ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Brady Martz Wealth Solutions, LLC | 816 | $841.5K | 0.20% | +816 | New |
| Lewis Asset Management, LLC | 794 | $842.1K | 0.64% | −9−1.1% | Reduced |
| Strategic Investment Advisors | 797 | $844.9K | 0.09% | −82−9.3% | Reduced |
| Real Talk Capital, LLC | 797 | $844.9K | 1.11% | +797 | New |
| L2 Asset Management, LLC | 798 | $846.0K | 0.18% | −11−1.4% | Reduced |
| South Dakota Investment Council | 800 | $848.0K | 0.02% | 00.0% | Unchanged |
| Freemont Management S.A. | 800 | $848.1K | 0.42% | 00.0% | Unchanged |
| Prosperity Financial Group, Inc. | 800 | $848.1K | 0.42% | +149+22.9% | Added |
| Pinnacle Wealth Planning Services, Inc. | 803 | $851.3K | 0.13% | −332−29.3% | Reduced |
| Papamarkou Wellner Asset Management inc. | 803 | $851.3K | 0.59% | +803 | New |
| Battery Global Advisors, LLC | 806 | $854.5K | 0.46% | 00.0% | Unchanged |
| Forum Financial Management, LP | 806 | $854.5K | 0.01% | +278+52.7% | Added |
| Csenge Advisory Group | 808 | $856.6K | 0.05% | −79−8.9% | Reduced |
| Evermay Wealth Management LLC | 809 | $857.6K | 0.13% | +18+2.3% | Added |
| Cornercap Investment Counsel Inc | 812 | $860.8K | 0.28% | −224−21.6% | Reduced |
| Mount Yale Investment Advisors, LLC | 812 | $860.8K | 0.07% | +58+7.7% | Added |
| Bullock Wealth Management Group | 813 | $861.9K | 0.50% | −117−12.6% | Reduced |
| Aaron Wealth Advisors | 813 | $861.9K | 0.10% | +159+24.3% | Added |
| American Trust | 820 | $869.3K | 0.07% | −12−1.4% | Reduced |
| BlueSpruce Investments, LP | 820 | $869.3K | 0.02% | 00.0% | Unchanged |
| Investment House LLC | 822 | $871.4K | 0.05% | −33−3.9% | Reduced |
| First Affirmative Financial Network | 824 | $873.4K | 0.50% | −71−7.9% | Reduced |
| Meyer Handelman Co | 825 | $874.6K | 0.03% | 00.0% | Unchanged |
| Choate Investment Advisors | 827 | $876.7K | 0.02% | +108+15.0% | Added |
| HMS Capital Management, LLC | 832 | $882.0K | 0.43% | −52−5.9% | Reduced |
| Relyea Zuckerberg Hanson LLC | 832 | $882.0K | 0.12% | +393+89.5% | Added |
| Net Worth Advisory Group | 834 | $884.2K | 0.27% | −243−22.6% | Reduced |
| Outlook Wealth Advisors, LLC | 836 | $886.3K | 0.25% | +9+1.1% | Added |
| Gilliland Jeter Wealth Management LLC | 837 | $887.3K | 0.30% | +2+0.2% | Added |
| Evanson Asset Management, LLC | 838 | $888.0K | 0.06% | 00.0% | Unchanged |
| Ninepoint Partners LP | 838 | $888.4K | 0.14% | 00.0% | Unchanged |
| West Family Investments, Inc. | 842 | $892.6K | 0.31% | +179+27.0% | Added |
| Unique Wealth Strategies, LLC | 842 | $892.7K | 0.39% | −31−3.6% | Reduced |
| Acorn Financial Advisory Services Inc | 843 | $893.7K | 0.15% | −15−1.7% | Reduced |
| ICONIQ Capital, LLC | 844 | $894.7K | 0.01% | +381+82.3% | Added |
| Interchange Capital Partners, LLC | 845 | $895.8K | 0.33% | +42+5.2% | Added |
| Heartland Bank & Trust Co | 849 | $900.0K | 0.49% | −23−2.6% | Reduced |
| Revolve Wealth Partners, LLC | 849 | $900.0K | 0.13% | +2+0.2% | Added |
| Wesbanco Bank Inc | 849 | $900.0K | 0.03% | +483+132.0% | Added |
| Edmond de Rothschild Holding S.A. | 850 | $901.1K | 0.02% | +96+12.7% | Added |
| Elgethun Capital Management | 852 | $903.2K | 0.22% | +22+2.7% | Added |
| McMahon Financial Advisors, LLC | 853 | $904.3K | 0.23% | −74−8.0% | Reduced |
| Fiduciary Group LLC | 856 | $907.5K | 0.09% | +5+0.6% | Added |
| TFB Advisors LLC | 863 | $914.9K | 0.26% | −3−0.3% | Reduced |
| Quotient Wealth Partners, LLC | 864 | $915.9K | 0.03% | +84+10.8% | Added |
| Global Assets Advisory, LLC | 870 | $917.3K | 0.51% | −23−2.6% | Reduced |
| Eagle Strategies LLC | 867 | $919.1K | 0.16% | +19+2.2% | Added |
| Keel Point, LLC | 867 | $919.1K | 0.07% | +93+12.0% | Added |
| Southern Style Financial, Inc. | 874 | $926.2K | 0.75% | +874 | New |
