ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2023
Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,756
- +214 vs. Q3 2023
- Shares held
- 180.6M
- +1.46M (+0.8%) vs. Q3 2023
- Total value
- $127.2B
- +$27.0B (+26.9%) vs. Q3 2023
- New holders
- 322
- 630 more added
- Sold out
- 108
- 600 more reduced
23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| BOCHK Asset Management Ltd | 3,400 | $2.40M | 1.48% | +3,400 | New |
| Horizon Investments, LLC | 3,425 | $2.42M | 0.07% | +1,918+127.3% | Added |
| Cunning Capital Partners, LP | 3,425 | $2.42M | 1.51% | 00.0% | Unchanged |
| Webster Bank, N. A. | 3,445 | $2.43M | 0.30% | +157+4.8% | Added |
| Hel Ved Capital Management Ltd | 3,448 | $2.44M | 0.72% | +398+13.0% | Added |
| Vista Wealth Management Group, LLC | 3,457 | $2.44M | 0.21% | +31+0.9% | Added |
| Wahed Invest LLC | 3,476 | $2.46M | 0.69% | +3,476 | New |
| Beacon Investment Advisory Services, Inc. | 3,480 | $2.46M | 0.11% | −435−11.1% | Reduced |
| Avantax Advisory Services, Inc. | 3,486 | $2.46M | 0.02% | +508+17.1% | Added |
| Williamson Legacy Group, LLC | 3,490 | $2.47M | 2.29% | +3,490 | New |
| Aft, Forsyth & Sober, LLC | 3,500 | $2.47M | 0.95% | +3,500 | New |
| Citizens National Bank Trust Department | 3,533 | $2.50M | 0.63% | 00.0% | Unchanged |
| V-Square Quantitative Management LLC | 3,577 | $2.53M | 0.60% | +1,876+110.3% | Added |
| Sculati Wealth Management, LLC | 3,608 | $2.55M | 1.19% | +126+3.6% | Added |
| Canal Capital Management, LLC | 3,669 | $2.59M | 0.48% | +443+13.7% | Added |
| Teza Capital Management LLC | 3,686 | $2.60M | 0.44% | −2,075−36.0% | Reduced |
| Quantum Private Wealth, LLC | 3,697 | $2.61M | 1.09% | 00.0% | Unchanged |
| Taikang Asset Management (Hong Kong) Co Ltd | 3,705 | $2.62M | 0.49% | −622−14.4% | Reduced |
| Waldron Private Wealth LLC | 3,766 | $2.66M | 0.13% | +19+0.5% | Added |
| Chesley Taft & Associates LLC | 3,775 | $2.67M | 0.15% | +93+2.5% | Added |
| Brasada Capital Management, LP | 3,783 | $2.67M | 0.53% | +371+10.9% | Added |
| FORA Capital, LLC | 3,807 | $2.69M | 0.23% | +3,807 | New |
| Fort Washington Investment Advisors Inc | 3,821 | $2.70M | 0.02% | 00.0% | Unchanged |
| Sunbelt Securities, Inc. | 3,829 | $2.71M | 0.34% | +18+0.5% | Added |
| AIA Group Ltd | 3,836 | $2.71M | 0.11% | −793−17.1% | Reduced |
| Bleakley Financial Group, LLC | 3,840 | $2.71M | 0.09% | +234+6.5% | Added |
| Vident Advisory, LLC | 3,846 | $2.72M | 0.07% | +366+10.5% | Added |
| CenterBook Partners LP | 3,872 | $2.74M | 0.33% | +954+32.7% | Added |
| Cloverfields Capital Group, LP | 3,885 | $2.74M | 1.08% | +129+3.4% | Added |
| Roanoke Asset Management Corp | 3,920 | $2.77M | 1.03% | −25−0.6% | Reduced |
