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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,565
+80 vs. Q2 2023
Shares held
179.5M
−744.6K (−0.4%) vs. Q2 2023
Total value
$100.5B
−$690.7M (−0.7%) vs. Q2 2023
New holders
163
612 more added
Sold out
83
572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2023: $100.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Parsons Capital Management Inc1,393$778.6K0.06%+252+22.1%Added
Callan Capital, LLC1,395$779.7K0.08%+23+1.7%Added
Castle Rock Wealth Management, LLC1,392$781.4K0.26%+1,392New
Oak Grove Capital LLC1,400$782.5K0.30%−50−3.4%Reduced
Navellier & Associates Inc1,400$782.5K0.13%+1,400New
Flagship Harbor Advisors, LLC1,407$786.5K0.07%−30−2.1%Reduced
Triangle Securities Wealth Management1,408$787.0K0.28%+25+1.8%Added
Abbrea Capital, LLC1,420$794.0K0.13%00.0%Unchanged
Desjardins Global Asset Management Inc.1,423$795.4K0.09%−807−36.2%Reduced
Monetary Management Group Inc1,435$802.1K0.27%+65+4.7%Added
Welch & Forbes LLC1,435$802.1K0.01%+90+6.7%Added
CFM Wealth Partners LLC1,437$803.2K0.21%+298+26.2%Added
Venturi Wealth Management, LLC1,446$808.3K0.06%+211+17.1%Added
Eventide Asset Management, LLC1,451$811.1K0.01%+545+60.2%Added
TCI Wealth Advisors, Inc.1,453$812.2K0.10%+127+9.6%Added
Spouting Rock Asset Management, LLC1,489$832.1K0.27%−87−5.5%Reduced
South Dakota Investment Council1,500$838.0K0.02%−100−6.3%Reduced
Cumberland Partners Ltd1,500$838.4K0.08%+1,500New
Horizon Investments, LLC1,507$842.4K0.03%+94+6.7%Added
Appleton Partners Inc1,514$846.0K0.08%00.0%Unchanged
Ellevest, Inc.1,514$846.3K0.07%−46−2.9%Reduced
Virtue Capital Management, LLC1,501$849.2K0.14%00.0%Unchanged
NEOS Investment Management LLC1,524$851.9K0.11%+1,524New
BlueCrest Capital Management Ltd1,528$854.1K0.13%+1,528New
Hancock Whitney Corp1,529$854.7K0.04%+2+0.1%Added
Apollon Wealth Management, LLC1,537$859.1K0.04%+144+10.3%Added
Commons Capital, LLC1,546$864.2K1.49%+112+7.8%Added
Linden Thomas Advisory Services, LLC1,549$865.8K0.19%−1,616−51.1%Reduced
Procyon Private Wealth Partners, LLC1,554$868.6K0.09%+1,554New
Highview Capital Management LLC1,563$873.7K0.50%00.0%Unchanged
Visionary Wealth Advisors1,572$878.7K0.07%−8−0.5%Reduced
EPG Wealth Management LLC1,576$880.9K0.27%+1,576New
Wedmont Private Capital1,561$881.1K0.09%+301+23.9%Added
Beck Capital Management, LLC1,580$883.0K0.34%−24−1.5%Reduced
Summit Trail Advisors, LLC1,586$886.5K0.03%−2,335−59.6%Reduced
Dorsey & Whitney Trust CO LLC1,593$890.4K0.08%+12+0.8%Added
Strategic Advisors LLC1,596$892.1K0.18%+84+5.6%Added
Fukoku Mutual Life Insurance Co1,611$900.5K0.08%+376+30.4%Added
Hillsdale Investment Management Inc.1,615$902.7K0.08%+640+65.6%Added
Wilbanks Smith & Thomas Asset Management LLC1,624$907.8K0.03%−35−2.1%Reduced
Quadrant Capital Group LLC1,625$908.3K0.09%+123+8.2%Added
Legato Capital Management LLC1,625$908.3K0.13%+1,625New
Jamison Private Wealth Management, Inc.1,654$924.5K0.19%+1,654New
Sherbrooke Park Advisers LLC1,657$926.2K0.30%+1,657New
Great Valley Advisor Group, Inc.1,675$935.9K0.04%+66+4.1%Added
Yarbrough Capital, LLC1,693$946.3K0.06%00.0%Unchanged
