ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2023
Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,756
- +214 vs. Q3 2023
- Shares held
- 180.6M
- +1.46M (+0.8%) vs. Q3 2023
- Total value
- $127.2B
- +$27.0B (+26.9%) vs. Q3 2023
- New holders
- 322
- 630 more added
- Sold out
- 108
- 600 more reduced
23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| NorthCrest Asset Manangement, LLC | 1,154 | $815.6K | 0.03% | +10+0.9% | Added |
| Geller Advisors LLC | 1,158 | $818.1K | 0.08% | +33+2.9% | Added |
| Intech Investment Management LLC | 1,161 | $820.2K | 0.01% | +374+47.5% | Added |
| International Assets Investment Management, LLC | 1,163 | $821.6K | 0.10% | −20−1.7% | Reduced |
| UMA Financial Services, Inc. | 1,096 | $824.7K | 0.18% | −141−11.4% | Reduced |
| Central Bank & Trust Co | 1,169 | $825.8K | 0.13% | −37−3.1% | Reduced |
| Yarbrough Capital, LLC | 1,169 | $825.9K | 0.04% | −524−31.0% | Reduced |
| Telemus Capital, LLC | 1,171 | $827.3K | 0.07% | −146−11.1% | Reduced |
| Sepio Capital, LP | 1,171 | $827.3K | 0.07% | +85+7.8% | Added |
| Silver Oak Securities, Inc | 1,171 | $827.5K | 0.11% | +1,124+2,391.5% | Added |
| Rehmann Capital Advisory Group | 1,182 | $835.1K | 0.07% | −3−0.3% | Reduced |
| Castleview Partners, LLC | 1,191 | $841.4K | 0.59% | +6+0.5% | Added |
| Toth Financial Advisory Corp | 1,195 | $844.3K | 0.11% | +6+0.5% | Added |
| IFP Advisors, Inc | 1,196 | $844.5K | 0.04% | +96+8.7% | Added |
| GAMMA Investing LLC | 1,105 | $846.0K | 0.23% | +1,105 | New |
| New Century Financial Group, LLC | 1,206 | $852.0K | 0.74% | +1,206 | New |
| Private Client Services, LLC | 1,213 | $857.0K | 0.70% | +1,213 | New |
| We Are One Seven, LLC | 1,215 | $858.4K | 0.05% | +301+32.9% | Added |
| Intrust Bank NA | 1,236 | $873.2K | 0.10% | +12+1.0% | Added |
| MWA Asset Management | 1,239 | $875.3K | 0.72% | +150+13.8% | Added |
| Nebula Research & Development LLC | 1,240 | $876.0K | 0.26% | +1,240 | New |
| Balentine LLC | 1,241 | $876.8K | 0.03% | +502+67.9% | Added |
| Fortis Capital Advisors, LLC | 1,246 | $880.3K | 0.49% | +100+8.7% | Added |
| Systematic Alpha Investments, LLC | 1,247 | $881.0K | 0.04% | 00.0% | Unchanged |
| Pinnacle Wealth Planning Services, Inc. | 1,248 | $881.7K | 0.14% | −60−4.6% | Reduced |
| Stevens Capital Management LP | 1,250 | $883.0K | 0.22% | +1,250 | New |
| Gryphon Financial Partners LLC | 1,381 | $885.8K | 0.16% | −381−21.6% | Reduced |
| Western Wealth Management, LLC | 1,262 | $891.6K | 0.06% | +356+39.3% | Added |
| Lindbrook Capital, LLC | 1,273 | $899.4K | 0.09% | +125+10.9% | Added |
| Savant Capital, LLC | 1,276 | $901.5K | 0.01% | +63+5.2% | Added |