| Scholtz & Company, LLC | 3,930 | $2.78M | 1.37% | −104−2.6% | Reduced |
| IHT Wealth Management, LLC | 3,937 | $2.78M | 0.12% | −827−17.4% | Reduced |
| YHB Investment Advisors, Inc. | 3,943 | $2.79M | 0.27% | −179−4.3% | Reduced |
| Pallas Capital Advisors LLC | 3,951 | $2.79M | 0.15% | −158−3.8% | Reduced |
| Raymond James Trust N.A. | 3,954 | $2.79M | 0.07% | +79+2.0% | Added |
| Boomfish Wealth Group, LLC | 3,957 | $2.80M | 2.02% | +3,957 | New |
| Davidson Capital Management Inc. | 3,983 | $2.81M | 1.02% | +75+1.9% | Added |
| Trivest Advisors Ltd | 4,000 | $2.83M | 0.13% | −85,000−95.5% | Reduced |
| Wealthcare Advisory Partners LLC | 4,006 | $2.83M | 0.11% | +407+11.3% | Added |
| Personal Cfo Solutions, LLC | 4,010 | $2.83M | 0.49% | −27−0.7% | Reduced |
| Profund Advisors LLC | 4,020 | $2.84M | 0.12% | +599+17.5% | Added |
| Callahan Advisors, LLC | 4,098 | $2.90M | 0.34% | +50+1.2% | Added |
| Level Four Advisory Services, LLC | 4,103 | $2.90M | 0.16% | −514−11.1% | Reduced |
| Cohen Investment Advisors LLC | 4,112 | $2.91M | 2.14% | −24−0.6% | Reduced |
| Sawtooth Solutions, LLC | 4,113 | $2.91M | 0.08% | +507+14.1% | Added |
| HighPoint Advisor Group LLC | 3,793 | $2.94M | 0.21% | +3,793 | New |
| Nicholas Investment Partners, LP | 4,179 | $2.95M | 0.35% | 00.0% | Unchanged |
| Legacy Advisors, LLC | 4,194 | $2.96M | 0.38% | +350+9.1% | Added |
| Darwin Advisors, LLC | 4,220 | $2.98M | 0.80% | +3,704+717.8% | Added |
| Empower Advisory Group, LLC | 4,233 | $2.99M | 0.01% | +3,747+771.0% | Added |
| KP Management LLC | 4,250 | $3.00M | 1.49% | +4,250 | New |
| Aft, Forsyth & Company, Inc. | 4,302 | $3.04M | 1.92% | +947+28.2% | Added |
| Saranac Partners Ltd | 4,320 | $3.05M | 2.02% | +4,320 | New |
| Acima Private Wealth, LLC | 4,324 | $3.05M | 1.19% | 00.0% | Unchanged |
| Catalyst Capital Advisors LLC | 4,325 | $3.06M | 0.08% | +4,325 | New |
| Boston Financial Mangement LLC | 4,358 | $3.08M | 0.10% | −7−0.2% | Reduced |
| Mission Wealth Management, LP | 4,372 | $3.09M | 0.10% | +139+3.3% | Added |
| Cornerstone Wealth Group, LLC | 4,401 | $3.11M | 0.45% | −741−14.4% | Reduced |
| Vestcor Inc | 4,417 | $3.12M | 0.11% | −5,905−57.2% | Reduced |
| Mirova | 4,429 | $3.13M | 0.64% | −419−8.6% | Reduced |
| Gardner Lewis Asset Management L P | 4,438 | $3.14M | 1.09% | +1,046+30.8% | Added |
| Parallel Advisors, LLC | 4,477 | $3.16M | 0.09% | +18+0.4% | Added |
| Atlantic Trust, LLC | 4,488 | $3.17M | 0.87% | +304+7.3% | Added |
| Elevatus Welath Management | 4,489 | $3.17M | 1.44% | +4,489 | New |
| Ostrum Asset Management | 4,531 | $3.20M | 0.28% | +1,538+51.4% | Added |
