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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
New Insight Wealth Advisors307$241.5K0.14%+11+3.7%Added
Veridan Wealth LLC235$241.6K0.10%+235New
Rothschild Investment LLC310$243.9K0.02%+103+49.8%Added
Traynor Capital Management, Inc.311$244.4K0.02%−16−4.9%Reduced
Family Management Corp315$247.8K0.04%−10−3.1%Reduced
Alpha Family Trust315$247.8K0.15%00.0%Unchanged
Colonial River Wealth Management, LLC316$248.6K0.13%+7+2.3%Added
Armbruster Capital Management, Inc.318$250.2K0.05%+1+0.3%Added
Wexford Capital LP320$251.7K0.06%−108−25.2%Reduced
Turtle Creek Wealth Advisors, LLC320$251.7K0.06%−37−10.4%Reduced
Essex Financial Services, Inc.317$252.2K0.02%−81−20.4%Reduced
Chesapeake Wealth Management323$254.1K0.09%−6−1.8%Reduced
IFG Advisory, LLC323$254.1K0.02%+323New
Liberty One Investment Management, LLC324$255.0K0.03%−62−16.1%Reduced
CBOE Vest Financial, LLC325$255.7K0.01%−14−4.1%Reduced
Sharp Financial Services, LLC325$255.7K0.22%00.0%Unchanged
Benjamin Edwards Inc326$256.0K0.05%−10−3.0%Reduced
Northside Capital Management, LLC326$256.5K0.04%00.0%Unchanged
Bradley Foster & Sargent Inc326$256.5K0.00%+326New
Farmers Trust Co327$257.2K0.05%00.0%Unchanged
Fiduciary Alliance LLC325$258.1K0.04%+325New
Graham Capital Management, L.P.329$258.8K0.01%−3,338−91.0%Reduced
Alpha Cubed Investments, LLC329$258.8K0.01%−23−6.5%Reduced
Nichols & Pratt Advisers LLP330$259.6K0.02%00.0%Unchanged
Kercheville Advisors, LLC330$259.6K0.11%+20+6.5%Added
Smith, Moore & Co.330$259.6K0.03%+44+15.4%Added
Seeds Investor LLC330$259.6K0.13%+330New
Cobblestone Capital Advisors LLC330$259.6K0.02%00.0%Unchanged
Symmetry Partners, LLC332$261.0K0.01%00.0%Unchanged
Archford Capital Strategies, LLC332$261.2K0.04%+332New
D'Orazio & Associates, Inc.332$261.2K0.04%−8−2.4%Reduced
Sunpointe, LLC334$262.7K0.17%+24+7.7%Added
Claret Asset Management Corp336$264.0K0.05%+25+8.0%Added
Reuter James Wealth Management, LLC339$266.7K0.20%+28+9.0%Added
Cornell Pochily Investment Advisors, Inc.341$268.3K0.10%+36+11.8%Added
Seven Mile Advisory342$268.9K0.20%−7−2.0%Reduced
Sepio Capital, LP343$270.0K0.02%00.0%Unchanged
Aprio Wealth Management, LLC344$270.6K0.05%+4+1.2%Added
Koshinski Asset Management, Inc.2,405$271.1K0.03%+2,405New
Alerus Financial NA345$271.4K0.02%+345New
Shoker Investment Counsel, Inc.349$274.5K0.10%00.0%Unchanged
American Investment Services, Inc.350$275.3K0.05%00.0%Unchanged
Avidian Wealth Solutions, LLC350$275.3K0.01%+350New
Integral Investment Advisors, Inc.356$275.6K0.10%+48+15.6%Added
TRUE Private Wealth Advisors351$276.1K0.03%−33−8.6%Reduced
Baldwin Brothers Inc352$276.9K0.02%+2+0.6%Added
Lantz Financial LLC357$280.8K0.09%−20−5.3%Reduced
Cozad Asset Management Inc357$280.8K0.03%−11−3.0%Reduced
SlateStone Wealth, LLC357$281.0K0.03%−30−7.8%Reduced
