Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2024

Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,823
+94 vs. Q4 2023
Shares held
180.1M
−127.2K (−0.1%) vs. Q4 2023
Total value
$136.7B
+$9.65B (+7.6%) vs. Q4 2023
New holders
193
765 more added
Sold out
99
637 more reduced

27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 1,823 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2024: $136.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.

Institutions holding NOW in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
G&S Capital LLC2,901$2.21M0.99%+2,901New
Legacy Wealth Asset Management, LLC2,924$2.23M0.62%−160−5.2%Reduced
Brighton Jones LLC2,939$2.24M0.08%−167−5.4%Reduced
Atom Investors LP2,967$2.26M0.28%+142+5.0%Added
Fiera Capital Corp2,973$2.27M0.01%−34−1.1%Reduced
Federation des caisses Desjardins du Quebec3,028$2.27M0.02%+1,589+110.4%Added
GeoWealth Management, LLC2,982$2.27M0.09%+1,290+76.2%Added
Signet Financial Management, LLC2,993$2.28M0.31%+30+1.0%Added
BTG Pactual Global Asset Management Ltd3,000$2.29M0.73%+3,000New
Highland Capital Management, LLC3,012$2.30M0.13%+9+0.3%Added
Asset Dedication, LLC3,000$2.30M0.17%−33−1.1%Reduced
Altus Wealth Group LLC3,033$2.31M1.16%+2,492+460.6%Added
Premier Path Wealth Partners, LLC3,068$2.34M0.44%−168−5.2%Reduced
Campbell & CO Investment Adviser LLC3,107$2.37M0.20%+1,982+176.2%Added
HCR Wealth Advisors3,131$2.39M0.36%−247−7.3%Reduced
WealthPLAN Partners, LLC3,140$2.39M0.25%+1,059+50.9%Added
Argent Trust Co3,145$2.40M0.11%+988+45.8%Added
HighPoint Advisor Group LLC3,313$2.42M0.17%−480−12.7%Reduced
Mutual Advisors, LLC3,178$2.42M0.08%+853+36.7%Added
PDS Planning, Inc3,197$2.44M0.26%+56+1.8%Added
Mitsubishi UFJ Asset Management (UK) Ltd.3,200$2.44M1.24%+1,500+88.2%Added
Dynamic Advisor Solutions LLC3,204$2.44M0.08%+1,426+80.2%Added
GYL Financial Synergies, LLC3,219$2.45M0.19%+789+32.5%Added
Donoghue Forlines LLC3,258$2.48M0.71%+384+13.4%Added
Investment Management Corp of Ontario3,283$2.50M0.07%−1,500−31.4%Reduced
Doliver Advisors, LP3,289$2.51M0.71%+66+2.0%Added
CenterBook Partners LP3,295$2.51M0.17%−577−14.9%Reduced
Greenleaf Trust3,302$2.52M0.02%+74+2.3%Added
Taikang Asset Management (Hong Kong) Co Ltd3,313$2.53M0.53%−392−10.6%Reduced
Meeder Advisory Services, Inc.3,327$2.54M0.26%+164+5.2%Added
Hoey Investments, Inc3,355$2.56M0.57%+627+23.0%Added
Savant Capital, LLC3,360$2.56M0.03%+2,084+163.3%Added
Ziegler Capital Management, LLC30,650$2.57M0.10%+405+1.3%Added
Executive Wealth Management, LLC3,345$2.57M0.23%+229+7.3%Added
Leonteq Securities AG3,380$2.58M0.35%+1,210+55.8%Added
Central Pacific Bank - Trust Division3,362$2.58M0.32%+3,362New
Narwhal Capital Management3,400$2.59M0.25%−3,206−48.5%Reduced
Logan Capital Management Inc3,410$2.60M0.11%+44+1.3%Added
Cunning Capital Partners, LP3,425$2.61M1.44%00.0%Unchanged
CFM Wealth Partners LLC3,435$2.62M0.53%+2,006+140.4%Added
Vista Wealth Management Group, LLC3,444$2.63M0.20%−13−0.4%Reduced
Penserra Capital Management LLC3,450$2.63M0.03%−2,142−38.3%Reduced
Beacon Investment Advisory Services, Inc.3,459$2.64M0.11%−21−0.6%Reduced
Sunbelt Securities, Inc.3,475$2.65M0.30%−354−9.2%Reduced
Strategic Vision Investment Ltd3,494$2.66M1.92%+3,494New
