ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| WBH Advisory Inc | 1,323 | $1.40M | 0.13% | −20−1.5% | Reduced |
| Skopos Labs, Inc. | 1,335 | $1.42M | 0.42% | +72+5.7% | Added |
| International Assets Investment Management, LLC | 1,343 | $1.42M | 0.12% | −1,183,724−99.9% | Reduced |
| Angeles Wealth Management, LLC | 1,341 | $1.42M | 0.12% | −124−8.5% | Reduced |
| Sage Mountain Advisors LLC | 1,346 | $1.43M | 0.10% | −38−2.7% | Reduced |
| NVWM, LLC | 1,347 | $1.43M | 0.36% | −1−0.1% | Reduced |
| Sentry Investment Management LLC | 1,353 | $1.43M | 0.68% | −286−17.4% | Reduced |
| Passive Capital Management, LLC. | 1,354 | $1.44M | 0.51% | −87−6.0% | Reduced |
| PFG Investments, LLC | 1,355 | $1.44M | 0.09% | +135+11.1% | Added |
| Copperwynd Financial, LLC | 1,361 | $1.44M | 0.40% | −36−2.6% | Reduced |
| Catalytic Wealth RIA, LLC | 1,367 | $1.45M | 0.25% | +21+1.6% | Added |
| Appleton Partners Inc | 1,368 | $1.45M | 0.11% | +14+1.0% | Added |
| Wallace Advisory Group, LLC | 1,623 | $1.45M | 1.00% | +2+0.1% | Added |
| MJP Associates Inc | 1,374 | $1.46M | 0.26% | −85−5.8% | Reduced |
| Transcend Wealth Collective, LLC | 1,376 | $1.46M | 0.11% | −606−30.6% | Reduced |
| Argonautica Private Wealth Management, Inc | 1,377 | $1.46M | 0.47% | −2−0.1% | Reduced |
| Intrust Bank NA | 1,380 | $1.46M | 0.15% | +79+6.1% | Added |
| NorthCrest Asset Manangement, LLC | 1,383 | $1.47M | 0.04% | +303+28.1% | Added |
| Parsons Capital Management Inc | 1,384 | $1.47M | 0.08% | 00.0% | Unchanged |
| Intellectus Partners, LLC | 1,385 | $1.47M | 0.32% | −299−17.8% | Reduced |
| Lindbrook Capital, LLC | 1,390 | $1.47M | 0.13% | −12−0.9% | Reduced |
| Dohj, LLC | 1,391 | $1.47M | 0.34% | −103−6.9% | Reduced |
| Compass Capital Corp | 1,315 | $1.47M | 0.57% | +1,315 | New |
| Hudson Value Partners, LLC | 1,393 | $1.48M | 0.55% | +38+2.8% | Added |
| Scientech Research LLC | 1,396 | $1.48M | 0.42% | −95−6.4% | Reduced |
| Cookson Peirce & Co Inc | 1,399 | $1.48M | 0.07% | +903+182.1% | Added |
| B.O.S.S. Retirement Advisors, LLC | 1,399 | $1.48M | 0.41% | +1,399 | New |
| Cornerstone Advisors, LLC | 1,400 | $1.48M | 0.06% | −1,200−46.2% | Reduced |
| Aster Capital Management (DIFC) Ltd | 1,408 | $1.49M | 0.57% | +1,249+785.5% | Added |
| 17 Capital Partners, LLC | 1,416 | $1.50M | 0.95% | −162−10.3% | Reduced |
| Ashton Thomas Securities, LLC | 1,437 | $1.52M | 0.42% | +54+3.9% | Added |
| Rockline Wealth Management, LLC | 1,440 | $1.53M | 0.41% | +87+6.4% | Added |
| Concord Wealth Partners | 1,443 | $1.53M | 0.25% | +129+9.8% | Added |
| Change Path, LLC | 1,443 | $1.53M | 0.05% | +245+20.5% | Added |
| Carr Financial Group Corp | 1,446 | $1.53M | 0.48% | +584+67.7% | Added |
| Verdence Capital Advisors LLC | 1,455 | $1.54M | 0.12% | −56−3.7% | Reduced |
| Evergreen Capital Management LLC | 1,457 | $1.54M | 0.05% | +6+0.4% | Added |
| Concord Asset Management, LLC | 1,458 | $1.55M | 0.34% | +87+6.3% | Added |
| First Manhattan Co | 1,463 | $1.55M | 0.00% | −684−31.9% | Reduced |
| Mayflower Financial Advisors, LLC | 1,472 | $1.56M | 0.23% | +25+1.7% | Added |
| Fukoku Mutual Life Insurance Co | 1,477 | $1.57M | 0.11% | +131+9.7% | Added |
| Checchi Capital Advisers, LLC | 1,481 | $1.57M | 0.12% | +22+1.5% | Added |
| MWA Asset Management | 1,484 | $1.57M | 1.05% | +82+5.8% | Added |
| Belmont Capital, LLC | 1,485 | $1.57M | 0.26% | 00.0% | Unchanged |
| Hancock Whitney Corp | 1,486 | $1.58M | 0.05% | +19+1.3% | Added |
| Synergy Financial Group, LTD | 1,490 | $1.58M | 1.32% | −199−11.8% | Reduced |
| WSFS Capital Management, LLC | 1,495 | $1.58M | 0.09% | −400−21.1% | Reduced |
| Triangle Securities Wealth Management | 1,504 | $1.59M | 0.41% | −28−1.8% | Reduced |
| Kirtland Hills Capital Management, LLC | 1,504 | $1.59M | 1.02% | +153+11.3% | Added |
| Stablepoint Partners, LLC | 1,506 | $1.60M | 0.29% | −45−2.9% | Reduced |
