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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,945
+88 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
206
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Codex Capital Asset Management L.L.C.5,850$5.23M2.32%−2,350−28.7%Reduced
Tokio Marine Asset Management Co Ltd5,859$5.24M0.23%+252+4.5%Added
NewSquare Capital LLC5,882$5.26M0.42%+5,852+19,506.7%Added
Ameritas Investment Partners, Inc.5,916$5.29M0.17%−427−6.7%Reduced
Wolverine Trading, LLC6,009$5.30M0.14%−881−12.8%Reduced
Slow Capital, Inc.5,941$5.31M0.81%+32+0.5%Added
Keystone Investors Pte Ltd5,997$5.36M0.39%−63,720−91.4%Reduced
Duncker Streett & Co Inc6,086$5.44M0.99%−500−7.6%Reduced
Kentucky Retirement Systems Insurance Trust Fund6,099$5.45M0.38%−513−7.8%Reduced
Nwam LLC6,107$5.46M0.33%−220−3.5%Reduced
Alliance Wealth Advisors, LLC6,113$5.47M1.44%−84−1.4%Reduced
Univest Financial Corp6,128$5.48M0.36%+5,411+754.7%Added
Mirabaud Asset Management Ltd6,232$5.50M2.27%00.0%Unchanged
Westshore Wealth, LLC6,169$5.52M2.26%+2,211+55.9%Added
APG Asset Management US Inc.6,386$5.54M0.04%−57,830−90.1%Reduced
Paradiem, LLC6,250$5.59M1.32%+1,843+41.8%Added
Everence Capital Management Inc6,293$5.63M0.36%00.0%Unchanged
Coldstream Capital Management Inc5,915$5.65M0.12%+2,342+65.5%Added
Fortis Capital Management LLC6,336$5.67M1.14%−29−0.5%Reduced
Mirabella Financial Services LLP6,590$5.71M0.32%+972+17.3%Added
Jane Street Group, LLC6,396$5.72M0.01%−136,863−95.5%Reduced
Thornburg Investment Management Inc6,451$5.77M0.08%00.0%Unchanged
M&G Plc6,492$5.80M0.03%+1,666+34.5%Added
Petredis Investment Advisors LLC6,496$5.81M0.62%+7+0.1%Added
Northwestern Mutual Investment Management Company, LLC6,529$5.84M0.14%+5+0.1%Added
Pensionmark Financial Group, LLC6,549$5.86M0.18%+5,594+585.8%Added
Harbor Capital Advisors, Inc.6,558$5.87M0.25%−681−9.4%Reduced
Diversify Wealth Management, LLC6,489$5.89M0.57%−308−4.5%Reduced
Wedbush Securities Inc6,615$5.92M0.22%−52−0.8%Reduced
Beacon Pointe Advisors, LLC6,630$5.93M0.07%+63+1.0%Added
Hennion & Walsh Asset Management, Inc.6,635$5.93M0.28%+2,746+70.6%Added
Empirical Finance, LLC6,644$5.94M0.35%+159+2.5%Added
Trinity Legacy Partners, LLC6,315$5.97M1.53%−118−1.8%Reduced
Stonegate Investment Group, LLC6,684$5.98M0.16%+44+0.7%Added
Independent Advisor Alliance6,769$6.05M0.22%+957+16.5%Added
Transamerica Financial Advisors, Inc.6,787$6.07M0.59%−382−5.3%Reduced
Wiley Bros.-Aintree Capital, LLC6,789$6.07M0.12%+4,142+156.5%Added
Icon Wealth Advisors, LLC6,938$6.21M0.52%−7−0.1%Reduced
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna6,985$6.25M2.41%−292−4.0%Reduced
Lazard Freres Gestion S.A.S.7,000$6.26M0.13%00.0%Unchanged
Alight Capital Management LP7,000$6.26M2.26%−4,063−36.7%Reduced
Phoenix Holdings Ltd.7,019$6.28M0.09%−4,979−41.5%Reduced
EFG Asset Management (Americas) Corp.7,058$6.31M1.24%−3,187−31.1%Reduced
Empowered Funds, LLC7,087$6.34M0.10%+1,797+34.0%Added
Mission Wealth Management, LP7,125$6.37M0.16%+432+6.5%Added
First Foundation Advisors7,177$6.42M0.24%+844+13.3%Added
Grafton Street Partners Fund, LP7,214$6.45M5.12%−1,800−20.0%Reduced
