ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2024
Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,823
- +94 vs. Q4 2023
- Shares held
- 180.1M
- −127.2K (−0.1%) vs. Q4 2023
- Total value
- $136.7B
- +$9.65B (+7.6%) vs. Q4 2023
- New holders
- 193
- 765 more added
- Sold out
- 99
- 637 more reduced
27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Annis Gardner Whiting Capital Advisors, LLC | 1,045 | $796.7K | 0.29% | −39−3.6% | Reduced |
| CX Institutional | 1,045 | $796.7K | 0.04% | −32−3.0% | Reduced |
| Veracity Capital LLC | 1,045 | $796.7K | 0.31% | +287+37.9% | Added |
| Concord Asset Management, LLC | 1,046 | $797.5K | 0.21% | +245+30.6% | Added |
| Probity Advisors, Inc. | 1,052 | $802.0K | 0.17% | −44−4.0% | Reduced |
| Concord Wealth Partners | 1,056 | $805.1K | 0.14% | +247+30.5% | Added |
| Fluent Financial, LLC | 1,059 | $807.4K | 0.45% | −35−3.2% | Reduced |
| IAM Advisory, LLC | 1,059 | $807.4K | 0.22% | +22+2.1% | Added |
| TCI Wealth Advisors, Inc. | 1,060 | $808.1K | 0.08% | +59+5.9% | Added |
| Mission Creek Capital Partners, Inc. | 1,061 | $808.9K | 0.21% | +1,061 | New |
| Eisler Capital (US) LLC | 1,062 | $809.7K | 0.28% | +1,062 | New |
| Kirtland Hills Capital Management, LLC | 1,130 | $813.2K | 0.70% | +1,130 | New |
| Skopos Labs, Inc. | 1,059 | $813.7K | 0.35% | −40−3.6% | Reduced |
| Livforsakringsbolaget Skandia, Omsesidigt | 1,070 | $814.9K | 0.07% | +600+127.7% | Added |
| Merlin Capital LLC | 1,073 | $818.1K | 2.44% | 00.0% | Unchanged |
| Advisory Resource Group | 1,077 | $821.1K | 0.19% | −5−0.5% | Reduced |
| CoreCap Advisors, LLC | 1,077 | $821.1K | 0.04% | +173+19.1% | Added |
| Central Trust Co | 1,078 | $821.9K | 0.02% | +230+27.1% | Added |
| Angeles Wealth Management, LLC | 1,079 | $822.6K | 0.08% | +102+10.4% | Added |
| Malaga Cove Capital, LLC | 1,082 | $824.9K | 0.34% | 00.0% | Unchanged |
| Moran Wealth Management, LLC | 1,095 | $834.8K | 0.03% | +369+50.8% | Added |
| UMA Financial Services, Inc. | 1,123 | $836.4K | 0.18% | +27+2.5% | Added |
| Cullinan Associates Inc | 1,100 | $838.6K | 0.05% | +200+22.2% | Added |
| Sage Mountain Advisors LLC | 1,109 | $845.8K | 0.09% | −9−0.8% | Reduced |
| La Banque Postale Asset Management SA | 1,110 | $846.3K | 0.03% | −49,843−97.8% | Reduced |
| Haverford Trust Co | 1,115 | $850.1K | 0.01% | +6+0.5% | Added |
| Accurate Wealth Management, LLC | 1,201 | $857.4K | 0.25% | −681−36.2% | Reduced |
| IFP Advisors, Inc | 1,126 | $858.1K | 0.04% | −70−5.9% | Reduced |
| Elevated Capital Advisors, LLC | 1,126 | $858.5K | 0.25% | −6−0.5% | Reduced |
| Keebeck Wealth Management, LLC | 1,128 | $860.0K | 0.13% | 00.0% | Unchanged |
