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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,756
+214 vs. Q3 2023
Shares held
180.6M
+1.46M (+0.8%) vs. Q3 2023
Total value
$127.2B
+$27.0B (+26.9%) vs. Q3 2023
New holders
322
630 more added
Sold out
108
600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2023: $127.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
D.A. Davidson & Co.14,670$10.4M0.10%+1,128+8.3%Added
1623 Capital LLC14,950$10.6M6.12%−1,300−8.0%Reduced
Worldquant Millennium Advisors LLC15,138$10.7M0.15%−4,457−22.7%Reduced
Chartwell Investment Partners, LLC15,166$10.7M0.38%+567+3.9%Added
Pitcairn Co15,167$10.7M0.79%−655−4.1%Reduced
Advent International Corp15,232$10.8M0.14%+12,000+371.3%Added
Ardevora Asset Management LLP15,333$10.8M0.96%−17,679−53.6%Reduced
CloudAlpha Capital Management Limited/Hong Kong15,550$11.0M1.57%+14,550+1,455.0%Added
Abn Amro Investment Solutions15,741$11.1M0.20%−633−3.9%Reduced
China Universal Asset Management Co., Ltd.15,750$11.1M2.16%+900+6.1%Added
Maryland State Retirement & Pension System15,851$11.2M0.23%+169+1.1%Added
Gamco Investors, Inc. Et Al15,905$11.2M0.12%+5,293+49.9%Added
Bailard, Inc.16,095$11.4M0.34%−2,195−12.0%Reduced
Tenere Capital LLC16,237$11.5M3.75%+4,528+38.7%Added
Northwestern Mutual Wealth Management Co16,264$11.5M0.01%+522+3.3%Added
Point72 Middle East FZE16,272$11.5M0.80%−16,952−51.0%Reduced
DuPont Capital Management Corp16,363$11.6M1.01%−426−2.5%Reduced
Kentucky Retirement Systems16,402$11.6M0.36%−328−2.0%Reduced
Prime Capital Investment Advisors, LLC16,407$11.6M0.17%+8,416+105.3%Added
Varma Mutual Pension Insurance Co16,416$11.6M0.13%+2,416+17.3%Added
LMCG Investments, LLC16,445$11.6M0.72%+1,999+13.8%Added
Cubist Systematic Strategies, LLC16,573$11.7M0.14%−37,298−69.2%Reduced
Northwest & Ethical Investments L.P.16,624$11.7M0.36%−8,179−33.0%Reduced
Broadleaf Partners, LLC16,732$11.8M3.47%−44−0.3%Reduced
Tocqueville Asset Management L.P.16,802$11.9M0.22%+30+0.2%Added
GuoLine Advisory Pte Ltd16,900$11.9M1.89%+16,900New
Diversified Trust Co16,972$12.0M0.40%−330−1.9%Reduced
Jackson Square Partners, LLC16,999$12.0M0.39%−2,008−10.6%Reduced
Van Eck Associates Corp17,108$12.1M0.02%−1,512−8.1%Reduced
Calamos Wealth Management LLC17,149$12.1M0.76%−128−0.7%Reduced
Gulf International Bank (UK) Ltd17,171$12.1M0.34%−1,577−8.4%Reduced
Janney Capital Management LLC17,403$12.3M0.82%+17,403New
Dock Street Asset Management Inc17,723$12.5M1.96%+279+1.6%Added
Elo Mutual Pension Insurance Co17,837$12.6M0.34%+788+4.6%Added
Ethic Inc.17,838$12.6M0.37%+1,945+12.2%Added
Archon Partners LLC18,000$12.7M1.75%00.0%Unchanged
Alight Capital Management LP18,000$12.7M4.07%+4,000+28.6%Added
Jones Financial Companies LLLP18,024$12.7M0.02%+408+2.3%Added
Pacer Advisors, Inc.18,037$12.7M0.04%−11,438−38.8%Reduced
Shell Asset Management Co18,082$12.8M0.59%−2,798−13.4%Reduced
Cornerstone Capital, Inc.18,086$12.8M1.40%+235+1.3%Added
Whittier Trust Co of Nevada Inc18,289$12.9M0.41%+495+2.8%Added
RPG Investment Advisory, LLC18,298$12.9M2.10%−1,964−9.7%Reduced
Palo DS Manager LLC18,320$12.9M11.24%+18,320New
Sawgrass Asset Management LLC18,392$13.0M1.46%−576−3.0%Reduced
Zacks Investment Management18,431$13.0M0.16%−723−3.8%Reduced
