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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Coldstream Capital Management Inc3,573$2.81M0.07%+51+1.4%Added
Greenleaf Trust3,590$2.82M0.03%+288+8.7%Added
Prescott Group Capital Management, L.L.C.3,600$2.83M0.44%−3,000−45.5%Reduced
Sculati Wealth Management, LLC3,614$2.84M1.21%+4+0.1%Added
Perigon Wealth Management, LLC3,649$2.87M0.08%−222−5.7%Reduced
Brasada Capital Management, LP3,837$2.87M0.51%+61+1.6%Added
WESPAC Advisors SoCal, LLC3,689$2.90M0.73%+64+1.8%Added
Itau Unibanco Holding S.A.3,700$2.91M0.12%+3,700New
Bleakley Financial Group, LLC3,710$2.92M0.08%−323−8.0%Reduced
Quantum Private Wealth, LLC3,726$2.93M1.04%+29+0.8%Added
Waldron Private Wealth LLC3,771$2.97M0.13%−10−0.3%Reduced
OV Management LLC3,775$2.97M2.07%−623−14.2%Reduced
Raymond James Trust N.A.3,786$2.98M0.07%−124−3.2%Reduced
Citizens National Bank Trust Department3,827$3.01M0.67%+314+8.9%Added
Canal Capital Management, LLC3,840$3.02M0.52%+115+3.1%Added
CFM Wealth Partners LLC3,864$3.04M0.56%+429+12.5%Added
Chesley Taft & Associates LLC3,881$3.05M0.15%+71+1.9%Added
Independent Financial Group, LLC3,881$3.05M0.12%+2,019+108.4%Added
Hennion & Walsh Asset Management, Inc.3,889$3.06M0.16%+1,500+62.8%Added
Fort Washington Investment Advisors Inc3,904$3.07M0.02%+112+3.0%Added
TCG Advisory Services, LLC3,912$3.08M0.15%+23+0.6%Added
Elevatus Welath Management3,925$3.09M1.15%−988−20.1%Reduced
V-Square Quantitative Management LLC3,949$3.11M0.50%−469−10.6%Reduced
Westshore Wealth, LLC3,958$3.11M1.29%−503−11.3%Reduced
Kingswood Wealth Advisors, LLC3,959$3.11M0.28%+266+7.2%Added
RFG Advisory, LLC3,973$3.13M0.10%+332+9.1%Added
CAPROCK Group, Inc.3,994$3.14M0.13%+1,225+44.2%Added
Columbus Hill Capital Management, L.P.4,000$3.15M0.64%00.0%Unchanged
Webster Bank, N. A.4,021$3.16M0.35%−4−0.1%Reduced
Linden Thomas Advisory Services, LLC4,029$3.17M0.49%+2,079+106.6%Added
Vestcor Inc4,036$3.17M0.11%+223+5.8%Added
EFG Asset Management (North America) Corp.4,070$3.20M0.56%−160−3.8%Reduced
Salem Investment Counselors Inc4,101$3.23M0.10%+3,343+441.0%Added
IHT Wealth Management, LLC4,117$3.24M0.12%+454+12.4%Added
Silvercrest Asset Management Group LLC4,124$3.24M0.02%+265+6.9%Added
Kovack Advisors, Inc.4,129$3.25M0.36%−3,625−46.8%Reduced
Gladstone Institutional Advisory LLC4,178$3.29M0.17%+296+7.6%Added
Nicholas Investment Partners, LP4,179$3.29M0.34%00.0%Unchanged
Callahan Advisors, LLC4,189$3.30M0.34%+62+1.5%Added
Grove Bank & Trust4,195$3.30M0.53%+164+4.1%Added
Goodman Advisory Group, LLC4,201$3.30M0.99%+4,201New
Meeder Advisory Services, Inc.4,229$3.33M0.24%+902+27.1%Added
Plato Investment Management Ltd4,234$3.33M0.31%+1,638+63.1%Added
Davidson Capital Management Inc.4,240$3.34M1.03%+261+6.6%Added
Jefferies Financial Group Inc.4,242$3.34M0.07%−858−16.8%Reduced
Frank, Rimerman Advisors LLC4,249$3.34M0.24%+4,249New
KP Management LLC4,250$3.34M1.26%00.0%Unchanged
Vident Advisory, LLC4,281$3.37M0.09%+1,636+61.9%Added
