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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,262
+355 vs. Q3 2024
Shares held
183.9M
+1.18M (+0.6%) vs. Q3 2024
Total value
$194.6B
+$32.3B (+19.9%) vs. Q3 2024
New holders
420
791 more added
Sold out
65
775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,262 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2024: $194.6B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Beacon Capital Management, LLC80$84.8K0.01%−147−64.8%Reduced
Avondale Wealth Management80$84.8K0.05%00.0%Unchanged
Hall Laurie J Trustee80$85.0K0.03%00.0%Unchanged
Armstrong Advisory Group, Inc82$86.9K0.01%+2+2.5%Added
Tucker Asset Management LLC83$88.0K0.01%00.0%Unchanged
Washington Trust Advisors, Inc.86$90.8K0.01%−15−14.9%Reduced
Caitlin John, LLC90$95.4K0.06%00.0%Unchanged
Capula Management Ltd91$96.5K0.00%+91New
Atlas Capital Advisors LLC92$97.5K0.01%−28−23.3%Reduced
Financial Connections Group, Inc.93$98.0K0.05%00.0%Unchanged
Byrne Asset Management LLC95$100.7K0.07%00.0%Unchanged
Bay Harbor Wealth Management, LLC95$100.7K0.03%+1+1.1%Added
Fortitude Family Office, LLC95$100.7K0.04%+15+18.8%Added
Meeder Asset Management Inc96$101.8K0.01%−25−20.7%Reduced
Capital Advisors, Ltd. LLC96$102.0K0.01%+2+2.1%Added
Financial Network Wealth Advisors LLC98$103.9K0.19%−129−56.8%Reduced
Ameriflex Group, Inc.103$104.9K0.05%+103New
Point72 (DIFC) Ltd100$106.0K0.01%+100New
Aspetuck Financial Management LLC100$106.0K0.08%+100New
Medallion Wealth Advisors, LLC107$107.9K0.05%+107New
Vermillion Wealth Management, Inc.103$109.2K0.06%+103New
S.A. Mason LLC104$110.3K0.06%+104New
Garde Capital, Inc.107$113.0K0.01%+107New
Spectrum Wealth Counsel, LLC110$116.6K0.01%00.0%Unchanged
Arlington Trust Co LLC111$117.7K0.02%+8+7.8%Added
Delta Asset Management LLC114$120.9K0.01%00.0%Unchanged
Runnymede Capital Advisors, Inc.114$120.9K0.11%+114New
Bernard Wealth Management Corp.115$121.9K0.06%+115New
Bartlett & Co. Wealth Management LLC123$130.4K0.00%00.0%Unchanged
Quest Partners LLC124$131.5K0.02%+124New
AdvisorNet Financial, Inc129$136.8K0.01%+33+34.4%Added
Avalon Trust Co133$141.0K0.01%+57+75.0%Added
Eagle Bay Advisors LLC139$147.4K0.09%−54−28.0%Reduced
Laurel Wealth Advisors LLC139$147.4K0.02%00.0%Unchanged
First Pacific Financial140$148.4K0.03%−2−1.4%Reduced
Park Square Financial Group, LLC144$152.7K0.11%+144New
Continuum Advisory, LLC145$153.7K0.02%+4+2.8%Added
MB, Levis & Associates, LLC145$153.7K0.08%00.0%Unchanged
Pin Oak Investment Advisors Inc175$157.0K0.14%00.0%Unchanged
WPG Advisers, LLC149$158.0K0.15%+149New
EMC Capital Management150$159.0K0.09%−20,126−99.3%Reduced
Matrix Trust Co150$159.0K0.03%+150New
Mizuho Bank, Ltd.150$159.0K0.04%00.0%Unchanged
Farmers & Merchants Investments Inc151$160.1K0.01%+1+0.7%Added
Riverview Trust Co153$162.2K0.15%00.0%Unchanged
Western Pacific Wealth Management, LP158$167.5K0.14%−43−21.4%Reduced
ORG Partners LLC159$168.6K0.02%+21+15.2%Added
