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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Steel Peak Wealth Management LLC1,822$1.43M0.07%+1,186+186.5%Added
L.M. Kohn & Company1,848$1.45M0.39%+10+0.5%Added
Heritage Trust Co1,850$1.46M0.19%−62−3.2%Reduced
Riggs Asset Managment Co. Inc.1,856$1.46M0.44%−966−34.2%Reduced
Waterloo Capital, L.P.1,856$1.46M0.18%−334−15.3%Reduced
Bristlecone Advisors, LLC1,867$1.47M0.13%00.0%Unchanged
First National Bank of Hutchinson1,882$1.48M0.95%+655+53.4%Added
Quadrant Capital Group LLC1,887$1.48M0.11%+25+1.3%Added
Douglass Winthrop Advisors, LLC1,889$1.49M0.03%+21+1.1%Added
Romano Brothers and Company1,893$1.49M0.21%+1,893New
U.S. Capital Wealth Advisors, LLC1,898$1.49M0.06%+1,477+350.8%Added
Eisler Capital (US) LLC1,905$1.50M0.28%+843+79.4%Added
Fifth Third Wealth Advisors LLC1,909$1.50M0.11%+1,909New
WealthCare Investment Partners, LLC1,911$1.50M0.70%−100−5.0%Reduced
Concurrent Investment Advisors, LLC1,912$1.50M0.05%+250+15.0%Added
Jamison Private Wealth Management, Inc.1,924$1.51M0.25%+86+4.7%Added
Redmond Asset Management, LLC1,931$1.52M0.50%−103−5.1%Reduced
Alpine Woods Capital Investors, LLC1,931$1.52M0.23%+1,931New
Peapack Gladstone Financial Corp1,937$1.52M0.02%−77−3.8%Reduced
Harbor Investment Advisory, LLC1,938$1.52M0.16%+242+14.3%Added
Naviter Wealth, LLC1,945$1.53M0.23%+184+10.4%Added
Private Client Services, LLC1,956$1.54M0.97%+102+5.5%Added
Moloney Securities Asset Management, LLC1,968$1.55M0.22%+1,043+112.8%Added
Kodai Capital Management LP1,971$1.55M0.03%−25,652−92.9%Reduced
Jump Financial, LLC1,976$1.55M0.03%−2,965−60.0%Reduced
Summit Trail Advisors, LLC1,977$1.55M0.04%+357+22.0%Added
Ronald Blue Trust, Inc.2,054$1.57M0.02%+1,210+143.4%Added
Clarius Group, LLC1,994$1.57M0.11%−141−6.6%Reduced
Cohen Klingenstein LLC2,000$1.57M0.06%00.0%Unchanged
BluePointe Capital Management, LLC2,002$1.57M1.06%−463−18.8%Reduced
Western Wealth Management, LLC2,005$1.58M0.12%+374+22.9%Added
WSFS Capital Management, LLC2,008$1.58M0.09%−54−2.6%Reduced
One Wealth Management Investment & Advisory Services, LLC2,010$1.58M0.63%+18+0.9%Added
SWS Partners2,015$1.59M0.47%+4+0.2%Added
Atomi Financial Group, Inc.2,017$1.59M0.12%+318+18.7%Added
Axq Capital, LP2,024$1.59M0.37%−676−25.0%Reduced
Arkadios Wealth Advisors2,028$1.60M0.11%+205+11.2%Added
First Heartland Consultants, Inc.2,029$1.60M0.16%+2,029New
Savant Capital, LLC2,033$1.60M0.02%−1,327−39.5%Reduced
Wedmont Private Capital2,119$1.61M0.10%+166+8.5%Added
Valeo Financial Advisors, LLC2,053$1.62M0.05%+36+1.8%Added
HBK Sorce Advisory LLC2,071$1.63M0.06%−175−7.8%Reduced
InTrack Investment Management Inc2,090$1.64M1.17%+2,090New
Transcend Wealth Collective, LLC2,091$1.65M0.12%+2,091New
Dantai Capital Ltd2,095$1.65M1.85%00.0%Unchanged
Pallas Capital Advisors LLC2,231$1.65M0.07%−116−4.9%Reduced
Oak Grove Capital LLC2,100$1.65M0.42%+700+50.0%Added
Cullinan Associates Inc2,100$1.65M0.09%+1,000+90.9%Added
Venturi Wealth Management, LLC2,103$1.65M0.10%+789+60.0%Added