| Cim Investment Mangement Inc | 1,288 | $910.0K | 0.29% | 00.0% | Unchanged |
| SFM, LLC | 1,292 | $912.8K | 0.75% | +1,292 | New |
| Dohj, LLC | 1,293 | $913.5K | 0.27% | +1,293 | New |
| Aigen Investment Management, LP | 1,297 | $916.3K | 0.16% | +1,297 | New |
| Guardian Capital LP | 1,310 | $925.5K | 0.03% | +55+4.4% | Added |
| Stablepoint Partners, LLC | 1,322 | $934.0K | 0.24% | +1,322 | New |
| Morningstar Investment Services LLC | 1,340 | $941.0K | 0.01% | +564+72.7% | Added |
| Credential Qtrade Securities Inc. | 1,338 | $945.3K | 0.06% | −442−24.8% | Reduced |
| Intact Investment Management Inc. | 1,340 | $946.7K | 0.04% | +60+4.7% | Added |
| BIT Capital GmbH | 1,345 | $950.2K | 0.10% | −3,816−73.9% | Reduced |
| GFG Capital, LLC | 1,347 | $951.5K | 0.26% | −372−21.6% | Reduced |
| Castle Rock Wealth Management, LLC | 1,413 | $954.4K | 0.29% | +21+1.5% | Added |
| Sterling Investment Counsel, LLC | 1,354 | $956.6K | 0.49% | +57+4.4% | Added |
| Catalytic Wealth RIA, LLC | 1,355 | $957.3K | 0.43% | +1,355 | New |
| Checchi Capital Advisers, LLC | 1,356 | $958.0K | 0.08% | +7+0.5% | Added |
| WBH Advisory Inc | 1,362 | $962.2K | 0.11% | 00.0% | Unchanged |
| Argonautica Private Wealth Management, Inc | 1,376 | $972.1K | 0.40% | +13+1.0% | Added |
| Mayflower Financial Advisors, LLC | 1,381 | $975.7K | 0.13% | +110+8.7% | Added |
| Affiance Financial, LLC | 1,382 | $976.4K | 0.28% | 00.0% | Unchanged |
| Lake Street Financial LLC | 1,384 | $977.8K | 0.15% | −531−27.7% | Reduced |
| Triangle Securities Wealth Management | 1,400 | $989.1K | 0.31% | −8−0.6% | Reduced |
| Oak Grove Capital LLC | 1,400 | $989.1K | 0.32% | 00.0% | Unchanged |
| Evercore Wealth Management, LLC | 1,400 | $989.1K | 0.02% | +314+28.9% | Added |
| Summit Trail Advisors, LLC | 1,414 | $998.6K | 0.03% | −172−10.8% | Reduced |
| UBS Oconnor LLC | 1,414 | $999.0K | 0.03% | −6,086−81.1% | Reduced |
| Spouting Rock Asset Management, LLC | 1,416 | $1.00M | 0.37% | −73−4.9% | Reduced |
| Privium Fund Management (UK) Ltd | 1,425 | $1.01M | 0.68% | +1,425 | New |
| Ellevest, Inc. | 1,429 | $1.01M | 0.07% | −85−5.6% | Reduced |
| CFM Wealth Partners LLC | 1,429 | $1.01M | 0.23% | −8−0.6% | Reduced |
| Absoluto Partners Gestao de Recursos Ltda | 1,430 | $1.01M | 0.56% | −1,040−42.1% | Reduced |
| Baker Avenue Asset Management, LP | 1,431 | $1.01M | 0.04% | +187+15.0% | Added |
| Lineweaver Wealth Advisors, LLC | 1,433 | $1.01M | 0.26% | +787+121.8% | Added |
| Welch & Forbes LLC | 1,437 | $1.02M | 0.02% | +2+0.1% | Added |
| Federation des caisses Desjardins du Quebec | 1,439 | $1.02M | 0.01% | −6,498−81.9% | Reduced |
| Quantbot Technologies LP | 1,441 | $1.02M | 0.06% | −2,855−66.5% | Reduced |