| Ashton Thomas Private Wealth, LLC | 875 | $927.6K | 0.04% | +437+99.8% | Added |
| Payne Capital Management, LLC | 878 | $930.8K | 0.40% | +878 | New |
| Syon Capital LLC | 880 | $932.9K | 0.08% | −69−7.3% | Reduced |
| Galvin, Gaustad & Stein, LLC | 885 | $938.2K | 0.08% | +40+4.7% | Added |
| Fedenia Advisers LLC | 885 | $938.2K | 0.55% | +885 | New |
| KCM Investment Advisors LLC | 886 | $939.3K | 0.03% | +15+1.7% | Added |
| Freestone Capital Holdings, LLC | 887 | $940.3K | 0.03% | +196+28.4% | Added |
| Huntleigh Advisors, Inc. | 888 | $941.4K | 0.20% | +888 | New |
| Wealth Alliance | 889 | $941.9K | 0.11% | −106−10.7% | Reduced |
| Avantax Planning Partners, Inc. | 890 | $943.7K | 0.03% | +14+1.6% | Added |
| Country Club Bank | 886 | $946.0K | 0.06% | −5−0.6% | Reduced |
| Brandywine Managers, LLC | 893 | $946.7K | 1.00% | 00.0% | Unchanged |
| Signature Wealth Management Partners, LLC | 894 | $947.7K | 0.65% | 00.0% | Unchanged |
| World Equity Group, Inc. | 898 | $952.0K | 0.20% | +898 | New |
| Zullo Investment Group, Inc. | 898 | $952.0K | 0.38% | +66+7.9% | Added |
| Forefront Wealth Partners, LLC | 900 | $954.1K | 0.71% | +900 | New |
| Generali Investments CEE, investicni spolecnost, a.s. | 900 | $954.1K | 0.10% | +900 | New |
| Becker Capital Management Inc | 905 | $959.4K | 0.03% | −9−1.0% | Reduced |
| Optiver Holding B.V. | 908 | $962.6K | 0.03% | −1,128−55.4% | Reduced |
| GG Group Ventures, LLC | 918 | $973.2K | 1.28% | −397−30.2% | Reduced |
| PFG Advisors | 922 | $977.4K | 0.06% | −27−2.8% | Reduced |
| Smithfield Trust Co | 925 | $978.0K | 0.05% | 00.0% | Unchanged |
| American National Bank | 924 | $979.6K | 0.11% | 00.0% | Unchanged |
| Paces Ferry Wealth Advisors, LLC | 925 | $980.6K | 0.48% | 00.0% | Unchanged |
| Paradigm Financial Partners, LLC | 931 | $987.0K | 0.12% | +21+2.3% | Added |
| Principal Street Partners, LLC | 938 | $994.4K | 0.20% | −133−12.4% | Reduced |
| Kozak & Associates, Inc. | 928 | $996.5K | 0.23% | −9−1.0% | Reduced |
| BSW Wealth Partners | 944 | $1.00M | 0.15% | +113+13.6% | Added |
| AlphaCore Capital LLC | 947 | $1.00M | 0.22% | −133−12.3% | Reduced |
| Virtue Capital Management, LLC | 949 | $1.01M | 0.20% | −7−0.7% | Reduced |
| Impact Capital Partners LLC | 950 | $1.01M | 0.36% | +950 | New |
| Optas, LLC | 951 | $1.01M | 0.22% | +14+1.5% | Added |
| Ancora Advisors, LLC | 954 | $1.01M | 0.02% | +6+0.6% | Added |
| Highview Capital Management LLC | 955 | $1.01M | 0.39% | +9+1.0% | Added |
| Perfromance Wealth Partners, LLC | 956 | $1.01M | 0.03% | −17−1.7% | Reduced |
| Strive Asset Management, LLC | 957 | $1.01M | 0.76% | +957 | New |
| Park Place Capital Corp | 958 | $1.02M | 0.28% | −110−10.3% | Reduced |
| Baron Wealth Management LLC | 962 | $1.02M | 0.48% | +3+0.3% | Added |
| Great Lakes Retirement, Inc. | 962 | $1.02M | 0.13% | +962 | New |
| Symphony Financial, Ltd. Co. | 937 | $1.03M | 0.16% | −17−1.8% | Reduced |
| Affiance Financial, LLC | 977 | $1.04M | 0.25% | −25−2.5% | Reduced |
| Tectonic Advisors LLC | 980 | $1.04M | 0.07% | −261−21.0% | Reduced |
| Probity Advisors, Inc. | 980 | $1.04M | 0.20% | −91−8.5% | Reduced |
| Legacy Financial Advisors, Inc. | 980 | $1.04M | 0.17% | +106+12.1% | Added |
| Salvus Wealth Management, LLC | 985 | $1.04M | 0.67% | −153−13.4% | Reduced |
| Flputnam Investment Management Co | 985 | $1.04M | 0.02% | −6−0.6% | Reduced |
| BTC Capital Management, Inc. | 987 | $1.05M | 0.10% | +4+0.4% | Added |
| Laidlaw Wealth Management LLC | 987 | $1.05M | 0.46% | +21+2.2% | Added |
| Quent Capital, LLC | 987 | $1.05M | 0.11% | +28+2.9% | Added |
| Central Bank & Trust Co | 996 | $1.06M | 0.16% | −58−5.5% | Reduced |
| MidWestOne Financial Group, Inc. | 998 | $1.06M | 0.15% | −77−7.2% | Reduced |