ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Dorsey & Whitney Trust CO LLC | 2,252 | $2.39M | 0.13% | +231+11.4% | Added |
| Wealthspire Advisors, LLC | 2,258 | $2.39M | 0.02% | +253+12.6% | Added |
| Guerra Pan Advisors, LLC | 2,264 | $2.40M | 1.74% | 00.0% | Unchanged |
| Morse Asset Management, Inc | 2,265 | $2.40M | 0.55% | +22+1.0% | Added |
| Graypoint LLC | 2,279 | $2.42M | 0.15% | −224−8.9% | Reduced |
| Central Trust Co | 2,292 | $2.43M | 0.06% | +35+1.6% | Added |
| Bensler, LLC | 2,298 | $2.44M | 0.29% | +2,298 | New |
| J.W. Cole Advisors, Inc. | 2,302 | $2.44M | 0.10% | +43+1.9% | Added |
| Diversify Advisory Services, LLC | 2,399 | $2.46M | 0.14% | −346−12.6% | Reduced |
| Jamison Private Wealth Management, Inc. | 2,319 | $2.46M | 0.36% | +142+6.5% | Added |
| Westpac Banking Corp | 2,334 | $2.47M | 0.16% | +577+32.8% | Added |
| Texas Yale Capital Corp. | 2,341 | $2.48M | 0.10% | +20+0.9% | Added |
| Waterloo Capital, L.P. | 2,354 | $2.50M | 0.26% | +60+2.6% | Added |
| Gladstone Institutional Advisory LLC | 2,355 | $2.50M | 0.12% | −331−12.3% | Reduced |
| Highland Capital Management, LLC | 2,359 | $2.50M | 0.14% | +2,359 | New |
| Redwood Investments, LLC | 2,363 | $2.51M | 0.67% | +8+0.3% | Added |
| Williams Jones Wealth Management, LLC. | 2,364 | $2.51M | 0.03% | +6+0.3% | Added |
| Trust Asset Management LLC | 2,377 | $2.52M | 0.20% | 00.0% | Unchanged |
| Glen Eagle Advisors, LLC | 2,389 | $2.53M | 0.42% | −81−3.3% | Reduced |
| Mission Creek Capital Partners, Inc. | 2,392 | $2.54M | 0.55% | +13+0.5% | Added |
| NDWM LLC | 2,415 | $2.56M | 2.14% | 00.0% | Unchanged |
| Wedmont Private Capital | 2,500 | $2.56M | 0.14% | +170+7.3% | Added |
| Brevan Howard Capital Management LP | 2,427 | $2.57M | 0.06% | +2,427 | New |
| Oak Harvest Investment Services | 2,439 | $2.59M | 0.36% | +2,439 | New |
| XTX Topco Ltd | 2,447 | $2.59M | 0.22% | +652+36.3% | Added |
| Allianz SE | 2,433 | $2.60M | 0.07% | −357−12.8% | Reduced |
| Valmark Advisers, Inc. | 2,457 | $2.60M | 0.04% | +125+5.4% | Added |
| Evoke Wealth, LLC | 2,459 | $2.61M | 0.07% | +38+1.6% | Added |
| Beta Wealth Group, Inc. | 2,469 | $2.62M | 1.16% | +49+2.0% | Added |
| Totem Point Management, LLC | 2,481 | $2.63M | 2.79% | −674−21.4% | Reduced |
| Central Pacific Bank - Trust Division | 2,489 | $2.64M | 0.35% | −98−3.8% | Reduced |
| Independent Solutions Wealth Management, LLC | 2,492 | $2.64M | 0.58% | −5−0.2% | Reduced |
| Personal Cfo Solutions, LLC | 2,496 | $2.65M | 0.52% | −869−25.8% | Reduced |
| Leelyn Smith, LLC | 2,497 | $2.65M | 0.47% | −9−0.4% | Reduced |
| Kentucky Farm Bureau Mutual Insurance Co | 2,500 | $2.65M | 0.60% | 00.0% | Unchanged |
| Means Investment Co., Inc. | 2,542 | $2.69M | 0.28% | 00.0% | Unchanged |
| Nan Shan Life Insurance Co., Ltd. | 2,544 | $2.70M | 0.06% | −2,000−44.0% | Reduced |
| Ritholtz Wealth Management | 2,553 | $2.71M | 0.08% | +78+3.2% | Added |
| National Asset Management, Inc. | 2,570 | $2.72M | 0.09% | −1,317−33.9% | Reduced |
| Bay Rivers Group | 2,589 | $2.74M | 1.33% | −146−5.3% | Reduced |
| Partners Capital Investment Group, LLP | 2,618 | $2.78M | 0.08% | −5,231−66.6% | Reduced |
| Institute for Wealth Management, LLC. | 2,622 | $2.78M | 0.35% | +11+0.4% | Added |
| Legacy Wealth Asset Management, LLC | 2,623 | $2.78M | 0.76% | −201−7.1% | Reduced |
| Legato Capital Management LLC | 2,625 | $2.78M | 0.36% | 00.0% | Unchanged |
| Linscomb & Williams, Inc. | 2,645 | $2.80M | 0.14% | +143+5.7% | Added |
| Summit Trail Advisors, LLC | 2,646 | $2.81M | 0.10% | +420+18.9% | Added |
| Umpqua Bank | 2,729 | $2.81M | 0.97% | −113−4.0% | Reduced |
| Neville Rodie & Shaw Inc | 2,659 | $2.82M | 0.21% | +47+1.8% | Added |
| Roman Butler Fullerton & Co | 2,506 | $2.86M | 0.91% | −51−2.0% | Reduced |
| Circle Wealth Management, LLC | 2,697 | $2.86M | 0.06% | 00.0% | Unchanged |