| Callan Capital, LLC | 1,451 | $1.03M | 0.10% | +56+4.0% | Added |
| Hillsdale Investment Management Inc. | 1,455 | $1.03M | 0.08% | −160−9.9% | Reduced |
| Independent Financial Group, LLC | 1,462 | $1.03M | 0.06% | −370−20.2% | Reduced |
| Naviter Wealth, LLC | 1,463 | $1.03M | 0.21% | +281+23.8% | Added |
| Lebenthal Global Advisors, LLC | 1,479 | $1.04M | 0.24% | +1,479 | New |
| Abbrea Capital, LLC | 1,480 | $1.05M | 0.15% | +60+4.2% | Added |
| Angeles Investment Advisors, LLC | 1,489 | $1.05M | 0.06% | −216−12.7% | Reduced |
| Parsons Capital Management Inc | 1,499 | $1.06M | 0.08% | +106+7.6% | Added |
| Eisler Capital (UK) Ltd. | 1,501 | $1.06M | 0.10% | −14,250−90.5% | Reduced |
| 17 Capital Partners, LLC | 1,502 | $1.06M | 0.97% | +1,502 | New |
| Appleton Partners Inc | 1,514 | $1.07M | 0.09% | 00.0% | Unchanged |
| Fairfield, Bush & Co. | 1,519 | $1.07M | 0.63% | −301−16.5% | Reduced |
| Hancock Whitney Corp | 1,530 | $1.08M | 0.04% | +1+0.1% | Added |
| Trexquant Investment LP | 1,530 | $1.08M | 0.02% | +1,530 | New |
| Commons Capital, LLC | 1,556 | $1.10M | 1.73% | +10+0.6% | Added |
| Procyon Private Wealth Partners, LLC | 1,564 | $1.11M | 0.09% | +10+0.6% | Added |
| Avantax Planning Partners, Inc. | 1,567 | $1.11M | 0.04% | +240+18.1% | Added |
| Concurrent Investment Advisors, LLC | 1,569 | $1.11M | 0.05% | +1,569 | New |
| Visionary Wealth Advisors | 1,571 | $1.11M | 0.08% | −1−0.1% | Reduced |
| Venturi Wealth Management, LLC | 1,575 | $1.11M | 0.08% | +129+8.9% | Added |
| Beck Capital Management, LLC | 1,577 | $1.11M | 0.38% | −3−0.2% | Reduced |
| Migdal Insurance & Financial Holdings Ltd. | 1,582 | $1.11M | 0.02% | −1,407−47.1% | Reduced |
| Inspire Advisors, LLC | 1,579 | $1.12M | 0.17% | +940+147.1% | Added |
| Strategic Advisors LLC | 1,579 | $1.12M | 0.21% | −17−1.1% | Reduced |
| Highview Capital Management LLC | 1,588 | $1.12M | 0.60% | +25+1.6% | Added |
| Fukoku Mutual Life Insurance Co | 1,591 | $1.12M | 0.09% | −20−1.2% | Reduced |
| Baader Bank INC | 1,602 | $1.12M | 0.10% | +210+15.1% | Added |
| Atomi Financial Group, Inc. | 1,592 | $1.12M | 0.16% | +522+48.8% | Added |
| Insigneo Advisory Services, LLC | 1,597 | $1.13M | 0.16% | +553+53.0% | Added |
| Clark Capital Management Group, Inc. | 1,599 | $1.13M | 0.01% | +1,599 | New |
| Edentree Asset Management Ltd | 1,600 | $1.13M | 0.35% | +1,600 | New |
| University of Texas/Texas Am Investment Managment Co | 1,609 | $1.14M | 0.31% | +1,609 | New |
| Fulton Bank, N.A. | 1,611 | $1.14M | 0.05% | −89−5.2% | Reduced |
| Stoneridge Investment Partners LLC | 1,612 | $1.14M | 0.48% | −1,039−39.2% | Reduced |
| Wilbanks Smith & Thomas Asset Management LLC | 1,614 | $1.14M | 0.03% | −10−0.6% | Reduced |