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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,756
+214 vs. Q3 2023
Shares held
180.6M
+1.46M (+0.8%) vs. Q3 2023
Total value
$127.2B
+$27.0B (+26.9%) vs. Q3 2023
New holders
322
630 more added
Sold out
108
600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2023: $127.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Bartlett & Co. LLC146$103.0K0.00%+30+25.9%Added
Garde Capital, Inc.148$105.0K0.01%+148New
Ramirez Asset Management, Inc.150$106.0K0.02%00.0%Unchanged
Atlas Capital Advisors LLC150$106.0K0.02%+150New
Farmers & Merchants Investments Inc150$106.0K0.00%−4−2.6%Reduced
MUFG Securities EMEA plc155$109.5K0.01%−352−69.4%Reduced
MV Capital Management, Inc.155$109.5K0.01%+7+4.7%Added
Kapitalo Investimentos Ltda162$114.5K0.02%+162New
Plato Investment Management Ltd162$114.5K0.14%+162New
Osterweis Capital Management Inc164$115.9K0.01%00.0%Unchanged
E Fund Management (Hong Kong) Co., Ltd.168$119.0K0.06%+75+80.6%Added
Private Trust Co NA173$122.2K0.01%−25−12.6%Reduced
Westside Investment Management, Inc.175$123.6K0.03%+5+2.9%Added
Caldwell Trust Co176$124.3K0.02%+77+77.8%Added
McGlone Suttner Wealth Management, Inc.176$124.3K0.02%+176New
Operose Advisors LLC187$132.1K0.05%+76+68.5%Added
Harel Insurance Investments & Financial Services Ltd.192$136.0K0.00%−70−26.7%Reduced
Rothschild Investment LLC193$136.4K0.01%+193New
DiNuzzo Private Wealth, Inc.196$138.5K0.02%+196New
Western Pacific Wealth Management, LP201$142.0K0.10%00.0%Unchanged
United Community Bank205$144.8K0.06%+205New
WealthCollab, LLC207$146.2K0.11%+207New
First Personal Financial Services215$151.9K0.04%00.0%Unchanged
Carolinas Wealth Consulting LLC217$153.3K0.03%−54−19.9%Reduced
VisionPoint Advisory Group, LLC221$156.1K0.06%+26+13.3%Added
JJJ Advisors Inc.222$156.8K0.04%+2+0.9%Added
AJOVista, LLC222$156.8K0.20%+222New
Union Savings Bank225$159.0K0.09%00.0%Unchanged
Pin Oak Investment Advisors Inc230$162.0K0.16%00.0%Unchanged
Montag A & Associates Inc235$166.0K0.01%+95+67.9%Added
Quest Partners LLC237$167.4K0.04%+237New
O'Dell Group, LLC237$167.4K0.04%+237New
Rakuten Securities, Inc.239$168.9K0.13%+239New
Glassman Wealth Services243$171.7K0.02%+7+3.0%Added
Cedar Wealth Management, LLC254$179.4K0.07%−11−4.2%Reduced
Trust Co of Vermont264$186.5K0.01%+74+38.9%Added
Newbridge Financial Services Group, Inc.267$188.6K0.09%−80−23.1%Reduced
LM Advisors LLC269$189.9K0.04%+269New
Towarzystwo Funduszy Inwestycyjnych Pzu SA271$191.5K0.09%+271New
Johnson Financial Group, Inc.274$193.6K0.01%+71+35.0%Added
FinTrust Capital Advisors, LLC278$196.4K0.04%+57+25.8%Added
Spirit of America Management Corp280$197.8K0.04%+280New
Roble, Belko & Company, Inc280$198.0K0.04%00.0%Unchanged
Clark Estates Inc285$201.3K0.03%+285New
Robertson Stephens Wealth Management, LLC285$201.3K0.01%+285New
Luts & Greenleigh Group, Inc285$201.3K0.25%+285New
Edmond de Rothschild Holding S.A.286$202.1K0.00%−73−20.3%Reduced
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management287$202.8K0.01%+287New
Spinnaker Investment Group, LLC287$202.8K0.06%+287New
Mirador Capital Partners LP289$204.2K0.04%+289New
Crown Wealth Group, LLC290$204.9K0.12%+290New
Lantern Wealth Advisors, LLC290$204.9K0.16%+290New
Tidemark, LLC291$205.6K0.13%+291New
Eagle Bay Advisors LLC292$206.3K0.13%+22+8.1%Added
Knightsbridge Asset Management, LLC292$206.3K0.06%+292New
Mesirow Financial Investment Management, Inc.293$206.6K0.01%+293New
Farrell Financial LLC374$207.0K0.21%+374New
LVW Advisors, LLC294$207.7K0.04%+294New
Palumbo Wealth Management LLC294$207.7K0.11%+294New
New Jersey Better Educational Savings Trust295$208.4K0.44%+295New
Thrive Capital Management, LLC296$209.1K0.11%+296New
KilterHowling LLC268$209.4K0.16%+268New
Benjamin Edwards Inc297$210.0K0.05%+7+2.4%Added
Pearl River Capital, LLC299$211.2K0.03%+299New
Aaron Wealth Advisors299$211.2K0.04%+299New
Palisade Asset Management, LLC300$211.9K0.02%+300New
Cornell Pochily Investment Advisors, Inc.300$211.9K0.09%+300New
Curi Capital300$211.9K0.03%+300New
nVerses Capital, LLC–$211.9K0.59%–New
Cora Capital Advisors LLC301$212.7K0.13%+301New
Sunpointe, LLC302$213.4K0.27%+302New
Traynor Capital Management, Inc.303$214.1K0.02%+303New
Integral Investment Advisors, Inc.303$214.1K0.14%+303New
John W. Brooker & Co., CPAs304$214.8K0.12%+304New
SFMG, LLC304$214.9K0.02%+304New
Benedict Financial Advisors Inc305$215.5K0.06%+305New
Hengehold Capital Management LLC305$215.5K0.03%+305New
Colonial River Wealth Management, LLC308$217.6K0.13%+308New
BBR Partners, LLC310$219.0K0.02%+310New
Values First Advisors, Inc.310$219.2K0.13%+310New
Larson Financial Group LLC313$221.1K0.02%−34−9.8%Reduced
D'Orazio & Associates, Inc.313$221.1K0.04%+313New
Cedar Brook Financial Partners, LLC305$221.6K0.05%+305New
Alpha Family Trust315$222.5K0.15%+315New
Paloma Partners Management Co315$222.5K0.04%+313+15,650.0%Added
Power Wealth Management LLC315$222.5K0.16%+315New
Park National Corp316$223.3K0.01%+316New
Armbruster Capital Management, Inc.317$224.0K0.05%+317New
Empirical Asset Management, LLC318$224.7K0.18%+318New
Riverwater Partners LLC319$225.4K0.18%+319New
Sharp Financial Services, LLC325$229.6K0.25%+325New
Northside Capital Management, LLC326$230.3K0.07%+326New
Cooper/Haims Advisors, LLC327$231.0K0.13%−80−19.7%Reduced
Symmetry Partners, LLC332$233.0K0.01%+332New
Nichols & Pratt Advisers LLP330$233.1K0.02%+330New
Claret Asset Management Corp331$234.0K0.04%+331New
Harvest Investment Services, LLC333$235.3K0.11%+333New
Chesapeake Wealth Management334$236.0K0.09%+334New
Householder Group Estate & Retirement Specialist, LLC335$236.0K0.08%+297+781.6%Added
Relyea Zuckerberg Hanson LLC336$237.4K0.05%+336New