ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2024
Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,945
- +88 vs. Q2 2024
- Shares held
- 183.3M
- +19.7M (+12.1%) vs. Q2 2024
- Total value
- $162.8B
- +$34.3B (+26.6%) vs. Q2 2024
- New holders
- 206
- 771 more added
- Sold out
- 118
- 709 more reduced
22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Westside Investment Management, Inc. | 181 | $146.9K | 0.03% | 00.0% | Unchanged |
| Princeton Global Asset Management LLC | 168 | $150.3K | 0.03% | +168 | New |
| Hemington Wealth Management | 165 | $153.0K | 0.04% | +165 | New |
| J.Safra Asset Management Corp | 175 | $154.3K | 0.01% | +50+40.0% | Added |
| Optimum Investment Advisors | 174 | $155.6K | 0.07% | +74+74.0% | Added |
| Pin Oak Investment Advisors Inc | 175 | $156.0K | 0.14% | 00.0% | Unchanged |
| MV Capital Management, Inc. | 176 | $157.4K | 0.02% | +11+6.7% | Added |
| Colonial Trust Co | 176 | $157.6K | 0.02% | +90+104.7% | Added |
| Acropolis Investment Management, LLC | 178 | $159.2K | 0.01% | +178 | New |
| Group One Trading, L.P. | 179 | $160.1K | 0.01% | +179 | New |
| Carolinas Wealth Consulting LLC | 181 | $161.4K | 0.03% | +31+20.7% | Added |
| Addison Advisors LLC | 184 | $164.6K | 0.05% | +25+15.7% | Added |
| TFC Financial Management | 186 | $166.4K | 0.03% | +93+100.0% | Added |
| Montag A & Associates Inc | 190 | $169.9K | 0.01% | −7−3.6% | Reduced |
| GHP Investment Advisors, Inc. | 192 | $171.7K | 0.01% | +100+108.7% | Added |
| Eagle Bay Advisors LLC | 193 | $172.6K | 0.07% | −5−2.5% | Reduced |
| Hollencrest Capital Management | 199 | $178.0K | 0.01% | +32+19.2% | Added |
| United Community Bank | 200 | $178.9K | 0.07% | +5+2.6% | Added |
| Jaffetilchin Investment Partners, LLC | 200 | $178.9K | 0.01% | +200 | New |
| Western Pacific Wealth Management, LP | 201 | $179.8K | 0.12% | −3−1.5% | Reduced |
| DiNuzzo Private Wealth, Inc. | 202 | $180.7K | 0.02% | 00.0% | Unchanged |
| Hills Bank & Trust Co | 204 | $182.5K | 0.01% | +204 | New |
| WealthCollab, LLC | 207 | $185.1K | 0.12% | 00.0% | Unchanged |
| Toth Financial Advisory Corp | 207 | $185.1K | 0.02% | +1+0.5% | Added |
| SJS Investment Consulting Inc. | 212 | $189.6K | 0.03% | +172+430.0% | Added |
| First Personal Financial Services | 215 | $192.3K | 0.04% | 00.0% | Unchanged |
| Householder Group Estate & Retirement Specialist, LLC | 219 | $195.0K | 0.06% | −160−42.2% | Reduced |
| Rise Advisors, LLC | 220 | $196.8K | 0.09% | −27−10.9% | Reduced |
| Hazlett, Burt & Watson, Inc. | 219 | $197.0K | 0.09% | +7+3.3% | Added |
| Carlson Capital Management | 224 | $200.3K | 0.01% | +224 | New |
| Chemistry Wealth Management LLC | 224 | $200.3K | 0.05% | +224 | New |
| Union Savings Bank | 225 | $201.2K | 0.10% | 00.0% | Unchanged |
| Lantern Wealth Advisors, LLC | 225 | $201.2K | 0.14% | −75−25.0% | Reduced |
| Clark Estates Inc | 225 | $201.2K | 0.04% | +225 | New |
| Emprise Bank | 225 | $201.2K | 0.12% | +225 | New |
| BlackDiamond Wealth Management Inc. | 192 | $201.3K | 0.12% | +192 | New |
| Leonard Rickey Investment Advisors P.L.L.C. | 226 | $202.1K | 0.05% | +226 | New |
| Kensington Investment Counsel, LLC | 226 | $202.1K | 0.08% | +226 | New |
| Stock Yards Bank & Trust Co | 226 | $202.1K | 0.01% | +226 | New |
| Willis Johnson & Associates, Inc. | 226 | $202.3K | 0.02% | +226 | New |
| Financial Network Wealth Advisors LLC | 227 | $203.0K | 0.17% | −4−1.7% | Reduced |
| Beacon Capital Management, LLC | 227 | $203.0K | 0.03% | +66+41.0% | Added |
| Berger Financial Group, Inc | 227 | $203.0K | 0.01% | +227 | New |
| Five Oceans Advisors | 227 | $203.0K | 0.10% | +227 | New |
| Bank Ozk | 228 | $203.9K | 0.08% | +228 | New |
| Intrua Financial, LLC | 228 | $203.9K | 0.03% | +228 | New |
