ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,262
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 791 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Carnegie Capital Asset Management, LLC | 242 | $256.5K | 0.01% | +242 | New |
| Nilsine Partners, LLC | 242 | $256.5K | 0.03% | +242 | New |
| Rahlfs Capital, LLC | 242 | $256.5K | 0.25% | +242 | New |
| Founders Financial Securities LLC | 245 | $259.7K | 0.02% | +14+6.1% | Added |
| WealthBridge Capital Management, LLC | 246 | $260.8K | 0.07% | −1−0.4% | Reduced |
| Darwin Advisors, LLC | 247 | $261.8K | 0.09% | −133−35.0% | Reduced |
| KilterHowling LLC | 268 | $263.3K | 0.15% | 00.0% | Unchanged |
| Cedar Wealth Management, LLC | 249 | $264.0K | 0.10% | −14−5.3% | Reduced |
| Octavia Wealth Advisors, LLC | 249 | $264.0K | 0.03% | 00.0% | Unchanged |
| Convergence Investment Partners, LLC | 249 | $264.0K | 0.06% | +9+3.8% | Added |
| Hexagon Capital Partners LLC | 249 | $264.0K | 0.05% | +222+822.2% | Added |
| Ethos Financial Group, LLC | 247 | $265.0K | 0.03% | −17−6.4% | Reduced |
| Advisory Alpha, LLC | 250 | $265.0K | 0.01% | +17+7.3% | Added |
| Optimum Investment Advisors | 250 | $265.0K | 0.12% | +76+43.7% | Added |
| Blueshift Asset Management, LLC | 250 | $265.0K | 0.10% | +250 | New |
| Quantum Financial Planning Services, Inc. | 250 | $265.0K | 0.15% | +250 | New |
| Rooted Wealth Advisors, Inc. | 252 | $266.0K | 0.10% | −4−1.6% | Reduced |
| Carroll Investors, Inc | 251 | $266.1K | 0.15% | 00.0% | Unchanged |
| ERn Financial, LLC | 251 | $266.1K | 0.04% | +1+0.4% | Added |
| Members Wealth LLC | 273 | $268.2K | 0.20% | +273 | New |
| Winton Group Ltd | 254 | $269.3K | 0.02% | +254 | New |
| Whipplewood Advisors, LLC | 254 | $269.3K | 0.15% | +254 | New |
| Intellus Advisors LLC | 254 | $269.3K | 0.05% | +254 | New |
| Amplius Wealth Advisors, LLC | 255 | $270.3K | 0.03% | +1+0.4% | Added |
| May Hill Capital, LLC | 255 | $270.3K | 0.10% | +255 | New |
| Yoder Wealth Management, Inc. | 256 | $271.4K | 0.15% | +24+10.3% | Added |
| ZEGA Investments, LLC | 242 | $272.2K | 0.08% | +242 | New |
| SevenBridge Financial Group, LLC | 270 | $272.4K | 0.05% | −6−2.2% | Reduced |
| Fort Sheridan Advisors LLC | 260 | $275.6K | 0.04% | −8−3.0% | Reduced |
| Sterneck Capital Management, LLC | 260 | $275.6K | 0.15% | +260 | New |
| BancorpSouth Bank | 262 | $277.8K | 0.02% | −20−7.1% | Reduced |
| Private Advisory Group LLC | 262 | $277.8K | 0.03% | +262 | New |
| Nautilus Advisors LLC | 262 | $277.8K | 0.22% | +262 | New |
| LM Advisors LLC | 262 | $278.0K | 0.05% | +1+0.4% | Added |
| West Bancorporation Inc | 263 | $278.8K | 0.18% | −8−3.0% | Reduced |
| Hollencrest Capital Management | 263 | $278.8K | 0.01% | +64+32.2% | Added |
| Guardian Wealth Advisors, LLC | 263 | $278.8K | 0.02% | +263 | New |
| SFMG, LLC | 265 | $280.6K | 0.02% | +13+5.2% | Added |
| Red Wave Investments LLC | 265 | $280.9K | 0.10% | 00.0% | Unchanged |
| Consilium Wealth Advisory, LLC | 265 | $280.9K | 0.13% | 00.0% | Unchanged |
| Meadow Creek Wealth Advisors LLC | 265 | $280.9K | 0.20% | +26+10.9% | Added |
| Avantra Family Wealth, Inc. | 265 | $280.9K | 0.26% | +265 | New |
| HBW Advisory Services LLC | 266 | $282.0K | 0.04% | +31+13.2% | Added |
| Luts & Greenleigh Group, Inc | 269 | $285.2K | 0.28% | −15−5.3% | Reduced |
| Oliver Lagore Vanvalin Investment Group | 269 | $285.2K | 0.07% | 00.0% | Unchanged |
| Warren Street Wealth Advisors, LLC | 269 | $285.2K | 0.12% | +19+7.6% | Added |
| Aviso Wealth Management | 271 | $287.3K | 0.15% | 00.0% | Unchanged |
| Souders Financial Advisors | 272 | $288.4K | 0.04% | +20+7.9% | Added |
| Maia Wealth LLC | 254 | $289.7K | 0.06% | −1−0.4% | Reduced |
