ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2024
Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,879
- +82 vs. Q1 2024
- Shares held
- 180.7M
- +1.91M (+1.1%) vs. Q1 2024
- Total value
- $142.1B
- +$6.34B (+4.7%) vs. Q1 2024
- New holders
- 206
- 836 more added
- Sold out
- 124
- 589 more reduced
26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Farmers & Merchants Investments Inc | 150 | $118.0K | 0.00% | 00.0% | Unchanged |
| Mizuho Bank, Ltd. | 150 | $118.0K | 0.03% | +150 | New |
| Addison Advisors LLC | 159 | $125.1K | 0.04% | +36+29.3% | Added |
| Beacon Capital Management, LLC | 161 | $126.7K | 0.02% | −14−8.0% | Reduced |
| Caldwell Trust Co | 162 | $127.4K | 0.01% | +21+14.9% | Added |
| Osterweis Capital Management Inc | 164 | $129.0K | 0.01% | 00.0% | Unchanged |
| MV Capital Management, Inc. | 165 | $129.8K | 0.01% | +12+7.8% | Added |
| Hollencrest Capital Management | 167 | $131.4K | 0.01% | +24+16.8% | Added |
| MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH | 168 | $132.2K | 0.00% | +64+61.5% | Added |
| Pin Oak Investment Advisors Inc | 175 | $138.0K | 0.13% | 00.0% | Unchanged |
| Register Financial Advisors LLC | 181 | $142.4K | 0.07% | 00.0% | Unchanged |
| Westside Investment Management, Inc. | 181 | $142.4K | 0.03% | +6+3.4% | Added |
| United Community Bank | 195 | $153.4K | 0.06% | −5−2.5% | Reduced |
| Montag A & Associates Inc | 197 | $155.0K | 0.01% | 00.0% | Unchanged |
| Eagle Bay Advisors LLC | 198 | $155.8K | 0.09% | −95−32.4% | Reduced |
| Kelly Financial Services LLC | 200 | $157.3K | 0.06% | +15+8.1% | Added |
| DiNuzzo Private Wealth, Inc. | 202 | $158.9K | 0.02% | +6+3.1% | Added |
| Security National Bank | 202 | $158.9K | 0.02% | +127+169.3% | Added |
| Western Pacific Wealth Management, LP | 204 | $160.5K | 0.12% | +16+8.5% | Added |
| Toth Financial Advisory Corp | 206 | $162.1K | 0.02% | −973−82.5% | Reduced |
| WealthCollab, LLC | 207 | $162.8K | 0.12% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 212 | $167.0K | 0.09% | +18+9.3% | Added |
| First Personal Financial Services | 215 | $169.1K | 0.04% | 00.0% | Unchanged |
| Union Savings Bank | 225 | $177.0K | 0.09% | 00.0% | Unchanged |
| Financial Network Wealth Advisors LLC | 231 | $181.7K | 0.14% | +231 | New |
| FNY Investment Advisers, LLC | 234 | $184.0K | 0.12% | −1,403−85.7% | Reduced |
| Harbour Investments, Inc. | 236 | $185.7K | 0.01% | −23−8.9% | Reduced |
| E Fund Management (Hong Kong) Co., Ltd. | 236 | $186.0K | 0.11% | +11+4.9% | Added |
| JJJ Advisors Inc. | 237 | $186.4K | 0.04% | +12+5.3% | Added |
| Rise Advisors, LLC | 247 | $194.3K | 0.10% | −3−1.2% | Reduced |
| Atlas Capital Advisors LLC | 250 | $196.7K | 0.03% | +100+66.7% | Added |
| Newbridge Financial Services Group, Inc. | 251 | $197.5K | 0.07% | +11+4.6% | Added |
| Capstone Investment Advisors, LLC | 253 | $199.0K | 0.00% | −1,569−86.1% | Reduced |
| Souders Financial Advisors | 255 | $200.6K | 0.03% | +255 | New |
| Triasima Portfolio Management inc. | 256 | $201.4K | 0.02% | +256 | New |
| Convergence Investment Partners, LLC | 256 | $201.4K | 0.06% | +256 | New |
| Independence Bank of Kentucky | 259 | $203.7K | 0.05% | +142+121.4% | Added |
| Canvas Wealth Advisors, LLC | 256 | $204.5K | 0.06% | +256 | New |
| Wesbanco Bank Inc | 260 | $204.5K | 0.01% | +260 | New |
| High Net Worth Advisory Group LLC | 260 | $204.5K | 0.06% | +260 | New |
| Kowal Investment Group, LLC | 261 | $205.3K | 0.04% | −119−31.3% | Reduced |
| Sargent Investment Group, LLC | 261 | $205.3K | 0.04% | +261 | New |
| LM Advisors LLC | 261 | $206.0K | 0.00% | −769−74.7% | Reduced |
| Beaumont Financial Advisors, LLC | 262 | $206.1K | 0.02% | +262 | New |
| Alexander Labrunerie & Co., Inc. | 262 | $206.1K | 0.11% | +262 | New |
| Cedar Wealth Management, LLC | 263 | $206.9K | 0.07% | −5−1.9% | Reduced |
| West Bancorporation Inc | 263 | $206.9K | 0.15% | −4−1.5% | Reduced |
