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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Sanders Morris Harris LLC973$765.4K0.13%00.0%Unchanged
King Luther Capital Management Corp978$769.4K0.00%−5−0.5%Reduced
Ninepoint Partners LP978$769.4K0.08%+978New
Valley National Advisers Inc982$772.0K0.11%+4+0.4%Added
McMahon Financial Advisors, LLC986$775.7K0.17%−1,049−51.5%Reduced
Kolinsky Wealth Management, LLC996$783.5K0.56%+62+6.6%Added
Primoris Wealth Advisors, LLC999$785.9K0.63%00.0%Unchanged
Elgethun Capital Management1,000$786.7K0.20%00.0%Unchanged
KLCM Advisors, Inc.1,000$786.7K0.10%00.0%Unchanged
Edentree Asset Management Ltd1,000$786.9K0.25%+190+23.5%Added
Affiance Financial, LLC1,002$788.2K0.21%00.0%Unchanged
BTC Capital Management, Inc.1,008$793.0K0.07%+164+19.4%Added
Monetary Management Group Inc1,010$794.5K0.21%+125+14.1%Added
Vise Technologies, Inc.1,010$794.5K0.14%+227+29.0%Added
Ancora Advisors, LLC1,011$795.7K0.02%00.0%Unchanged
Virtue Capital Management, LLC1,040$796.3K0.14%−186−15.2%Reduced
Paradigm Financial Partners, LLC1,019$801.6K0.12%+79+8.4%Added
Beaton Management Co. Inc.1,025$806.0K0.43%+30+3.0%Added
Central Bank & Trust Co1,025$806.3K0.11%−119−10.4%Reduced
DC Investments Management, LLC1,030$810.3K0.68%00.0%Unchanged
Skopos Labs, Inc.1,059$813.7K0.35%00.0%Unchanged
Capital Market Strategies LLC1,036$815.0K0.51%+42+4.2%Added
IAM Advisory, LLC1,040$818.1K0.22%−19−1.8%Reduced
StoneX Group Inc.1,042$819.7K0.07%+146+16.3%Added
Allworth Financial LP1,097$824.3K0.01%+87+8.6%Added
Probity Advisors, Inc.1,052$827.6K0.17%00.0%Unchanged
Arete Wealth Advisors, LLC1,055$830.0K0.07%+1,055New
NorthCrest Asset Manangement, LLC1,057$831.8K0.03%+21+2.0%Added
Strategic Advocates LLC1,071$842.5K0.33%+773+259.4%Added
CX Institutional1,076$846.5K0.04%+31+3.0%Added
PFG Advisors1,076$846.5K0.06%+341+46.4%Added
Spirit of America Management Corp1,080$849.6K0.17%+450+71.4%Added
TCI Wealth Advisors, Inc.1,084$852.8K0.08%+24+2.3%Added
Conning Inc.1,088$855.9K0.03%+53+5.1%Added
Procyon Private Wealth Partners, LLC1,089$856.7K0.06%−104−8.7%Reduced
Haverford Trust Co1,091$858.3K0.01%−24−2.2%Reduced
D.B. Root & Company, LLC1,107$870.8K0.30%+458+70.6%Added
Albert D Mason Inc1,107$870.8K0.59%+1,107New
MidWestOne Financial Group, Inc.1,109$872.4K0.16%−45−3.9%Reduced
Morningstar Investment Services LLC1,131$876.0K0.01%+334+41.9%Added
Galvin, Gaustad & Stein, LLC1,115$877.1K0.08%+365+48.7%Added
Atom Investors LP1,116$877.9K0.09%−1,851−62.4%Reduced
Keebeck Wealth Management, LLC1,128$887.4K0.13%00.0%Unchanged
UMA Financial Services, Inc.1,172$891.6K0.16%+49+4.4%Added
Catalyst Financial Partners LLC1,135$892.9K0.20%+62+5.8%Added
Greenwich Wealth Management LLC1,141$898.0K0.07%−6−0.5%Reduced
Virtus ETF Advisers LLC1,144$900.0K0.44%+136+13.5%Added
EMC Capital Management1,150$903.0K0.52%00.0%Unchanged
Everhart Financial Group, Inc.1,157$910.2K0.24%+127+12.3%Added
Simon Quick Advisors, LLC1,163$914.9K0.06%+215+22.7%Added