Carolinas Wealth Consulting LLC160$169.1K0.03%−21−11.6%Reduced
Versant Capital Management, Inc161$170.7K0.04%+102+172.9%Added
Glass Jacobson Investment Advisors llc162$171.7K0.06%+162New
Osterweis Capital Management Inc164$173.9K0.01%00.0%Unchanged
Ameliora Wealth Management Ltd.164$173.9K0.07%+164New
Householder Group Estate & Retirement Specialist, LLC166$175.0K0.13%−53−24.2%Reduced
Princeton Global Asset Management LLC168$178.1K0.03%00.0%Unchanged
Kestra Investment Management, LLC171$181.3K0.01%+171New
Hemington Wealth Management172$182.0K0.05%+7+4.2%Added
MV Capital Management, Inc.175$185.5K0.02%−1−0.6%Reduced
Acropolis Investment Management, LLC177$187.6K0.01%−1−0.6%Reduced
Crowley Wealth Management, Inc.178$188.7K0.17%+178New
TFC Financial Management178$188.7K0.03%−8−4.3%Reduced
Westside Investment Management, Inc.181$191.9K0.04%00.0%Unchanged
SJS Investment Consulting Inc.182$192.9K0.03%−30−14.2%Reduced
Stance Capital LLC183$194.0K0.12%+183New
Menard Financial Group LLC187$198.2K0.12%+187New
Addison Advisors LLC187$198.2K0.06%+3+1.6%Added
Franklin Street Advisors Inc189$200.0K0.01%+189New
Ullmann Financial Group, Inc.189$200.4K0.03%+189New
Cherrydale Wealth Management, LLC189$200.4K0.08%+189New
Waverton Investment Management Ltd190$201.4K0.00%+190New
Montag A & Associates Inc190$201.4K0.01%00.0%Unchanged
Argus Investors' Counsel, Inc.190$201.4K0.13%+190New
Arlington Capital Management, Inc.190$201.4K0.14%+190New
Cottage Street Advisors LLC190$201.4K0.10%+190New
Hoxton Planning & Management, LLC190$201.4K0.08%+190New
Traphagen Investment Advisors LLC190$201.4K0.02%+190New
Security National Bank of So Dak191$202.5K0.11%+191New
Transform Wealth, LLC191$202.5K0.01%+191New
AGH Wealth Advisors, LLC192$203.5K0.19%+192New
Gitterman Wealth Management, LLC195$206.7K0.09%−97−33.2%Reduced
Marathon Capital Management195$206.7K0.05%+195New
Global Wealth Management Investment Advisory, Inc.195$206.7K0.04%+195New
PFW Advisors LLC195$206.7K0.06%+195New
GWN Securities Inc.84$207.0K0.06%+84New
Smith, Moore & Co.197$208.8K0.02%+197New
Center for Financial Planning, Inc.198$209.9K0.03%+145+273.6%Added
Berger Financial Group, Inc199$211.0K0.01%−28−12.3%Reduced
Five Oceans Advisors199$211.0K0.10%−28−12.3%Reduced
Harbor Advisory Corp199$211.0K0.07%+199New
Foster Group, Inc.199$211.0K0.01%+199New
Masso Torrence Wealth Management Inc.199$211.0K0.11%+199New
Farmers & Merchants Trust Co of Long Beach200$212.0K0.05%+200New
West Tower Group, LLC200$212.0K0.47%−300−60.0%Reduced
Alterna Wealth Management, Inc200$212.0K0.18%−30−13.0%Reduced
Jaffetilchin Investment Partners, LLC200$212.0K0.02%00.0%Unchanged
Spinnaker Trust200$212.0K0.01%+200New
Merrion Investment Management Co, LLC200$212.0K0.15%+200New
Mattern Wealth Management LLC200$212.0K0.05%+200New
Tanager Wealth Management LLP200$212.0K0.03%+200New
Everpar Advisors LLC200$212.0K0.11%+200New
Board of the Pension Protection Fund200$212.0K0.24%+200New