ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Primoris Wealth Advisors, LLC | 999 | $1.06M | 0.81% | 00.0% | Unchanged |
| KLCM Advisors, Inc. | 1,000 | $1.06M | 0.12% | −1,000−50.0% | Reduced |
| Catalyst Funds Management Pty Ltd | 1,000 | $1.06M | 0.26% | +1,000 | New |
| Kolinsky Wealth Management, LLC | 1,005 | $1.07M | 0.65% | −11−1.1% | Reduced |
| Postrock Partners LLC | 1,007 | $1.07M | 0.52% | +1,007 | New |
| Advisory Resource Group | 1,008 | $1.07M | 0.23% | −130−11.4% | Reduced |
| Aspire Private Capital, LLC | 1,023 | $1.08M | 0.27% | +36+3.6% | Added |
| King Luther Capital Management Corp | 1,023 | $1.08M | 0.00% | +99+10.7% | Added |
| Beaton Management Co. Inc. | 1,025 | $1.09M | 0.56% | 00.0% | Unchanged |
| IAM Advisory, LLC | 1,028 | $1.09M | 0.28% | 00.0% | Unchanged |
| Hel Ved Capital Management Ltd | 1,030 | $1.09M | 0.33% | −2,000−66.0% | Reduced |
| DC Investments Management, LLC | 1,030 | $1.09M | 0.71% | 00.0% | Unchanged |
| Veracity Capital LLC | 1,030 | $1.09M | 0.40% | +45+4.6% | Added |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 1,030 | $1.09M | 0.03% | +102+11.0% | Added |
| Regatta Capital Group, LLC | 1,041 | $1.10M | 0.21% | −193−15.6% | Reduced |
| EverSource Wealth Advisors, LLC | 1,048 | $1.11M | 0.06% | +39+3.9% | Added |
| Capital Market Strategies LLC | 1,048 | $1.11M | 0.64% | +25+2.4% | Added |
| Legacy Bridge, LLC | 1,050 | $1.11M | 0.58% | 00.0% | Unchanged |
| Delta Investment Management, LLC | 1,050 | $1.11M | 0.22% | +32+3.1% | Added |
| TCI Wealth Advisors, Inc. | 1,051 | $1.11M | 0.09% | −129−10.9% | Reduced |
| Sanders Morris Harris LLC | 1,054 | $1.12M | 0.17% | +6+0.6% | Added |
| Prosperity Consulting Group, LLC | 1,056 | $1.12M | 0.08% | +66+6.7% | Added |
| Sound View Wealth Advisors Group, LLC | 1,057 | $1.12M | 0.09% | +20+1.9% | Added |
| Atom Investors LP | 1,061 | $1.12M | 0.14% | −278−20.8% | Reduced |
| Palumbo Wealth Management LLC | 1,067 | $1.13M | 0.42% | +220+26.0% | Added |
| David Loasby | 1,109 | $1.14M | 0.10% | +95+9.4% | Added |
| Sheets Smith Investment Management | 1,073 | $1.14M | 0.96% | +1,073 | New |
| Malaga Cove Capital, LLC | 1,079 | $1.14M | 0.45% | −150−12.2% | Reduced |
| Greenwich Wealth Management LLC | 1,083 | $1.15M | 0.08% | −93−7.9% | Reduced |
| Brown Financial Advisors | 1,084 | $1.15M | 0.46% | −105−8.8% | Reduced |
| CX Institutional | 1,086 | $1.15M | 0.05% | −3−0.3% | Reduced |
| NBT Bank N A | 1,089 | $1.15M | 0.08% | +283+35.1% | Added |
| Prelude Capital Management, LLC | 1,090 | $1.16M | 0.10% | +1,090 | New |
| Trust Co of Vermont | 1,091 | $1.16M | 0.06% | +624+133.6% | Added |
| Creekmur Asset Management LLC | 1,091 | $1.16M | 0.26% | +1,058+3,206.1% | Added |
| Kesler, Norman & Wride, LLC | 1,092 | $1.16M | 0.25% | +13+1.2% | Added |
| LRI Investments, LLC | 1,094 | $1.16M | 0.11% | 00.0% | Unchanged |
| Murphy & Mullick Capital Management Corp | 1,097 | $1.16M | 1.07% | +1,097 | New |
| Two Sigma Advisers, LP | 1,100 | $1.17M | 0.00% | −4,400−80.0% | Reduced |
| Motiv8 Investments LLC | 1,108 | $1.17M | 0.82% | +59+5.6% | Added |
| FFT Wealth Management LLC | 1,109 | $1.18M | 0.09% | +102+10.1% | Added |
| Albert D Mason Inc | 1,117 | $1.18M | 0.79% | +16+1.5% | Added |
| Moran Wealth Management, LLC | 1,120 | $1.19M | 0.04% | −54−4.6% | Reduced |
| UMA Financial Services, Inc. | 1,130 | $1.20M | 0.20% | −47−4.0% | Reduced |
| Spirit of America Management Corp | 1,130 | $1.20M | 0.24% | 00.0% | Unchanged |
| Elevated Capital Advisors, LLC | 1,145 | $1.21M | 0.33% | −87−7.1% | Reduced |
| Meridian Financial Partners LLC | 1,148 | $1.22M | 0.64% | −23−2.0% | Reduced |
| Ronald Blue Trust, Inc. | 1,155 | $1.22M | 0.02% | −697−37.6% | Reduced |
| Anchor Investment Management, LLC | 1,155 | $1.22M | 0.11% | −209−15.3% | Reduced |
| Shelton Wealth Management, LLC | 1,161 | $1.23M | 0.68% | −66−5.4% | Reduced |