Fulton Bank, N.A.1,700$950.2K0.05%−126−6.9%Reduced
Monetta Financial Services Inc1,700$950.2K1.04%00.0%Unchanged
V-Square Quantitative Management LLC1,701$950.8K0.42%+476+38.9%Added
Angeles Investment Advisors, LLC1,705$953.0K0.07%+1,705New
Equitable Holdings, Inc.1,719$960.9K0.01%+243+16.5%Added
GFG Capital, LLC1,719$960.9K0.31%−11−0.6%Reduced
Taylor Hoffman Wealth Management1,722$962.5K0.50%−5−0.3%Reduced
L.M. Kohn & Company1,731$967.6K0.35%+185+12.0%Added
Point72 Asset Management, L.P.1,732$968.1K0.00%+1,732New
Schusterman Interests, LLC1,735$969.8K1.42%+1,735New
Y.D. More Investments Ltd1,748$977.1K0.20%−25−1.4%Reduced
Central Asset Investments & Management Holdings (HK) Ltd1,750$978.2K1.11%−2,000−53.3%Reduced
Boston Private Wealth LLC1,752$979.3K0.02%−266−13.2%Reduced
Kestra Private Wealth Services, LLC1,754$980.4K0.03%+357+25.6%Added
Tectonic Advisors LLC1,758$982.7K0.09%00.0%Unchanged
Gryphon Financial Partners LLC1,762$984.9K0.23%+3+0.2%Added
Cassaday & Co Wealth Management LLC1,773$991.0K0.04%−26−1.4%Reduced
Credential Qtrade Securities Inc.1,780$994.9K0.07%−52−2.8%Reduced
FirstPurpose Wealth LLC1,780$994.9K0.43%+13+0.7%Added
Valeo Financial Advisors, LLC1,780$995.1K0.05%+689+63.2%Added
Douglass Winthrop Advisors, LLC1,800$1.01M0.02%00.0%Unchanged
Accurate Wealth Management, LLC1,776$1.01M0.32%+141+8.6%Added
Fairfield, Bush & Co.1,820$1.02M0.66%−12−0.7%Reduced
Independent Financial Group, LLC1,832$1.02M0.07%+186+11.3%Added
Merit Financial Group, LLC1,838$1.03M0.03%+268+17.1%Added
Dynamic Advisor Solutions LLC1,841$1.03M0.05%+243+15.2%Added
Guerra Pan Advisors, LLC1,849$1.03M1.19%+365+24.6%Added
Arkadios Wealth Advisors1,879$1.05M0.10%+82+4.6%Added
Karani Asset Management LLC1,891$1.06M1.52%−306−13.9%Reduced
Lake Street Financial LLC1,915$1.06M0.19%+147+8.3%Added
Synergy Financial Group, LTD1,923$1.07M1.50%00.0%Unchanged
Prelude Capital Management, LLC1,929$1.08M0.10%−350−15.4%Reduced
First Manhattan Co1,933$1.08M0.00%+1+0.1%Added
Passive Capital Management, LLC.1,961$1.10M0.49%−1,020−34.2%Reduced
VELA Investment Management, LLC1,964$1.10M0.48%00.0%Unchanged
Verdence Capital Advisors LLC1,966$1.10M0.12%−376−16.1%Reduced
NVWM, LLC1,975$1.10M0.36%+14+0.7%Added
Ballentine Partners, LLC1,987$1.11M0.03%+8+0.4%Added
Oak Thistle LLC1,994$1.11M0.33%+1,994New
Pragma Gestao de Patrimonio Ltd2,000$1.12M0.68%−14,500−87.9%Reduced
Cohen Klingenstein LLC2,000$1.12M0.05%00.0%Unchanged
Miracle Mile Advisors, LLC2,020$1.13M0.03%+228+12.7%Added
Redmond Asset Management, LLC2,028$1.13M0.40%+45+2.3%Added
Linscomb & Williams, Inc.2,028$1.13M0.07%+149+7.9%Added
Belpointe Asset Management LLC2,031$1.14M0.12%+616+43.5%Added
Paragon Advisors, LLC2,042$1.14M0.47%−96−4.5%Reduced
Ritholtz Wealth Management2,048$1.14M0.05%+197+10.6%Added
Beta Wealth Group, Inc.2,052$1.15M0.68%+29+1.4%Added
Farther Finance Advisors, LLC2,066$1.15M0.18%+1,812+713.4%Added
Harvest Fund Management Co., Ltd2,067$1.16M0.20%+165+8.7%Added
WESPAC Advisors SoCal, LLC2,089$1.17M0.39%−15−0.7%Reduced
Pinnacle Associates Ltd2,103$1.18M0.02%−9−0.4%Reduced
CNB Bank2,119$1.18M0.70%+86+4.2%Added
Clare Market Investments LLC2,125$1.19M0.47%00.0%Unchanged