ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2023
Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,756
- +214 vs. Q3 2023
- Shares held
- 180.6M
- +1.46M (+0.8%) vs. Q3 2023
- Total value
- $127.2B
- +$27.0B (+26.9%) vs. Q3 2023
- New holders
- 322
- 630 more added
- Sold out
- 108
- 600 more reduced
23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Carr Financial Group Corp | 642 | $453.6K | 0.17% | +250+63.8% | Added |
| Harbor Investment Advisory, LLC | 648 | $457.8K | 0.05% | +55+9.3% | Added |
| Allred Capital Management, LLC | 650 | $459.2K | 0.20% | −36−5.2% | Reduced |
| Strategic Advocates LLC | 651 | $459.9K | 0.20% | −1,513−69.9% | Reduced |
| Pinnacle Wealth Management Advisory Group, LLC | 651 | $459.9K | 0.05% | 00.0% | Unchanged |
| Simplicity Wealth,LLC | 655 | $462.8K | 0.18% | +655 | New |
| Allstate Corp | 656 | $463.5K | 0.03% | +6+0.9% | Added |
| Commerzbank Aktiengesellschaft | 656 | $464.0K | 0.02% | +296+82.2% | Added |
| KCM Investment Advisors LLC | 658 | $464.9K | 0.02% | −13−1.9% | Reduced |
| TD Capital Management LLC | 660 | $465.9K | 0.05% | 00.0% | Unchanged |
| Champlain Investment Partners, LLC | 660 | $466.3K | 0.00% | +80+13.8% | Added |
| Transamerica Financial Advisors, Inc. | 662 | $468.0K | 0.06% | +591+832.4% | Added |
| Holistic Financial Partners | 664 | $469.1K | 0.28% | −20−2.9% | Reduced |
| L2 Asset Management, LLC | 666 | $470.5K | 0.19% | +541+432.8% | Added |
| Avitas Wealth Management LLC | 667 | $471.2K | 0.08% | −1−0.1% | Reduced |
| Moloney Securities Asset Management, LLC | 669 | $472.6K | 0.08% | +17+2.6% | Added |
| Pathway Financial Advisers, LLC | 669 | $472.8K | 0.18% | −21−3.0% | Reduced |
| Stiles Financial Services Inc | 670 | $473.3K | 0.21% | −160−19.3% | Reduced |
| Summit Global Investments | 671 | $474.0K | 0.03% | +297+79.4% | Added |
| Sandy Cove Advisors, LLC | 674 | $476.2K | 0.24% | +6+0.9% | Added |
| Braun-Bostich & Associates Inc. | 675 | $476.9K | 0.43% | −7−1.0% | Reduced |
| Prospera Financial Services Inc | 679 | $479.7K | 0.02% | −31−4.4% | Reduced |
| Motiv8 Investments LLC | 681 | $481.1K | 0.43% | +681 | New |
| Childress Capital Advisors, LLC | 689 | $486.8K | 0.15% | −12−1.7% | Reduced |
| Citizens Financial Group Inc | 689 | $486.8K | 0.02% | +12+1.8% | Added |
| Provence Wealth Management Group | 689 | $486.8K | 0.26% | +98+16.6% | Added |
| Capital Square, LLC | 690 | $487.5K | 0.55% | 00.0% | Unchanged |
| Leo Wealth, LLC | 656 | $490.4K | 0.05% | +656 | New |
| Brown Brothers Harriman & Co | 695 | $491.0K | 0.00% | 00.0% | Unchanged |
| Cary Street Partner Investment Advisory LLC | 696 | $491.7K | 0.02% | +326+88.1% | Added |
| Gladstone Institutional Advisory LLC | 697 | $492.4K | 0.03% | −44−5.9% | Reduced |
| AtonRa Partners | 703 | $496.7K | 0.99% | −107−13.2% | Reduced |
| Balboa Wealth Partners | 703 | $496.7K | 0.17% | +214+43.8% | Added |
| AlTi Global, Inc. | 703 | $496.7K | 0.02% | +703 | New |
| Stratos Wealth Advisors, LLC | 704 | $497.4K | 0.03% | +127+22.0% | Added |
| Symphony Financial, Ltd. Co. | 687 | $499.8K | 0.11% | −165−19.4% | Reduced |
| PGGM Investments | 708 | $500.0K | 0.01% | +708 | New |
| Bayesian Capital Management, LP | 708 | $500.2K | 0.05% | −7,857−91.7% | Reduced |
| Evanson Asset Management, LLC | 711 | $502.1K | 0.04% | −33−4.4% | Reduced |
| BluePath Capital Management, LLC | 707 | $505.0K | 0.44% | −15−2.1% | Reduced |
| Battery Global Advisors, LLC | 717 | $506.6K | 0.39% | +717 | New |
| EverSource Wealth Advisors, LLC | 723 | $510.8K | 0.05% | +213+41.8% | Added |
| Moran Wealth Management, LLC | 726 | $512.9K | 0.02% | +726 | New |
| BSW Wealth Partners | 729 | $515.0K | 0.10% | +51+7.5% | Added |
| Provenance Wealth Advisors, LLC | 729 | $515.0K | 0.07% | +54+8.0% | Added |
| Mirabella Financial Services LLP | 734 | $518.7K | 0.07% | +734 | New |
| First National Bank Sioux Falls | 740 | $522.8K | 0.27% | 00.0% | Unchanged |