| Commerzbank Aktiengesellschaft | 1,502 | $1.60M | 0.04% | +426+39.6% | Added |
| SWS Partners | 1,515 | $1.61M | 0.49% | −293−16.2% | Reduced |
| Bell Bank | 1,516 | $1.61M | 0.12% | −45−2.9% | Reduced |
| Bosman Wealth Management, LLC | 1,518 | $1.61M | 1.55% | +1,518 | New |
| Accent Capital Management, LLC | 1,519 | $1.61M | 0.92% | 00.0% | Unchanged |
| IPG Investment Advisors LLC | 1,520 | $1.61M | 0.37% | +1,520 | New |
| Accurate Wealth Management, LLC | 1,573 | $1.61M | 0.31% | −50−3.1% | Reduced |
| Arthur M. Cohen & Associates, LLC | 1,524 | $1.62M | 0.29% | +66+4.5% | Added |
| Wrapmanager Inc | 1,525 | $1.62M | 0.41% | −309−16.8% | Reduced |
| RMB Capital Management, LLC | 1,525 | $1.62M | 0.04% | +245+19.1% | Added |
| Moloney Securities Asset Management, LLC | 1,527 | $1.62M | 0.22% | −609−28.5% | Reduced |
| Bank of Hawaii | 1,534 | $1.63M | 0.09% | −44−2.8% | Reduced |
| Ellevest, Inc. | 1,535 | $1.63M | 0.09% | −12−0.8% | Reduced |
| GraniteShares Advisors LLC | 1,537 | $1.63M | 1.03% | −342−18.2% | Reduced |
| Jefferies Financial Group Inc. | 1,541 | $1.63M | 0.02% | −22−1.4% | Reduced |
| Annis Gardner Whiting Capital Advisors, LLC | 1,551 | $1.64M | 0.46% | 00.0% | Unchanged |
| Centaurus Financial, Inc. | 1,568 | $1.66M | 0.10% | +711+83.0% | Added |
| Capital Insight Partners, LLC | 1,571 | $1.67M | 0.29% | +105+7.2% | Added |
| Boston Private Wealth LLC | 1,577 | $1.67M | 0.03% | +1,577 | New |
| SageView Advisory Group, LLC | 1,581 | $1.68M | 0.07% | +107+7.3% | Added |
| EPG Wealth Management LLC | 1,584 | $1.68M | 0.44% | −71−4.3% | Reduced |
| Prospera Financial Services Inc | 1,595 | $1.69M | 0.04% | +95+6.3% | Added |
| Impact Investors, Inc | 1,596 | $1.69M | 1.31% | +1,596 | New |
| Optimas Capital Ltd | 1,600 | $1.70M | 2.29% | +1,600 | New |
| Aviso Financial Inc. | 1,605 | $1.70M | 0.09% | −58−3.5% | Reduced |
| Loomis Sayles & Co L P | 1,612 | $1.71M | 0.00% | +335+26.2% | Added |
| Horst & Graben Wealth Management LLC | 1,616 | $1.71M | 0.30% | +3+0.2% | Added |
| Buckingham Strategic Partners | 1,617 | $1.71M | 0.03% | +709+78.1% | Added |
| Grant Private Wealth Management Inc | 1,645 | $1.74M | 1.88% | +1,645 | New |
| Flagship Harbor Advisors, LLC | 1,646 | $1.74M | 0.09% | +1+0.1% | Added |
| Teamwork Financial Advisors, LLC | 1,654 | $1.75M | 0.23% | −520−23.9% | Reduced |
| Garrett Investment Advisors LLC | 1,655 | $1.75M | 0.17% | −29−1.7% | Reduced |
| Balboa Wealth Partners | 1,656 | $1.76M | 0.40% | −24−1.4% | Reduced |
| Taylor Hoffman Capital Management LLC | 1,661 | $1.76M | 0.64% | −6−0.4% | Reduced |
| Harold Davidson & Associates Inc. | 1,662 | $1.76M | 0.84% | +1,662 | New |
| Weaver Capital Management LLC | 1,668 | $1.77M | 0.50% | +177+11.9% | Added |
| Premier Path Wealth Partners, LLC | 1,671 | $1.77M | 0.27% | −1,443−46.3% | Reduced |
| Visionary Wealth Advisors | 1,671 | $1.77M | 0.10% | +48+3.0% | Added |
| VELA Investment Management, LLC | 1,679 | $1.78M | 0.61% | −130−7.2% | Reduced |
| Avestar Capital, LLC | 1,680 | $1.78M | 0.16% | +68+4.2% | Added |
| Centiva Capital, LP | 1,680 | $1.78M | 0.07% | +660+64.7% | Added |
| Citizens & Northern Corp | 1,693 | $1.79M | 0.49% | +211+14.2% | Added |
| Connecticut Wealth Management, LLC | 1,697 | $1.80M | 0.09% | +17+1.0% | Added |
| Fidelis Capital Partners, LLC | 1,763 | $1.80M | 0.18% | +486+38.1% | Added |
| Alpine Woods Capital Investors, LLC | 1,698 | $1.80M | 0.34% | +3+0.2% | Added |
| Monetta Financial Services Inc | 1,700 | $1.80M | 1.45% | 00.0% | Unchanged |
| ArrowMark Colorado Holdings LLC | 1,700 | $1.80M | 0.02% | 00.0% | Unchanged |
| Canandaigua National Bank & Trust Co | 1,709 | $1.81M | 0.18% | −427−20.0% | Reduced |
| Absoluto Partners Gestao de Recursos Ltda | 1,714 | $1.82M | 2.08% | −521−23.3% | Reduced |
| Brendel Financial Advisors LLC | 1,720 | $1.82M | 1.10% | +1,720 | New |