Eventide Asset Management, LLC2,120$1.67M0.03%+800+60.6%Added
Canopy Partners, LLC2,122$1.67M0.78%+22+1.0%Added
Pinnacle Wealth Management, LLC2,125$1.67M2.09%+54+2.6%Added
Cornercap Investment Counsel Inc2,129$1.67M0.27%−36−1.7%Reduced
Harfst & Associates, Inc.2,130$1.68M0.39%+34+1.6%Added
Lombard Odier Asset Management (Europe) Ltd2,136$1.68M0.08%+2,136New
First Manhattan Co2,147$1.69M0.01%+164+8.3%Added
Cigna Investments Inc2,149$1.69M0.32%−14−0.6%Reduced
Castle Rock Wealth Management, LLC2,150$1.70M0.42%+112+5.5%Added
GraniteShares Advisors LLC2,177$1.71M0.57%+281+14.8%Added
Smartleaf Asset Management LLC2,214$1.71M0.28%+289+15.0%Added
Livforsakringsbolaget Skandia, Omsesidigt2,190$1.72M0.14%+1,120+104.7%Added
Valmark Advisers, Inc.2,199$1.73M0.03%+1,753+393.0%Added
EP Wealth Advisors, LLC2,206$1.74M0.02%+186+9.2%Added
Northern Financial Advisors Inc2,211$1.74M1.39%+23+1.1%Added
Principle Wealth Partners LLC2,221$1.75M0.13%−77−3.4%Reduced
Integrated Advisors Network LLC2,229$1.75M0.09%+156+7.5%Added
Morse Asset Management, Inc2,236$1.76M0.43%−10.0%Reduced
Sciencast Management LP2,258$1.78M0.62%+2,258New
Texas Yale Capital Corp.2,261$1.78M0.08%00.0%Unchanged
Harvest Fund Management Co., Ltd2,260$1.78M0.13%−485−17.7%Reduced
Guerra Pan Advisors, LLC2,264$1.78M1.49%+264+13.2%Added
Southern Capital Advisors, LLC2,273$1.79M1.10%+64+2.9%Added
1858 Wealth Management, LLC2,275$1.79M1.49%−21−0.9%Reduced
Three Seasons Wealth, LLC2,277$1.79M0.99%−250−9.9%Reduced
Miracle Mile Advisors, LLC2,299$1.81M0.04%−167−6.8%Reduced
Ritholtz Wealth Management2,311$1.82M0.06%−80−3.3%Reduced
Wrapmanager Inc2,320$1.83M0.50%−218−8.6%Reduced
First Hawaiian Bank2,320$1.83M0.06%−1,298−35.9%Reduced
Canandaigua National Bank & Trust Co2,321$1.83M0.20%−448−16.2%Reduced
Redwood Investments, LLC2,357$1.83M0.62%−273−10.4%Reduced
Beta Wealth Group, Inc.2,338$1.84M0.87%+101+4.5%Added
Graypoint LLC2,351$1.85M0.13%−106−4.3%Reduced
Mission Creek Capital Partners, Inc.2,353$1.85M0.47%+1,292+121.8%Added
Capital Investment Advisors, LLC2,358$1.86M0.04%+525+28.6%Added
Williams Jones Wealth Management, LLC.2,360$1.86M0.02%−8−0.3%Reduced
Roman Butler Fullerton & Co2,510$1.87M0.60%+412+19.6%Added
Insigneo Advisory Services, LLC2,393$1.87M0.21%+541+29.2%Added
Trust Asset Management LLC2,377$1.87M0.16%00.0%Unchanged
Alta Wealth Advisors LLC2,383$1.87M0.94%+8+0.3%Added
CNB Bank2,388$1.88M0.90%−26−1.1%Reduced
AAFMAA Wealth Management & Trust LLC2,397$1.89M0.93%+149+6.6%Added
Linscomb & Williams, Inc.2,412$1.90M0.10%+78+3.3%Added
NDWM LLC2,415$1.90M1.68%+14+0.6%Added
Voya Financial Advisors, Inc.2,457$1.90M0.21%−44−1.8%Reduced
TrueMark Investments, LLC2,437$1.92M0.66%00.0%Unchanged
Kingsview Wealth Management, LLC2,442$1.92M0.05%−126−4.9%Reduced
Leelyn Smith, LLC2,450$1.93M0.37%+157+6.8%Added
Proequities, Inc.2,451$1.93M0.12%+69+2.9%Added
Riverpark Capital Management LLC2,496$1.96M2.60%+145+6.2%Added
Kentucky Farm Bureau Mutual Insurance Co2,500$1.97M0.45%00.0%Unchanged