ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,262
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 791 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Tranquility Partners, LLC | 387 | $410.3K | 0.15% | −4−1.0% | Reduced |
| Howard Bailey Securities, LLC | 388 | $411.3K | 0.15% | −44−10.2% | Reduced |
| City National Bank of Florida | 388 | $411.3K | 0.38% | +388 | New |
| Glenview Trust Co | 391 | $414.5K | 0.01% | +5+1.3% | Added |
| Regent Peak Wealth Advisors LLC | 392 | $415.6K | 0.09% | +15+4.0% | Added |
| Capital Asset Advisory Services LLC | 388 | $416.6K | 0.02% | −22−5.4% | Reduced |
| Verus Capital Partners, LLC | 393 | $416.6K | 0.04% | +152+63.1% | Added |
| Koshinski Asset Management, Inc. | 3,367 | $417.7K | 0.04% | +419+14.2% | Added |
| Baldwin Brothers Inc | 396 | $419.8K | 0.03% | +1+0.3% | Added |
| Werba Rubin Papier Wealth Management | 397 | $420.9K | 0.10% | +4+1.0% | Added |
| Klingman & Associates, LLC | 397 | $420.9K | 0.03% | +16+4.2% | Added |
| Krane Funds Advisors LLC | 398 | $421.9K | 0.02% | +398 | New |
| Enterprise Financial Services Corp | 399 | $423.0K | 0.24% | −11−2.7% | Reduced |
| Sandy Cove Advisors, LLC | 400 | $424.0K | 0.17% | −249−38.4% | Reduced |
| Cascade Investment Group, Inc. | 400 | $424.0K | 0.30% | +82+25.8% | Added |
| Nemes Rush Group LLC | 400 | $424.0K | 0.05% | +233+139.5% | Added |
| Caas Capital Management LP | 400 | $424.0K | 0.35% | +400 | New |
| Powell Investment Advisors, LLC | 401 | $425.1K | 0.20% | 00.0% | Unchanged |
| Griffin Asset Management, Inc. | 402 | $426.2K | 0.05% | 00.0% | Unchanged |
| Baker Tilly Wealth Management, LLC | 403 | $427.2K | 0.17% | −200−33.2% | Reduced |
| AA Financial Advisors, LLC | 404 | $428.3K | 0.11% | −70−14.8% | Reduced |
| FRG Family Wealth Advisors LLC | 404 | $428.3K | 0.08% | 00.0% | Unchanged |
| Aspiriant, LLC | 405 | $429.3K | 0.02% | +60+17.4% | Added |
| Banco BTG Pactual S.A. | 408 | $430.2K | 0.10% | +408 | New |
| Foster Dykema Cabot & Partners, LLC | 406 | $430.4K | 0.03% | +158+63.7% | Added |
| Traynor Capital Management, Inc. | 406 | $430.8K | 0.03% | +116+40.0% | Added |
| SlateStone Wealth, LLC | 407 | $431.0K | 0.04% | +50+14.0% | Added |
| J.Safra Asset Management Corp | 405 | $432.4K | 0.04% | +230+131.4% | Added |
| Independence Bank of Kentucky | 408 | $432.5K | 0.07% | −10−2.4% | Reduced |
| Chemung Canal Trust Co | 411 | $435.7K | 0.09% | +1+0.2% | Added |
| BostonPremier Wealth LLC | 411 | $435.7K | 0.26% | +411 | New |
| Seven Mile Advisory | 412 | $437.2K | 0.28% | −5−1.2% | Reduced |
| Concorde Asset Management, LLC | 413 | $437.8K | 0.23% | −27−6.1% | Reduced |
| LCM Capital Management Inc | 414 | $438.9K | 0.25% | +5+1.2% | Added |
| Hillsdale Investment Management Inc. | 415 | $439.9K | 0.02% | +130+45.6% | Added |
| VisionPoint Advisory Group, LLC | 418 | $440.7K | 0.15% | −156−27.2% | Reduced |
| Thrive Wealth Management, LLC | 416 | $441.0K | 0.08% | +18+4.5% | Added |
| Nebula Research & Development LLC | 417 | $442.1K | 0.05% | −427−50.6% | Reduced |
| West Branch Capital LLC | 417 | $442.1K | 0.14% | +309+286.1% | Added |
| Hilltop National Bank | 420 | $445.3K | 0.13% | +78+22.8% | Added |
| RWM Asset Management, LLC | 421 | $446.3K | 0.07% | +62+17.3% | Added |
| Knuff & Co LLC | 425 | $450.6K | 0.14% | 00.0% | Unchanged |
| Birch Financial Group, LLC | 425 | $450.7K | 0.51% | +425 | New |
| Bellecapital International Ltd. | 426 | $451.6K | 0.08% | +145+51.6% | Added |
| Legacy Edge Advisors, LLC | 423 | $451.6K | 0.07% | +9+2.2% | Added |
| Hanson & Doremus Investment Management | 427 | $453.0K | 0.07% | +21+5.2% | Added |
| First Business Financial Services, Inc. | 428 | $453.7K | 0.04% | 00.0% | Unchanged |
| Dynamic Wealth Strategies, LLC | 429 | $454.8K | 0.40% | +5+1.2% | Added |
| Caitong International Asset Management Co., Ltd | 429 | $454.8K | 0.45% | +429 | New |
