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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2024

Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,823
+94 vs. Q4 2023
Shares held
180.1M
−127.2K (−0.1%) vs. Q4 2023
Total value
$136.7B
+$9.65B (+7.6%) vs. Q4 2023
New holders
193
765 more added
Sold out
99
637 more reduced

27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 1,823 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2024: $136.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.

Institutions holding NOW in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Harel Insurance Investments & Financial Services Ltd.165$126.0K0.00%−27−14.1%Reduced
Nemes Rush Group LLC167$127.3K0.02%+46+38.0%Added
Pin Oak Investment Advisors Inc175$133.0K0.13%−55−23.9%Reduced
Beacon Capital Management, LLC175$133.4K0.03%+37+26.8%Added
Carolinas Wealth Consulting LLC176$134.2K0.03%−41−18.9%Reduced
Westside Investment Management, Inc.175$134.5K0.03%00.0%Unchanged
Perennial Investment Advisors, LLC181$138.0K0.02%+181New
Register Financial Advisors LLC181$138.0K0.07%+181New
Kelly Financial Services LLC185$141.0K0.05%+49+36.0%Added
Western Pacific Wealth Management, LP188$143.3K0.10%−13−6.5%Reduced
Migdal Insurance & Financial Holdings Ltd.192$146.0K0.00%−1,390−87.9%Reduced
Edmond de Rothschild Holding S.A.192$146.4K0.00%−94−32.9%Reduced
Hazlett, Burt & Watson, Inc.194$147.0K0.09%+49+33.8%Added
DiNuzzo Private Wealth, Inc.196$149.4K0.02%00.0%Unchanged
Montag A & Associates Inc197$150.2K0.01%−38−16.2%Reduced
United Community Bank200$152.5K0.06%−5−2.4%Reduced
WealthCollab, LLC207$157.8K0.12%00.0%Unchanged
Rothschild Investment LLC207$157.8K0.01%+14+7.3%Added
Crewe Advisors LLC210$160.1K0.02%+210New
First Personal Financial Services215$163.9K0.04%00.0%Unchanged
Rakuten Securities, Inc.217$165.4K0.07%−22−9.2%Reduced
Union Savings Bank225$171.5K0.09%00.0%Unchanged
JJJ Advisors Inc.225$171.5K0.04%+3+1.4%Added
E Fund Management (Hong Kong) Co., Ltd.225$172.0K0.11%+57+33.9%Added
Formidable Asset Management, LLC226$172.3K0.03%+226New
Private Trust Co NA237$180.7K0.02%+64+37.0%Added
Newbridge Financial Services Group, Inc.240$183.0K0.08%−27−10.1%Reduced
Rise Advisors, LLC250$190.6K0.10%+105+72.4%Added
FinTrust Capital Advisors, LLC257$195.9K0.04%−21−7.6%Reduced
Johnson Financial Group, Inc.257$195.9K0.01%−17−6.2%Reduced
Harbour Investments, Inc.259$197.5K0.01%+114+78.6%Added
Richelieu Gestion PLC260$198.0K0.20%+250+2,500.0%Added
Centiva Capital, LP260$198.2K0.01%+159+157.4%Added
Planning Capital Management Corp263$200.5K0.15%−122−31.7%Reduced
Red Wave Investments LLC265$202.0K0.08%+265New
Consilium Wealth Advisory, LLC265$202.0K0.11%+265New
Regatta Capital Group, LLC266$202.8K0.05%+266New
West Bancorporation Inc267$203.6K0.13%−100−27.2%Reduced
KilterHowling LLC268$204.3K0.14%00.0%Unchanged
Cedar Wealth Management, LLC268$204.3K0.07%+14+5.5%Added
Pathway Financial Advisors LLC269$205.1K0.06%+269New
Moss Adams Wealth Advisors LLC270$205.7K0.03%+270New
National Philanthropic Trust270$205.8K0.00%−305−53.0%Reduced
Knightsbridge Asset Management, LLC292$206.3K0.06%00.0%Unchanged
