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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,945
+88 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
206
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Bender Robert & Associates14,238$12.7M2.70%+14,238New
Kentucky Retirement Systems14,351$12.8M0.38%−1,097−7.1%Reduced
Tocqueville Asset Management L.P.14,477$12.9M0.20%−32−0.2%Reduced
Dakota Wealth Management14,477$12.9M0.29%+3,639+33.6%Added
United Capital Financial Advisers, LLC14,634$13.1M0.11%+45+0.3%Added
Brookstone Capital Management15,086$13.5M0.20%+692+4.8%Added
RPG Investment Advisory, LLC15,194$13.6M1.94%−1,497−9.0%Reduced
Thomasville National Bank15,305$13.7M1.01%+1,307+9.3%Added
Umb Bank N A15,318$13.7M0.21%−547−3.4%Reduced
Advisors Capital Management, LLC15,763$14.1M0.23%+1,703+12.1%Added
Bailard, Inc.15,796$14.1M0.37%+1,564+11.0%Added
Gotham Asset Management, LLC15,846$14.2M0.15%−667−4.0%Reduced
Gulf International Bank (UK) Ltd16,067$14.4M0.37%−677−4.0%Reduced
Generate Investment Management Ltd16,165$14.5M0.97%+1,401+9.5%Added
Chartwell Investment Partners, LLC16,306$14.6M0.50%−319−1.9%Reduced
Main Street Research LLC16,316$14.6M0.92%+16,316New
Spence Asset Management16,333$14.6M3.54%−6,702−29.1%Reduced
LMCG Investments, LLC16,337$14.6M0.88%−220−1.3%Reduced
Northwestern Mutual Wealth Management Co16,349$14.6M0.01%−212−1.3%Reduced
Maytus Capital Management, LLC16,500$14.8M5.19%+5,763+53.7%Added
Broadleaf Partners, LLC16,514$14.8M3.49%−34−0.2%Reduced
Shell Asset Management Co16,515$14.8M0.65%+16,515New
Sawgrass Asset Management LLC16,615$14.9M1.55%−730−4.2%Reduced
Janney Capital Management LLC16,709$14.9M1.01%+16,709New
Sumitomo Life Insurance Co16,750$15.0M0.29%+2,106+14.4%Added
Itau Unibanco Holding S.A.16,795$15.0M0.49%+13,095+353.9%Added
Palo DS Manager LLC17,036$15.2M7.37%+1,216+7.7%Added
Bokf, NA17,120$15.2M0.27%+137+0.8%Added
Connors Investor Services Inc17,088$15.3M1.48%+435+2.6%Added
Welch & Forbes LLC17,284$15.5M0.20%+15,806+1,069.4%Added
Pacer Advisors, Inc.17,550$15.7M0.03%−472−2.6%Reduced
Exchange Traded Concepts, LLC17,610$15.8M0.37%−17,643−50.0%Reduced
Oregon Public Employees Retirement Fund17,630$15.8M0.30%+27+0.2%Added
Taurus Asset Management, LLC17,820$15.9M1.55%−60−0.3%Reduced
Archon Partners LLC18,000$16.1M1.86%00.0%Unchanged
Ethic Inc.21,127$16.1M0.41%−1,526−6.7%Reduced
Quantinno Capital Management LP18,028$16.1M0.21%+3,097+20.7%Added
Cornerstone Capital, Inc.18,086$16.2M1.51%00.0%Unchanged
iA Global Asset Management Inc.18,317$16.4M0.29%−6,096−25.0%Reduced
Annex Advisory Services, LLC18,476$16.5M0.53%+2,074+12.6%Added
Integrated Wealth Concepts LLC18,539$16.6M0.20%+166+0.9%Added
Tairen Capital Ltd17,900$16.7M0.59%+17,900New
Zweig-DiMenna Associates LLC18,766$16.8M1.70%−1,340−6.7%Reduced
GW&K Investment Management, LLC18,901$16.9M0.14%−4,067−17.7%Reduced
Northeast Investment Management18,957$17.0M0.76%+4,303+29.4%Added
Northwest & Ethical Investments L.P.19,324$17.3M0.46%+5,216+37.0%Added
Elo Mutual Pension Insurance Co19,483$17.4M0.37%+657+3.5%Added
GTS Securities LLC19,596$17.5M0.35%−10,808−35.5%Reduced
South State Corp.20,043$17.9M1.24%+274+1.4%Added