| Private Advisory Group LLC | 1,128 | $860.2K | 0.12% | +57+5.3% | Added |
| Avestar Capital, LLC | 1,131 | $862.3K | 0.10% | +166+17.2% | Added |
| Old National Bancorp | 1,136 | $866.1K | 0.02% | +112+10.9% | Added |
| Heartland Bank & Trust Co | 1,137 | $866.8K | 0.50% | +1,137 | New |
| EMC Capital Management | 1,150 | $868.0K | 0.52% | 00.0% | Unchanged |
| Central Bank & Trust Co | 1,144 | $872.2K | 0.12% | −25−2.1% | Reduced |
| Greenwich Wealth Management LLC | 1,147 | $874.0K | 0.07% | +9+0.8% | Added |
| RB Capital Management, LLC | 1,151 | $877.5K | 0.23% | +8+0.7% | Added |
| MidWestOne Financial Group, Inc. | 1,154 | $879.8K | 0.16% | +13+1.1% | Added |
| New Century Financial Group, LLC | 1,156 | $881.3K | 0.61% | −50−4.1% | Reduced |
| Chilton Investment Co LLC | 1,168 | $890.5K | 0.02% | −451−27.9% | Reduced |
| Yarbrough Capital, LLC | 1,169 | $891.2K | 0.04% | 00.0% | Unchanged |
| ISAM Funds (UK) Ltd | 1,169 | $891.2K | 0.51% | +815+230.2% | Added |
| Geller Advisors LLC | 1,170 | $892.0K | 0.07% | +12+1.0% | Added |
| Toth Financial Advisory Corp | 1,179 | $898.9K | 0.11% | −16−1.3% | Reduced |
| Rockline Wealth Management, LLC | 1,189 | $906.3K | 0.32% | +126+11.9% | Added |
| Anchor Investment Management, LLC | 1,190 | $907.3K | 0.10% | +67+6.0% | Added |
| Procyon Private Wealth Partners, LLC | 1,193 | $909.8K | 0.07% | −371−23.7% | Reduced |
| Intact Investment Management Inc. | 1,200 | $914.9K | 0.04% | −140−10.4% | Reduced |
| Ameritas Advisory Services, LLC | 1,298 | $915.6K | 0.04% | −372−22.3% | Reduced |
| Fidelis Capital Partners, LLC | 1,201 | $915.6K | 0.14% | +133+12.5% | Added |
| International Assets Investment Management, LLC | 1,199 | $921.3K | 0.10% | +36+3.1% | Added |
| Intrust Bank NA | 1,212 | $924.0K | 0.10% | −24−1.9% | Reduced |
| Moneta Group Investment Advisors LLC | 1,221 | $930.9K | 0.02% | +341+38.8% | Added |
| Seven Eight Capital, LP | 1,222 | $931.7K | 0.10% | +105+9.4% | Added |
| Pinnacle Wealth Planning Services, Inc. | 1,223 | $932.4K | 0.14% | −25−2.0% | Reduced |
| 180 Wealth Advisors, LLC | 1,226 | $934.7K | 0.17% | +164+15.4% | Added |
| First National Bank of Hutchinson | 1,227 | $935.5K | 0.62% | +1,227 | New |
| PFG Investments, LLC | 1,229 | $937.0K | 0.06% | +835+211.9% | Added |
| Meridian Financial Partners LLC | 1,260 | $938.0K | 1.21% | −310−19.7% | Reduced |
| Virtue Capital Management, LLC | 1,226 | $939.5K | 0.17% | +72+6.2% | Added |
| MWA Asset Management | 1,234 | $940.8K | 0.68% | −5−0.4% | Reduced |
| SFM, LLC | 1,235 | $941.6K | 0.72% | −57−4.4% | Reduced |
| Tectonic Advisors LLC | 1,241 | $946.1K | 0.07% | −517−29.4% | Reduced |
| Fukoku Mutual Life Insurance Co | 1,241 | $946.1K | 0.07% | −350−22.0% | Reduced |