| Planning Capital Management Corp | 263 | $206.9K | 0.15% | 00.0% | Unchanged |
| Aviso Wealth Management | 264 | $207.7K | 0.12% | +264 | New |
| Red Wave Investments LLC | 265 | $208.5K | 0.08% | 00.0% | Unchanged |
| Consilium Wealth Advisory, LLC | 265 | $208.5K | 0.11% | 00.0% | Unchanged |
| Oliver Lagore Vanvalin Investment Group | 266 | $209.3K | 0.06% | −13−4.7% | Reduced |
| Regatta Capital Group, LLC | 266 | $209.3K | 0.05% | 00.0% | Unchanged |
| KilterHowling LLC | 268 | $210.8K | 0.14% | 00.0% | Unchanged |
| Abel Hall, LLC | 268 | $210.8K | 0.15% | +268 | New |
| Ewa, LLC | 276 | $211.3K | 0.09% | +276 | New |
| Pathway Financial Advisors LLC | 269 | $211.6K | 0.06% | 00.0% | Unchanged |
| Nvest Financial, LLC | 270 | $212.4K | 0.13% | +270 | New |
| Sonora Investment Management Group, LLC | 279 | $212.7K | 0.02% | 00.0% | Unchanged |
| Opal Wealth Advisors, LLC | 271 | $213.2K | 0.07% | −24−8.1% | Reduced |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 271 | $213.2K | 0.08% | 00.0% | Unchanged |
| Insight Wealth Partners, LLC | 273 | $214.8K | 0.14% | +273 | New |
| Formidable Asset Management, LLC | 275 | $216.3K | 0.03% | +49+21.7% | Added |
| Wellington Wealth Strategies, LLC. | 275 | $216.3K | 0.93% | +275 | New |
| Westmount Partners, LLC | 275 | $217.0K | 0.07% | −75−21.4% | Reduced |
| DSC Advisors, L.P. | 276 | $217.1K | 0.72% | −22−7.4% | Reduced |
| Amplius Wealth Advisors, LLC | 276 | $217.1K | 0.02% | −9−3.2% | Reduced |
| Larson Financial Group LLC | 276 | $217.1K | 0.01% | −4−1.4% | Reduced |
| Marino, Stram & Associates LLC | 276 | $217.1K | 0.05% | +276 | New |
| AMG National Trust Bank | 276 | $217.4K | 0.01% | −29−9.5% | Reduced |
| Nemes Rush Group LLC | 277 | $217.9K | 0.03% | +110+65.9% | Added |
| SevenBridge Financial Group, LLC | 276 | $218.9K | 0.05% | +276 | New |
| Roble, Belko & Company, Inc | 280 | $220.0K | 0.04% | 00.0% | Unchanged |
| Tidemark, LLC | 280 | $220.3K | 0.10% | 00.0% | Unchanged |
| Plante Moran Financial Advisors, LLC | 280 | $220.3K | 0.02% | 00.0% | Unchanged |
| Blossom Wealth Management | 280 | $220.3K | 0.48% | 00.0% | Unchanged |
| Bellecapital International Ltd. | 281 | $221.1K | 0.05% | 00.0% | Unchanged |
| Crewe Advisors LLC | 281 | $221.1K | 0.02% | +71+33.8% | Added |
| River Street Advisors LLC | 283 | $222.6K | 0.14% | +283 | New |
| Gitterman Wealth Management, LLC | 289 | $227.3K | 0.09% | +289 | New |
| SP Asset Management LLC | 291 | $228.9K | 0.02% | +291 | New |
| BancorpSouth Bank | 292 | $229.7K | 0.02% | +292 | New |
| Parisi Gray Wealth Management | 293 | $230.5K | 0.08% | +293 | New |
| Knightsbridge Asset Management, LLC | 293 | $230.5K | 0.06% | +1+0.3% | Added |
| Spinnaker Investment Group, LLC | 295 | $232.1K | 0.06% | +8+2.8% | Added |
| Diligent Investors, LLC | 295 | $232.1K | 0.06% | +295 | New |
| Strait & Sound Wealth Management LLC | 295 | $232.1K | 0.12% | +295 | New |
| Forte Capital LLC | 296 | $232.7K | 0.03% | +296 | New |
| Eagle Strategies LLC | 296 | $232.9K | 0.04% | +296 | New |
| Jacobsen Capital Management | 298 | $234.4K | 0.10% | +298 | New |
| nVerses Capital, LLC | 300 | $236.0K | 0.14% | +300 | New |
| Palisade Asset Management, LLC | 300 | $236.0K | 0.02% | 00.0% | Unchanged |
| Lantern Wealth Advisors, LLC | 300 | $236.0K | 0.17% | 00.0% | Unchanged |
| Paradigm Asset Management Co LLC | 300 | $236.0K | 0.07% | +300 | New |
| Encompass Wealth Advisors, LLC | 300 | $236.0K | 0.06% | +300 | New |
| Smith, Salley & Associates | 301 | $236.8K | 0.02% | −95−24.0% | Reduced |
| Hengehold Capital Management LLC | 303 | $238.4K | 0.02% | −6−1.9% | Reduced |
| Moss Adams Wealth Advisors LLC | 304 | $239.0K | 0.03% | +34+12.6% | Added |
| John W. Brooker & Co., CPAs | 304 | $239.1K | 0.12% | 00.0% | Unchanged |
| Benedict Financial Advisors Inc | 305 | $239.9K | 0.06% | 00.0% | Unchanged |