| Connor, Clark & Lunn Investment Management Ltd. | 4,534 | $3.20M | 0.01% | +4,534 | New |
| Stonegate Investment Group, LLC | 4,547 | $3.21M | 0.11% | +62+1.4% | Added |
| Veriti Management LLC | 4,549 | $3.21M | 0.29% | +1,070+30.8% | Added |
| Kornitzer Capital Management Inc | 4,571 | $3.23M | 0.06% | −285−5.9% | Reduced |
| Xcel Wealth Management, LLC | 4,575 | $3.23M | 1.13% | −210−4.4% | Reduced |
| Caliber Wealth Management, LLC | 4,610 | $3.26M | 1.91% | +79+1.7% | Added |
| First Foundation Advisors | 4,641 | $3.28M | 0.15% | −946−16.9% | Reduced |
| Left Brain Wealth Management, LLC | 4,660 | $3.29M | 1.90% | +67+1.5% | Added |
| Kingswood Wealth Advisors, LLC | 4,664 | $3.30M | 0.37% | +3,255+231.0% | Added |
| Alberta Investment Management Corp | 4,700 | $3.32M | 0.03% | 00.0% | Unchanged |
| Slow Capital, Inc. | 4,707 | $3.33M | 0.58% | +1,195+34.0% | Added |
| Canandaigua National Bank & Trust Co | 4,708 | $3.33M | 0.51% | −71−1.5% | Reduced |
| Principal Securities, Inc. | 4,708 | $3.33M | 0.12% | +4,708 | New |
| Public Sector Pension Investment Board | 4,720 | $3.33M | 0.03% | −17,132−78.4% | Reduced |
| Investment Management Corp of Ontario | 4,783 | $3.38M | 0.08% | +4,783 | New |
| Independent Advisor Alliance | 4,857 | $3.43M | 0.12% | +61+1.3% | Added |
| Fiduciary Trust Co | 4,860 | $3.43M | 0.06% | +37+0.8% | Added |
| Telos Capital Management, Inc. | 4,860 | $3.43M | 0.42% | +275+6.0% | Added |
| Tokio Marine Asset Management Co Ltd | 4,862 | $3.43M | 0.19% | +286+6.3% | Added |
| Vivid Wealth Management, LLC | 4,906 | $3.47M | 2.36% | +4,906 | New |
| M&G Investments (USA) Inc. | 4,917 | $3.47M | 3.42% | +4,917 | New |
| Iyo Bank, Ltd. | 4,924 | $3.48M | 1.65% | 00.0% | Unchanged |
| Ardsley Advisory Partners LP | 5,000 | $3.53M | 0.76% | 00.0% | Unchanged |
| Columbus Hill Capital Management, L.P. | 5,000 | $3.53M | 1.38% | 00.0% | Unchanged |
| Alamar Capital Management, LLC | 5,000 | $3.53M | 2.80% | +115+2.4% | Added |
| Cabot Wealth Management Inc | 5,014 | $3.54M | 0.49% | −85−1.7% | Reduced |
| First Bank & Trust | 5,041 | $3.56M | 0.86% | +95+1.9% | Added |
| Phoenix Holdings Ltd. | 4,633 | $3.57M | 0.06% | −1,260−21.4% | Reduced |
| Grove Bank & Trust | 5,116 | $3.61M | 0.66% | +370+7.8% | Added |
| Beaumont Asset Management, L.L.C. | 5,126 | $3.62M | 2.55% | −35−0.7% | Reduced |
| OV Management LLC | 5,185 | $3.66M | 3.02% | +5,185 | New |
| Van Hulzen Asset Management, LLC | 5,203 | $3.68M | 0.26% | −1,646−24.0% | Reduced |
| FJ Investments, LLC | 5,224 | $3.69M | 0.18% | +5,224 | New |
| GPS Wealth Strategies Group, LLC | 5,225 | $3.69M | 0.67% | +257+5.2% | Added |
| Mercer Global Advisors Inc | 5,227 | $3.69M | 0.01% | +1,617+44.8% | Added |