| Private Trust Co NA | 431 | $456.9K | 0.05% | +57+15.2% | Added |
| Sherbrooke Park Advisers LLC | 431 | $456.9K | 0.15% | +431 | New |
| Angeles Investment Advisors, LLC | 432 | $458.0K | 0.02% | −1,043−70.7% | Reduced |
| Beese Fulmer Investment Management, Inc. | 434 | $460.1K | 0.04% | 00.0% | Unchanged |
| Great Diamond Partners, LLC | 435 | $461.2K | 0.12% | −32−6.9% | Reduced |
| David J Yvars Group | 435 | $461.2K | 0.28% | 00.0% | Unchanged |
| Crown Wealth Group, LLC | 437 | $463.3K | 0.19% | +3+0.7% | Added |
| Sonora Investment Management Group, LLC | 437 | $463.3K | 0.04% | +60+15.9% | Added |
| UBS Oconnor LLC | 438 | $464.3K | 0.01% | +438 | New |
| Jackson Wealth Management, LLC | 439 | $465.0K | 0.05% | +128+41.2% | Added |
| Altfest L J & Co Inc | 439 | $465.4K | 0.06% | −181−29.2% | Reduced |
| Integrated Investment Consultants, LLC | 439 | $465.4K | 0.10% | +16+3.8% | Added |
| Morris Retirement Advisors, LLC | 439 | $465.5K | 0.25% | +439 | New |
| Pinnacle Bancorp, Inc. | 440 | $466.5K | 0.15% | 00.0% | Unchanged |
| Larson Financial Group LLC | 440 | $466.5K | 0.02% | +30+7.3% | Added |
| Fortitude Advisory Group L.L.C. | 441 | $467.5K | 0.28% | +2+0.5% | Added |
| Y-Intercept (Hong Kong) Ltd | 442 | $468.6K | 0.03% | −174−28.2% | Reduced |
| Cardinal Point Capital Management, ULC | 442 | $468.6K | 0.07% | −39−8.1% | Reduced |
| Edgemoor Investment Advisors, Inc. | 448 | $474.9K | 0.04% | −44−8.9% | Reduced |
| Mirador Capital Partners LP | 448 | $474.9K | 0.09% | −10−2.2% | Reduced |
| McDaniel Terry & Co | 448 | $475.0K | 0.04% | 00.0% | Unchanged |
| Howe & Rusling Inc | 450 | $477.1K | 0.04% | −17−3.6% | Reduced |
| Womack Financial LLC | 450 | $477.1K | 0.42% | +450 | New |
| Reliant Investment Partners, LLC | 451 | $478.1K | 0.42% | +451 | New |
| Gordian Capital Singapore Pte Ltd | 452 | $479.2K | 0.25% | +84+22.8% | Added |
| Aprio Wealth Management, LLC | 453 | $480.2K | 0.07% | +100+28.3% | Added |
| Redhawk Wealth Advisors, Inc. | 459 | $486.6K | 0.07% | +10+2.2% | Added |
| Valley Brook Capital Group | 459 | $486.6K | 0.36% | +12+2.7% | Added |
| Minot DeBlois Advisors LLC | 462 | $489.8K | 0.45% | +462 | New |
| Lecap Asset Management Ltd | 462 | $489.8K | 0.13% | +462 | New |
| Fulcrum Capital LLC | 465 | $493.0K | 0.10% | 00.0% | Unchanged |
| Midland Wealth Advisors LLC | 466 | $494.0K | 0.03% | −60−11.4% | Reduced |
| Breed's Hill Capital LLC | 466 | $494.1K | 0.26% | +466 | New |
| Onyx Bridge Wealth Group LLC | 467 | $495.1K | 0.07% | +5+1.1% | Added |
| Proactive Wealth Strategies LLC | 468 | $496.0K | 0.26% | +45+10.6% | Added |
| Pines Wealth Management, LLC | 485 | $496.9K | 0.22% | +485 | New |
| Presidio Capital Management, LLC | 470 | $498.3K | 0.27% | 00.0% | Unchanged |
| Wealth Management Associates, Inc. | 471 | $499.3K | 0.21% | −71−13.1% | Reduced |
| Nine Masts Capital Ltd | 471 | $499.3K | 0.09% | +471 | New |
| Centurion Wealth Management LLC | 471 | $499.3K | 0.16% | +8+1.7% | Added |
| Sivia Capital Partners, LLC | 472 | $500.4K | 0.25% | −2−0.4% | Reduced |
| Contravisory Investment Management, Inc. | 472 | $500.4K | 0.11% | +462+4,620.0% | Added |
| Moss Adams Wealth Advisors LLC | 474 | $502.2K | 0.05% | +32+7.2% | Added |
| Secure Asset Management, LLC | 475 | $503.0K | 0.08% | +475 | New |
| RiverGlades Family Offices LLC | 475 | $503.6K | 0.36% | 00.0% | Unchanged |
| Johnson Financial Group, Inc. | 495 | $504.1K | 0.02% | +94+23.4% | Added |
| FLC Capital Advisors | 476 | $504.6K | 0.12% | 00.0% | Unchanged |
| Blue Barn Wealth, LLC | 478 | $506.7K | 0.27% | −141−22.8% | Reduced |
| Triad Wealth Partners, LLC | 478 | $506.7K | 0.18% | +478 | New |
| ZWJ Investment Counsel Inc | 479 | $507.8K | 0.02% | −14−2.8% | Reduced |
| GM Advisory Group, Inc. | 479 | $507.8K | 0.03% | +209+77.4% | Added |