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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Element Pointe Advisors, LLC750$590.0K0.15%−25−3.2%Reduced
Camden Capital, LLC750$590.1K0.05%−64−7.9%Reduced
Sandbox Financial Partners, LLC750$590.1K0.23%−169−18.4%Reduced
AlTi Global, Inc.751$590.8K0.02%+118+18.6%Added
BSW Wealth Partners752$591.6K0.10%+106+16.4%Added
Verition Fund Management LLC753$592.4K0.00%−7,783−91.2%Reduced
Drive Wealth Management, LLC758$596.3K0.16%−1−0.1%Reduced
Tradition Wealth Management, LLC759$597.1K0.06%+11+1.5%Added
Fiduciary Group LLC764$601.0K0.06%+764New
Palumbo Wealth Management LLC775$609.7K0.26%+167+27.5%Added
Patron Partners Advisors, LLC776$610.5K0.36%+30+4.0%Added
L2 Asset Management, LLC782$615.2K0.19%+74+10.5%Added
Red Lighthouse Investment Management, LLC785$617.5K0.26%00.0%Unchanged
Battery Global Advisors, LLC788$619.9K0.41%+71+9.9%Added
Bahl & Gaynor Inc790$621.5K0.00%−16−2.0%Reduced
Mount Yale Investment Advisors, LLC793$623.8K0.05%−71−8.2%Reduced
Lion Street Advisors, LLC793$623.8K0.23%+151+23.5%Added
Centaurus Financial, Inc.796$626.0K0.04%−22−2.7%Reduced
Cary Street Partner Investment Advisory LLC799$628.5K0.03%+26+3.4%Added
South Dakota Investment Council800$629.0K0.01%00.0%Unchanged
Freemont Management S.A.800$629.3K0.36%−4,200−84.0%Reduced
KRS Capital Management, LLC808$635.6K0.48%+8+1.0%Added
Interchange Capital Partners, LLC810$637.2K0.23%+471+138.9%Added
New World Advisors LLC810$637.2K0.18%+9+1.1%Added
Trustmark National Bank Trust Department810$637.2K0.05%−197−19.6%Reduced
Keel Point, LLC779$637.8K0.06%+83+11.9%Added
Prosperity Consulting Group, LLC812$638.8K0.09%+99+13.9%Added
Optas, LLC824$648.2K0.17%+9+1.1%Added
Legacy Financial Advisors, Inc.824$648.2K0.12%+45+5.8%Added
Meyer Handelman Co825$649.0K0.02%00.0%Unchanged
New Wave Wealth Advisors LLC827$650.6K0.35%+827New
Quent Capital, LLC831$653.7K0.07%+61+7.9%Added
Zullo Investment Group, Inc.832$654.5K0.29%−6−0.7%Reduced
Gilliland Jeter Wealth Management LLC835$656.9K0.22%−34−3.9%Reduced
Outlook Wealth Advisors, LLC835$656.9K0.32%−7−0.8%Reduced
TFB Advisors LLC838$659.2K0.21%+181+27.5%Added
9258 Wealth Management, LLC843$663.2K0.10%00.0%Unchanged
EverSource Wealth Advisors, LLC815$663.7K0.04%+45+5.8%Added
Evanson Asset Management, LLC848$666.8K0.05%+10+1.2%Added
Castleview Partners, LLC848$667.1K0.38%+15+1.8%Added
Fluent Financial, LLC849$667.9K0.34%−210−19.8%Reduced
Veracity Capital LLC849$667.9K0.28%−196−18.8%Reduced
Wolff Wiese Magana LLC853$671.0K0.53%−14−1.6%Reduced
Investment House LLC855$672.6K0.04%+577+207.6%Added
Moran Wealth Management, LLC858$675.0K0.02%−237−21.6%Reduced
Csenge Advisory Group860$676.5K0.04%+66+8.3%Added
Acorn Financial Advisory Services Inc861$677.3K0.13%−2−0.2%Reduced
Accurate Wealth Management, LLC885$679.4K0.16%−316−26.3%Reduced
Regal Investment Advisors LLC865$680.6K0.05%+66+8.3%Added