| Quent Capital, LLC | 740 | $522.8K | 0.07% | +34+4.8% | Added |
| Tradition Wealth Management, LLC | 748 | $528.0K | 0.06% | +100+15.4% | Added |
| Galvin, Gaustad & Stein, LLC | 750 | $529.9K | 0.05% | −50−6.3% | Reduced |
| Napa Wealth Management | 757 | $534.8K | 0.29% | +757 | New |
| Outlook Wealth Advisors, LLC | 757 | $534.8K | 0.19% | +757 | New |
| Veracity Capital LLC | 758 | $535.5K | 0.22% | +758 | New |
| Chicago Partners Investment Group LLC | 702 | $535.9K | 0.02% | −100−12.5% | Reduced |
| BlueCrest Capital Management Ltd | 761 | $537.6K | 0.09% | −767−50.2% | Reduced |
| Bridgefront Capital, LLC | 761 | $537.6K | 0.41% | +761 | New |
| Valley National Advisers Inc | 763 | $539.0K | 0.09% | +136+21.7% | Added |
| Merit Financial Group, LLC | 764 | $539.8K | 0.02% | −1,074−58.4% | Reduced |
| Legacy Financial Advisors, Inc. | 764 | $539.8K | 0.10% | +94+14.0% | Added |
| Capital CS Group, LLC | 764 | $539.8K | 0.60% | +764 | New |
| Regal Investment Advisors LLC | 764 | $539.8K | 0.04% | +43+6.0% | Added |
| Gilliland Jeter Wealth Management LLC | 769 | $543.3K | 0.22% | +769 | New |
| Compass Ion Advisors, LLC | 770 | $544.0K | 0.08% | −10−1.3% | Reduced |
| PFG Advisors | 772 | $545.4K | 0.04% | +334+76.3% | Added |
| Element Pointe Advisors, LLC | 775 | $547.5K | 0.16% | −24−3.0% | Reduced |
| Csenge Advisory Group | 775 | $547.5K | 0.03% | +205+36.0% | Added |
| Ausdal Financial Partners, Inc. | 778 | $549.6K | 0.07% | −252−24.5% | Reduced |
| Carlson Capital Management | 778 | $549.6K | 0.03% | +403+107.5% | Added |
| Lewis Asset Management, LLC | 778 | $549.9K | 0.51% | +778 | New |
| Red Lighthouse Investment Management, LLC | 785 | $554.6K | 0.23% | −1−0.1% | Reduced |
| Optas, LLC | 801 | $565.9K | 0.17% | +67+9.1% | Added |
| Concord Asset Management, LLC | 801 | $565.9K | 0.17% | +311+63.5% | Added |
| Pensionmark Financial Group, LLC | 802 | $566.6K | 0.07% | +802 | New |
| Concord Wealth Partners | 809 | $571.5K | 0.11% | +253+45.5% | Added |
| KRS Capital Management, LLC | 810 | $572.3K | 0.53% | −15−1.8% | Reduced |
| Charles Carroll Financial Partners, LLC | 810 | $572.3K | 0.62% | 00.0% | Unchanged |
| Syon Capital LLC | 810 | $572.3K | 0.06% | +276+51.7% | Added |
| Aspire Private Capital, LLC | 815 | $575.8K | 0.17% | +815 | New |
| Conning Inc. | 816 | $576.5K | 0.02% | 00.0% | Unchanged |
| Zions Bancorporation, N.A. | 823 | $581.4K | 0.04% | −345−29.5% | Reduced |
| Clearstead Advisors, LLC | 825 | $582.9K | 0.03% | +190+29.9% | Added |
| Drive Wealth Management, LLC | 827 | $584.3K | 0.19% | +827 | New |
| Park Edge Advisors, LLC | 830 | $586.4K | 0.20% | +830 | New |
| RSM US Wealth Management LLC | 833 | $588.5K | 0.02% | +22+2.7% | Added |
| Sandbox Financial Partners, LLC | 835 | $589.6K | 0.28% | +66+8.6% | Added |
| Prosperity Wealth Management, Inc. | 835 | $589.9K | 0.39% | −17−2.0% | Reduced |
| Trust Point Inc. | 838 | $592.0K | 0.05% | +838 | New |
| Entropy Technologies, LP | 839 | $592.7K | 0.11% | +839 | New |
| Tilt Investment Management Holdings, PBC | 841 | $594.2K | 0.64% | −1,800−68.2% | Reduced |
| Salem Investment Counselors Inc | 841 | $594.2K | 0.02% | +100+13.5% | Added |
| Zullo Investment Group, Inc. | 843 | $595.6K | 0.31% | +5+0.6% | Added |
| Central Trust Co | 848 | $599.1K | 0.02% | +18+2.2% | Added |
| 9258 Wealth Management, LLC | 849 | $599.8K | 0.11% | −4−0.5% | Reduced |
| MJP Associates Inc | 853 | $602.6K | 0.16% | −17−2.0% | Reduced |
| Paradigm Financial Partners, LLC | 860 | $607.6K | 0.15% | −2−0.2% | Reduced |
| Arete Wealth Advisors, LLC | 862 | $609.0K | 0.05% | −59−6.4% | Reduced |
| Wolff Wiese Magana LLC | 867 | $612.5K | 0.58% | −145−14.3% | Reduced |
| Monetary Management Group Inc | 870 | $614.6K | 0.19% | −565−39.4% | Reduced |
| Becker Capital Management Inc | 870 | $614.6K | 0.02% | +13+1.5% | Added |
| First Affirmative Financial Network | 879 | $621.3K | 0.50% | +91+11.5% | Added |