ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2024
Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,945
- +88 vs. Q2 2024
- Shares held
- 183.3M
- +19.7M (+12.1%) vs. Q2 2024
- Total value
- $162.8B
- +$34.3B (+26.6%) vs. Q2 2024
- New holders
- 206
- 771 more added
- Sold out
- 118
- 709 more reduced
22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Talon Private Wealth, LLC | 806 | $720.9K | 0.15% | +806 | New |
| Driehaus Capital Management LLC | 807 | $721.8K | 0.01% | −61−7.0% | Reduced |
| L2 Asset Management, LLC | 809 | $723.6K | 0.20% | +27+3.5% | Added |
| Regal Investment Advisors LLC | 815 | $729.3K | 0.05% | −50−5.8% | Reduced |
| Covestor Ltd | 819 | $733.0K | 0.46% | +391+91.4% | Added |
| BlueSpruce Investments, LP | 820 | $733.4K | 0.01% | −400−32.8% | Reduced |
| Meyer Handelman Co | 825 | $737.9K | 0.02% | 00.0% | Unchanged |
| Outlook Wealth Advisors, LLC | 827 | $739.7K | 0.21% | −8−1.0% | Reduced |
| Elgethun Capital Management | 830 | $742.3K | 0.17% | −170−17.0% | Reduced |
| BSW Wealth Partners | 831 | $743.2K | 0.11% | +79+10.5% | Added |
| Zullo Investment Group, Inc. | 832 | $744.1K | 0.31% | 00.0% | Unchanged |
| American Trust | 832 | $744.1K | 0.06% | +832 | New |
| Gilliland Jeter Wealth Management LLC | 835 | $746.8K | 0.24% | 00.0% | Unchanged |
| Evanson Asset Management, LLC | 838 | $749.2K | 0.05% | −10−1.2% | Reduced |
| Ninepoint Partners LP | 838 | $749.5K | 0.10% | −140−14.3% | Reduced |
| 9258 Wealth Management, LLC | 839 | $750.4K | 0.11% | −4−0.5% | Reduced |
| Keudell/Morrison Wealth Management | 841 | $752.2K | 0.20% | −53−5.9% | Reduced |
| Castleview Partners, LLC | 841 | $752.2K | 0.43% | −7−0.8% | Reduced |
| Nebula Research & Development LLC | 844 | $754.9K | 0.09% | +844 | New |
| Galvin, Gaustad & Stein, LLC | 845 | $755.8K | 0.07% | −270−24.2% | Reduced |
| Revolve Wealth Partners, LLC | 847 | $757.5K | 0.12% | −77−8.3% | Reduced |
| Palumbo Wealth Management LLC | 847 | $757.5K | 0.29% | +72+9.3% | Added |
| Eagle Strategies LLC | 848 | $758.4K | 0.14% | +552+186.5% | Added |
| Fiduciary Group LLC | 851 | $761.1K | 0.08% | +87+11.4% | Added |
| Investment House LLC | 855 | $764.7K | 0.04% | 00.0% | Unchanged |
| Centaurus Financial, Inc. | 857 | $766.0K | 0.05% | +61+7.7% | Added |
| Acorn Financial Advisory Services Inc | 858 | $767.4K | 0.14% | −3−0.3% | Reduced |
| Carr Financial Group Corp | 862 | $771.0K | 0.23% | −16−1.8% | Reduced |
| Inceptionr LLC | 863 | $771.9K | 0.19% | +863 | New |
| Global Assets Advisory, LLC | 893 | $774.4K | 0.42% | +893 | New |
| TFB Advisors LLC | 866 | $774.5K | 0.23% | +28+3.3% | Added |
| Nicholas Investment Partners, LP | 867 | $775.4K | 0.07% | −3,312−79.3% | Reduced |
| Edentree Asset Management Ltd | 870 | $777.7K | 0.23% | −130−13.0% | Reduced |
| KCM Investment Advisors LLC | 871 | $779.0K | 0.03% | −27−3.0% | Reduced |
| Heartland Bank & Trust Co | 872 | $779.9K | 0.42% | −38−4.2% | Reduced |
| Unique Wealth Strategies, LLC | 873 | $781.1K | 0.34% | +850+3,695.7% | Added |
| Legacy Financial Advisors, Inc. | 874 | $781.7K | 0.13% | +50+6.1% | Added |
| Avantax Planning Partners, Inc. | 876 | $783.6K | 0.03% | −738−45.7% | Reduced |
| Warren Averett Asset Management, LLC | 877 | $784.4K | 0.01% | +176+25.1% | Added |
| D.B. Root & Company, LLC | 878 | $785.3K | 0.26% | −229−20.7% | Reduced |
| Country Club Bank | 891 | $785.7K | 0.05% | −5−0.6% | Reduced |
| Strategic Investment Advisors | 879 | $786.2K | 0.09% | −20−2.2% | Reduced |
| HMS Capital Management, LLC | 884 | $790.6K | 0.39% | −64−6.8% | Reduced |
| Brandywine Managers, LLC | 893 | $798.7K | 0.86% | 00.0% | Unchanged |
| Signature Wealth Management Partners, LLC | 894 | $799.6K | 0.58% | 00.0% | Unchanged |
| First Affirmative Financial Network | 895 | $800.7K | 0.44% | +12+1.4% | Added |
| Bullock Wealth Management Group | 930 | $806.5K | 0.49% | +51+5.8% | Added |
| First Citizens Bank & Trust Co | 905 | $809.4K | 0.02% | +9+1.0% | Added |