Towarzystwo Funduszy Inwestycyjnych Pzu SA271$206.6K0.09%00.0%Unchanged
Edgestream Partners, L.P.275$209.7K0.01%+275New
Valley Brook Capital Group277$211.2K0.17%+277New
Investment House LLC278$211.9K0.01%+278New
Oliver Lagore Vanvalin Investment Group279$212.7K0.06%+219+365.0%Added
Highline Wealth Partners LLC279$212.7K0.09%+242+654.1%Added
Sonora Investment Management Group, LLC279$212.7K0.02%+279New
Roble, Belko & Company, Inc280$213.0K0.04%00.0%Unchanged
Vaughan David Investments LLC279$213.0K0.01%+279New
Plante Moran Financial Advisors, LLC280$213.5K0.02%−176−38.6%Reduced
Larson Financial Group LLC280$213.5K0.02%−33−10.5%Reduced
Tidemark, LLC280$213.5K0.12%−11−3.8%Reduced
Blossom Wealth Management280$213.5K0.51%+280New
Trust Co of Vermont281$214.2K0.01%+17+6.4%Added
Kapitalo Investimentos Ltda281$214.2K0.05%+119+73.5%Added
Bellecapital International Ltd.281$214.2K0.05%+281New
NBT Bank N A285$217.3K0.02%+285New
E&G Advisors, LP285$217.3K0.07%+285New
Amplius Wealth Advisors, LLC285$217.3K0.02%+285New
Smith, Moore & Co.286$218.0K0.02%+286New
Spinnaker Investment Group, LLC287$218.8K0.06%00.0%Unchanged
BlueCrest Capital Management Ltd291$221.9K0.05%−470−61.8%Reduced
Mirador Capital Partners LP291$221.9K0.04%+2+0.7%Added
BNC Wealth Management, LLC291$221.9K0.09%+291New
Cedar Brook Financial Partners, LLC293$223.4K0.04%−12−3.9%Reduced
Eagle Bay Advisors LLC293$223.4K0.14%+1+0.3%Added
Opal Wealth Advisors, LLC295$224.9K0.08%−46−13.5%Reduced
New Jersey Better Educational Savings Trust295$224.9K0.43%00.0%Unchanged
Steward Partners Investment Solutions, LLC296$225.7K0.04%+296New
New Insight Wealth Advisors296$225.7K0.14%+296New
Strategic Advocates LLC298$227.2K0.09%−353−54.2%Reduced
DSC Advisors, L.P.298$227.2K0.37%+298New
Power Wealth Management LLC298$227.2K0.14%−17−5.4%Reduced
Palisade Asset Management, LLC300$228.7K0.02%00.0%Unchanged
Lantern Wealth Advisors, LLC300$228.7K0.16%+10+3.4%Added
SFMG, LLC302$230.2K0.02%−2−0.7%Reduced
John W. Brooker & Co., CPAs304$231.8K0.12%00.0%Unchanged
Benedict Financial Advisors Inc305$232.5K0.06%00.0%Unchanged
Cornell Pochily Investment Advisors, Inc.305$232.5K0.09%+5+1.7%Added
AMG National Trust Bank305$232.7K0.01%−34−10.0%Reduced
Integral Investment Advisors, Inc.308$233.8K0.10%+5+1.7%Added
Colonial River Wealth Management, LLC309$235.6K0.13%+1+0.3%Added
Hengehold Capital Management LLC309$235.6K0.03%+4+1.3%Added
Sunpointe, LLC310$236.3K0.26%+8+2.6%Added
Kercheville Advisors, LLC310$236.3K0.11%+310New
Claret Asset Management Corp311$237.0K0.04%−20−6.0%Reduced
Reuter James Wealth Management, LLC311$237.1K0.16%+311New
Alpha Family Trust315$240.2K0.15%00.0%Unchanged
Armbruster Capital Management, Inc.317$241.7K0.05%00.0%Unchanged
Robertson Stephens Wealth Management, LLC317$241.7K0.01%+32+11.2%Added
Pegasus Partners Ltd.318$242.4K0.03%−25−7.3%Reduced
Family Management Corp325$247.8K0.05%−23−6.6%Reduced
Sharp Financial Services, LLC325$247.8K0.23%00.0%Unchanged
Wealth Advisory Solutions, LLC325$247.8K0.06%+325New
Northside Capital Management, LLC326$248.5K0.04%00.0%Unchanged
Edge Financial Advisors LLC326$248.5K0.22%+326New