ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Y.D. More Investments Ltd | 1,040 | $828.0K | 0.07% | −3,234−75.7% | Reduced |
| Capital Market Strategies LLC | 1,041 | $828.8K | 0.55% | −7−0.7% | Reduced |
| Three Seasons Wealth, LLC | 1,043 | $830.4K | 0.41% | −1,044−50.0% | Reduced |
| Machina Capital S.A.S. | 1,046 | $832.8K | 0.25% | +1,046 | New |
| New Century Financial Group, LLC | 1,047 | $833.6K | 0.96% | −153−12.8% | Reduced |
| 1832 Asset Management L.P. | 1,049 | $835.2K | 0.00% | −396,820−99.7% | Reduced |
| 17 Capital Partners, LLC | 1,061 | $844.7K | 0.54% | −355−25.1% | Reduced |
| Petrus Trust Company, LTA | 1,072 | $853.5K | 0.08% | +536+100.0% | Added |
| Balyasny Asset Management LLC | 1,076 | $856.6K | 0.00% | −71,116−98.5% | Reduced |
| Keebeck Wealth Management, LLC | 1,076 | $856.6K | 0.13% | −105−8.9% | Reduced |
| Malaga Cove Capital, LLC | 1,077 | $857.4K | 0.37% | −2−0.2% | Reduced |
| Park Place Capital Corp | 1,077 | $857.4K | 0.23% | +119+12.4% | Added |
| King Luther Capital Management Corp | 1,079 | $859.0K | 0.00% | +56+5.5% | Added |
| Syon Capital LLC | 1,079 | $859.0K | 0.07% | +199+22.6% | Added |
| NVWM, LLC | 1,079 | $859.0K | 0.23% | −268−19.9% | Reduced |
| CoreCap Advisors, LLC | 1,082 | $861.4K | 0.04% | −174−13.9% | Reduced |
| Alta Advisers Ltd | 1,083 | $862.2K | 0.37% | +400+58.6% | Added |
| Boston Private Wealth LLC | 1,083 | $862.4K | 0.04% | −494−31.3% | Reduced |
| Prosperity Consulting Group, LLC | 1,085 | $863.8K | 0.07% | +29+2.7% | Added |
| MMBG Investment Advisors Co. | 1,085 | $863.8K | 0.10% | +1,085 | New |
| Greenwich Wealth Management LLC | 1,087 | $865.0K | 0.07% | +4+0.4% | Added |
| Trust Co of Vermont | 1,098 | $874.2K | 0.04% | +7+0.6% | Added |
| Elevated Capital Advisors, LLC | 1,099 | $875.0K | 0.25% | −46−4.0% | Reduced |
| Sound View Wealth Advisors Group, LLC | 1,099 | $875.0K | 0.07% | +42+4.0% | Added |
| Legacy Bridge, LLC | 1,102 | $877.3K | 0.49% | +52+5.0% | Added |
| Shelton Wealth Management, LLC | 1,105 | $879.7K | 0.50% | −56−4.8% | Reduced |
| Howard Capital Management Inc. | 1,110 | $883.7K | 0.02% | −169−13.2% | Reduced |
| BOK Financial Private Wealth, Inc. | 1,114 | $886.9K | 0.07% | −53−4.5% | Reduced |
| Milestone Asset Management, LLC | 1,115 | $887.7K | 0.19% | +408+57.7% | Added |
| American National Bank | 1,116 | $888.5K | 0.10% | +192+20.8% | Added |
| Aspire Private Capital, LLC | 1,119 | $890.9K | 0.22% | +96+9.4% | Added |
| Dohj, LLC | 1,122 | $893.3K | 0.20% | −269−19.3% | Reduced |
| Catalytic Wealth RIA, LLC | 1,123 | $894.1K | 0.16% | −244−17.8% | Reduced |
| TrueMark Investments, LLC | 1,123 | $894.1K | 0.23% | −80−6.7% | Reduced |
| Aigen Investment Management, LP | 1,124 | $894.9K | 0.14% | +1,124 | New |
| Murphy & Mullick Capital Management Corp | 1,125 | $895.7K | 0.87% | +28+2.6% | Added |
| Delta Investment Management, LLC | 1,128 | $898.0K | 0.18% | +78+7.4% | Added |
| Spirit of America Management Corp | 1,130 | $899.6K | 0.18% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 1,132 | $901.2K | 0.05% | +84+8.0% | Added |
| Rehmann Capital Advisory Group | 1,135 | $903.6K | 0.06% | −123−9.8% | Reduced |
| Meridian Financial Partners LLC | 1,136 | $904.0K | 0.46% | −12−1.0% | Reduced |
| Albert D Mason Inc | 1,137 | $905.2K | 0.62% | +20+1.8% | Added |
| Somerset Group LLC | 1,137 | $905.2K | 0.82% | +1,137 | New |
| Migdal Insurance & Financial Holdings Ltd. | 1,137 | $906.0K | 0.01% | −89−7.3% | Reduced |
| KG&L Capital Management,LLC | 1,138 | $906.0K | 0.29% | +1,138 | New |
| UMA Financial Services, Inc. | 1,145 | $911.6K | 0.16% | +15+1.3% | Added |
| Kingswood Wealth Advisors, LLC | 1,147 | $913.7K | 0.08% | −96−7.7% | Reduced |
| CX Institutional | 1,149 | $915.0K | 0.03% | +63+5.8% | Added |
| Westwood Wealth Management | 1,150 | $915.6K | 0.39% | +450+64.3% | Added |
