 2.65% | +947+31.2% | Added |
| Columbus Hill Capital Management, L.P. | 4,000 | $3.18M | 0.67% | 00.0% | Unchanged |
| JBF Capital, Inc. | 4,004 | $3.19M | 0.61% | +800+25.0% | Added |
| Saranac Partners Ltd | 4,034 | $3.21M | 1.83% | −590−12.8% | Reduced |
| Paragon Advisors, LLC | 4,034 | $3.21M | 1.21% | +193+5.0% | Added |
| Aft, Forsyth & Company, Inc. | 4,046 | $3.22M | 1.74% | −55−1.3% | Reduced |
| Alps Advisors Inc | 4,049 | $3.22M | 0.02% | +411+11.3% | Added |
| Whitford Management LLC | 4,066 | $3.24M | 4.14% | +4,066 | New |
| TD Private Client Wealth LLC | 4,072 | $3.24M | 0.09% | −749−15.5% | Reduced |
| Signaturefd, LLC | 4,101 | $3.26M | 0.06% | −32−0.8% | Reduced |
| We Are One Seven, LLC | 4,153 | $3.31M | 0.13% | +1,178+39.6% | Added |
| Greenleaf Trust | 4,156 | $3.31M | 0.03% | +295+7.6% | Added |
| Natural Investments, LLC | 4,161 | $3.31M | 0.94% | −647−13.5% | Reduced |
| Salem Investment Counselors Inc | 4,161 | $3.31M | 0.12% | +23+0.6% | Added |
| DSG Capital Advisors, LLC | 4,196 | $3.34M | 0.67% | −53−1.2% | Reduced |
| SBI Securities Co., Ltd. | 4,234 | $3.37M | 0.11% | +326+8.3% | Added |
| KP Management LLC | 4,250 | $3.38M | 1.30% | 00.0% | Unchanged |
| First Bank & Trust | 4,267 | $3.40M | 0.66% | −64−1.5% | Reduced |
| Norden Group LLC | 4,304 | $3.43M | 0.39% | −1,814−29.7% | Reduced |
| V-Square Quantitative Management LLC | 4,327 | $3.44M | 0.50% | +264+6.5% | Added |
| Nicollet Investment Management, Inc. | 4,334 | $3.45M | 1.21% | −2,959−40.6% | Reduced |
| Westover Capital Advisors, LLC | 4,338 | $3.45M | 0.77% | −55−1.3% | Reduced |
| Miracle Mile Advisors, LLC | 4,344 | $3.46M | 0.07% | +68+1.6% | Added |
| SeaTown Holdings Pte. Ltd. | 4,350 | $3.46M | 2.99% | +4,350 | New |
| Kapitalo Investimentos Ltda | 4,350 | $3.46M | 0.70% | +4,350 | New |
| Univest Financial Corp | 4,355 | $3.47M | 0.23% | −1,855−29.9% | Reduced |
| Westshore Wealth, LLC | 4,358 | $3.47M | 1.47% | −1,596−26.8% | Reduced |
| Kovack Advisors, Inc. | 4,358 | $3.47M | 0.37% | +274+6.7% | Added |
| Snowden Capital Advisors LLC | 4,362 | $3.47M | 0.11% | −488−10.1% | Reduced |
| AXS Investments LLC | 4,384 | $3.49M | 0.97% | −38−0.9% | Reduced |
| Triglav Skladi, D.O.O. | 4,400 | $3.50M | 0.30% | −5,700−56.4% | Reduced |
| CAPROCK Group, Inc. | 4,416 | $3.52M | 0.11% | +213+5.1% | Added |
| Quadrant Capital Group LLC | 4,439 | $3.53M | 0.13% | +2,412+119.0% | Added |
| Chesley Taft & Associates LLC | 4,465 | $3.55M | 0.17% | +452+11.3% | Added |
| Bank Hapoalim BM | 4,483 | $3.57M | 0.52% | −70−1.5% | Reduced |
| Portside Wealth Group, LLC | 4,498 | $3.58M | 0.58% | −2,714−37.6% | Reduced |
| Cohen Investment Advisors LLC | 4,531 | $3.61M | 2.09% | +150+3.4% | Added |
| Aft, Forsyth & Sober, LLC | 4,550 | $3.62M | 1.26% | +1,050+30.0% | Added |
| Harbor Capital Advisors, Inc. | 4,562 | $3.63M | 0.17% | −210−4.4% | Reduced |
| Allstate Corp | 4,574 | $3.64M | 0.11% | −1,508−24.8% | Reduced |
| Webster Bank, N. A. | 4,580 | $3.65M | 0.40% | −136−2.9% | Reduced |
| Freemont Management S.A. | 4,600 | $3.66M | 1.44% | +3,800+475.0% | Added |
| Fiera Capital Corp | 4,610 | $3.67M | 0.01% | +169+3.8% | Added |
| Selective Wealth Management, Inc. | 4,687 | $3.68M | 1.60% | −177−3.6% | Reduced |
| RFG Advisory, LLC | 4,646 | $3.70M | 0.10% | −264−5.4% | Reduced |
| Mathes Company, Inc. | 4,647 | $3.70M | 1.50% | −460−9.0% | Reduced |
| Xcel Wealth Management, LLC | 4,665 | $3.71M | 1.16% | +275+6.3% | Added |
| Silvercrest Asset Management Group LLC | 4,699 | $3.74M | 0.03% | +1,486+46.2% | Added |