| Catalyst Financial Partners LLC | 1,161 | $1.23M | 0.23% | +15+1.3% | Added |
| AssuredPartners Investment Advisors, LLC | 1,164 | $1.23M | 0.24% | +1,164 | New |
| Haverford Trust Co | 1,166 | $1.24M | 0.01% | −3−0.3% | Reduced |
| Versor Investments LP | 1,167 | $1.24M | 0.21% | +867+289.0% | Added |
| BOK Financial Private Wealth, Inc. | 1,167 | $1.24M | 0.09% | −164−12.3% | Reduced |
| Brown Brothers Harriman & Co | 1,170 | $1.24M | 0.01% | +57+5.1% | Added |
| Cim Investment Mangement Inc | 1,180 | $1.25M | 0.37% | −26−2.2% | Reduced |
| Keebeck Wealth Management, LLC | 1,181 | $1.25M | 0.18% | 00.0% | Unchanged |
| Claro Advisors LLC | 1,183 | $1.25M | 0.17% | −12−1.0% | Reduced |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 1,189 | $1.26M | 0.25% | +460+63.1% | Added |
| BluePath Capital Management, LLC | 1,243 | $1.26M | 0.69% | +177+16.6% | Added |
| One Wealth Capital Management, LLC | 1,192 | $1.26M | 0.64% | +1,192 | New |
| Benchmark Investment Advisors LLC | 1,193 | $1.26M | 0.82% | +1,193 | New |
| Baader Bank INC | 1,198 | $1.27M | 0.12% | −201−14.4% | Reduced |
| Broderick Brian C | 1,200 | $1.27M | 0.25% | +600+100.0% | Added |
| TrueMark Investments, LLC | 1,203 | $1.28M | 0.41% | −98−7.5% | Reduced |
| Gryphon Financial Partners LLC | 1,206 | $1.28M | 0.18% | −622−34.0% | Reduced |
| StoneX Group Inc. | 1,206 | $1.28M | 0.07% | +55+4.8% | Added |
| CBOE Vest Financial, LLC | 1,214 | $1.29M | 0.02% | +220+22.1% | Added |
| Fiduciary Alliance LLC | 1,215 | $1.29M | 0.13% | +788+184.5% | Added |
| New Century Financial Group, LLC | 1,200 | $1.29M | 0.55% | −191−13.7% | Reduced |
| WBI Investments | 1,216 | $1.29M | 0.32% | +1,216 | New |
| Virtus ETF Advisers LLC | 1,218 | $1.29M | 0.53% | +148+13.8% | Added |
| Talon Private Wealth, LLC | 1,220 | $1.29M | 0.27% | +414+51.4% | Added |
| RB Capital Management, LLC | 1,229 | $1.30M | 0.30% | +6+0.5% | Added |
| First Citizens Bank & Trust Co | 1,230 | $1.30M | 0.02% | +325+35.9% | Added |
| Migdal Insurance & Financial Holdings Ltd. | 1,226 | $1.30M | 0.02% | +21+1.7% | Added |
| Evercore Wealth Management, LLC | 1,232 | $1.31M | 0.02% | 00.0% | Unchanged |
| 180 Wealth Advisors, LLC | 1,238 | $1.31M | 0.21% | −41−3.2% | Reduced |
| Conning Inc. | 1,239 | $1.31M | 0.05% | +168+15.7% | Added |
| Kingswood Wealth Advisors, LLC | 1,243 | $1.32M | 0.10% | −3,013−70.8% | Reduced |
| Polymer Capital Management (HK) LTD | 1,247 | $1.32M | 0.23% | −1,454−53.8% | Reduced |
| Systematic Alpha Investments, LLC | 1,247 | $1.32M | 0.05% | 00.0% | Unchanged |
| CoreCap Advisors, LLC | 1,256 | $1.33M | 0.06% | +737+142.0% | Added |
| Rehmann Capital Advisory Group | 1,258 | $1.33M | 0.08% | +49+4.1% | Added |
| Simon Quick Advisors, LLC | 1,275 | $1.35M | 0.08% | −49−3.7% | Reduced |
| Comprehensive Financial Planning, Inc. | 1,275 | $1.35M | 1.14% | +1,275 | New |
| Howard Capital Management Inc. | 1,279 | $1.36M | 0.02% | +77+6.4% | Added |
| Sagespring Wealth Partners, LLC | 1,280 | $1.36M | 0.04% | +1,280 | New |
| SFM, LLC | 1,282 | $1.36M | 0.96% | +21+1.7% | Added |
| Resources Management Corp | 1,286 | $1.36M | 0.19% | 00.0% | Unchanged |
| Old National Bancorp | 1,292 | $1.37M | 0.03% | +695+116.4% | Added |
| Fairfield, Bush & Co. | 1,293 | $1.37M | 0.81% | +45+3.6% | Added |
| Williamson Legacy Group, LLC | 1,297 | $1.37M | 0.92% | −67−4.9% | Reduced |
| Wealth Advisors of Tampa Bay, LLC | 1,302 | $1.38M | 0.59% | −233−15.2% | Reduced |
| Sym Financial Corp | 1,304 | $1.38M | 0.18% | +1,004+334.7% | Added |
| Riverpark Capital Management LLC | 1,311 | $1.39M | 2.43% | −138−9.5% | Reduced |
| Evelyn Partners Investment Management LLP | 1,311 | $1.39M | 0.05% | +1,311 | New |
| Abc Arbitrage SA | 1,316 | $1.40M | 0.20% | +1,316 | New |
| Bradyco, Inc. | 1,320 | $1.40M | 0.86% | +1,320 | New |