| Revere Asset Management, Inc | 228 | $203.9K | 0.16% | +228 | New |
| OneAscent Financial Services LLC | 228 | $204.0K | 0.15% | +228 | New |
| Values First Advisors, Inc. | 229 | $204.5K | 0.11% | +229 | New |
| Alterna Wealth Management, Inc | 230 | $205.7K | 0.18% | +230 | New |
| Hummer Financial Advisory Services Inc | 230 | $205.7K | 0.16% | +230 | New |
| Consilio Wealth Advisors, LLC | 230 | $205.7K | 0.08% | +230 | New |
| Founders Financial Securities LLC | 231 | $206.6K | 0.02% | +231 | New |
| Yoder Wealth Management, Inc. | 232 | $207.5K | 0.12% | +232 | New |
| Lake Street Financial LLC | 233 | $208.4K | 0.03% | −2,362−91.0% | Reduced |
| Advisory Alpha, LLC | 233 | $208.4K | 0.01% | +233 | New |
| NDVR, Inc. | 237 | $209.0K | 0.21% | +237 | New |
| First National Bank of Omaha | 234 | $209.3K | 0.01% | +234 | New |
| Ignite Planners, LLC | 234 | $209.3K | 0.05% | +234 | New |
| Whalerock Point Partners, LLC | 235 | $210.2K | 0.05% | +235 | New |
| HBW Advisory Services LLC | 235 | $210.2K | 0.03% | +235 | New |
| Cable Hill Partners, LLC | 236 | $211.1K | 0.02% | +236 | New |
| Meadow Creek Wealth Advisors LLC | 239 | $213.8K | 0.17% | +239 | New |
| Convergence Investment Partners, LLC | 240 | $214.7K | 0.06% | −16−6.3% | Reduced |
| Everett Harris & Co | 240 | $214.7K | 0.00% | +240 | New |
| Fi3 FINANCIAL ADVISORS, LLC | 240 | $214.7K | 0.09% | +240 | New |
| Verus Capital Partners, LLC | 241 | $215.5K | 0.02% | +241 | New |
| Abundance Wealth Counselors | 241 | $216.0K | 0.04% | +241 | New |
| O'Dell Group, LLC | 242 | $216.4K | 0.05% | +242 | New |
| Maven Securities LTD | 243 | $217.3K | 0.02% | +243 | New |
| Farmers Trust Co | 245 | $219.1K | 0.04% | −82−25.1% | Reduced |
| Opal Wealth Advisors, LLC | 246 | $220.0K | 0.07% | −25−9.2% | Reduced |
| WealthBridge Capital Management, LLC | 247 | $220.9K | 0.06% | +247 | New |
| Foster Dykema Cabot & Partners, LLC | 248 | $221.8K | 0.02% | +248 | New |
| Zega Financial, LLC | 249 | $222.7K | 0.07% | −923−78.8% | Reduced |
| Octavia Wealth Advisors, LLC | 249 | $222.7K | 0.03% | +249 | New |
| Warren Street Wealth Advisors, LLC | 250 | $223.6K | 0.09% | +250 | New |
| ERn Financial, LLC | 250 | $223.6K | 0.03% | +250 | New |
| Center For Asset Management LLC | 251 | $224.5K | 0.13% | +251 | New |
| Carroll Investors, Inc | 251 | $224.5K | 0.15% | +251 | New |
| Souders Financial Advisors | 252 | $225.4K | 0.03% | −3−1.2% | Reduced |
| SFMG, LLC | 252 | $225.6K | 0.02% | +252 | New |
| Latitude Advisors, LLC | 252 | $225.7K | 0.13% | +252 | New |
| Advus Financial Partners, LLC | 253 | $226.3K | 0.06% | +253 | New |
| Horizon Bancorp Inc | 254 | $227.0K | 0.11% | +193+316.4% | Added |
| Amplius Wealth Advisors, LLC | 254 | $227.2K | 0.02% | −22−8.0% | Reduced |
| Insight Advisors, LLC | 254 | $227.2K | 0.04% | +254 | New |
| Leo Wealth, LLC | 255 | $228.1K | 0.02% | −395−60.8% | Reduced |
| BIT Capital GmbH | 256 | $229.0K | 0.02% | −1,239−82.9% | Reduced |
| DSC Advisors, L.P. | 256 | $229.0K | 2.09% | −20−7.2% | Reduced |
| Busey Wealth Management | 257 | $229.9K | 0.01% | +257 | New |
| Kathmere Capital Management, LLC | 258 | $230.8K | 0.02% | +258 | New |
| Caldwell Trust Co | 259 | $231.6K | 0.02% | +97+59.9% | Added |
| Rooted Wealth Advisors, Inc. | 256 | $232.0K | 0.10% | +256 | New |
| E Fund Management (Hong Kong) Co., Ltd. | 260 | $233.0K | 0.14% | +24+10.2% | Added |
| LM Advisors LLC | 261 | $234.0K | 0.05% | 00.0% | Unchanged |
| Accredited Investors Inc. | 262 | $234.3K | 0.01% | +262 | New |
| AMG National Trust Bank | 262 | $234.6K | 0.01% | −14−5.1% | Reduced |
| Cedar Wealth Management, LLC | 263 | $235.2K | 0.07% | 00.0% | Unchanged |
| Sargent Investment Group, LLC | 263 | $235.2K | 0.04% | +2+0.8% | Added |