Meridian Financial Partners LLC1,240$916.0K0.54%−20−1.6%Reduced
Connor, Clark & Lunn Investment Management Ltd.1,170$920.4K0.00%−15,630−93.0%Reduced
Zega Financial, LLC1,172$922.0K0.33%+333+39.7%Added
CenterStar Asset Management, LLC1,170$922.2K1.39%+1,170New
Abbrea Capital, LLC1,175$924.0K0.12%−330−21.9%Reduced
Geller Advisors LLC1,175$924.3K0.07%+5+0.4%Added
Fidelis Capital Partners, LLC1,195$927.7K0.13%−6−0.5%Reduced
Loomis Sayles & Co L P1,182$930.0K0.00%+495+72.1%Added
Kirtland Hills Capital Management, LLC1,190$936.1K0.78%+60+5.3%Added
Pinnacle Wealth Planning Services, Inc.1,201$944.8K0.13%−22−1.8%Reduced
RB Capital Management, LLC1,201$944.8K0.24%+50+4.3%Added
Concord Wealth Partners1,213$954.2K0.17%+157+14.9%Added
180 Wealth Advisors, LLC1,277$956.7K0.16%+51+4.2%Added
Sage Mountain Advisors LLC1,219$958.9K0.09%+110+9.9%Added
Concord Asset Management, LLC1,220$959.7K0.24%+174+16.6%Added
BlueSpruce Investments, LP1,220$959.7K0.02%+1,220New
Fukoku Mutual Life Insurance Co1,226$964.5K0.07%−15−1.2%Reduced
Advisory Resource Group1,227$965.2K0.22%+150+13.9%Added
PFG Investments, LLC1,231$968.4K0.07%+2+0.2%Added
Evercore Wealth Management, LLC1,232$969.2K0.02%−16−1.3%Reduced
Deltec Asset Management LLC1,234$970.8K0.19%+1,234New
Twin Tree Management, LP1,238$973.9K0.03%−18,121−93.6%Reduced
Rockline Wealth Management, LLC1,241$976.1K0.30%+52+4.4%Added
Tectonic Advisors LLC1,241$976.3K0.07%00.0%Unchanged
Elevated Capital Advisors, LLC1,241$976.3K0.27%+115+10.2%Added
Systematic Alpha Investments, LLC1,247$981.0K0.04%00.0%Unchanged
Angeles Wealth Management, LLC1,248$981.8K0.09%+169+15.7%Added
MWA Asset Management1,253$985.7K0.70%+19+1.5%Added
Annis Gardner Whiting Capital Advisors, LLC1,253$985.7K0.28%+208+19.9%Added
Cynosure Management, LLC1,254$986.5K0.16%+238+23.4%Added
SFM, LLC1,258$989.6K0.75%+23+1.9%Added
Malaga Cove Capital, LLC1,258$989.6K0.40%+176+16.3%Added
Intrust Bank NA1,264$994.4K0.11%+52+4.3%Added
Resources Management Corp1,266$996.0K0.14%+731+136.6%Added
Cim Investment Mangement Inc1,268$997.5K0.31%−20−1.6%Reduced
Retireful, LLC1,272$1.00M0.47%−719−36.1%Reduced
Ashton Thomas Securities, LLC1,347$1.00M0.24%+1,347New
Anchor Investment Management, LLC1,286$1.01M0.10%+96+8.1%Added
CastleKnight Management LP1,300$1.02M0.14%+1,300New
Copperwynd Financial, LLC1,257$1.02M0.33%+300+31.3%Added
Circle Wealth Management, LLC1,304$1.03M0.02%+1,304New
Garrett Investment Advisors LLC1,310$1.03M0.12%+1,310New
Donoghue Forlines LLC1,314$1.03M0.29%−1,944−59.7%Reduced
NVWM, LLC1,321$1.04M0.28%−608−31.5%Reduced
Evergreen Capital Management LLC1,325$1.04M0.04%−1,284−49.2%Reduced
Convergence Financial, LLC1,326$1.04M0.28%+1,326New
International Assets Investment Management, LLC1,328$1.04M0.10%+129+10.8%Added
BluePath Capital Management, LLC1,329$1.05M0.75%+609+84.6%Added
Baader Bank INC1,337$1.05M0.08%+477+55.5%Added
Williamson Legacy Group, LLC1,339$1.05M0.78%−2,212−62.3%Reduced