Norden Group LLC7,221$6.46M0.76%+2,547+54.5%Added
Venture Visionary Partners LLC7,254$6.49M0.28%−54−0.7%Reduced
Evolutionary Tree Capital Management, LLC7,274$6.51M6.52%−2,001−21.6%Reduced
Covenant Asset Management, LLC7,282$6.51M1.44%−5−0.1%Reduced
Trifecta Capital Advisors, LLC7,295$6.52M1.37%+234+3.3%Added
Stony Point Capital LLC7,313$6.54M1.56%+192+2.7%Added
Nicollet Investment Management, Inc.7,335$6.56M2.27%−8−0.1%Reduced
Knights of Columbus Asset Advisors LLC7,353$6.58M0.44%−185−2.5%Reduced
SpiderRock Advisors, LLC7,362$6.58M0.14%+484+7.0%Added
LMR Partners LLP7,379$6.60M0.15%−1,880−20.3%Reduced
Adviser Investments LLC7,389$6.61M0.08%−668−8.3%Reduced
Kinneret Advisory, LLC7,393$6.61M0.61%−97−1.3%Reduced
Red Door Wealth Management, LLC7,420$6.64M1.10%+456+6.5%Added
TrimTabs Asset Management, LLC7,453$6.67M1.55%+20.0%Added
Resources Investment Advisors, LLC.7,474$6.68M0.08%−1,142−13.3%Reduced
Intech Investment Management LLC7,483$6.69M0.07%+1,095+17.1%Added
Vinva Investment Management Ltd7,599$6.70M0.29%00.0%Unchanged
Siren, L.L.C.7,500$6.71M0.34%+7,500New
Veriti Management LLC7,515$6.72M0.36%+1,274+20.4%Added
Verition Fund Management LLC7,548$6.75M0.05%+6,795+902.4%Added
Weatherly Asset Management L. P.7,556$6.76M0.59%+951+14.4%Added
Ratan Capital Management LP7,622$6.82M1.84%00.0%Unchanged
GPS Wealth Strategies Group, LLC7,653$6.84M0.91%−683−8.2%Reduced
Impact Asset Management GmbH7,705$6.89M2.65%+7,705New
Laffer Tengler Investments7,753$6.93M1.40%+259+3.5%Added
Federation des caisses Desjardins du Quebec7,791$6.97M0.03%−2,228−22.2%Reduced
Oribel Capital Management, LP7,800$6.98M0.76%+7,800New
Partners Capital Investment Group, LLP7,849$7.02M0.11%−358−4.4%Reduced
Stephens Inc7,874$7.04M0.10%−1,400−15.1%Reduced
Johnson Investment Counsel Inc7,941$7.10M0.07%−86−1.1%Reduced
Berkshire Capital Holdings Inc7,970$7.13M3.02%+7,960+79,600.0%Added
Lynch Asset Management, Inc.8,000$7.16M3.01%−75−0.9%Reduced
Level Four Advisory Services, LLC7,701$7.18M0.30%+5+0.1%Added
Denali Advisors LLC8,093$7.24M0.78%+8,093New
Great Valley Advisor Group, Inc.8,154$7.29M0.18%+76+0.9%Added
Sandy Spring Bank8,173$7.31M0.30%+505+6.6%Added
Vestmark Advisory Solutions, Inc.8,235$7.37M0.27%−24−0.3%Reduced
Regions Financial Corp8,284$7.41M0.05%−621−7.0%Reduced
E. Ohman J:or Asset Management AB8,320$7.44M0.18%−530−6.0%Reduced
Vident Advisory, LLC8,346$7.46M0.19%+4,065+95.0%Added
NEOS Investment Management LLC8,355$7.47M0.23%+1,624+24.1%Added
TD Waterhouse Canada Inc.8,749$7.59M0.06%+665+8.2%Added
RSM US Wealth Management LLC8,811$7.64M0.11%+828+10.4%Added
Gluskin Sheff & Assoc Inc8,580$7.67M0.90%−763−8.2%Reduced
Twenty Acre Capital LP8,610$7.70M7.08%−1,100−11.3%Reduced
Stratos Wealth Partners, LTD.8,646$7.73M0.11%+938+12.2%Added
DRW Securities, LLC8,722$7.80M0.43%+6,221+248.7%Added
Norinchukin Bank, The8,760$7.83M0.18%+1,374+18.6%Added
Keybank National Association8,815$7.88M0.03%+217+2.5%Added
Palo Alto Wealth Advisors, LLC8,664$7.96M3.29%+8,664New
Investment Management Corp of Ontario8,947$8.00M0.18%+4,264+91.1%Added
Jacobs & Co9,016$8.06M0.81%−45−0.5%Reduced
Public Sector Pension Investment Board9,084$8.12M0.04%+1,200+15.2%Added