ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2024
Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,879
- +82 vs. Q1 2024
- Shares held
- 180.7M
- +1.91M (+1.1%) vs. Q1 2024
- Total value
- $142.1B
- +$6.34B (+4.7%) vs. Q1 2024
- New holders
- 206
- 836 more added
- Sold out
- 124
- 589 more reduced
26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Beese Fulmer Investment Management, Inc. | 546 | $429.5K | 0.04% | +75+15.9% | Added |
| Holderness Investments Co | 546 | $429.5K | 0.10% | +88+19.2% | Added |
| Worth Financial Advisory Group, LLC | 547 | $430.3K | 0.28% | +547 | New |
| Soltis Investment Advisors LLC | 549 | $431.5K | 0.05% | −6,166−91.8% | Reduced |
| Hillsdale Investment Management Inc. | 550 | $432.7K | 0.03% | −945−63.2% | Reduced |
| Cross Staff Investments Inc | 550 | $432.7K | 0.36% | 00.0% | Unchanged |
| CoreCap Advisors, LLC | 552 | $434.2K | 0.05% | −525−48.7% | Reduced |
| Fox Hill Wealth Management | 557 | $438.2K | 0.27% | −105−15.9% | Reduced |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 558 | $439.0K | 0.07% | +210+60.3% | Added |
| New Hampshire Trust | 559 | $439.7K | 0.10% | 00.0% | Unchanged |
| Midland Wealth Advisors LLC | 560 | $440.5K | 0.03% | −14−2.4% | Reduced |
| Stiles Financial Services Inc | 560 | $440.5K | 0.17% | −50−8.2% | Reduced |
| VisionPoint Advisory Group, LLC | 561 | $441.3K | 0.16% | −37−6.2% | Reduced |
| HM Payson & Co | 561 | $441.3K | 0.01% | −12−2.1% | Reduced |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 563 | $442.9K | 0.02% | −311−35.6% | Reduced |
| Daymark Wealth Partners, LLC | 563 | $442.9K | 0.02% | +121+27.4% | Added |
| Capital Investment Advisory Services, LLC | 566 | $445.3K | 0.05% | −10−1.7% | Reduced |
| Catalina Capital Group, LLC | 568 | $446.8K | 0.17% | −8−1.4% | Reduced |
| Edmond de Rothschild Holding S.A. | 568 | $446.8K | 0.01% | +376+195.8% | Added |
| Saxony Capital Management, LLC | 570 | $448.4K | 0.49% | +45+8.6% | Added |
| Zions Bancorporation, N.A. | 571 | $449.2K | 0.04% | −268−31.9% | Reduced |
| Choate Investment Advisors | 571 | $449.2K | 0.01% | +24+4.4% | Added |
| Redwood Financial Network Corp | 574 | $451.5K | 0.38% | 00.0% | Unchanged |
| Winthrop Advisory Group LLC | 577 | $453.9K | 0.06% | 00.0% | Unchanged |
| E&G Advisors, LP | 580 | $456.3K | 0.13% | +295+103.5% | Added |
| Tritonpoint Wealth, LLC | 581 | $456.7K | 0.04% | −135−18.9% | Reduced |
| Old National Bancorp | 581 | $457.1K | 0.01% | −555−48.9% | Reduced |
| Prosperity Wealth Management, Inc. | 582 | $457.8K | 0.23% | −60−9.3% | Reduced |
| Holistic Financial Partners | 582 | $457.8K | 0.23% | −11−1.9% | Reduced |
| Essex Savings Bank | 585 | $460.2K | 0.12% | +6+1.0% | Added |
| West Family Investments, Inc. | 585 | $460.2K | 0.14% | 00.0% | Unchanged |
| Childress Capital Advisors, LLC | 590 | $464.1K | 0.13% | −73−11.0% | Reduced |
| Stratos Wealth Advisors, LLC | 592 | $465.7K | 0.02% | +84+16.5% | Added |
| Quotient Wealth Partners, LLC | 598 | $470.4K | 0.02% | −25−4.0% | Reduced |
| Gratus Capital LLC | 598 | $470.4K | 0.02% | +195+48.4% | Added |
| Alta Advisers Ltd | 600 | $472.0K | 0.23% | 00.0% | Unchanged |
| Westwood Wealth Management | 600 | $472.0K | 0.19% | 00.0% | Unchanged |
| Savvy Advisors, Inc. | 602 | $473.6K | 0.15% | +602 | New |
| Seven Eight Capital, LP | 605 | $475.9K | 0.05% | −617−50.5% | Reduced |
| Evermay Wealth Management LLC | 613 | $482.2K | 0.08% | +15+2.5% | Added |
| 1776 Wealth LLC | 614 | $483.0K | 0.22% | 00.0% | Unchanged |
| Orrstown Financial Services Inc | 615 | $483.8K | 0.26% | +20+3.4% | Added |
| Great Diamond Partners, LLC | 616 | $484.6K | 0.11% | −46−6.9% | Reduced |
| Hyman Charles D | 616 | $485.0K | 0.03% | 00.0% | Unchanged |
| Wealth Management Partners, LLC | 617 | $485.4K | 0.24% | +36+6.2% | Added |
| Prosperity Financial Group, Inc. | 617 | $485.4K | 0.31% | +44+7.7% | Added |
| Blue Barn Wealth, LLC | 621 | $488.5K | 0.27% | +26+4.4% | Added |