| TCI Wealth Advisors, Inc. | 1,152 | $917.2K | 0.07% | +101+9.6% | Added |
| Wrapmanager Inc | 1,153 | $917.9K | 0.24% | −372−24.4% | Reduced |
| Fedenia Advisers LLC | 1,160 | $923.5K | 0.60% | +275+31.1% | Added |
| Unigestion Holding SA | 1,161 | $924.3K | 0.05% | +1,161 | New |
| Capula Management Ltd | 1,162 | $925.1K | 0.01% | +1,071+1,176.9% | Added |
| Wright Investors Service Inc | 1,164 | $926.7K | 0.31% | +1,164 | New |
| Catalyst Financial Partners LLC | 1,169 | $930.7K | 0.17% | +8+0.7% | Added |
| Moran Wealth Management, LLC | 1,176 | $936.3K | 0.03% | +56+5.0% | Added |
| Haverford Trust Co | 1,176 | $936.3K | 0.01% | +10+0.9% | Added |
| Virtue Capital Management, LLC | 1,180 | $938.3K | 0.11% | +231+24.3% | Added |
| Cim Investment Mangement Inc | 1,179 | $938.6K | 0.21% | −1−0.1% | Reduced |
| Little House Capital LLC | 1,181 | $940.2K | 0.26% | +1,181 | New |
| Advisory Resource Group | 1,186 | $944.2K | 0.19% | +178+17.7% | Added |
| Anchor Investment Management, LLC | 1,190 | $947.4K | 0.09% | +35+3.0% | Added |
| Evercore Wealth Management, LLC | 1,196 | $952.2K | 0.02% | −36−2.9% | Reduced |
| Change Path, LLC | 1,199 | $954.6K | 0.03% | −244−16.9% | Reduced |
| Stoneridge Investment Partners LLC | 1,199 | $955.0K | 0.81% | +436+57.1% | Added |
| Ratan Capital Management LP | 1,200 | $955.4K | 0.31% | −6,422−84.3% | Reduced |
| Broderick Brian C | 1,200 | $955.4K | 0.19% | 00.0% | Unchanged |
| MJP Associates Inc | 1,201 | $956.2K | 0.17% | −173−12.6% | Reduced |
| CenterBook Partners LP | 1,204 | $958.6K | 0.06% | −2,026−62.7% | Reduced |
| Dark Forest Capital Management LP | 1,210 | $963.3K | 0.04% | +1,210 | New |
| David Loasby | 1,234 | $966.8K | 0.10% | +125+11.3% | Added |
| Virtus Investment Advisers, Inc. | 1,217 | $968.9K | 0.26% | +927+319.7% | Added |
| Carr Financial Group Corp | 1,220 | $971.3K | 0.32% | −226−15.6% | Reduced |
| Tower Trust & Investment Co | 1,020 | $974.1K | 0.79% | +1,020 | New |
| Bell Bank | 1,226 | $976.1K | 0.05% | −290−19.1% | Reduced |
| Fiduciary Group LLC | 1,226 | $976.1K | 0.10% | +370+43.2% | Added |
| Appleton Partners Inc | 1,238 | $986.0K | 0.08% | −130−9.5% | Reduced |
| Systematic Alpha Investments, LLC | 1,247 | $992.8K | 0.04% | 00.0% | Unchanged |
| Game Creek Capital, LP | 1,250 | $995.2K | 0.62% | +1,250 | New |
| Twin Capital Management Inc | 1,251 | $996.0K | 0.12% | −1,695−57.5% | Reduced |
| Conning Inc. | 1,252 | $996.8K | 0.03% | +13+1.0% | Added |
| RB Capital Management, LLC | 1,255 | $999.2K | 0.24% | +26+2.1% | Added |
| B.O.S.S. Retirement Advisors, LLC | 1,257 | $1.00M | 0.29% | −142−10.2% | Reduced |
| Fukoku Mutual Life Insurance Co | 1,263 | $1.01M | 0.07% | −214−14.5% | Reduced |
| Fiduciary Alliance LLC | 1,263 | $1.01M | 0.10% | +48+4.0% | Added |
| PFG Advisors | 1,265 | $1.01M | 0.06% | +343+37.2% | Added |
| WBH Advisory Inc | 1,267 | $1.01M | 0.09% | −56−4.2% | Reduced |
| Old National Bancorp | 1,268 | $1.01M | 0.03% | −24−1.9% | Reduced |
| Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A. | 1,269 | $1.01M | 0.21% | −4,110−76.4% | Reduced |
| Harold Davidson & Associates Inc. | 1,282 | $1.02M | 0.56% | −380−22.9% | Reduced |
| Verdence Capital Advisors LLC | 1,297 | $1.03M | 0.08% | −158−10.9% | Reduced |
| Fairfield, Bush & Co. | 1,298 | $1.03M | 0.66% | +5+0.4% | Added |
| Compass Capital Corp | 1,329 | $1.03M | 0.54% | +14+1.1% | Added |
| Concord Wealth Partners | 1,306 | $1.04M | 0.17% | −137−9.5% | Reduced |
| BTC Capital Management, Inc. | 1,312 | $1.04M | 0.10% | +325+32.9% | Added |
| Passive Capital Management, LLC. | 1,314 | $1.05M | 0.33% | −40−3.0% | Reduced |
| United Bank | 1,315 | $1.05M | 0.43% | +531+67.7% | Added |
| Bradyco, Inc. | 1,320 | $1.05M | 0.80% | 00.0% | Unchanged |
| Sage Mountain Advisors LLC | 1,322 | $1.05M | 0.08% | −24−1.8% | Reduced |