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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2024

Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,823
+94 vs. Q4 2023
Shares held
180.1M
−127.2K (−0.1%) vs. Q4 2023
Total value
$136.7B
+$9.65B (+7.6%) vs. Q4 2023
New holders
193
765 more added
Sold out
99
637 more reduced

27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 1,823 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2024: $136.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.

Institutions holding NOW in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Aft, Forsyth & Company, Inc.4,202$3.20M1.83%−100−2.3%Reduced
Avantax Advisory Services, Inc.4,210$3.21M0.03%+724+20.8%Added
YHB Investment Advisors, Inc.4,221$3.22M0.29%+278+7.1%Added
EFG Asset Management (North America) Corp.4,230$3.22M0.56%−1,741−29.2%Reduced
Dynasty Wealth Management, LLC4,245$3.24M0.10%+4,245New
KP Management LLC4,250$3.24M1.39%00.0%Unchanged
Cohen Investment Advisors LLC4,260$3.25M2.10%+148+3.6%Added
Fiduciary Trust Co4,268$3.25M0.05%−592−12.2%Reduced
Empower Advisory Group, LLC4,268$3.25M0.01%+35+0.8%Added
LGT Fund Management Co Ltd.4,279$3.26M1.36%+1,736+68.3%Added
Acima Private Wealth, LLC4,324$3.30M1.22%00.0%Unchanged
Boston Financial Mangement LLC4,358$3.32M0.11%00.0%Unchanged
Paragon Advisors, LLC4,373$3.33M1.34%+2,243+105.3%Added
OV Management LLC4,398$3.35M2.43%−787−15.2%Reduced
V-Square Quantitative Management LLC4,418$3.37M0.56%+841+23.5%Added
Van Hulzen Asset Management, LLC4,421$3.37M0.22%−782−15.0%Reduced
Westshore Wealth, LLC4,461$3.40M1.41%+4,461New
SYSTM Wealth Solutions LLC4,482$3.42M0.43%−1,704−27.5%Reduced
Caliber Wealth Management, LLC4,511$3.44M1.83%−99−2.1%Reduced
Public Sector Pension Investment Board4,520$3.45M0.02%−200−4.2%Reduced
Kornitzer Capital Management Inc4,541$3.46M0.06%−30−0.7%Reduced
Paradiem, LLC4,546$3.47M0.86%−944−17.2%Reduced
Xcel Wealth Management, LLC4,555$3.47M1.09%−20−0.4%Reduced
Simplicity Wealth,LLC4,572$3.49M0.08%+3,917+598.0%Added
Beaumont Asset Management, L.L.C.4,595$3.50M2.33%−531−10.4%Reduced
Wealthcare Advisory Partners LLC4,624$3.53M0.12%+618+15.4%Added
Cornerstone Wealth Group, LLC4,625$3.53M0.33%+224+5.1%Added
Parallel Advisors, LLC4,639$3.54M0.10%+162+3.6%Added
Atlantic Trust, LLC4,668$3.56M0.93%+180+4.0%Added
Alberta Investment Management Corp4,700$3.58M0.04%00.0%Unchanged
Saranac Partners Ltd4,716$3.60M2.20%+396+9.2%Added
Headlands Technologies LLC4,733$3.61M0.87%+4,299+990.6%Added
NEOS Investment Management LLC4,739$3.61M0.22%+1,832+63.0%Added
First Bank & Trust4,774$3.64M0.75%−267−5.3%Reduced
InterOcean Capital Group, LLC4,774$3.64M0.09%−954−16.7%Reduced
Catalyst Capital Advisors LLC4,780$3.64M0.09%+455+10.5%Added
First Foundation Advisors4,792$3.65M0.15%+151+3.3%Added
Snowden Capital Advisors LLC4,825$3.68M0.11%−1,165−19.4%Reduced
Left Brain Wealth Management, LLC4,842$3.69M1.79%+182+3.9%Added
Y.D. More Investments Ltd4,842$3.69M0.65%+3,014+164.9%Added
Vivid Wealth Management, LLC4,853$3.70M2.31%−53−1.1%Reduced
Occudo Quantitative Strategies LP4,865$3.71M0.65%+4,865New
E Fund Management Co., Ltd.4,868$3.71M0.23%+1,471+43.3%Added
Girard Partners Ltd.4,883$3.72M0.35%−349−6.7%Reduced