Taurus Asset Management, LLC18,455$13.0M1.41%−105−0.6%Reduced
JustInvest LLC18,534$13.1M0.34%+2,458+15.3%Added
Integrated Wealth Concepts LLC18,554$13.1M0.21%−502−2.6%Reduced
Nan Shan Life Insurance Co., Ltd.18,568$13.1M0.32%−10,829−36.8%Reduced
Gemmer Asset Management LLC18,866$13.3M1.64%+2,807+17.5%Added
Lakehouse Capital Pty Ltd18,918$13.4M10.68%−1,644−8.0%Reduced
Middleton & Co Inc19,146$13.5M1.69%−167−0.9%Reduced
Andra AP-fonden19,200$13.6M0.72%−1,500−7.2%Reduced
Lido Advisors, LLC19,373$13.7M0.14%+2,833+17.1%Added
South State Corp.19,443$13.7M1.17%+483+2.5%Added
Aptus Capital Advisors, LLC19,870$14.0M0.41%+20.0%Added
Healthcare of Ontario Pension Plan Trust Fund20,000$14.1M0.05%+20,000New
CWM Advisors, LLC20,110$14.2M1.56%−705−3.4%Reduced
Ieq Capital, LLC20,227$14.3M0.24%+2,697+15.4%Added
CMH Wealth Management LLC20,355$14.4M3.49%−631−3.0%Reduced
Sycomore Asset Management20,525$14.4M3.10%−1,948−8.7%Reduced
Heritage Investors Management Corp20,728$14.6M0.55%+314+1.5%Added
Cetera Investment Advisers20,822$14.7M0.12%+1,290+6.6%Added
Creative Planning20,831$14.7M0.03%−2,228−9.7%Reduced
GWM Advisors LLC20,500$14.7M0.14%+4,107+25.1%Added
Knollwood Investment Advisory, LLC20,916$14.8M3.07%+5,448+35.2%Added
Grace & Mercy Foundation, Inc.21,000$14.8M3.96%00.0%Unchanged
Dakota Wealth Management21,024$14.9M0.58%+1,450+7.4%Added
Walter Public Investments Inc.21,054$14.9M3.12%00.0%Unchanged
Capital International Ltd21,071$14.9M0.76%−86−0.4%Reduced
Clough Capital Partners L P21,249$15.0M1.66%−1,001−4.5%Reduced
Capital Group Investment Management Pte. Ltd.21,325$15.1M1.58%−24,180−53.1%Reduced
Steward Partners Investment Advisory, LLC21,649$15.3M0.21%+3,925+22.1%Added
Omers Administration Corp21,722$15.3M0.19%00.0%Unchanged
Ilmarinen Mutual Pension Insurance Co22,500$15.9M0.22%−5,000−18.2%Reduced
Ossiam22,529$15.9M0.26%+335+1.5%Added
Boston Family Office LLC22,533$15.9M1.20%−170−0.7%Reduced
First Financial Bankshares Inc22,572$15.9M0.38%+22,572New
Jasper Ridge Partners, L.P.22,652$16.0M0.64%−12,936−36.3%Reduced
Banco Bilbao Vizcaya Argentaria, S.A.22,696$16.0M0.19%−2,766−10.9%Reduced
GAM Holding AG22,791$16.1M1.20%+287+1.3%Added
CWM, LLC23,031$16.3M0.09%+70+0.3%Added
Cambridge Investment Research Advisors, Inc.23,145$16.4M0.07%+5,095+28.2%Added
Financial Counselors Inc23,171$16.4M0.29%+1,378+6.3%Added
iA Global Asset Management Inc.23,277$16.4M0.38%+1,505+6.9%Added
State of Alaska, Department of Revenue23,522$16.6M0.20%−2,105−8.2%Reduced
Cetera Advisor Networks LLC23,752$16.8M0.09%+248+1.1%Added
Bedrijfstakpensioenfonds Voor de Media Pno26,300$16.8M2.49%+5,000+23.5%Added
Cresset Asset Management, LLC23,821$16.8M0.10%−407−1.7%Reduced
Scotia Capital Inc.23,870$16.9M0.11%+1,271+5.6%Added
Pathstone Holdings, LLC24,259$17.1M0.09%+24,259New
Quintet Private Bank (Europe) S.A.24,276$17.2M1.07%+413+1.7%Added
UniSuper Management Pty Ltd24,332$17.2M0.19%+495+2.1%Added
Prudential PLC24,405$17.2M0.18%+2,934+13.7%Added
Wealthfront Advisers LLC24,511$17.3M0.07%+1,653+7.2%Added
Stony Point Capital LLC24,621$17.4M5.74%+110+0.4%Added
Lyell Wealth Management, LP24,680$17.4M1.98%−590−2.3%Reduced
Telemark Asset Management, LLC25,000$17.7M2.63%00.0%Unchanged
Umb Bank N A25,043$17.7M0.26%−723−2.8%Reduced