ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2024
Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,945
- +88 vs. Q2 2024
- Shares held
- 183.3M
- +19.7M (+12.1%) vs. Q2 2024
- Total value
- $162.8B
- +$34.3B (+26.6%) vs. Q2 2024
- New holders
- 206
- 771 more added
- Sold out
- 118
- 709 more reduced
22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Ethos Financial Group, LLC | 264 | $236.0K | 0.04% | +264 | New |
| Red Wave Investments LLC | 265 | $237.0K | 0.08% | 00.0% | Unchanged |
| Consilium Wealth Advisory, LLC | 265 | $237.0K | 0.13% | 00.0% | Unchanged |
| KilterHowling LLC | 268 | $239.7K | 0.15% | 00.0% | Unchanged |
| USA Financial Portformulas Corp | 268 | $239.7K | 0.04% | +260+3,250.0% | Added |
| Fort Sheridan Advisors LLC | 268 | $240.1K | 0.04% | +268 | New |
| Oliver Lagore Vanvalin Investment Group | 269 | $240.6K | 0.06% | +3+1.1% | Added |
| Harbour Investments, Inc. | 269 | $240.6K | 0.01% | +33+14.0% | Added |
| Strategic Blueprint, LLC | 269 | $240.6K | 0.01% | +269 | New |
| Westmount Partners, LLC | 270 | $241.5K | 0.07% | −5−1.8% | Reduced |
| GM Advisory Group, Inc. | 270 | $241.5K | 0.01% | +270 | New |
| Aviso Wealth Management | 271 | $242.4K | 0.13% | +7+2.7% | Added |
| West Bancorporation Inc | 271 | $242.4K | 0.16% | +8+3.0% | Added |
| Maia Wealth LLC | 255 | $243.9K | 0.06% | +255 | New |
| Modera Wealth Management, LLC | 273 | $244.4K | 0.00% | +273 | New |
| Marino, Stram & Associates LLC | 277 | $247.7K | 0.06% | +1+0.4% | Added |
| Roble, Belko & Company, Inc | 280 | $250.0K | 0.04% | 00.0% | Unchanged |
| Blossom Wealth Management | 280 | $250.4K | 0.50% | 00.0% | Unchanged |
| Bellecapital International Ltd. | 281 | $251.3K | 0.05% | 00.0% | Unchanged |
| Abel Hall, LLC | 281 | $251.3K | 0.16% | +13+4.9% | Added |
| BancorpSouth Bank | 282 | $252.2K | 0.02% | −10−3.4% | Reduced |
| Tidemark, LLC | 282 | $252.2K | 0.10% | +2+0.7% | Added |
| River Street Advisors LLC | 283 | $253.1K | 0.14% | 00.0% | Unchanged |
| Forte Capital LLC | 284 | $254.0K | 0.03% | −12−4.1% | Reduced |
| Rakuten Securities, Inc. | 284 | $254.0K | 0.11% | +163+134.7% | Added |
| Luts & Greenleigh Group, Inc | 284 | $254.0K | 0.24% | +284 | New |
| Hillsdale Investment Management Inc. | 285 | $254.9K | 0.02% | −265−48.2% | Reduced |
| Liberty One Investment Management, LLC | 286 | $255.8K | 0.03% | −38−11.7% | Reduced |
| Moseley Investment Management Inc | 286 | $255.8K | 0.10% | +286 | New |
| Advisor Resource Council | 286 | $255.8K | 0.12% | +286 | New |
| Plante Moran Financial Advisors, LLC | 288 | $257.6K | 0.02% | +8+2.9% | Added |
| Traynor Capital Management, Inc. | 290 | $259.2K | 0.02% | −21−6.8% | Reduced |
| Insight Wealth Partners, LLC | 290 | $259.4K | 0.16% | +17+6.2% | Added |
| TBH Global Asset Management, LLC | 291 | $260.5K | 0.06% | +291 | New |
| Newbridge Financial Services Group, Inc. | 292 | $261.2K | 0.09% | +41+16.3% | Added |
| Gitterman Wealth Management, LLC | 292 | $261.2K | 0.11% | +3+1.0% | Added |
| McGlone Suttner Wealth Management, Inc. | 293 | $262.2K | 0.05% | +293 | New |
| Diligent Investors, LLC | 295 | $263.8K | 0.06% | 00.0% | Unchanged |
| Kennedy Investment Group | 296 | $264.7K | 0.12% | −360−54.9% | Reduced |
| Plancorp, LLC | 296 | $264.7K | 0.01% | +296 | New |
| M3 Advisory Group, LLC | 298 | $266.2K | 0.20% | +298 | New |
| New Insight Wealth Advisors | 298 | $266.5K | 0.14% | −9−2.9% | Reduced |
| Knightsbridge Asset Management, LLC | 298 | $266.5K | 0.06% | +5+1.7% | Added |
| Obermeyer Wood Investment Counsel, LLLP | 299 | $267.4K | 0.01% | +299 | New |
| Versor Investments LP | 300 | $268.3K | 0.04% | −1,075−78.2% | Reduced |
| Sharp Financial Services, LLC | 300 | $268.3K | 0.21% | −25−7.7% | Reduced |
| John W. Brooker & Co., CPAs | 300 | $268.3K | 0.12% | −4−1.3% | Reduced |
| Paradigm Asset Management Co LLC | 300 | $268.3K | 0.07% | 00.0% | Unchanged |