AE Wealth Management LLC4,892$3.73M0.04%−21,547−81.5%Reduced
Schechter Investment Advisors, LLC4,899$3.73M0.28%−1,389−22.1%Reduced
Elevatus Welath Management4,913$3.75M1.48%+424+9.4%Added
Iyo Bank, Ltd.4,924$3.75M1.50%00.0%Unchanged
Principal Securities, Inc.4,937$3.76M0.12%+229+4.9%Added
Jump Financial, LLC4,941$3.77M0.10%−1,443−22.6%Reduced
Veriti Management LLC4,964$3.78M0.28%+415+9.1%Added
Cabot Wealth Management Inc4,966$3.79M0.49%−48−1.0%Reduced
Freemont Management S.A.5,000$3.81M0.59%−1,600−24.2%Reduced
Independent Advisor Alliance5,022$3.83M0.14%+165+3.4%Added
TKG Advisors, LLC5,077$3.87M2.16%+5,077New
WD Rutherford LLC5,083$3.88M2.01%+41+0.8%Added
Jefferies Financial Group Inc.5,100$3.89M0.08%−768−13.1%Reduced
Montgomery Investment Management Inc5,105$3.89M1.49%+5,105New
Meiji Yasuda Life Insurance Co5,150$3.93M0.08%−511−9.0%Reduced
Kestra Private Wealth Services, LLC5,195$3.96M0.09%+2,871+123.5%Added
Jackson Square Capital, LLC5,202$3.97M1.02%+4,095+369.9%Added
Mirova5,212$3.97M0.70%+783+17.7%Added
Jacobs Levy Equity Management, Inc5,235$3.99M0.02%−407−7.2%Reduced
Nwam LLC5,608$4.00M0.32%+271+5.1%Added
Tokio Marine Asset Management Co Ltd5,260$4.01M0.20%+398+8.2%Added
Westover Capital Advisors, LLC5,280$4.03M1.18%−227−4.1%Reduced
Stonegate Investment Group, LLC5,288$4.03M0.13%+741+16.3%Added
Forbes J M & Co LLP5,293$4.04M0.44%+15+0.3%Added
Ambassador Advisors, LLC5,294$4.04M0.73%+35+0.7%Added
Slow Capital, Inc.5,306$4.05M0.65%+599+12.7%Added
Diversify Advisory Services, LLC5,275$4.05M0.24%+5,275New
Ostrum Asset Management5,319$4.06M0.32%+788+17.4%Added
Telos Capital Management, Inc.5,335$4.07M0.46%+475+9.8%Added
Genus Capital Management Inc.5,338$4.07M0.53%+5,338New
Norden Group LLC5,390$4.11M0.83%−344−6.0%Reduced
Richwood Investment Advisors, LLC5,427$4.14M3.67%−76−1.4%Reduced
Roanoke Asset Management Corp5,470$4.17M1.37%+1,550+39.5%Added
Carmignac Gestion5,479$4.18M0.07%−4,213−43.5%Reduced
Perpetual Ltd5,478$4.18M0.04%−96−1.7%Reduced
Equitable Trust Co5,490$4.19M0.29%−597−9.8%Reduced
Laffer Tengler Investments5,490$4.19M1.08%+22+0.4%Added
Rakuten Investment Management, Inc.5,513$4.20M0.03%+5,006+987.4%Added
First American Bank5,525$4.21M0.32%+154+2.9%Added
Duncker Streett & Co Inc5,580$4.25M0.84%−400−6.7%Reduced
Gamco Investors, Inc. Et Al5,625$4.29M0.04%−10,280−64.6%Reduced
Rosenblum Silverman Sutton S F Inc5,630$4.29M1.22%−9−0.2%Reduced
Wetherby Asset Management Inc5,636$4.30M0.21%+60+1.1%Added
Twin Lakes Capital Management, LLC5,656$4.31M2.91%00.0%Unchanged
Covea Finance5,700$4.35M0.21%00.0%Unchanged
Sheets Smith Wealth Management5,718$4.36M0.49%+375+7.0%Added
Thornburg Investment Management Inc5,755$4.39M0.06%−2,500−30.3%Reduced
Symmetry Investments LP5,758$4.39M0.46%−300−5.0%Reduced
Sandy Spring Bank5,779$4.41M0.20%+543+10.4%Added
Alps Advisors Inc5,787$4.41M0.03%−236−3.9%Reduced
Siemens Fonds Invest GmbH5,841$4.45M0.34%+433+8.0%Added
Bank Hapoalim BM5,847$4.46M0.58%−580−9.0%Reduced
Knights of Columbus Asset Advisors LLC5,924$4.52M0.33%−4,926−45.4%Reduced
Great Valley Advisor Group, Inc.5,930$4.52M0.14%+4,975+520.9%Added
Intech Investment Management LLC5,938$4.53M0.06%+4,777+411.5%Added
Oppenheimer & Co Inc5,939$4.53M0.08%+387+7.0%Added