| Buckingham Strategic Partners | 908 | $812.1K | 0.02% | +248+37.6% | Added |
| Becker Capital Management Inc | 914 | $817.5K | 0.03% | −10−1.1% | Reduced |
| King Luther Capital Management Corp | 924 | $826.4K | 0.00% | −54−5.5% | Reduced |
| American National Bank | 924 | $826.4K | 0.10% | 00.0% | Unchanged |
| Paces Ferry Wealth Advisors, LLC | 925 | $827.3K | 0.48% | +1+0.1% | Added |
| McMahon Financial Advisors, LLC | 927 | $829.1K | 0.18% | −59−6.0% | Reduced |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 928 | $830.0K | 0.02% | +187+25.2% | Added |
| Smithfield Trust Co | 925 | $831.0K | 0.04% | −3−0.3% | Reduced |
| Csenge Advisory Group | 887 | $832.5K | 0.04% | +27+3.1% | Added |
| Green Square Capital Advisors LLC | 947 | $835.3K | 0.12% | 00.0% | Unchanged |
| Optas, LLC | 937 | $838.0K | 0.19% | +113+13.7% | Added |
| Symphony Financial, Ltd. Co. | 954 | $841.1K | 0.14% | −2−0.2% | Reduced |
| Highview Capital Management LLC | 946 | $846.1K | 0.34% | −787−45.4% | Reduced |
| Eisler Capital (US) LLC | 948 | $847.9K | 0.16% | −957−50.2% | Reduced |
| Ancora Advisors, LLC | 948 | $848.3K | 0.02% | −63−6.2% | Reduced |
| PFG Advisors | 949 | $848.8K | 0.05% | −127−11.8% | Reduced |
| Syon Capital LLC | 949 | $848.8K | 0.08% | +7+0.7% | Added |
| Simplicity Wealth,LLC | 952 | $851.8K | 0.08% | −3,564−78.9% | Reduced |
| Stevens Capital Management LP | 956 | $855.0K | 0.12% | +24+2.6% | Added |
| Virtue Capital Management, LLC | 956 | $855.0K | 0.17% | −84−8.1% | Reduced |
| Quent Capital, LLC | 959 | $855.6K | 0.09% | +128+15.4% | Added |
| Retireful, LLC | 957 | $855.9K | 0.63% | −315−24.8% | Reduced |
| Baron Wealth Management LLC | 959 | $857.7K | 0.41% | +67+7.5% | Added |
| Kozak & Associates, Inc. | 937 | $861.0K | 0.20% | 00.0% | Unchanged |
| Cynosure Management, LLC | 964 | $862.2K | 0.13% | −290−23.1% | Reduced |
| Laidlaw Wealth Management LLC | 966 | $864.0K | 0.43% | 00.0% | Unchanged |
| Perfromance Wealth Partners, LLC | 973 | $870.2K | 0.03% | +558+134.5% | Added |
| BTC Capital Management, Inc. | 983 | $879.2K | 0.08% | −25−2.5% | Reduced |
| Veracity Capital LLC | 985 | $881.0K | 0.34% | +136+16.0% | Added |
| Aspire Private Capital, LLC | 987 | $882.8K | 0.21% | +15+1.5% | Added |
| Prosperity Consulting Group, LLC | 990 | $885.4K | 0.07% | +178+21.9% | Added |
| Flputnam Investment Management Co | 991 | $886.3K | 0.02% | +24+2.5% | Added |
| CBOE Vest Financial, LLC | 994 | $889.0K | 0.02% | +669+205.8% | Added |
| Wealth Alliance | 995 | $889.5K | 0.11% | +46+4.8% | Added |
| Primoris Wealth Advisors, LLC | 999 | $893.5K | 0.65% | 00.0% | Unchanged |
| Affiance Financial, LLC | 1,002 | $896.2K | 0.22% | 00.0% | Unchanged |
| FFT Wealth Management LLC | 1,007 | $900.7K | 0.07% | +103+11.4% | Added |
| EverSource Wealth Advisors, LLC | 1,009 | $902.4K | 0.06% | +194+23.8% | Added |
| David Loasby | 1,014 | $903.1K | 0.09% | +289+39.9% | Added |
| Balyasny Asset Management LLC | 1,012 | $905.1K | 0.00% | −181,022−99.4% | Reduced |
| Darden Wealth Group Inc | 1,015 | $907.8K | 0.65% | +1,015 | New |
| Kolinsky Wealth Management, LLC | 1,016 | $908.7K | 0.59% | +20+2.0% | Added |
| Delta Investment Management, LLC | 1,018 | $910.5K | 0.19% | +63+6.6% | Added |
| Centiva Capital, LP | 1,020 | $912.3K | 0.04% | +524+105.6% | Added |
| Capital Market Strategies LLC | 1,023 | $915.0K | 0.55% | −13−1.3% | Reduced |
| Beaton Management Co. Inc. | 1,025 | $917.0K | 0.46% | 00.0% | Unchanged |
| IAM Advisory, LLC | 1,028 | $919.0K | 0.23% | −12−1.2% | Reduced |
| DC Investments Management, LLC | 1,030 | $921.2K | 0.64% | 00.0% | Unchanged |
| Cornercap Investment Counsel Inc | 1,036 | $926.6K | 0.27% | −1,093−51.3% | Reduced |
| Sound View Wealth Advisors Group, LLC | 1,037 | $927.5K | 0.08% | +150+16.9% | Added |
| Principal Street Partners, LLC | 1,071 | $936.7K | 0.15% | −531−33.1% | Reduced |
| Sanders Morris Harris LLC | 1,048 | $937.3K | 0.16% | +75+7.7% | Added |