ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Orion Investment Co | 1,326 | $1.06M | 0.43% | +1,326 | New |
| Claro Advisors LLC | 1,331 | $1.06M | 0.14% | +148+12.5% | Added |
| International Assets Investment Management, LLC | 1,342 | $1.07M | 0.09% | −1−0.1% | Reduced |
| Ashton Thomas Securities, LLC | 1,347 | $1.07M | 0.30% | −90−6.3% | Reduced |
| SFM, LLC | 1,347 | $1.07M | 0.79% | +65+5.1% | Added |
| Stablepoint Partners, LLC | 1,349 | $1.07M | 0.19% | −157−10.4% | Reduced |
| Oak Grove Capital LLC | 1,350 | $1.07M | 0.26% | −753−35.8% | Reduced |
| Hudson Value Partners, LLC | 1,355 | $1.08M | 0.41% | −38−2.7% | Reduced |
| Absoluto Partners Gestao de Recursos Ltda | 1,359 | $1.08M | 0.98% | −355−20.7% | Reduced |
| Ronald Blue Trust, Inc. | 1,364 | $1.09M | 0.01% | +209+18.1% | Added |
| 180 Wealth Advisors, LLC | 1,368 | $1.09M | 0.17% | +130+10.5% | Added |
| Sierra Capital LLC | 1,370 | $1.09M | 0.13% | −360−20.8% | Reduced |
| Angeles Wealth Management, LLC | 1,371 | $1.09M | 0.09% | +30+2.2% | Added |
| StoneX Group Inc. | 1,371 | $1.09M | 0.06% | +165+13.7% | Added |
| Parsons Capital Management Inc | 1,372 | $1.09M | 0.06% | −12−0.9% | Reduced |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 1,373 | $1.09M | 0.18% | +184+15.5% | Added |
| Argonautica Private Wealth Management, Inc | 1,378 | $1.10M | 0.38% | +1+0.1% | Added |
| Wealth Advisors of Tampa Bay, LLC | 1,384 | $1.10M | 0.45% | +82+6.3% | Added |
| Talon Private Wealth, LLC | 1,385 | $1.10M | 0.15% | +165+13.5% | Added |
| Princeton Capital Management LLC | 1,392 | $1.11M | 0.39% | +1,392 | New |
| Gryphon Financial Partners LLC | 1,397 | $1.11M | 0.16% | +191+15.8% | Added |
| Cornerstone Advisors, LLC | 1,400 | $1.11M | 0.05% | 00.0% | Unchanged |
| MIG Capital, LLC | 1,402 | $1.12M | 0.14% | +1,091+350.8% | Added |
| Bank of New Hampshire | 1,407 | $1.12M | 0.29% | +1,392+9,280.0% | Added |
| Copperwynd Financial, LLC | 1,409 | $1.12M | 0.31% | +48+3.5% | Added |
| Baader Bank INC | 1,450 | $1.12M | 0.11% | +252+21.0% | Added |
| Arthur M. Cohen & Associates, LLC | 1,419 | $1.13M | 0.22% | −105−6.9% | Reduced |
| Synergy Financial Group, LTD | 1,420 | $1.13M | 1.01% | −70−4.7% | Reduced |
| Grantham, Mayo, Van Otterloo & Co. LLC | 1,421 | $1.13M | 0.00% | +1,421 | New |
| Skopos Labs, Inc. | 1,431 | $1.14M | 0.25% | +96+7.2% | Added |
| Himension Fund | 1,438 | $1.14M | 0.10% | +1,438 | New |
| Kesler, Norman & Wride, LLC | 1,440 | $1.15M | 0.22% | +348+31.9% | Added |
| NBT Bank N A | 1,442 | $1.15M | 0.08% | +353+32.4% | Added |
| Papamarkou Wellner Asset Management inc. | 1,446 | $1.15M | 0.80% | +643+80.1% | Added |
| AssuredPartners Investment Advisors, LLC | 1,450 | $1.15M | 0.22% | +286+24.6% | Added |
| Peapack Gladstone Financial Corp | 1,455 | $1.16M | 0.02% | −268−15.6% | Reduced |
| Evergreen Capital Management LLC | 1,457 | $1.16M | 0.04% | 00.0% | Unchanged |
| Lindbrook Capital, LLC | 1,458 | $1.16M | 0.11% | +68+4.9% | Added |
| DRW Securities, LLC | 1,466 | $1.17M | 0.10% | −13,587−90.3% | Reduced |
| Narwhal Capital Management | 1,473 | $1.17M | 0.10% | −743−33.5% | Reduced |
| Mayflower Financial Advisors, LLC | 1,478 | $1.18M | 0.18% | +6+0.4% | Added |
| Belmont Capital, LLC | 1,485 | $1.18M | 0.21% | 00.0% | Unchanged |
| Evelyn Partners Investment Management LLP | 1,486 | $1.18M | 0.04% | +175+13.3% | Added |
| Portfolio Design Labs, LLC | 1,490 | $1.19M | 0.24% | −608−29.0% | Reduced |
| Livforsakringsbolaget Skandia, Omsesidigt | 1,490 | $1.19M | 0.07% | −600−28.7% | Reduced |
| Simplicity Wealth,LLC | 1,495 | $1.19M | 0.09% | +1,116+294.5% | Added |
| Ellevest, Inc. | 1,495 | $1.19M | 0.08% | −40−2.6% | Reduced |
| Summit Global Investments | 1,501 | $1.20M | 0.09% | −321−17.6% | Reduced |
| Riverpark Capital Management LLC | 1,503 | $1.20M | 2.20% | +192+14.6% | Added |
| Simon Quick Advisors, LLC | 1,504 | $1.20M | 0.07% | +229+18.0% | Added |
