ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2023
Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,565
- +80 vs. Q2 2023
- Shares held
- 179.5M
- −744.6K (−0.4%) vs. Q2 2023
- Total value
- $100.5B
- −$690.7M (−0.7%) vs. Q2 2023
- New holders
- 163
- 612 more added
- Sold out
- 83
- 572 more reduced
18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Deltec Asset Management LLC | 972 | $543.3K | 0.12% | +972 | New |
| RMB Capital Management, LLC | 975 | $545.0K | 0.02% | +94+10.7% | Added |
| Beaton Management Co. Inc. | 975 | $545.0K | 0.35% | 00.0% | Unchanged |
| Capital Market Strategies LLC | 1,021 | $552.6K | 0.55% | +1+0.1% | Added |
| Elgethun Capital Management | 1,000 | $558.0K | 0.17% | 00.0% | Unchanged |
| CloudAlpha Capital Management Limited/Hong Kong | 1,000 | $559.0K | 0.07% | −51,860−98.1% | Reduced |
| Cullinan Associates Inc | 1,000 | $559.0K | 0.03% | 00.0% | Unchanged |
| Revolve Wealth Partners, LLC | 1,003 | $560.6K | 0.13% | −4−0.4% | Reduced |
| Primoris Wealth Advisors, LLC | 1,009 | $564.0K | 0.68% | −25−2.4% | Reduced |
| Wolff Wiese Magana LLC | 1,012 | $565.7K | 0.46% | −52−4.9% | Reduced |
| King Luther Capital Management Corp | 1,013 | $566.2K | 0.00% | 00.0% | Unchanged |
| Kolinsky Wealth Management, LLC | 1,022 | $571.3K | 0.57% | +52+5.4% | Added |
| Annis Gardner Whiting Capital Advisors, LLC | 1,022 | $571.3K | 0.30% | +1,022 | New |
| Fidelis Capital Partners, LLC | 1,027 | $574.1K | 0.20% | +50+5.1% | Added |
| DC Investments Management, LLC | 1,030 | $575.7K | 0.72% | 00.0% | Unchanged |
| Ausdal Financial Partners, Inc. | 1,030 | $575.7K | 0.08% | +152+17.3% | Added |
| Salvus Wealth Management, LLC | 1,037 | $579.6K | 0.46% | +166+19.1% | Added |
| Insigneo Advisory Services, LLC | 1,044 | $583.6K | 0.12% | +15+1.5% | Added |
| Lakeview Capital Partners, LLC | 1,051 | $587.5K | 0.11% | +1,051 | New |
| Twin Focus Capital Partners, LLC | 1,054 | $589.1K | 0.13% | −53−4.8% | Reduced |
| Glen Eagle Advisors, LLC | 1,055 | $589.7K | 0.14% | +127+13.7% | Added |
| IAM Advisory, LLC | 1,058 | $591.4K | 0.21% | +1,058 | New |
| HMS Capital Management, LLC | 1,067 | $596.4K | 0.39% | −4−0.4% | Reduced |
| Atomi Financial Group, Inc. | 1,070 | $598.1K | 0.20% | +307+40.2% | Added |
| Twinbeech Capital LP | 1,073 | $599.8K | 0.01% | +1,073 | New |
| CX Institutional | 1,086 | $607.0K | 0.03% | +1+0.1% | Added |
| Sepio Capital, LP | 1,086 | $607.0K | 0.05% | +140+14.8% | Added |
| Evercore Wealth Management, LLC | 1,086 | $607.0K | 0.01% | +530+95.3% | Added |
| Malaga Cove Capital, LLC | 1,089 | $608.7K | 0.28% | −6−0.5% | Reduced |
| MWA Asset Management | 1,089 | $608.7K | 0.59% | +1,089 | New |
| IFP Advisors, Inc | 1,100 | $614.3K | 0.03% | −1,428−56.5% | Reduced |
| First Citizens Bank & Trust Co | 1,099 | $614.3K | 0.01% | −8−0.7% | Reduced |
| Laidlaw Wealth Management LLC | 1,108 | $619.3K | 0.20% | −46−4.0% | Reduced |
| HBK Investments L P | 1,108 | $619.3K | 0.01% | +1,108 | New |
| Advisory Research Inc | 1,109 | $619.9K | 0.09% | +18+1.6% | Added |
| New World Advisors LLC | 1,114 | $622.7K | 0.22% | −13−1.2% | Reduced |
| Column Capital Advisors, LLC | 1,115 | $623.2K | 0.09% | 00.0% | Unchanged |
| RB Capital Management, LLC | 1,121 | $626.6K | 0.20% | −10−0.9% | Reduced |
| Keebeck Wealth Management, LLC | 1,121 | $626.6K | 0.11% | 00.0% | Unchanged |