| Sax Wealth Advisors, LLC | 621 | $488.5K | 0.05% | +202+48.2% | Added |
| Chicago Trust Co NA | 625 | $491.7K | 0.10% | +7+1.1% | Added |
| Avitas Wealth Management LLC | 627 | $493.2K | 0.07% | −33−5.0% | Reduced |
| Sandy Cove Advisors, LLC | 628 | $494.0K | 0.22% | −77−10.9% | Reduced |
| Golden State Equity Partners | 628 | $494.0K | 0.10% | +628 | New |
| Capital Square, LLC | 654 | $494.8K | 0.32% | −31−4.5% | Reduced |
| Fiduciary Family Office, LLC | 630 | $495.6K | 0.20% | +2+0.3% | Added |
| West Oak Capital, LLC | 630 | $495.6K | 0.20% | +198+45.8% | Added |
| Renasant Bank | 631 | $496.4K | 0.34% | −42−6.2% | Reduced |
| Marcum Wealth, LLC | 632 | $497.2K | 0.05% | +17+2.8% | Added |
| Pathway Financial Advisers, LLC | 639 | $499.3K | 0.18% | +41+6.9% | Added |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 635 | $499.5K | 0.16% | +635 | New |
| Maverick Capital LtdSuperinvestorMaverick Capital | 638 | $501.9K | 0.01% | +300+88.8% | Added |
| KPP Advisory Services LLC | 638 | $501.9K | 0.13% | +15+2.4% | Added |
| Eos Management, L.P. | 640 | $503.5K | 0.20% | 00.0% | Unchanged |
| Hilltop Holdings Inc. | 646 | $508.2K | 0.06% | +37+6.1% | Added |
| M Holdings Securities, Inc. | 647 | $509.0K | 0.07% | +647 | New |
| Leo Wealth, LLC | 650 | $512.4K | 0.05% | −81−11.1% | Reduced |
| Morris Retirement Advisors, LLC | 656 | $515.8K | 0.29% | +230+54.0% | Added |
| Kennedy Investment Group | 656 | $516.1K | 0.26% | +656 | New |
| TD Capital Management LLC | 660 | $518.8K | 0.05% | 00.0% | Unchanged |
| Buckingham Strategic Partners | 660 | $519.2K | 0.01% | −248−27.3% | Reduced |
| Quadcap Wealth Management, LLC | 661 | $520.0K | 0.09% | −26−3.8% | Reduced |
| W.H. Cornerstone Investments Inc. | 670 | $527.0K | 0.37% | +39+6.2% | Added |
| Champlain Investment Partners, LLC | 670 | $527.1K | 0.00% | +10+1.5% | Added |
| Cromwell Holdings LLC | 672 | $528.6K | 0.32% | +672 | New |
| Nicholas Hoffman & Company, LLC. | 674 | $530.2K | 0.02% | +149+28.4% | Added |
| Allstate Corp | 675 | $531.0K | 0.04% | +34+5.3% | Added |
| Fortress Wealth Group, LLC | 695 | $531.8K | 0.27% | +98+16.4% | Added |
| Ausdal Financial Partners, Inc. | 679 | $534.1K | 0.06% | −3−0.4% | Reduced |
| Eisler Capital (UK) Ltd. | 679 | $534.1K | 0.17% | +679 | New |
| Parkside Financial Bank & Trust | 679 | $534.1K | 0.08% | +125+22.6% | Added |
| Allred Capital Management, LLC | 681 | $535.7K | 0.21% | −19−2.7% | Reduced |
| David Loasby | 725 | $538.8K | 0.05% | +125+20.8% | Added |
| Scholtz & Company, LLC | 690 | $542.8K | 0.23% | −3,233−82.4% | Reduced |
| Pinnacle Wealth Management Advisory Group, LLC | 691 | $543.6K | 0.06% | +21+3.1% | Added |
| Strategic Vision Investment Ltd | 694 | $545.9K | 0.96% | −2,800−80.1% | Reduced |
| MRP Capital Investments, LLC | 700 | $550.7K | 0.51% | −165−19.1% | Reduced |
| Warren Averett Asset Management, LLC | 701 | $551.5K | 0.01% | +701 | New |
| Chicago Partners Investment Group LLC | 691 | $552.0K | 0.02% | −82−10.6% | Reduced |
| FDx Advisors, Inc. | 717 | $564.0K | 0.16% | −7,163−90.9% | Reduced |
| Univest Financial Corp | 717 | $564.0K | 0.16% | +284+65.6% | Added |
| Abacus Planning Group, Inc. | 720 | $566.4K | 0.11% | +720 | New |
| Capital Advisors Inc | 721 | $567.2K | 0.01% | +123+20.6% | Added |
| Provenance Wealth Advisors, LLC | 725 | $570.3K | 0.08% | 00.0% | Unchanged |
| ORG Partners LLC | 724 | $571.1K | 0.07% | +682+1,623.8% | Added |
| Yarbrough Capital, LLC | 734 | $577.4K | 0.02% | −435−37.2% | Reduced |
| First National Bank Sioux Falls | 740 | $582.1K | 0.30% | 00.0% | Unchanged |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 741 | $582.9K | 0.02% | −624−45.7% | Reduced |
| ASB Consultores, LLC | 743 | $584.5K | 0.21% | −50−6.3% | Reduced |
| Compass Ion Advisors, LLC | 767 | $584.8K | 0.08% | 00.0% | Unchanged |
| Consolidated Portfolio Review Corp | 747 | $587.6K | 0.14% | +183+32.4% | Added |
| Commerzbank Aktiengesellschaft | 747 | $588.0K | 0.02% | −155−17.2% | Reduced |