AMF Pensionsforsakring AB20,223$18.1M0.13%00.0%Unchanged
CWM, LLC20,440$18.3M0.08%−2,055−9.1%Reduced
Picton Mahoney Asset Management20,468$18.3M0.71%−8,266−28.8%Reduced
Soros Fund Management LLCSuperinvestorSoros Fund Management20,575$18.4M0.37%+20,575New
Parkwood LLC20,679$18.5M2.25%+1,575+8.2%Added
Knollwood Investment Advisory, LLC20,916$18.7M2.00%00.0%Unchanged
Gradient Investments LLC21,226$19.0M0.40%−4,633−17.9%Reduced
Middleton & Co Inc21,402$19.1M2.12%+103+0.5%Added
Titan Global Capital Management USA LLC21,664$19.4M3.03%−592−2.7%Reduced
Tudor Investment Corp Et Al21,712$19.4M0.21%−1,460−6.3%Reduced
First Financial Bankshares Inc21,861$19.6M0.41%−275−1.2%Reduced
Capital International Ltd21,926$19.6M0.85%−47−0.2%Reduced
Andra AP-fonden22,000$19.7M0.29%−1,400−6.0%Reduced
Ieq Capital, LLC22,124$19.8M0.24%+1,860+9.2%Added
United Asset Strategies, Inc.22,213$19.9M1.85%+1,553+7.5%Added
O'Shaughnessy Asset Management, LLC21,079$19.9M0.18%+2,153+11.4%Added
Lido Advisors, LLC22,316$20.0M0.15%−10,317−31.6%Reduced
Howland Capital Management LLC22,553$20.2M0.87%+2,460+12.2%Added
Sequoia Financial Advisors, LLC22,555$20.2M0.22%−1,796−7.4%Reduced
Brinker Capital Investments, LLC22,569$20.2M0.20%−5,838−20.6%Reduced
Orion Portfolio Solutions, LLC22,569$20.2M0.20%−5,838−20.6%Reduced
Banco Bilbao Vizcaya Argentaria, S.A.22,598$20.2M0.20%+4,422+24.3%Added
Boston Family Office LLC22,626$20.2M1.37%+168+0.7%Added
Captrust Financial Advisors22,940$20.5M0.06%+1,054+4.8%Added
NS Partners Ltd23,002$20.6M0.87%+5,930+34.7%Added
APG Asset Management N.V.25,779$20.7M0.14%−130,444−83.5%Reduced
Mediolanum International Funds Ltd23,531$20.7M0.29%−1,252−5.1%Reduced
Heritage Investors Management Corp23,212$20.8M0.69%−20−0.1%Reduced
Sarasin & Partners LLP23,247$20.8M0.20%−22,282−48.9%Reduced
South Street Advisors LLC23,306$20.8M3.17%−1,284−5.2%Reduced
Ami Asset Management Corp23,416$20.9M1.13%−466−2.0%Reduced
Bedrijfstakpensioenfonds Voor de Media Pno26,300$21.1M2.73%00.0%Unchanged
Scotia Capital Inc.23,718$21.2M0.11%−191−0.8%Reduced
Sycomore Asset Management23,988$21.2M3.52%−9,890−29.2%Reduced
Cambridge Investment Research Advisors, Inc.23,818$21.3M0.07%+2,174+10.0%Added
Gemmer Asset Management LLC23,906$21.4M2.15%+13+0.1%Added
Financial Counselors Inc24,825$22.2M0.33%+494+2.0%Added
Steward Partners Investment Advisory, LLC24,860$22.2M0.21%+3,106+14.3%Added
Capital Fund Management S.A.25,052$22.4M0.25%−17,636−41.3%Reduced
Wealthfront Advisers LLC25,162$22.5M0.07%+1,277+5.3%Added
State of Alaska, Department of Revenue25,297$22.6M0.24%+1,620+6.8%Added
DF Dent & Co Inc25,307$22.6M0.28%+11,289+80.5%Added
Marex Group plc25,314$22.6M0.52%−10,307−28.9%Reduced
Envestnet Portfolio Solutions, Inc.25,348$22.7M0.07%−1,377−5.2%Reduced
Mutual of America Capital Management LLC25,363$22.7M0.24%−489−1.9%Reduced
JustInvest LLC25,404$22.7M0.37%+4,212+19.9%Added
BI Asset Management Fondsmaeglerselskab A/S25,430$22.7M0.39%+4,517+21.6%Added
Washington Trust Bank25,448$22.8M2.18%−21−0.1%Reduced
Grace & Mercy Foundation, Inc.25,700$23.0M5.23%00.0%Unchanged
Hartline Investment Corp25,799$23.1M2.88%−55−0.2%Reduced
Valiant Capital Management, L.P.25,826$23.1M3.16%−9,423−26.7%Reduced