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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,944
+87 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
205
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Gsa Capital Partners LLP0$00.00%−959−100.0%Sold out
Napa Wealth Management0$00.00%−943−100.0%Sold out
Coastal Investment Advisors, Inc.0$00.00%−932−100.0%Sold out
Park Edge Advisors, LLC0$00.00%−898−100.0%Sold out
Abacus Planning Group, Inc.0$00.00%−720−100.0%Sold out
Strategic Vision Investment Ltd0$00.00%−694−100.0%Sold out
Scholtz & Company, LLC0$00.00%−690−100.0%Sold out
Eisler Capital (UK) Ltd.0$00.00%−679−100.0%Sold out
Allstate Corp0$00.00%−675−100.0%Sold out
Morris Retirement Advisors, LLC0$00.00%−656−100.0%Sold out
M Holdings Securities, Inc.0$00.00%−647−100.0%Sold out
Maverick Capital LtdSuperinvestorMaverick Capital0$00.00%−638−100.0%Sold out
Prosperity Wealth Management, Inc.0$00.00%−582−100.0%Sold out
Providence First Trust Co0$00.00%−538−100.0%Sold out
Aigen Investment Management, LP0$00.00%−477−100.0%Sold out
Triad Wealth Partners, LLC0$00.00%−473−100.0%Sold out
AnglePoint Asset Management Ltd0$00.00%−447−100.0%Sold out
Vantage Consulting Group Inc0$00.00%−431−100.0%Sold out
Vicus Capital0$00.00%−418−100.0%Sold out
TrueWealth Advisors, LLC0$00.00%−400−100.0%Sold out
Paloma Partners Management Co0$00.00%−399−100.0%Sold out
SignalPoint Asset Management, LLC0$00.00%−374−100.0%Sold out
Redwood Investment Management, LLC0$00.00%−373−100.0%Sold out
TRUE Private Wealth Advisors0$00.00%−351−100.0%Sold out
American Investment Services, Inc.0$00.00%−350−100.0%Sold out
Symmetry Partners, LLC0$00.00%−332−100.0%Sold out
Smith, Moore & Co.0$00.00%−330−100.0%Sold out
Graham Capital Management, L.P.0$00.00%−329−100.0%Sold out
IFG Advisory, LLC0$00.00%−323−100.0%Sold out
Wexford Capital LP0$00.00%−320−100.0%Sold out
Smith, Salley & Associates0$00.00%−301−100.0%Sold out
Strait & Sound Wealth Management LLC0$00.00%−295−100.0%Sold out
Crewe Advisors LLC0$00.00%−281−100.0%Sold out
Formidable Asset Management, LLC0$00.00%−275−100.0%Sold out
Wellington Wealth Strategies, LLC.0$00.00%−275−100.0%Sold out
Nvest Financial, LLC0$00.00%−270−100.0%Sold out
Beaumont Financial Advisors, LLC0$00.00%−262−100.0%Sold out
Alexander Labrunerie & Co., Inc.0$00.00%−262−100.0%Sold out
High Net Worth Advisory Group LLC0$00.00%−260−100.0%Sold out
Triasima Portfolio Management inc.0$00.00%−256−100.0%Sold out
FNY Investment Advisers, LLC0$00.00%−234−100.0%Sold out
Kelly Financial Services LLC0$00.00%−200−100.0%Sold out
Register Financial Advisors LLC0$00.00%−181−100.0%Sold out
EdgeRock Capital LLC0$00.00%−124−100.0%Sold out
Chris Bulman Inc0$00.00%−85−100.0%Sold out
Davis Capital Management0$00.00%−70−100.0%Sold out
Quest Partners LLC0$00.00%−66−100.0%Sold out
RFP Financial Group LLC0$00.00%−51−100.0%Sold out
Semmax Financial Advisors Inc.0$00.00%−48−100.0%Sold out
Redwood Wealth Management Group, LLC0$00.00%−46−100.0%Sold out
Front Row Advisors LLC0$00.00%−34−100.0%Sold out
Family Firm, Inc.0$00.00%−31−100.0%Sold out
LGT Financial Advisors LLC0$00.00%−31−100.0%Sold out
Evergreen Private Wealth LLC0$00.00%−19−100.0%Sold out
Fairway Wealth LLC0$00.00%−11−100.0%Sold out
JNBA Financial Advisors0$00.00%−8−100.0%Sold out
Tyler-Stone Wealth Management0$00.00%−8−100.0%Sold out
Scarborough Advisors, LLC0$00.00%−6−100.0%Sold out
Wetzel Investment Advisors, Inc.0$00.00%−5−100.0%Sold out
Lynx Investment Advisory0$00.00%−4−100.0%Sold out
Ogorek Anthony Joseph0$00.00%−5−100.0%Sold out
Delos Wealth Advisors, LLC0$00.00%−1−100.0%Sold out
BlackRock Inc.––––Not filed
La Financiere de L'Echiquier––––Not filed
Fjarde AP-fonden (The Fourth Swedish National Pensionfund)––––Not filed
Benjamin F. Edwards & Company, Inc.––––Not filed
McKinley Capital Management LLC /Delaware––––Not filed
Girard Partners Ltd.––––Not filed
Ofi Invest Asset Management––––Not filed
Buckingham Strategic Wealth, LLC––––Not filed
Relative Value Partners Group, LLC––––Not filed
Heritage Trust Co––––Not filed
Taylor Hoffman Wealth Management––––Not filed
Abbrea Capital, LLC––––Not filed
Hyman Charles D––––Not filed
Gratus Capital LLC––––Not filed
Members Wealth LLC––––Not filed
Permanent Capital Management, LP––––Not filed
Veridan Wealth LLC––––Not filed
JJJ Advisors Inc.––––Not filed
Custom Portfolio Group LLC––––Not filed
Private Ocean, LLC––––Not filed
Institutional & Family Asset Management, LLC––––Not filed
Spotlight Asset Group, Inc.––––Not filed