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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2024

Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,823
+94 vs. Q4 2023
Shares held
180.1M
−127.2K (−0.1%) vs. Q4 2023
Total value
$136.7B
+$9.65B (+7.6%) vs. Q4 2023
New holders
193
765 more added
Sold out
99
637 more reduced

27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 1,823 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2024: $136.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.

Institutions holding NOW in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
American Capital Advisory, LLC0$00.00%−50−100.0%Sold out
American State Bank (Iowa)0$00.00%−35−100.0%Sold out
BKM Wealth Management, LLC0$00.00%−30−100.0%Sold out
Clear Investment Research, LLC0$00.00%−19−100.0%Sold out
Long Island Wealth Management, Inc.0$00.00%−15−100.0%Sold out
Ables, Iannone, Moore & Associates, Inc.0$00.00%−15−100.0%Sold out
Truvestments Capital LLC0$00.00%−13−100.0%Sold out
TSFG, LLC0$00.00%−13−100.0%Sold out
Lee Financial Co0$00.00%−12−100.0%Sold out
Tennessee Valley Asset Management Partners0$00.00%−12−100.0%Sold out
PFS Partners, LLC0$00.00%−12−100.0%Sold out
Quarry LP0$00.00%−10−100.0%Sold out
First Command Advisory Services, Inc.0$00.00%−9−100.0%Sold out
Arrow Financial Corp0$00.00%−8−100.0%Sold out
Level Financial Advisors, Inc.0$00.00%−8−100.0%Sold out
Focused Wealth Management, Inc0$00.00%−6−100.0%Sold out
Country Trust Bank0$00.00%−5−100.0%Sold out
Able Wealth Management LLC0$00.00%−5−100.0%Sold out
Semmax Financial Advisors Inc.0$00.00%−4−100.0%Sold out
Psagot Value Holdings Ltd. / (Israel)0$00.00%−4−100.0%Sold out
Bruce G. Allen Investments, LLC0$00.00%−2−100.0%Sold out
One River Asset Management, LLC0$00.00%−1−100.0%Sold out
Putnam Investments LLC––––Not filed
Aware Super Pty Ltd as trustee of Aware Super––––Not filed
Cannell Peter B & Co Inc––––Not filed
Ardevora Asset Management LLP––––Not filed
Focus Financial Network Inc––––Not filed
Westwood Management Corp––––Not filed
HWG Holdings LP––––Not filed
DFPG Investments, LLC––––Not filed
Alamar Capital Management, LLC––––Not filed
M&G Investments (USA) Inc.––––Not filed
Sawtooth Solutions, LLC––––Not filed
Bridgecreek Investment Management, LLC––––Not filed
Columbia Trust Co 01012016––––Not filed
Spouting Rock Asset Management, LLC––––Not filed
Telemus Capital, LLC––––Not filed
Desjardins Global Asset Management Inc.––––Not filed
Tilt Investment Management Holdings, PBC––––Not filed
Charles Carroll Financial Partners, LLC––––Not filed
AtonRa Partners––––Not filed
Provence Wealth Management Group––––Not filed
Golden State Equity Partners––––Not filed
Wade G W & Inc––––Not filed
Coppell Advisory Solutions LLC––––Not filed
Luts & Greenleigh Group, Inc––––Not filed
Bartlett & Co. LLC––––Not filed
Spartan Planning & Wealth Management––––Not filed
Baystate Wealth Management LLC––––Not filed