ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,262
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 791 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Ewa, LLC | 305 | $323.3K | 0.12% | 00.0% | Unchanged |
| Benedict Financial Advisors Inc | 305 | $323.3K | 0.08% | 00.0% | Unchanged |
| Navellier & Associates Inc | 307 | $325.5K | 0.04% | −1,400−82.0% | Reduced |
| Seeds Investor LLC | 308 | $326.5K | 0.09% | −27−8.1% | Reduced |
| Holistic Planning, LLC | 308 | $326.5K | 0.12% | −11−3.4% | Reduced |
| Plancorp, LLC | 308 | $326.5K | 0.01% | +12+4.1% | Added |
| Wintrust Investments LLC | 308 | $327.0K | 0.29% | +2+0.7% | Added |
| Spinnaker Investment Group, LLC | 309 | $327.6K | 0.08% | 00.0% | Unchanged |
| Destination Wealth Management | 309 | $327.6K | 0.01% | +309 | New |
| Westmount Partners, LLC | 310 | $328.6K | 0.10% | +40+14.8% | Added |
| Bearing Point Capital, LLC | 310 | $328.6K | 0.07% | +310 | New |
| SP Asset Management LLC | 311 | $329.7K | 0.03% | 00.0% | Unchanged |
| MIG Capital, LLC | 311 | $329.7K | 0.03% | +311 | New |
| Pathway Financial Advisors LLC | 313 | $331.8K | 0.08% | 00.0% | Unchanged |
| Strategic Blueprint, LLC | 313 | $331.8K | 0.02% | +44+16.4% | Added |
| McGlone Suttner Wealth Management, Inc. | 313 | $332.0K | 0.06% | +20+6.8% | Added |
| InTrack Investment Management Inc | 322 | $332.1K | 0.23% | −1,332−80.5% | Reduced |
| Essex Financial Services, Inc. | 314 | $332.9K | 0.02% | −24−7.1% | Reduced |
| Caldwell Trust Co | 314 | $332.9K | 0.03% | +55+21.2% | Added |
| Oxford Financial Group Ltd | 315 | $333.9K | 0.02% | −29−8.4% | Reduced |
| Alpha Family Trust | 315 | $333.9K | 0.19% | 00.0% | Unchanged |
| Schonfeld Strategic Advisors LLC | 316 | $335.0K | 0.00% | −810−71.9% | Reduced |
| Marino, Stram & Associates LLC | 316 | $335.0K | 0.07% | +39+14.1% | Added |
| Kathmere Capital Management, LLC | 316 | $335.0K | 0.03% | +58+22.5% | Added |
| IFG Advisory, LLC | 317 | $336.1K | 0.02% | +317 | New |
| Sunpointe, LLC | 318 | $337.0K | 0.17% | −12−3.6% | Reduced |
| Vista Capital Partners, Inc. | 318 | $337.1K | 0.04% | +318 | New |
| Adell Harriman & Carpenter Inc | 318 | $337.9K | 0.02% | −4−1.2% | Reduced |
| Colonial River Wealth Management, LLC | 319 | $338.2K | 0.16% | +4+1.3% | Added |
| Asset Allocation & Management Company, LLC | 320 | $339.0K | 0.19% | +320 | New |
| Potomac Fund Management Inc | 320 | $339.2K | 0.02% | +320 | New |
| Peak Financial Management, Inc. | 320 | $339.2K | 0.10% | +320 | New |
| Bestgate Wealth Advisors, LLC | 321 | $340.3K | 0.68% | +321 | New |
| Invst, LLC | 322 | $341.4K | 0.04% | +3+0.9% | Added |
| Main Street Financial Solutions, LLC | 322 | $341.4K | 0.03% | +322 | New |
| Jacobsen Capital Management | 325 | $344.5K | 0.15% | +2+0.6% | Added |
| Northside Capital Management, LLC | 326 | $345.6K | 0.09% | 00.0% | Unchanged |
| Armbruster Capital Management, Inc. | 326 | $345.6K | 0.07% | +8+2.5% | Added |
| WMS Partners, LLC | 328 | $347.7K | 0.02% | +328 | New |
| Parisi Gray Wealth Management | 328 | $348.1K | 0.11% | +19+6.1% | Added |
| Family Management Corp | 329 | $348.8K | 0.06% | +1+0.3% | Added |
| Nichols & Pratt Advisers LLP | 330 | $349.8K | 0.02% | 00.0% | Unchanged |
| Abundance Wealth Counselors | 330 | $350.0K | 0.08% | +89+36.9% | Added |
| Traveka Wealth, LLC | 332 | $352.4K | 0.19% | +9+2.8% | Added |
| Lakeview Capital Partners, LLC | 333 | $353.0K | 0.08% | −723−68.5% | Reduced |
| Modera Wealth Management, LLC | 335 | $354.7K | 0.00% | +62+22.7% | Added |
| Evexia Wealth LLC | 353 | $355.9K | 0.12% | +353 | New |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 336 | $356.2K | 0.12% | +10+3.1% | Added |
| Robertson Stephens Wealth Management, LLC | 337 | $357.3K | 0.01% | −863−71.9% | Reduced |