Driehaus Capital Management LLC868$682.8K0.01%−59−6.4%Reduced
Carr Financial Group Corp878$690.7K0.22%+145+19.8%Added
Bullock Wealth Management Group879$693.5K0.45%+89+11.3%Added
Country Club Bank896$693.6K0.05%−30−3.2%Reduced
First Affirmative Financial Network883$694.4K0.48%+21+2.4%Added
Sound View Wealth Advisors Group, LLC887$697.8K0.07%−3−0.3%Reduced
Baron Wealth Management LLC892$701.7K0.36%−4−0.4%Reduced
Lewis Asset Management, LLC892$702.0K0.54%+141+18.8%Added
Brandywine Managers, LLC893$702.5K0.74%00.0%Unchanged
Keudell/Morrison Wealth Management894$703.3K0.21%−2−0.2%Reduced
Signature Wealth Management Partners, LLC894$703.3K0.53%+394+78.8%Added
First Citizens Bank & Trust Co896$704.9K0.01%+96+12.0%Added
KCM Investment Advisors LLC898$706.4K0.03%00.0%Unchanged
Park Edge Advisors, LLC898$706.4K0.22%+109+13.8%Added
Strategic Investment Advisors899$707.2K0.09%00.0%Unchanged
FFT Wealth Management LLC904$711.1K0.06%+377+71.5%Added
Motiv8 Investments LLC907$713.5K0.53%+84+10.2%Added
Salvus Wealth Management, LLC907$713.5K0.49%+40+4.6%Added
Claro Advisors LLC907$713.5K0.11%+130+16.7%Added
Heartland Bank & Trust Co910$715.9K0.41%−227−20.0%Reduced
Pure Financial Advisors, Inc.910$716.0K0.02%+381+72.0%Added
AlphaCore Capital LLC920$723.7K0.17%+920New
Leonteq Securities AG922$725.3K0.10%−2,458−72.7%Reduced
Baker Tilly Wealth Management, LLC924$726.9K0.30%−2,954−76.2%Reduced
Revolve Wealth Partners, LLC924$726.9K0.12%−27−2.8%Reduced
Paces Ferry Wealth Advisors, LLC924$726.9K0.44%+5+0.5%Added
American National Bank924$726.9K0.09%+30+3.4%Added
Becker Capital Management Inc924$726.9K0.02%+54+6.2%Added
Smithfield Trust Co928$731.0K0.04%−67−6.7%Reduced
Stevens Capital Management LP932$733.0K0.25%−1,858−66.6%Reduced
Coastal Investment Advisors, Inc.932$733.2K0.14%+107+13.0%Added
Kozak & Associates, Inc.937$736.4K0.18%00.0%Unchanged
Manchester Financial Inc940$739.5K0.18%+940New
Symphony Financial, Ltd. Co.956$740.1K0.14%+286+42.7%Added
Syon Capital LLC942$741.0K0.07%+130+16.0%Added
Napa Wealth Management943$741.8K0.50%+186+24.6%Added
LRI Investments, LLC946$744.5K0.08%+831+722.6%Added
Green Square Capital Advisors LLC947$745.2K0.10%+290+44.1%Added
HMS Capital Management, LLC948$745.8K0.39%−9−0.9%Reduced
Wealth Alliance949$746.5K0.10%+61+6.9%Added
Pensionmark Financial Group, LLC955$751.3K0.05%+530+124.7%Added
Delta Investment Management, LLC955$751.3K0.17%+353+58.6%Added
Gsa Capital Partners LLP959$754.0K0.05%+959New
BCJ Capital Management, LLC959$754.4K0.06%+959New
Mizuho Securities Co. Ltd.960$755.2K1.76%−1,170−54.9%Reduced
Park Place Capital Corp964$758.4K0.24%−70−6.8%Reduced
Lakeview Capital Partners, LLC996$759.4K0.12%00.0%Unchanged
Laidlaw Wealth Management LLC966$759.9K0.42%−15−1.5%Reduced
Flputnam Investment Management Co967$760.7K0.01%+16+1.7%Added
Weaver Capital Management LLC968$761.5K0.24%+531+121.5%Added
Aspire Private Capital, LLC972$764.6K0.20%00.0%Unchanged