ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,262
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 791 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Hallmark Capital Management Inc | 624 | $661.5K | 0.05% | +33+5.6% | Added |
| West Oak Capital, LLC | 625 | $662.6K | 0.23% | −5−0.8% | Reduced |
| Proficio Capital Partners LLC | 629 | $666.8K | 0.05% | +197+45.6% | Added |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 633 | $671.1K | 0.02% | +39+6.6% | Added |
| Options Solutions, LLC | 633 | $671.1K | 0.30% | 00.0% | Unchanged |
| Winthrop Advisory Group LLC | 633 | $671.1K | 0.08% | +56+9.7% | Added |
| Silver Oak Securities, Inc | 629 | $671.6K | 0.06% | −3−0.5% | Reduced |
| Childress Capital Advisors, LLC | 635 | $672.9K | 0.19% | −2−0.3% | Reduced |
| Sovran Advisors, LLC | 653 | $673.4K | 0.10% | +653 | New |
| Lion Street Advisors, LLC | 638 | $676.4K | 0.22% | −149−18.9% | Reduced |
| Eos Management, L.P. | 640 | $678.5K | 0.29% | 00.0% | Unchanged |
| Bourgeon Capital Management LLC | 640 | $678.5K | 0.13% | +640 | New |
| Vivid Wealth Management, LLC | 642 | $680.6K | 0.34% | −46−6.7% | Reduced |
| Western Financial Corp | 642 | $680.6K | 0.37% | +642 | New |
| Renasant Bank | 643 | $681.7K | 0.44% | −107−14.3% | Reduced |
| Michels Family Financial, LLC | 643 | $681.7K | 0.62% | +643 | New |
| Nicholas Hoffman & Company, LLC. | 646 | $684.8K | 0.03% | −28−4.2% | Reduced |
| Stratos Wealth Advisors, LLC | 646 | $684.8K | 0.03% | +69+12.0% | Added |
| Nicolet Bankshares Inc | 652 | $691.2K | 0.16% | +264+68.0% | Added |
| Fullerton Fund Management Co Ltd. | 654 | $693.3K | 0.02% | +170+35.1% | Added |
| Rakuten Securities, Inc. | 657 | $696.5K | 0.27% | +373+131.3% | Added |
| Wolff Wiese Magana LLC | 658 | $697.6K | 0.46% | −15−2.2% | Reduced |
| PAX Financial Group, LLC | 658 | $697.6K | 0.12% | +114+21.0% | Added |
| FNY Investment Advisers, LLC | 660 | $699.0K | 0.36% | +660 | New |
| Quadcap Wealth Management, LLC | 662 | $701.8K | 0.10% | −16−2.4% | Reduced |
| TD Capital Management LLC | 663 | $702.3K | 0.07% | +3+0.5% | Added |
| Allred Capital Management, LLC | 664 | $703.9K | 0.27% | −28−4.0% | Reduced |
| IFC Advisors LLC | 664 | $703.9K | 0.15% | +664 | New |
| Camden Capital, LLC | 668 | $708.1K | 0.08% | +77+13.0% | Added |
| KPP Advisory Services LLC | 670 | $710.3K | 0.17% | −11−1.6% | Reduced |
| Retireful, LLC | 670 | $710.3K | 0.40% | −287−30.0% | Reduced |
| Paladin Wealth, LLC | 671 | $711.3K | 0.61% | −12−1.8% | Reduced |
| New Wave Wealth Advisors LLC | 671 | $711.3K | 0.29% | +18+2.8% | Added |
| Ausdal Financial Partners, Inc. | 671 | $711.3K | 0.06% | +37+5.8% | Added |
| Cromwell Holdings LLC | 672 | $712.4K | 0.41% | 00.0% | Unchanged |
| Severin Investments, LLC | 672 | $712.8K | 0.71% | +672 | New |
| Pinnacle Wealth Management Advisory Group, LLC | 674 | $714.5K | 0.07% | −5−0.7% | Reduced |
| Allen Capital Group, LLC | 674 | $714.5K | 0.09% | +131+24.1% | Added |
| AlTi Global, Inc. | 683 | $714.7K | 0.02% | +102+17.6% | Added |
| Fox Hill Wealth Management | 675 | $715.6K | 0.40% | +203+43.0% | Added |
| Vista Cima Wealth Management LLC | 676 | $716.6K | 0.74% | +676 | New |
| Fortress Wealth Group, LLC | 703 | $717.4K | 0.34% | −10−1.4% | Reduced |
| Turning Point Benefit Group, Inc. | 707 | $718.1K | 0.68% | +707 | New |
| Marcum Wealth, LLC | 680 | $720.9K | 0.06% | +45+7.1% | Added |
| David R. Rahn & Associates Inc. | 680 | $720.9K | 0.23% | +200+41.7% | Added |
| Mindset Wealth Management, LLC | 681 | $722.4K | 0.26% | +81+13.5% | Added |
| Alta Advisers Ltd | 683 | $724.1K | 0.46% | +83+13.8% | Added |
| HM Payson & Co | 683 | $724.1K | 0.01% | −21−3.0% | Reduced |
| ORG Wealth Partners, LLC | 689 | $730.4K | 0.23% | −91−11.7% | Reduced |
| Raleigh Capital Management Inc. | 690 | $731.0K | 0.28% | +28+4.2% | Added |