Acima Private Wealth, LLC4,324$3.40M1.25%00.0%Unchanged
SYSTM Wealth Solutions LLC4,341$3.42M0.76%−141−3.1%Reduced
Aft, Forsyth & Company, Inc.4,344$3.42M1.74%+142+3.4%Added
Profund Advisors LLC4,349$3.42M0.13%+267+6.5%Added
Kornitzer Capital Management Inc4,352$3.42M0.06%−189−4.2%Reduced
Paradiem, LLC4,407$3.47M0.87%−139−3.1%Reduced
Dynasty Wealth Management, LLC4,433$3.49M0.10%+188+4.4%Added
Ofi Invest Asset Management4,761$3.49M0.09%+4,684+6,083.1%Added
E Fund Management Co., Ltd.4,459$3.51M0.19%−409−8.4%Reduced
Generali Investments Towarzystwo Funduszy Inwestycyjnych4,500$3.54M2.30%+600+15.4%Added
Fiduciary Trust Co4,510$3.55M0.05%+242+5.7%Added
Simplicity Wealth,LLC4,516$3.55M0.08%−56−1.2%Reduced
YHB Investment Advisors, Inc.4,532$3.57M0.31%+311+7.4%Added
Xcel Wealth Management, LLC4,540$3.57M1.12%−15−0.3%Reduced
Beaumont Asset Management, L.L.C.4,548$3.58M2.30%−47−1.0%Reduced
Wahed Invest LLC4,567$3.59M0.72%+387+9.3%Added
HighPoint Advisor Group LLC4,498$3.59M0.21%+1,185+35.8%Added
Beck Capital Management, LLC4,568$3.59M0.99%+781+20.6%Added
BNC Wealth Management, LLC4,574$3.60M1.34%+4,283+1,471.8%Added
Advisors Preferred, LLC4,592$3.62M0.63%+4,592New
Boston Financial Mangement LLC4,611$3.63M0.12%+253+5.8%Added
Y.D. More Investments Ltd4,619$3.63M0.37%−223−4.6%Reduced
Horizon Investments, LLC4,626$3.64M0.10%+1,004+27.7%Added
First Bank & Trust4,649$3.66M0.74%−125−2.6%Reduced
Norden Group LLC4,674$3.68M0.74%−716−13.3%Reduced
Investment Management Corp of Ontario4,683$3.68M0.10%+1,400+42.6%Added
Parallel Advisors, LLC4,693$3.69M0.09%+54+1.2%Added
Capital Group Investment Management Pte. Ltd.4,702$3.70M0.80%−3,108−39.8%Reduced
Atlantic Trust, LLC4,705$3.70M0.92%+37+0.8%Added
Equitable Holdings, Inc.4,744$3.73M0.04%+2,169+84.2%Added
Girard Partners Ltd.4,799$3.78M0.36%−84−1.7%Reduced
M&G Plc4,826$3.80M0.02%−9,649−66.7%Reduced
Cornerstone Wealth Group, LLC4,834$3.80M0.34%+209+4.5%Added
Westover Capital Advisors, LLC4,840$3.81M0.98%−440−8.3%Reduced
Iyo Bank, Ltd.4,924$3.87M1.37%00.0%Unchanged
Sheets Smith Wealth Management4,927$3.88M0.46%−791−13.8%Reduced
Himension Fund4,939$3.89M0.28%+4,939New
Equitable Trust Co4,940$3.89M0.27%−550−10.0%Reduced
Cabot Wealth Management Inc4,948$3.89M0.51%−18−0.4%Reduced
National Asset Management, Inc.4,964$3.91M0.10%−6,524−56.8%Reduced
Left Brain Wealth Management, LLC4,977$3.92M1.83%+135+2.8%Added
Saranac Partners Ltd5,003$3.94M2.34%+287+6.1%Added
WD Rutherford LLC5,030$3.96M1.99%−53−1.0%Reduced
Schechter Investment Advisors, LLC5,087$4.00M0.30%+188+3.8%Added
Groupama Asset Managment5,088$4.00M0.08%+471+10.2%Added
Montgomery Investment Management Inc5,105$4.02M1.59%00.0%Unchanged
Ostrum Asset Management5,110$4.02M0.35%−209−3.9%Reduced
Snowden Capital Advisors LLC5,137$4.04M0.12%+312+6.5%Added
Alps Advisors Inc5,265$4.14M0.03%−522−9.0%Reduced
Alamar Capital Management, LLC5,269$4.14M2.51%+5,269New
Meiji Yasuda Life Insurance Co5,284$4.16M0.08%+134+2.6%Added
Empowered Funds, LLC5,290$4.16M0.07%−18,805−78.0%Reduced