ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2024
Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,945
- +88 vs. Q2 2024
- Shares held
- 183.3M
- +19.7M (+12.1%) vs. Q2 2024
- Total value
- $162.8B
- +$34.3B (+26.6%) vs. Q2 2024
- New holders
- 206
- 771 more added
- Sold out
- 118
- 709 more reduced
22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Aprio Wealth Management, LLC | 353 | $315.7K | 0.05% | +9+2.6% | Added |
| EMC Capital Management | 20,276 | $316.0K | 0.26% | +19,126+1,663.1% | Added |
| Hillman Capital Management, Inc. | 354 | $316.6K | 0.11% | −16−4.3% | Reduced |
| Ewa, LLC | 305 | $317.1K | 0.11% | +29+10.5% | Added |
| Archford Capital Strategies, LLC | 336 | $317.4K | 0.05% | +4+1.2% | Added |
| SlateStone Wealth, LLC | 357 | $319.0K | 0.03% | 00.0% | Unchanged |
| RWM Asset Management, LLC | 359 | $321.1K | 0.06% | 00.0% | Unchanged |
| MBB Public Markets I LLC | 360 | $322.0K | 0.03% | −14,160−97.5% | Reduced |
| Willner & Heller, LLC | 360 | $322.0K | 0.29% | +360 | New |
| Oarsman Capital, Inc. | 362 | $323.8K | 0.06% | −99−21.5% | Reduced |
| Cornerstone Wealth Management, LLC | 362 | $323.8K | 0.02% | −1−0.3% | Reduced |
| Ssi Investment Management LLC | 365 | $326.5K | 0.02% | 00.0% | Unchanged |
| Cozad Asset Management Inc | 365 | $326.5K | 0.03% | +8+2.2% | Added |
| Wesbanco Bank Inc | 366 | $327.3K | 0.01% | +106+40.8% | Added |
| Westwood Holdings Group Inc. | 367 | $328.2K | 0.00% | +8+2.2% | Added |
| Sovereign Financial Group, Inc. | 368 | $329.1K | 0.08% | 00.0% | Unchanged |
| Gordian Capital Singapore Pte Ltd | 368 | $329.1K | 0.13% | 00.0% | Unchanged |
| Pegasus Partners Ltd. | 369 | $330.0K | 0.03% | +8+2.2% | Added |
| Pictet & Cie (Europe) SA | 370 | $330.9K | 0.01% | 00.0% | Unchanged |
| Private Trust Co NA | 374 | $334.5K | 0.03% | −32−7.9% | Reduced |
| Alpha Cubed Investments, LLC | 375 | $335.4K | 0.01% | +46+14.0% | Added |
| Granite Group Advisors, LLC | 377 | $337.2K | 0.22% | −18−4.6% | Reduced |
| Austin Private Wealth, LLC | 377 | $337.2K | 0.03% | +1+0.3% | Added |
| Regent Peak Wealth Advisors LLC | 377 | $337.2K | 0.08% | +14+3.9% | Added |
| Sonora Investment Management Group, LLC | 377 | $337.2K | 0.02% | +98+35.1% | Added |
| Watershed Private Wealth LLC | 378 | $338.1K | 0.13% | 00.0% | Unchanged |
| RKL Wealth Management LLC | 379 | $339.0K | 0.03% | −2−0.5% | Reduced |
| Darwin Advisors, LLC | 380 | $339.9K | 0.09% | −2,994−88.7% | Reduced |
| Turtle Creek Wealth Advisors, LLC | 380 | $339.9K | 0.07% | +60+18.8% | Added |
| Klingman & Associates, LLC | 381 | $340.8K | 0.02% | +381 | New |
| Summa Corp. | 384 | $343.4K | 0.16% | 00.0% | Unchanged |
| FinTrust Capital Advisors, LLC | 384 | $343.4K | 0.06% | +19+5.2% | Added |
| Lantz Financial LLC | 384 | $343.4K | 0.09% | +27+7.6% | Added |
| Glenview Trust Co | 386 | $345.2K | 0.01% | 00.0% | Unchanged |
| New Republic Capital, LLC | 386 | $345.2K | 0.20% | +22+6.0% | Added |
| Corundum Group, Inc. | 387 | $346.1K | 0.16% | −46−10.6% | Reduced |
| Nicolet Bankshares Inc | 388 | $347.0K | 0.08% | +388 | New |
| Mesirow Financial Investment Management, Inc. | 391 | $348.8K | 0.01% | +24+6.5% | Added |
| Mizuho Securities Co. Ltd. | 390 | $348.8K | 0.86% | −570−59.4% | Reduced |
| Wedge Capital Management L L P | 390 | $348.8K | 0.01% | −15−3.7% | Reduced |
| Tranquility Partners, LLC | 391 | $349.7K | 0.13% | +4+1.0% | Added |
| Werba Rubin Papier Wealth Management | 393 | $351.5K | 0.08% | −1−0.3% | Reduced |
| Koshinski Asset Management, Inc. | 2,948 | $352.6K | 0.03% | +543+22.6% | Added |
| Twin Peaks Wealth Advisors, LLC | 395 | $353.3K | 0.16% | +8+2.1% | Added |
| Burns Matteson Capital Management, LLC | 395 | $353.3K | 0.20% | +395 | New |
| Baldwin Brothers Inc | 395 | $353.3K | 0.02% | +43+12.2% | Added |
| Thrive Wealth Management, LLC | 398 | $356.0K | 0.07% | −25−5.9% | Reduced |
| LGL Partners, LLC | 398 | $356.0K | 0.05% | −14−3.4% | Reduced |