| CastleKnight Management LP | 700 | $742.1K | 0.08% | 00.0% | Unchanged |
| Westwood Wealth Management | 700 | $742.1K | 0.27% | 00.0% | Unchanged |
| Two Sigma Securities, LLC | 701 | $743.1K | 0.13% | +75+12.0% | Added |
| Gerber Kawasaki Wealth & Investment Management | 702 | $744.2K | 0.03% | +8+1.2% | Added |
| SRS Capital Advisors, Inc. | 703 | $745.3K | 0.05% | +26+3.8% | Added |
| Element Pointe Advisors, LLC | 704 | $746.3K | 0.18% | 00.0% | Unchanged |
| MRP Capital Investments, LLC | 705 | $747.4K | 0.68% | +30+4.4% | Added |
| Parkside Financial Bank & Trust | 706 | $748.4K | 0.10% | −8−1.1% | Reduced |
| Milestone Asset Management, LLC | 707 | $749.5K | 0.17% | +707 | New |
| Segment Wealth Management, LLC | 709 | $751.6K | 0.05% | 00.0% | Unchanged |
| Values First Advisors, Inc. | 709 | $752.0K | 0.41% | +480+209.6% | Added |
| Geller Advisors LLC | 710 | $752.7K | 0.05% | +4+0.6% | Added |
| Bahl & Gaynor Inc | 715 | $758.0K | 0.00% | 00.0% | Unchanged |
| Valley National Advisers Inc | 717 | $760.0K | 0.14% | −54−7.0% | Reduced |
| Asahi Life Asset Management Co., Ltd. | 718 | $761.2K | 0.46% | +718 | New |
| First United Bank Trust | 722 | $765.4K | 0.28% | +252+53.6% | Added |
| Green Square Capital Advisors LLC | 723 | $766.7K | 0.11% | −224−23.7% | Reduced |
| Provenance Wealth Advisors, LLC | 725 | $768.6K | 0.10% | 00.0% | Unchanged |
| Catalina Capital Group, LLC | 729 | $772.8K | 0.25% | +16+2.2% | Added |
| Yarbrough Capital, LLC | 734 | $778.1K | 0.03% | 00.0% | Unchanged |
| Qsemble Capital Management, LP | 734 | $778.1K | 0.10% | +734 | New |
| Cynosure Management, LLC | 735 | $779.2K | 0.12% | −229−23.8% | Reduced |
| Tradition Wealth Management, LLC | 738 | $782.4K | 0.07% | −1−0.1% | Reduced |
| Orrstown Financial Services Inc | 739 | $783.4K | 0.21% | +13+1.8% | Added |
| First National Bank Sioux Falls | 740 | $784.5K | 0.33% | 00.0% | Unchanged |
| Golden State Equity Partners | 741 | $785.5K | 0.15% | +17+2.3% | Added |
| Chicago Partners Investment Group LLC | 749 | $785.8K | 0.03% | +23+3.2% | Added |
| Sandbox Financial Partners, LLC | 742 | $786.8K | 0.26% | −10−1.3% | Reduced |
| Capital Square, LLC | 701 | $788.6K | 0.45% | +45+6.9% | Added |
| Regal Investment Advisors LLC | 744 | $789.1K | 0.06% | −71−8.7% | Reduced |
| ASB Consultores, LLC | 745 | $789.8K | 0.33% | −22−2.9% | Reduced |
| Aventura Private Wealth, LLC | 747 | $791.9K | 0.43% | +747 | New |
| Eqis Capital Management, Inc. | 747 | $792.4K | 0.07% | +7+0.9% | Added |
| D.B. Root & Company, LLC | 748 | $793.0K | 0.25% | −130−14.8% | Reduced |
| Evelyn Partners Investment Management Services Ltd | 751 | $796.1K | 0.14% | +751 | New |
| Titleist Asset Management, LLC | 758 | $803.3K | 0.09% | +758 | New |
| KRS Capital Management, LLC | 760 | $805.7K | 0.57% | 00.0% | Unchanged |
| Sustainable Insight Capital Management, LLC | 760 | $805.7K | 0.35% | +302+65.9% | Added |
| Keudell/Morrison Wealth Management | 762 | $807.8K | 0.21% | −79−9.4% | Reduced |
| Alteri Wealth LLC | 762 | $807.8K | 0.22% | +762 | New |
| Stoneridge Investment Partners LLC | 763 | $809.0K | 0.29% | 00.0% | Unchanged |
| Patron Partners Advisors, LLC | 766 | $812.1K | 0.44% | +6+0.8% | Added |
| Compass Ion Advisors, LLC | 771 | $817.4K | 0.10% | 00.0% | Unchanged |
| Driehaus Capital Management LLC | 774 | $820.5K | 0.01% | −33−4.1% | Reduced |
| Tritonpoint Wealth, LLC | 777 | $823.2K | 0.07% | +113+17.0% | Added |
| Pure Financial Advisors, Inc. | 784 | $831.1K | 0.02% | +62+8.6% | Added |
| United Bank | 784 | $831.1K | 0.35% | +247+46.0% | Added |
| Edentree Asset Management Ltd | 785 | $831.8K | 0.24% | −85−9.8% | Reduced |
| RD Lewis Holdings, Inc. | 825 | $831.8K | 0.91% | +825 | New |
| Red Lighthouse Investment Management, LLC | 786 | $833.3K | 0.33% | 00.0% | Unchanged |