| SkyOak Wealth, LLC | 2,709 | $2.87M | 0.61% | −3−0.1% | Reduced |
| Prakash Investment Advisors LLC | 2,709 | $2.87M | 2.83% | +2,709 | New |
| O'Neil Global Advisors, Inc. | 2,710 | $2.87M | 0.84% | −450−14.2% | Reduced |
| Guardian Capital LP | 2,724 | $2.89M | 0.11% | +183+7.2% | Added |
| Brighton Jones LLC | 2,753 | $2.92M | 0.08% | +30+1.1% | Added |
| Sunbelt Securities, Inc. | 2,742 | $2.93M | 0.26% | −282−9.3% | Reduced |
| Kingsview Wealth Management, LLC | 2,765 | $2.93M | 0.06% | +127+4.8% | Added |
| GeoWealth Management, LLC | 2,768 | $2.93M | 0.10% | −225−7.5% | Reduced |
| Allworth Financial LP | 2,613 | $2.94M | 0.02% | +1,500+134.8% | Added |
| Nicholas Investment Partners, LP | 2,805 | $2.97M | 0.26% | +1,938+223.5% | Added |
| Pinnbrook Capital Management LP | 2,809 | $2.98M | 1.04% | +2,809 | New |
| Principal Securities, Inc. | 2,814 | $2.98M | 0.07% | +204+7.8% | Added |
| Qtron Investments LLC | 2,828 | $3.00M | 0.42% | −239−7.8% | Reduced |
| Belpointe Asset Management LLC | 3,508 | $3.00M | 0.18% | +324+10.2% | Added |
| WealthPlan Investment Management, LLC | 2,840 | $3.01M | 0.30% | −372−11.6% | Reduced |
| Altus Wealth Group LLC | 2,844 | $3.01M | 1.33% | +16+0.6% | Added |
| SeaCrest Wealth Management, LLC | 2,861 | $3.03M | 0.32% | −243−7.8% | Reduced |
| Central Asset Investments & Management Holdings (HK) Ltd | 2,874 | $3.05M | 1.87% | +2,874 | New |
| Donaldson Capital Management, LLC | 2,881 | $3.05M | 0.12% | −194−6.3% | Reduced |
| Proem Advisors LLC | 2,904 | $3.08M | 1.41% | +2,904 | New |
| Savant Capital, LLC | 2,924 | $3.10M | 0.02% | +248+9.3% | Added |
| Doliver Advisors, LP | 2,934 | $3.11M | 0.86% | −38−1.3% | Reduced |
| Asset Dedication, LLC | 2,939 | $3.12M | 0.25% | −193−6.2% | Reduced |
| Twin Capital Management Inc | 2,946 | $3.12M | 0.34% | −220−6.9% | Reduced |
| Concurrent Investment Advisors, LLC | 2,962 | $3.14M | 0.09% | +328+12.5% | Added |
| GTS Securities LLC | 2,967 | $3.15M | 0.15% | −16,629−84.9% | Reduced |
| We Are One Seven, LLC | 2,975 | $3.15M | 0.12% | −148−4.7% | Reduced |
| Signet Financial Management, LLC | 2,996 | $3.18M | 0.41% | +6+0.2% | Added |
| Pinnacle Associates Ltd | 3,007 | $3.19M | 0.04% | +894+42.3% | Added |
| Boomfish Wealth Group, LLC | 3,012 | $3.19M | 1.94% | −221−6.8% | Reduced |
| Marvin & Palmer Associates Inc | 3,031 | $3.21M | 2.45% | +3,031 | New |
| Guided Capital Wealth Management, LLC | 3,032 | $3.21M | 2.95% | +3,032 | New |
| OMC Financial Services LTD | 3,035 | $3.22M | 1.37% | +227+8.1% | Added |
| Moody National Bank Trust Division | 3,035 | $3.22M | 0.34% | −61−2.0% | Reduced |
| MUFG Securities Americas Inc. | 3,041 | $3.22M | 0.41% | +3,041 | New |
| Moore Capital Management, LP | 3,045 | $3.23M | 0.06% | −7,387−70.8% | Reduced |
| Beacon Investment Advisory Services, Inc. | 3,047 | $3.23M | 0.14% | −170−5.3% | Reduced |
| Merit Financial Group, LLC | 3,049 | $3.23M | 0.06% | +1,351+79.6% | Added |
| Arkadios Wealth Advisors | 3,050 | $3.23M | 0.18% | +408+15.4% | Added |
| Ballentine Partners, LLC | 3,053 | $3.24M | 0.06% | +182+6.3% | Added |
| GAMMA Investing LLC | 3,070 | $3.25M | 0.28% | +411+15.5% | Added |
| Mather Group, LLC. | 3,080 | $3.27M | 0.04% | −10−0.3% | Reduced |
| Clare Market Investments LLC | 3,083 | $3.27M | 0.78% | −75−2.4% | Reduced |
| Once Capital Management, LLC | 3,100 | $3.29M | 1.49% | 00.0% | Unchanged |
| Blue Capital, Inc. | 3,100 | $3.29M | 2.32% | +3,100 | New |
| PGGM Investments | 3,115 | $3.30M | 0.04% | 00.0% | Unchanged |
| Apollon Wealth Management, LLC | 3,123 | $3.31M | 0.08% | +288+10.2% | Added |
| Bradley Foster & Sargent Inc | 3,133 | $3.32M | 0.06% | +1,932+160.9% | Added |
| Financial Engines Advisors L.L.C. | 3,144 | $3.33M | 0.01% | +94+3.1% | Added |
| Legacy Advisors, LLC | 3,157 | $3.35M | 0.32% | +160+5.3% | Added |