| Palisade Asset Management, LLC | 300 | $268.3K | 0.03% | 00.0% | Unchanged |
| Encompass Wealth Advisors, LLC | 300 | $268.3K | 0.07% | 00.0% | Unchanged |
| Sym Financial Corp | 300 | $268.3K | 0.04% | +300 | New |
| Windward Capital Management Co | 303 | $271.0K | 0.02% | +303 | New |
| Hengehold Capital Management LLC | 303 | $271.0K | 0.03% | 00.0% | Unchanged |
| Benedict Financial Advisors Inc | 305 | $272.8K | 0.06% | 00.0% | Unchanged |
| Wintrust Investments LLC | 306 | $274.0K | 0.20% | −2,685−89.8% | Reduced |
| Chesapeake Wealth Management | 307 | $274.6K | 0.09% | −16−5.0% | Reduced |
| Spinnaker Investment Group, LLC | 309 | $276.4K | 0.07% | +14+4.7% | Added |
| Parisi Gray Wealth Management | 309 | $276.4K | 0.09% | +16+5.5% | Added |
| Jackson Wealth Management, LLC | 311 | $278.0K | 0.03% | +311 | New |
| SP Asset Management LLC | 311 | $278.2K | 0.02% | +20+6.9% | Added |
| Pathway Financial Advisors LLC | 313 | $279.9K | 0.07% | +44+16.4% | Added |
| Colonial River Wealth Management, LLC | 315 | $281.7K | 0.14% | −1−0.3% | Reduced |
| Alpha Family Trust | 315 | $281.7K | 0.16% | 00.0% | Unchanged |
| Financial Advisory Partners, LLC | 315 | $281.7K | 0.09% | +315 | New |
| Armbruster Capital Management, Inc. | 318 | $284.4K | 0.06% | 00.0% | Unchanged |
| Cascade Investment Group, Inc. | 318 | $284.4K | 0.21% | +318 | New |
| Invst, LLC | 319 | $285.3K | 0.03% | −38−10.6% | Reduced |
| Holistic Planning, LLC | 319 | $285.3K | 0.12% | +319 | New |
| SevenBridge Financial Group, LLC | 276 | $285.9K | 0.06% | 00.0% | Unchanged |
| Confluence Wealth Services, Inc. | 320 | $286.2K | 0.02% | +320 | New |
| Adell Harriman & Carpenter Inc | 322 | $288.0K | 0.02% | +322 | New |
| Manchester Financial Inc | 323 | $288.9K | 0.06% | −617−65.6% | Reduced |
| Jacobsen Capital Management | 323 | $288.9K | 0.12% | +25+8.4% | Added |
| Traveka Wealth, LLC | 323 | $289.2K | 0.15% | +323 | New |
| Rothschild Investment LLC | 325 | $290.7K | 0.02% | +15+4.8% | Added |
| Calton & Associates, Inc. | 325 | $290.9K | 0.11% | +325 | New |
| Northside Capital Management, LLC | 326 | $291.6K | 0.05% | 00.0% | Unchanged |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 326 | $291.6K | 0.11% | +55+20.3% | Added |
| Family Management Corp | 328 | $293.4K | 0.05% | +13+4.1% | Added |
| D'Orazio & Associates, Inc. | 329 | $294.3K | 0.04% | −3−0.9% | Reduced |
| Modern Wealth Management, LLC | 330 | $295.1K | 0.02% | +330 | New |
| Sunpointe, LLC | 330 | $295.1K | 0.24% | −4−1.2% | Reduced |
| Nichols & Pratt Advisers LLP | 330 | $295.1K | 0.02% | 00.0% | Unchanged |
| Seeds Investor LLC | 335 | $299.6K | 0.11% | +5+1.5% | Added |
| Claret Asset Management Corp | 337 | $301.0K | 0.05% | +1+0.3% | Added |
| Cooper/Haims Advisors, LLC | 337 | $301.4K | 0.17% | −30−8.2% | Reduced |
| Susquehanna International Group Ltd. | 337 | $301.4K | 0.06% | +337 | New |
| Cobblestone Capital Advisors LLC | 337 | $301.4K | 0.02% | +7+2.1% | Added |
| Canvas Wealth Advisors, LLC | 338 | $302.3K | 0.08% | +82+32.0% | Added |
| Cornell Pochily Investment Advisors, Inc. | 341 | $305.0K | 0.11% | 00.0% | Unchanged |
| Hilltop National Bank | 342 | $305.9K | 0.09% | −48−12.3% | Reduced |
| LifePro Asset Management | 343 | $306.8K | 0.19% | +343 | New |
| Oxford Financial Group Ltd | 344 | $307.7K | 0.02% | −36−9.5% | Reduced |
| Aspiriant, LLC | 345 | $308.6K | 0.01% | +345 | New |
| Kercheville Advisors, LLC | 345 | $308.6K | 0.13% | +15+4.5% | Added |
| Sepio Capital, LP | 346 | $309.5K | 0.02% | +3+0.9% | Added |
| Essex Financial Services, Inc. | 338 | $310.3K | 0.02% | +21+6.6% | Added |
| Shoker Investment Counsel, Inc. | 349 | $312.1K | 0.10% | 00.0% | Unchanged |
| Richard W. Paul & Associates, LLC | 352 | $314.8K | 0.11% | −6−1.7% | Reduced |
| Integral Investment Advisors, Inc. | 353 | $315.7K | 0.11% | −3−0.8% | Reduced |