| Systematic Alpha Investments, LLC | 1,247 | $950.7K | 0.04% | 00.0% | Unchanged |
| Evercore Wealth Management, LLC | 1,248 | $951.5K | 0.01% | −152−10.9% | Reduced |
| Fortis Capital Advisors, LLC | 1,251 | $953.8K | 0.40% | +5+0.4% | Added |
| Grey Street Capital, LLC | 1,263 | $962.6K | 0.13% | +1,263 | New |
| MJP Associates Inc | 1,278 | $974.3K | 0.21% | +425+49.8% | Added |
| Cim Investment Mangement Inc | 1,288 | $982.0K | 0.29% | 00.0% | Unchanged |
| Readystate Asset Management LP | 1,311 | $999.5K | 0.04% | +1,311 | New |
| Venturi Wealth Management, LLC | 1,314 | $1.00M | 0.06% | −261−16.6% | Reduced |
| Eventide Asset Management, LLC | 1,320 | $1.01M | 0.02% | −657−33.2% | Reduced |
| Lindbrook Capital, LLC | 1,320 | $1.01M | 0.09% | +47+3.7% | Added |
| Arthur M. Cohen & Associates, LLC | 1,328 | $1.01M | 0.21% | +1,328 | New |
| Dohj, LLC | 1,330 | $1.01M | 0.27% | +37+2.9% | Added |
| RMB Capital Management, LLC | 1,340 | $1.02M | 0.02% | +293+28.0% | Added |
| Rehmann Capital Advisory Group | 1,350 | $1.03M | 0.08% | +168+14.2% | Added |
| Central Asset Investments & Management Holdings (HK) Ltd | 1,350 | $1.03M | 1.15% | +200+17.4% | Added |
| WBH Advisory Inc | 1,362 | $1.04M | 0.11% | 00.0% | Unchanged |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 1,365 | $1.04M | 0.03% | +1,078+375.6% | Added |
| Checchi Capital Advisers, LLC | 1,374 | $1.05M | 0.08% | +18+1.3% | Added |
| Capital Insight Partners, LLC | 1,375 | $1.05M | 0.20% | +408+42.2% | Added |
| Argonautica Private Wealth Management, Inc | 1,376 | $1.05M | 0.38% | 00.0% | Unchanged |
| Triangle Securities Wealth Management | 1,388 | $1.06M | 0.30% | −12−0.9% | Reduced |
| Mayflower Financial Advisors, LLC | 1,393 | $1.06M | 0.18% | +12+0.9% | Added |
| GAMMA Investing LLC | 1,395 | $1.06M | 0.22% | +290+26.2% | Added |
| Oak Grove Capital LLC | 1,400 | $1.07M | 0.30% | 00.0% | Unchanged |
| Angeles Investment Advisors, LLC | 1,401 | $1.07M | 0.06% | −88−5.9% | Reduced |
| Lineweaver Wealth Advisors, LLC | 1,403 | $1.07M | 0.25% | −30−2.1% | Reduced |
| Fairfield, Bush & Co. | 1,404 | $1.07M | 0.63% | −115−7.6% | Reduced |
| Hancock Whitney Corp | 1,425 | $1.09M | 0.04% | −105−6.9% | Reduced |
| FirstPurpose Wealth LLC | 1,422 | $1.09M | 0.40% | −407−22.3% | Reduced |
| Trust Point Inc. | 1,435 | $1.09M | 0.09% | +597+71.2% | Added |
| Y-Intercept (Hong Kong) Ltd | 1,444 | $1.10M | 0.08% | +1,444 | New |
| Ellevest, Inc. | 1,448 | $1.10M | 0.07% | +19+1.3% | Added |
| Field & Main Bank | 1,454 | $1.11M | 0.43% | +1,454 | New |
| Burt Wealth Advisors | 1,460 | $1.11M | 0.28% | +1,460 | New |
| Sterling Investment Counsel, LLC | 1,462 | $1.11M | 0.51% | +108+8.0% | Added |