| Concord Asset Management, LLC | 1,474 | $1.20M | 0.26% | +16+1.1% | Added |
| Sym Financial Corp | 1,509 | $1.20M | 0.15% | +205+15.7% | Added |
| VELA Investment Management, LLC | 1,519 | $1.21M | 0.41% | −160−9.5% | Reduced |
| Sagespring Wealth Partners, LLC | 1,524 | $1.21M | 0.03% | +244+19.1% | Added |
| Bragg Financial Advisors, Inc | 1,532 | $1.22M | 0.05% | +1,532 | New |
| Geo Capital Gestora de Recursos Ltd | 1,532 | $1.22M | 1.73% | +1,510+6,863.6% | Added |
| Intrust Bank NA | 1,539 | $1.23M | 0.12% | +159+11.5% | Added |
| Allworth Financial LP | 1,309 | $1.23M | 0.01% | −1,304−49.9% | Reduced |
| Rockline Wealth Management, LLC | 1,548 | $1.23M | 0.34% | +108+7.5% | Added |
| Balboa Wealth Partners | 1,551 | $1.23M | 0.30% | −105−6.3% | Reduced |
| Checchi Capital Advisers, LLC | 1,551 | $1.23M | 0.09% | +70+4.7% | Added |
| Impact Investors, Inc | 1,562 | $1.24M | 0.97% | −34−2.1% | Reduced |
| Resources Management Corp | 1,565 | $1.25M | 0.18% | +279+21.7% | Added |
| NorthCrest Asset Manangement, LLC | 1,570 | $1.25M | 0.04% | +187+13.5% | Added |
| SWS Partners | 1,571 | $1.25M | 0.41% | +56+3.7% | Added |
| Brown Financial Advisors | 1,576 | $1.25M | 0.52% | +492+45.4% | Added |
| GraniteShares Advisors LLC | 1,578 | $1.26M | 0.80% | +41+2.7% | Added |
| Exane Asset Management | 1,464 | $1.26M | 0.73% | +1,464 | New |
| RMR Wealth Builders | 1,592 | $1.27M | 0.13% | +1,592 | New |
| PFG Investments, LLC | 1,596 | $1.27M | 0.08% | +241+17.8% | Added |
| Freestone Grove Partners LP | 1,600 | $1.27M | 0.01% | +1,600 | New |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 1,600 | $1.27M | 0.69% | −2,400−60.0% | Reduced |
| Dynamic Advisor Solutions LLC | 1,601 | $1.27M | 0.04% | +1,601 | New |
| Horst & Graben Wealth Management LLC | 1,616 | $1.29M | 0.23% | 00.0% | Unchanged |
| Lebenthal Global Advisors, LLC | 1,622 | $1.29M | 0.24% | −98−5.7% | Reduced |
| Capital Insight Partners, LLC | 1,634 | $1.30M | 0.23% | +63+4.0% | Added |
| Transcend Wealth Collective, LLC | 1,649 | $1.31M | 0.09% | +273+19.8% | Added |
| First Manhattan Co | 1,655 | $1.32M | 0.00% | +192+13.1% | Added |
| Accent Capital Management, LLC | 1,770 | $1.32M | 0.77% | +251+16.5% | Added |
| Triangle Securities Wealth Management | 1,661 | $1.32M | 0.34% | +157+10.4% | Added |
| Premier Path Wealth Partners, LLC | 1,667 | $1.33M | 0.21% | −4−0.2% | Reduced |
| Advisor OS, LLC | 1,673 | $1.33M | 0.15% | −200−10.7% | Reduced |
| Trust Point Inc. | 1,675 | $1.33M | 0.12% | −484−22.4% | Reduced |
| Connecticut Wealth Management, LLC | 1,680 | $1.34M | 0.07% | −17−1.0% | Reduced |
| Yarbrough Capital, LLC | 1,680 | $1.34M | 0.06% | +946+128.9% | Added |
| Taylor Hoffman Capital Management LLC | 1,661 | $1.35M | 0.50% | 00.0% | Unchanged |
| EPG Wealth Management LLC | 1,696 | $1.35M | 0.38% | +112+7.1% | Added |
| Trustmark National Bank Trust Department | 1,705 | $1.36M | 0.10% | −196−10.3% | Reduced |
| Caas Capital Management LP | 1,708 | $1.36M | 0.64% | +1,308+327.0% | Added |
| Darden Wealth Group Inc | 1,720 | $1.37M | 1.06% | −220−11.3% | Reduced |
| Sowell Financial Services LLC | 1,721 | $1.37M | 0.06% | +1,721 | New |
| Argus Investors' Counsel, Inc. | 1,724 | $1.37M | 1.05% | +1,534+807.4% | Added |
| Wallace Advisory Group, LLC | 1,298 | $1.38M | 0.95% | −325−20.0% | Reduced |
| Commons Capital, LLC | 1,734 | $1.38M | 1.27% | −19−1.1% | Reduced |
| Kirtland Hills Capital Management, LLC | 1,796 | $1.39M | 0.85% | +292+19.4% | Added |
| Commerzbank Aktiengesellschaft | 1,761 | $1.40M | 0.03% | +259+17.2% | Added |
| Oak Thistle LLC | 1,769 | $1.41M | 0.28% | +1,564+762.9% | Added |
| 1248 Management, LLC | 1,771 | $1.41M | 0.60% | −212−10.7% | Reduced |
| Gibbs Wealth Management | 1,778 | $1.42M | 0.34% | −2,110−54.3% | Reduced |
| Prospera Financial Services Inc | 1,780 | $1.42M | 0.03% | +185+11.6% | Added |