Richard W. Paul & Associates, LLC358$281.6K0.11%−2−0.6%Reduced
Legacy Capital Wealth Partners, LLC358$281.6K0.07%+358New
Invst, LLC357$281.7K0.03%+357New
RWM Asset Management, LLC359$282.4K0.05%00.0%Unchanged
Westwood Holdings Group Inc.359$282.4K0.00%+3+0.8%Added
Journey Strategic Wealth LLC360$283.2K0.01%+360New
Pegasus Partners Ltd.361$284.0K0.03%+43+13.5%Added
Regent Peak Wealth Advisors LLC363$285.6K0.07%−37−9.3%Reduced
Cornerstone Wealth Management, LLC363$285.6K0.02%+363New
New Republic Capital, LLC364$286.3K0.14%−23−5.9%Reduced
Ssi Investment Management LLC365$287.1K0.02%00.0%Unchanged
Relyea Zuckerberg Hanson LLC365$287.1K0.05%+20+5.8%Added
FinTrust Capital Advisors, LLC365$287.1K0.05%+108+42.0%Added
Robertson Stephens Wealth Management, LLC366$287.9K0.02%+49+15.5%Added
Options Solutions, LLC367$288.7K0.17%−43−10.5%Reduced
Cooper/Haims Advisors, LLC367$288.7K0.16%+20+5.8%Added
Permanent Capital Management, LP281$288.9K0.06%+281New
Mesirow Financial Investment Management, Inc.367$289.5K0.01%−2−0.5%Reduced
Gordian Capital Singapore Pte Ltd368$289.5K0.17%00.0%Unchanged
Sovereign Financial Group, Inc.368$289.5K0.07%+7+1.9%Added
Members Wealth LLC283$289.5K0.19%+283New
Redwood Investment Management, LLC373$290.0K0.03%+40+12.0%Added
Icapital Wealth LLC369$290.3K0.16%+369New
Hillman Capital Management, Inc.370$291.1K0.10%−43−10.4%Reduced
Pictet & Cie (Europe) SA370$291.1K0.01%00.0%Unchanged
SignalPoint Asset Management, LLC374$294.2K0.08%+25+7.2%Added
Coppell Advisory Solutions LLC375$295.0K0.05%+375New
Austin Private Wealth, LLC376$295.8K0.03%−235−38.5%Reduced
Jackson Square Capital, LLC378$297.4K0.07%−4,824−92.7%Reduced
Ascent Group, LLC378$297.4K0.02%−1−0.3%Reduced
Watershed Private Wealth LLC378$297.4K0.13%+378New
Householder Group Estate & Retirement Specialist, LLC379$298.0K0.08%+28+8.0%Added
Oxford Financial Group Ltd380$298.9K0.02%+380New
RKL Wealth Management LLC381$299.7K0.03%−6−1.6%Reduced
Summa Corp.384$302.1K0.15%00.0%Unchanged
Cahill Financial Advisors Inc385$302.9K0.04%+4+1.0%Added
Glenview Trust Co386$303.7K0.01%−2−0.5%Reduced
Tranquility Partners, LLC387$304.4K0.12%00.0%Unchanged
Twin Peaks Wealth Advisors, LLC387$304.4K0.15%00.0%Unchanged
Hilltop National Bank390$306.8K0.10%+1+0.3%Added
Farrell Financial LLC391$307.6K0.24%+17+4.5%Added
LCM Capital Management Inc391$307.6K0.19%+23+6.3%Added
Exencial Wealth Advisors, LLC391$307.6K0.01%+391New
Sivia Capital Partners, LLC392$308.4K0.21%+29+8.0%Added
LVW Advisors, LLC393$309.2K0.05%+46+13.3%Added
Werba Rubin Papier Wealth Management394$309.9K0.09%+394New
Granite Group Advisors, LLC395$310.7K0.24%−529−57.3%Reduced
Powell Investment Advisors, LLC397$312.3K0.16%+12+3.1%Added
Paloma Partners Management Co399$313.9K0.03%+399New
Shay Capital LLC400$314.7K0.09%+400New
TrueWealth Advisors, LLC400$314.7K0.12%+400New