| Rossmore Private Capital | 401 | $358.6K | 0.04% | −55−12.1% | Reduced |
| Powell Investment Advisors, LLC | 401 | $358.6K | 0.17% | +4+1.0% | Added |
| Johnson Financial Group, Inc. | 401 | $358.7K | 0.02% | −19−4.5% | Reduced |
| Griffin Asset Management, Inc. | 402 | $359.5K | 0.04% | 00.0% | Unchanged |
| Paragon Private Wealth Management, LLC | 402 | $359.5K | 0.18% | +402 | New |
| Cahill Financial Advisors Inc | 403 | $360.4K | 0.05% | +18+4.7% | Added |
| FRG Family Wealth Advisors LLC | 404 | $361.3K | 0.06% | 00.0% | Unchanged |
| Hanson & Doremus Investment Management | 406 | $363.0K | 0.06% | −69−14.5% | Reduced |
| LCM Capital Management Inc | 409 | $365.8K | 0.21% | +18+4.6% | Added |
| Enterprise Financial Services Corp | 410 | $366.7K | 0.21% | +410 | New |
| Larson Financial Group LLC | 410 | $366.7K | 0.02% | +134+48.6% | Added |
| Chemung Canal Trust Co | 410 | $366.7K | 0.07% | −24−5.5% | Reduced |
| Savvy Advisors, Inc. | 411 | $367.6K | 0.07% | −191−31.7% | Reduced |
| Jackson Square Capital, LLC | 412 | $368.5K | 0.09% | +34+9.0% | Added |
| Legacy Edge Advisors, LLC | 414 | $370.3K | 0.06% | 00.0% | Unchanged |
| Seven Mile Advisory | 417 | $372.8K | 0.25% | +75+21.9% | Added |
| Landscape Capital Management, L.L.C. | 417 | $373.0K | 0.04% | −1,081−72.2% | Reduced |
| Independence Bank of Kentucky | 418 | $373.9K | 0.08% | +159+61.4% | Added |
| Trueblood Wealth Management, LLC | 421 | $376.5K | 0.19% | +7+1.7% | Added |
| Proactive Wealth Strategies LLC | 423 | $378.0K | 0.21% | +423 | New |
| Capital Asset Advisory Services LLC | 410 | $378.0K | 0.02% | −73−15.1% | Reduced |
| Integrated Investment Consultants, LLC | 423 | $378.3K | 0.08% | −40−8.6% | Reduced |
| Dynamic Wealth Strategies, LLC | 424 | $379.0K | 0.31% | −6−1.4% | Reduced |
| Knuff & Co LLC | 425 | $380.1K | 0.12% | 00.0% | Unchanged |
| Fiduciary Alliance LLC | 427 | $381.9K | 0.05% | +102+31.4% | Added |
| Finivi Inc. | 428 | $382.8K | 0.31% | −8−1.8% | Reduced |
| First Business Financial Services, Inc. | 428 | $382.8K | 0.04% | +428 | New |
| Atlanta Consulting Group Advisors, LLC | 429 | $383.7K | 0.10% | +429 | New |
| Fermata Advisors, LLC | 431 | $385.5K | 0.08% | −4−0.9% | Reduced |
| Proficio Capital Partners LLC | 432 | $386.4K | 0.04% | −82−16.0% | Reduced |
| Howard Bailey Securities, LLC | 432 | $386.4K | 0.15% | +432 | New |
| Beese Fulmer Investment Management, Inc. | 434 | $388.2K | 0.03% | −112−20.5% | Reduced |
| Crown Wealth Group, LLC | 434 | $388.2K | 0.17% | +8+1.9% | Added |
| Geneos Wealth Management Inc. | 434 | $388.2K | 0.01% | +416+2,311.1% | Added |
| David J Yvars Group | 435 | $389.1K | 0.24% | 00.0% | Unchanged |
| Ashton Thomas Private Wealth, LLC | 438 | $391.7K | 0.02% | −2−0.5% | Reduced |
| Fortitude Advisory Group L.L.C. | 439 | $392.6K | 0.25% | +13+3.1% | Added |
| Relyea Zuckerberg Hanson LLC | 439 | $392.6K | 0.06% | +74+20.3% | Added |
| Pinnacle Bancorp, Inc. | 440 | $393.5K | 0.11% | −15−3.3% | Reduced |
| Concorde Asset Management, LLC | 440 | $393.5K | 0.22% | −10−2.2% | Reduced |
| Jackson Creek Investment Advisors LLC | 441 | $394.0K | 0.12% | −6−1.3% | Reduced |
| Farrell Financial LLC | 391 | $394.2K | 0.28% | 00.0% | Unchanged |
| Moss Adams Wealth Advisors LLC | 442 | $395.1K | 0.04% | +138+45.4% | Added |
| Valley Brook Capital Group | 447 | $399.8K | 0.29% | +45+11.2% | Added |
| McDaniel Terry & Co | 448 | $401.0K | 0.03% | 00.0% | Unchanged |
| Redhawk Wealth Advisors, Inc. | 449 | $401.6K | 0.06% | −4−0.9% | Reduced |
| Chicago Trust Co NA | 453 | $405.2K | 0.07% | −172−27.5% | Reduced |
| Mirador Capital Partners LP | 458 | $409.6K | 0.07% | −13−2.8% | Reduced |
| Sustainable Insight Capital Management, LLC | 458 | $409.6K | 0.19% | +458 | New |
| FIL Ltd | 460 | $411.4K | 0.00% | −52,152−99.1% | Reduced |
| Onyx Bridge Wealth Group LLC | 462 | $413.2K | 0.06% | −25−5.1% | Reduced |
| ICONIQ Capital, LLC | 463 | $414.1K | 0.01% | +463 | New |