Maytus Capital Management, LLC3,500$2.67M1.13%−3,000−46.2%Reduced
Aft, Forsyth & Sober, LLC3,500$2.67M0.94%00.0%Unchanged
Citizens National Bank Trust Department3,513$2.68M0.62%−20−0.6%Reduced
Conscious Wealth Investments, LLC3,602$2.68M2.04%+3,602New
Coldstream Capital Management Inc3,522$2.69M0.07%+301+9.3%Added
Darwin Advisors, LLC3,530$2.69M0.75%−690−16.4%Reduced
Personal Cfo Solutions, LLC3,531$2.69M0.42%−479−11.9%Reduced
Williamson Legacy Group, LLC3,551$2.71M2.10%+61+1.7%Added
Lincoln National Corp3,587$2.73M0.04%+214+6.3%Added
Sculati Wealth Management, LLC3,610$2.75M1.19%+2+0.1%Added
Signaturefd, LLC3,610$2.75M0.06%+233+6.9%Added
First Hawaiian Bank3,618$2.76M0.09%−3,476−49.0%Reduced
Horizon Investments, LLC3,622$2.76M0.07%+197+5.8%Added
WESPAC Advisors SoCal, LLC3,625$2.76M0.72%+574+18.8%Added
Boomfish Wealth Group, LLC3,626$2.76M1.86%−331−8.4%Reduced
RFG Advisory, LLC3,641$2.78M0.09%+314+9.4%Added
IHT Wealth Management, LLC3,663$2.79M0.11%−274−7.0%Reduced
Graham Capital Management, L.P.3,667$2.80M0.08%+3,667New
Kingswood Wealth Advisors, LLC3,693$2.82M0.32%−971−20.8%Reduced
Quantum Private Wealth, LLC3,697$2.82M1.04%00.0%Unchanged
Canal Capital Management, LLC3,725$2.84M0.48%+56+1.5%Added
Virtu Financial LLC3,754$2.86M0.22%+1,699+82.7%Added
Brasada Capital Management, LP3,776$2.88M0.52%−7−0.2%Reduced
Waldron Private Wealth LLC3,781$2.88M0.13%+15+0.4%Added
Beck Capital Management, LLC3,787$2.89M0.83%+2,210+140.1%Added
Fort Washington Investment Advisors Inc3,792$2.89M0.02%−29−0.8%Reduced
Chesley Taft & Associates LLC3,810$2.90M0.15%+35+0.9%Added
Vestcor Inc3,813$2.91M0.10%−604−13.7%Reduced
Privium Fund Management (UK) Ltd3,802$2.92M1.45%+2,377+166.8%Added
Silvercrest Asset Management Group LLC3,859$2.94M0.02%+931+31.8%Added
Perigon Wealth Management, LLC3,871$2.95M0.09%+1,332+52.5%Added
Baker Tilly Wealth Management, LLC3,878$2.96M0.53%−1,663−30.0%Reduced
Legacy Advisors, LLC3,878$2.96M0.37%−316−7.5%Reduced
Gladstone Institutional Advisory LLC3,882$2.96M0.16%+3,185+457.0%Added
TCG Advisory Services, LLC3,889$2.96M0.16%+727+23.0%Added
Generali Investments Towarzystwo Funduszy Inwestycyjnych3,900$2.97M2.05%+700+21.9%Added
Raymond James Trust N.A.3,910$2.98M0.07%−44−1.1%Reduced
Partners Capital Investment Group, LLP3,911$2.98M0.08%−5,914−60.2%Reduced
Scholtz & Company, LLC3,923$2.99M1.32%−7−0.2%Reduced
Level Four Advisory Services, LLC4,278$3.02M0.17%+175+4.3%Added
Davidson Capital Management Inc.3,979$3.03M0.98%−4−0.1%Reduced
Columbus Hill Capital Management, L.P.4,000$3.05M0.66%−1,000−20.0%Reduced
Andar Capital Management HK Ltd4,000$3.05M4.40%+4,000New
Webster Bank, N. A.4,025$3.07M0.34%+580+16.8%Added
Grove Bank & Trust4,031$3.07M0.52%−1,085−21.2%Reduced
Bleakley Financial Group, LLC4,033$3.07M0.09%+193+5.0%Added
Gardner Lewis Asset Management L P4,038$3.08M0.93%−400−9.0%Reduced
Profund Advisors LLC4,082$3.11M0.12%+62+1.5%Added
Cloverfields Capital Group, LP4,093$3.12M1.05%+208+5.4%Added
Ardsley Advisory Partners LP4,100$3.13M0.45%−900−18.0%Reduced
TD Waterhouse Canada Inc.4,126$3.13M0.02%+607+17.2%Added
Callahan Advisors, LLC4,127$3.15M0.33%+29+0.7%Added
PGGM Investments4,130$3.15M0.05%+3,422+483.3%Added
Nicholas Investment Partners, LP4,179$3.19M0.33%00.0%Unchanged
Wahed Invest LLC4,180$3.19M0.73%+704+20.3%Added