ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Smartleaf Asset Management LLC | 3,134 | $3.35M | 0.34% | +253+8.8% | Added |
| Dynasty Wealth Management, LLC | 3,161 | $3.35M | 0.06% | −609−16.2% | Reduced |
| HCR Wealth Advisors | 3,164 | $3.35M | 0.42% | +68+2.2% | Added |
| Strategic Advocates LLC | 3,179 | $3.37M | 1.14% | −214−6.3% | Reduced |
| Leeward Financial Partners, LLC | 3,181 | $3.37M | 1.20% | −34−1.1% | Reduced |
| Clearstead Advisors, LLC | 3,191 | $3.38M | 0.05% | +11+0.3% | Added |
| Aubrey Capital Management Ltd | 3,200 | $3.39M | 1.28% | 00.0% | Unchanged |
| Generali Investments Towarzystwo Funduszy Inwestycyjnych | 3,200 | $3.39M | 1.97% | −400−11.1% | Reduced |
| JBF Capital, Inc. | 3,204 | $3.40M | 0.58% | +3,204 | New |
| Executive Wealth Management, LLC | 3,207 | $3.40M | 0.27% | −102−3.1% | Reduced |
| Logan Capital Management Inc | 3,209 | $3.40M | 0.14% | −104−3.1% | Reduced |
| Silvercrest Asset Management Group LLC | 3,213 | $3.41M | 0.02% | +326+11.3% | Added |
| CenterBook Partners LP | 3,230 | $3.42M | 0.20% | +2,558+380.7% | Added |
| Alta Wealth Advisors LLC | 3,246 | $3.44M | 1.51% | +103+3.3% | Added |
| Canada Post Corp Registered Pension Plan | 3,275 | $3.47M | 0.21% | +3,275 | New |
| PDS Planning, Inc | 3,277 | $3.47M | 0.31% | −14−0.4% | Reduced |
| Capital Investment Advisors, LLC | 3,324 | $3.52M | 0.07% | +607+22.3% | Added |
| Acima Private Wealth, LLC | 3,324 | $3.52M | 1.19% | 00.0% | Unchanged |
| Argent Trust Co | 3,351 | $3.55M | 0.14% | −79−2.3% | Reduced |
| Farther Finance Advisors, LLC | 3,373 | $3.58M | 0.13% | +123+3.8% | Added |
| Frank, Rimerman Advisors LLC | 3,381 | $3.58M | 0.26% | +30+0.9% | Added |
| Franchise Capital Ltd | 3,410 | $3.62M | 1.68% | +3,410 | New |
| Western Wealth Management, LLC | 3,411 | $3.62M | 0.19% | +853+33.3% | Added |
| Cunning Capital Partners, LP | 3,425 | $3.63M | 2.24% | 00.0% | Unchanged |
| Vista Wealth Management Group, LLC | 3,445 | $3.65M | 0.24% | +2+0.1% | Added |
| Venturi Wealth Management, LLC | 3,454 | $3.66M | 0.18% | +586+20.4% | Added |
| Hilltop Holdings Inc. | 3,455 | $3.66M | 0.23% | +47+1.4% | Added |
| Thoroughbred Financial Services, LLC | 3,458 | $3.67M | 0.22% | +38+1.1% | Added |
| Harfst & Associates, Inc. | 3,486 | $3.70M | 0.77% | +844+31.9% | Added |
| CHB Investment Group, LLC | 3,495 | $3.71M | 2.01% | −81−2.3% | Reduced |
| Aft, Forsyth & Sober, LLC | 3,500 | $3.71M | 1.20% | 00.0% | Unchanged |
| Goodman Advisory Group, LLC | 3,504 | $3.71M | 1.10% | −622−15.1% | Reduced |
| Empower Advisory Group, LLC | 3,504 | $3.71M | 0.01% | +88+2.6% | Added |
| Teza Capital Management LLC | 3,523 | $3.73M | 0.57% | +3,523 | New |
| Icon Advisers Inc | 3,524 | $3.74M | 0.84% | +3,524 | New |
| First Hawaiian Bank | 3,541 | $3.75M | 0.12% | +1,233+53.4% | Added |
| Perpetual Ltd | 3,577 | $3.79M | 0.04% | −1,972−35.5% | Reduced |
| Sculati Wealth Management, LLC | 3,582 | $3.80M | 1.50% | −26−0.7% | Reduced |
| Conscious Wealth Investments, LLC | 3,555 | $3.81M | 2.58% | −44−1.2% | Reduced |
| Grove Bank & Trust | 3,594 | $3.81M | 0.53% | −664−15.6% | Reduced |
| MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH | 3,572 | $3.81M | 0.12% | +163+4.8% | Added |
| Prescott Group Capital Management, L.L.C. | 3,600 | $3.82M | 0.52% | 00.0% | Unchanged |
| CWA Asset Management Group, LLC | 3,605 | $3.82M | 0.19% | +113+3.2% | Added |
| Empire Life Investments Inc. | 3,607 | $3.82M | 0.24% | +3,607 | New |
| Mutual Advisors, LLC | 3,619 | $3.83M | 0.11% | −185−4.9% | Reduced |
| Alps Advisors Inc | 3,638 | $3.86M | 0.02% | −382−9.5% | Reduced |
| Gallagher Capital Advisors, LLC | 3,656 | $3.88M | 2.82% | +3,656 | New |
| WESPAC Advisors SoCal, LLC | 3,671 | $3.89M | 0.88% | −223−5.7% | Reduced |
| Bryn Mawr Trust Co | 3,693 | $3.92M | 0.07% | +125+3.5% | Added |