| Cooper/Haims Advisors, LLC | 337 | $357.3K | 0.20% | 00.0% | Unchanged |
| Steel Peak Wealth Management LLC | 337 | $357.3K | 0.01% | +337 | New |
| Obermeyer Wood Investment Counsel, LLLP | 340 | $360.4K | 0.02% | +41+13.7% | Added |
| VGI Partners Ltd | 340 | $360.4K | 0.04% | +340 | New |
| Lantz Financial LLC | 341 | $361.5K | 0.10% | −43−11.2% | Reduced |
| Archford Capital Strategies, LLC | 341 | $361.5K | 0.05% | +5+1.5% | Added |
| Cornell Pochily Investment Advisors, Inc. | 341 | $361.5K | 0.13% | 00.0% | Unchanged |
| D'Orazio & Associates, Inc. | 342 | $362.6K | 0.05% | +13+4.0% | Added |
| Modern Wealth Management, LLC | 344 | $364.7K | 0.01% | +14+4.2% | Added |
| Kercheville Advisors, LLC | 345 | $365.7K | 0.14% | 00.0% | Unchanged |
| one8zero8, LLC | 345 | $365.7K | 0.08% | +345 | New |
| Claret Asset Management Corp | 346 | $367.0K | 0.06% | +9+2.7% | Added |
| Enterprise Bank & Trust Co | 347 | $367.9K | 0.12% | +347 | New |
| Richard W. Paul & Associates, LLC | 348 | $368.9K | 0.13% | −4−1.1% | Reduced |
| Rothschild Investment LLC | 348 | $368.9K | 0.02% | +23+7.1% | Added |
| Shoker Investment Counsel, Inc. | 349 | $370.0K | 0.12% | 00.0% | Unchanged |
| Twin Peaks Wealth Advisors, LLC | 353 | $374.2K | 0.16% | −42−10.6% | Reduced |
| Cobblestone Capital Advisors LLC | 353 | $374.2K | 0.02% | +16+4.7% | Added |
| Claudia M.P. Batlle, CRP (R) LLC | 354 | $375.3K | 0.10% | +354 | New |
| Newbridge Financial Services Group, Inc. | 356 | $377.4K | 0.10% | +64+21.9% | Added |
| Genesis Private Wealth, LLC | 357 | $378.5K | 0.21% | +357 | New |
| Westwood Holdings Group Inc. | 359 | $380.6K | 0.00% | −8−2.2% | Reduced |
| Sepio Capital, LP | 359 | $380.6K | 0.03% | +13+3.8% | Added |
| Granite Group Advisors, LLC | 360 | $381.6K | 0.24% | −17−4.5% | Reduced |
| Willner & Heller, LLC | 360 | $381.6K | 0.33% | 00.0% | Unchanged |
| Canvas Wealth Advisors, LLC | 360 | $381.6K | 0.10% | +22+6.5% | Added |
| Rothschild Capital Partners, LLC | 360 | $381.6K | 0.09% | +360 | New |
| LGL Partners, LLC | 361 | $382.7K | 0.06% | −37−9.3% | Reduced |
| Seamount Financial Group Inc | 361 | $382.7K | 0.26% | +361 | New |
| Cornerstone Wealth Management, LLC | 363 | $384.8K | 0.03% | +1+0.3% | Added |
| Ssi Investment Management LLC | 365 | $386.9K | 0.03% | 00.0% | Unchanged |
| Corundum Group, Inc. | 365 | $386.9K | 0.14% | −22−5.7% | Reduced |
| ISAM Funds (UK) Ltd | 365 | $386.9K | 0.29% | +365 | New |
| Mesirow Financial Investment Management, Inc. | 370 | $391.2K | 0.01% | −21−5.4% | Reduced |
| Sovereign Financial Group, Inc. | 369 | $391.2K | 0.09% | +1+0.3% | Added |
| Pictet & Cie (Europe) SA | 370 | $392.2K | 0.01% | 00.0% | Unchanged |
| Farrell Financial LLC | 371 | $393.3K | 0.28% | −20−5.1% | Reduced |
| McAdam, LLC | 373 | $395.2K | 0.02% | +373 | New |
| Finivi Inc. | 376 | $398.6K | 0.32% | −52−12.1% | Reduced |
| Liberty Square Wealth Partners LLC | 405 | $399.6K | 0.15% | +405 | New |
| Alpha Cubed Investments, LLC | 377 | $399.7K | 0.02% | +2+0.5% | Added |
| Watershed Private Wealth LLC | 378 | $400.7K | 0.16% | 00.0% | Unchanged |
| Simplicity Wealth,LLC | 379 | $401.8K | 0.08% | −573−60.2% | Reduced |
| Financial Life Planners | 379 | $401.8K | 0.34% | +379 | New |
| RKL Wealth Management LLC | 380 | $402.8K | 0.04% | +1+0.3% | Added |
| Oarsman Capital, Inc. | 381 | $403.9K | 0.07% | +19+5.2% | Added |
| National Wealth Management Group, LLC | 382 | $405.0K | 0.27% | +382 | New |
| Rossmore Private Capital | 383 | $406.0K | 0.05% | −18−4.5% | Reduced |
| Cary Street Partner Investment Advisory LLC | 386 | $409.2K | 0.27% | −413−51.7% | Reduced |
| YANKCOM Partnership | 386 | $409.2K | 0.22% | +386 | New |
| Confluence Wealth Services, Inc. | 361 | $409.4K | 0.03% | +41+12.8% | Added |