| Harbour Investments, Inc. | 274 | $290.5K | 0.01% | +5+1.9% | Added |
| Ring Mountain Capital, LLC | 274 | $290.5K | 0.19% | +274 | New |
| Leo Wealth, LLC | 275 | $291.5K | 0.03% | +20+7.8% | Added |
| Clarity Capital Partners LLC | 275 | $291.5K | 0.15% | +275 | New |
| Stock Yards Bank & Trust Co | 276 | $292.6K | 0.01% | +50+22.1% | Added |
| Center For Asset Management LLC | 277 | $293.7K | 0.19% | +26+10.4% | Added |
| Panoramic Capital Partners, LLC | 277 | $293.7K | 0.26% | +277 | New |
| Fullcircle Wealth LLC | 298 | $294.9K | 0.12% | −246−45.2% | Reduced |
| Blossom Wealth Management | 280 | $296.8K | 0.57% | 00.0% | Unchanged |
| MONECO Advisors, LLC | 280 | $296.8K | 0.03% | +280 | New |
| Roble, Belko & Company, Inc | 280 | $297.0K | 0.05% | 00.0% | Unchanged |
| Encompass Wealth Advisors, LLC | 281 | $297.9K | 0.12% | −19−6.3% | Reduced |
| Sargent Investment Group, LLC | 294 | $298.6K | 0.05% | +31+11.8% | Added |
| Horizon Bancorp Inc | 282 | $299.0K | 0.14% | +28+11.0% | Added |
| Forte Capital LLC | 282 | $299.1K | 0.03% | −2−0.7% | Reduced |
| LifeWealth Investments, LLC | 283 | $300.0K | 0.20% | +283 | New |
| River Street Advisors LLC | 283 | $300.0K | 0.15% | 00.0% | Unchanged |
| Tidemark, LLC | 286 | $303.2K | 0.12% | +4+1.4% | Added |
| Prosperity Wealth Management, Inc. | 287 | $304.3K | 0.13% | +287 | New |
| Keyvantage Wealth, LLC | 287 | $304.3K | 0.22% | +287 | New |
| Stevens Capital Management LP | 288 | $305.0K | 0.12% | −668−69.9% | Reduced |
| Abel Hall, LLC | 288 | $305.3K | 0.19% | +7+2.5% | Added |
| Fiduciary Planning LLC | 288 | $305.3K | 0.10% | +288 | New |
| Alexander Labrunerie & Co., Inc. | 288 | $305.3K | 0.13% | +288 | New |
| New Insight Wealth Advisors | 289 | $306.4K | 0.15% | −9−3.0% | Reduced |
| New Republic Capital, LLC | 290 | $307.4K | 0.20% | −96−24.9% | Reduced |
| Virtus Investment Advisers, Inc. | 290 | $307.4K | 0.24% | +220+314.3% | Added |
| Insight Wealth Partners, LLC | 294 | $311.7K | 0.20% | +4+1.4% | Added |
| Diligent Investors, LLC | 295 | $312.7K | 0.07% | 00.0% | Unchanged |
| Liberty One Investment Management, LLC | 295 | $312.7K | 0.03% | +9+3.1% | Added |
| Capital A Wealth Management, LLC | 295 | $312.7K | 0.52% | +295 | New |
| Chesapeake Wealth Management | 296 | $313.8K | 0.11% | −11−3.6% | Reduced |
| Cahill Financial Advisors Inc | 299 | $317.0K | 0.04% | −104−25.8% | Reduced |
| Plante Moran Financial Advisors, LLC | 299 | $317.0K | 0.03% | +11+3.8% | Added |
| Paradigm Asset Management Co LLC | 300 | $318.0K | 0.09% | 00.0% | Unchanged |
| Palisade Asset Management, LLC | 300 | $318.0K | 0.03% | 00.0% | Unchanged |
| Sharp Financial Services, LLC | 300 | $318.0K | 0.24% | 00.0% | Unchanged |
| John W. Brooker & Co., CPAs | 300 | $318.0K | 0.14% | 00.0% | Unchanged |
| Meitav Dash Investments Ltd | 300 | $318.0K | 0.01% | +300 | New |
| Advus Financial Partners, LLC | 300 | $318.2K | 0.09% | +47+18.6% | Added |
| True North Advisors, LLC | 301 | $319.1K | 0.08% | +301 | New |
| Brucke Financial, Inc. | 314 | $319.8K | 0.27% | +314 | New |
| Summa Corp. | 302 | $320.2K | 0.16% | −82−21.4% | Reduced |
| Cozad Asset Management Inc | 302 | $320.2K | 0.03% | −63−17.3% | Reduced |
| Knightsbridge Asset Management, LLC | 302 | $320.2K | 0.07% | +4+1.3% | Added |
| TBH Global Asset Management, LLC | 302 | $320.4K | 0.08% | +11+3.8% | Added |
| M3 Advisory Group, LLC | 303 | $320.9K | 0.23% | +5+1.7% | Added |
| Windward Capital Management Co | 303 | $321.2K | 0.02% | 00.0% | Unchanged |
| Hengehold Capital Management LLC | 303 | $321.2K | 0.03% | 00.0% | Unchanged |
| Anb Bank | 303 | $321.2K | 0.14% | +303 | New |
| Sterling Investment Counsel, LLC | 304 | $322.3K | 0.21% | −1,299−81.0% | Reduced |