| Quantum Private Wealth, LLC | 3,716 | $3.94M | 1.26% | −5−0.1% | Reduced |
| EP Wealth Advisors, LLC | 3,718 | $3.94M | 0.03% | +341+10.1% | Added |
| Strategic Advisors LLC | 3,757 | $3.98M | 0.72% | +309+9.0% | Added |
| Fort Washington Investment Advisors Inc | 3,774 | $4.00M | 0.02% | −126−3.2% | Reduced |
| Citizens National Bank Trust Department | 3,779 | $4.01M | 0.85% | −6−0.2% | Reduced |
| Triasima Portfolio Management inc. | 3,793 | $4.02M | 0.78% | +3,793 | New |
| Vestcor Inc | 3,806 | $4.04M | 0.13% | −230−5.7% | Reduced |
| Paragon Advisors, LLC | 3,841 | $4.07M | 1.40% | −1,439−27.3% | Reduced |
| Waldron Private Wealth LLC | 3,843 | $4.07M | 0.16% | +23+0.6% | Added |
| Canal Capital Management, LLC | 3,855 | $4.09M | 0.66% | −30−0.8% | Reduced |
| Greenleaf Trust | 3,861 | $4.09M | 0.04% | +161+4.4% | Added |
| Davidson Capital Management Inc. | 3,863 | $4.10M | 1.08% | +120+3.2% | Added |
| RFG - Bristol Wealth Advisors, LLC | 3,869 | $4.10M | 1.35% | +3,869 | New |
| Gibbs Wealth Management | 3,888 | $4.12M | 1.12% | +173+4.7% | Added |
| SBI Securities Co., Ltd. | 3,908 | $4.14M | 0.13% | +3,908 | New |
| Callahan Advisors, LLC | 3,915 | $4.15M | 0.39% | −182−4.4% | Reduced |
| Berbice Capital Management LLC | 3,915 | $4.15M | 3.33% | +3,915 | New |
| Clean Yield Group | 3,921 | $4.16M | 1.32% | +414+11.8% | Added |
| Profund Advisors LLC | 3,949 | $4.19M | 0.15% | −359−8.3% | Reduced |
| Surience Private Wealth LLC | 3,965 | $4.20M | 5.43% | +3,965 | New |
| Brasada Capital Management, LP | 4,139 | $4.20M | 0.75% | +135+3.4% | Added |
| HighPoint Advisor Group LLC | 4,164 | $4.23M | 0.23% | +16+0.4% | Added |
| Schechter Investment Advisors, LLC | 3,996 | $4.24M | 0.32% | −964−19.4% | Reduced |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 4,000 | $4.24M | 1.87% | +2,100+110.5% | Added |
| Columbus Hill Capital Management, L.P. | 4,000 | $4.24M | 0.82% | 00.0% | Unchanged |
| Chesley Taft & Associates LLC | 4,013 | $4.25M | 0.20% | +45+1.1% | Added |
| Beaumont Asset Management, L.L.C. | 4,025 | $4.27M | 2.47% | −106−2.6% | Reduced |
| Penserra Capital Management LLC | 4,062 | $4.30M | 0.08% | +983+31.9% | Added |
| V-Square Quantitative Management LLC | 4,063 | $4.31M | 0.61% | −36−0.9% | Reduced |
| Longbow Finance SA | 4,072 | $4.32M | 0.47% | +4,072 | New |
| Beck Capital Management, LLC | 4,077 | $4.32M | 1.15% | −11−0.3% | Reduced |
| Kovack Advisors, Inc. | 4,084 | $4.33M | 0.42% | +78+1.9% | Added |
| TCG Advisory Services, LLC | 4,098 | $4.34M | 0.18% | +39+1.0% | Added |
| Aft, Forsyth & Company, Inc. | 4,101 | $4.35M | 2.13% | −313−7.1% | Reduced |
| Signaturefd, LLC | 4,133 | $4.38M | 0.08% | +183+4.6% | Added |
| Bleakley Financial Group, LLC | 4,134 | $4.38M | 0.13% | +250+6.4% | Added |
| Great Lakes Advisors, LLC | 4,134 | $4.38M | 0.04% | −103−2.4% | Reduced |
| Salem Investment Counselors Inc | 4,138 | $4.39M | 0.14% | +21+0.5% | Added |
| OV Management LLC | 4,154 | $4.40M | 2.04% | +233+5.9% | Added |
| AE Wealth Management LLC | 4,156 | $4.41M | 0.04% | −357−7.9% | Reduced |
| Hoey Investments, Inc | 4,187 | $4.44M | 0.76% | +1,445+52.7% | Added |
| CAPROCK Group, Inc. | 4,203 | $4.46M | 0.15% | +26+0.6% | Added |
| DSG Capital Advisors, LLC | 4,249 | $4.50M | 0.82% | +4,249 | New |
| KP Management LLC | 4,250 | $4.51M | 1.58% | 00.0% | Unchanged |
| Y.D. More Investments Ltd | 4,274 | $4.53M | 0.41% | −125−2.8% | Reduced |
| Miracle Mile Advisors, LLC | 4,276 | $4.53M | 0.09% | −105−2.4% | Reduced |
| Ostrum Asset Management | 4,302 | $4.56M | 0.39% | +510+13.4% | Added |
| CFM Wealth Partners LLC | 4,317 | $4.58M | 0.77% | +63+1.5% | Added |
| Meeder Advisory Services, Inc. | 4,319 | $4.58M | 0.29% | +46+1.1% | Added |
| First Bank & Trust | 4,331 | $4.59M | 0.88% | −285−6.2% | Reduced |
| IHT Wealth Management, LLC | 4,336 | $4.60M | 0.15% | −992−18.6% | Reduced |