| Geller Advisors LLC | 1,125 | $628.8K | 0.07% | −37−3.2% | Reduced |
| Mach-1 Financial Group, Inc. | 1,125 | $628.8K | 0.26% | +1,125 | New |
| WBI Investments | 1,126 | $629.3K | 0.13% | +1,126 | New |
| Elevated Capital Advisors, LLC | 1,126 | $629.4K | 0.21% | −29−2.5% | Reduced |
| Driehaus Capital Management LLC | 1,136 | $635.0K | 0.01% | 00.0% | Unchanged |
| Tiedemann Advisors, LLC | 1,138 | $636.1K | 0.03% | −171−13.1% | Reduced |
| SageView Advisory Group, LLC | 1,139 | $636.6K | 0.04% | −4−0.3% | Reduced |
| Sage Mountain Advisors LLC | 1,140 | $637.2K | 0.09% | +325+39.9% | Added |
| NorthCrest Asset Manangement, LLC | 1,144 | $639.7K | 0.03% | +3+0.3% | Added |
| EMC Capital Management | 1,150 | $640.0K | 0.47% | −8,713−88.3% | Reduced |
| Haverford Trust Co | 1,146 | $640.6K | 0.01% | +44+4.0% | Added |
| Fortis Capital Advisors, LLC | 1,146 | $640.6K | 0.41% | +578+101.8% | Added |
| Lindbrook Capital, LLC | 1,148 | $641.7K | 0.07% | +44+4.0% | Added |
| Park Place Capital Corp | 1,149 | $642.2K | 0.19% | +97+9.2% | Added |
| International Assets Investment Management, LLC | 1,183 | $646.4K | 0.09% | +31+2.7% | Added |
| Probity Advisors, Inc. | 1,165 | $651.2K | 0.15% | −20−1.7% | Reduced |
| MidWestOne Financial Group, Inc. | 1,168 | $652.9K | 0.15% | −79−6.3% | Reduced |
| Zions Bancorporation, N.A. | 1,168 | $652.9K | 0.06% | −26−2.2% | Reduced |
| Alpha DNA Investment Management LLC | 1,169 | $653.4K | 0.42% | +1,169 | New |
| Sentry Investment Management LLC | 1,177 | $658.0K | 0.32% | −1,285−52.2% | Reduced |
| Naviter Wealth, LLC | 1,182 | $660.7K | 0.16% | −4−0.3% | Reduced |
| Merlin Capital LLC | 1,184 | $661.8K | 2.47% | −83−6.6% | Reduced |
| Rehmann Capital Advisory Group | 1,185 | $662.4K | 0.06% | −104−8.1% | Reduced |
| Castleview Partners, LLC | 1,185 | $662.4K | 0.61% | +71+6.4% | Added |
| Toth Financial Advisory Corp | 1,189 | $664.6K | 0.10% | −965−44.8% | Reduced |
| Central Bank & Trust Co | 1,206 | $674.1K | 0.12% | −163−11.9% | Reduced |
| Savant Capital, LLC | 1,213 | $678.0K | 0.01% | +149+14.0% | Added |
| Intrust Bank NA | 1,224 | $684.2K | 0.09% | −27−2.2% | Reduced |
| Advisory Resource Group | 1,231 | $688.1K | 0.19% | +59+5.0% | Added |
| NFJ Investment Group, LLC | 1,235 | $690.3K | 0.02% | −4,097−76.8% | Reduced |
| CWA Asset Management Group, LLC | 1,242 | $694.2K | 0.05% | +157+14.5% | Added |
| Baker Avenue Asset Management, LP | 1,244 | $695.4K | 0.03% | +131+11.8% | Added |
| Anchor Investment Management, LLC | 1,247 | $697.0K | 0.09% | −429−25.6% | Reduced |
| Systematic Alpha Investments, LLC | 1,247 | $697.0K | 0.03% | 00.0% | Unchanged |
| UMA Financial Services, Inc. | 1,237 | $698.2K | 0.18% | 00.0% | Unchanged |
| Guardian Capital LP | 1,255 | $701.5K | 0.03% | +331+35.8% | Added |
| Summit Financial, LLC | 1,257 | $702.6K | 0.05% | +102+8.8% | Added |
| EP Wealth Advisors, LLC | 1,259 | $703.5K | 0.01% | −3,249−72.1% | Reduced |
| Mayflower Financial Advisors, LLC | 1,271 | $710.4K | 0.11% | +18+1.4% | Added |
| Principal Street Partners, LLC | 1,277 | $713.8K | 0.14% | −61−4.6% | Reduced |
| Burney Co | 1,279 | $714.9K | 0.03% | +1,279 | New |
| Intact Investment Management Inc. | 1,280 | $715.5K | 0.03% | 00.0% | Unchanged |
| Virtus ETF Advisers LLC | 1,284 | $717.7K | 0.44% | +1,284 | New |
| Cim Investment Mangement Inc | 1,288 | $719.9K | 0.26% | −1,935−60.0% | Reduced |
| 180 Wealth Advisors, LLC | 1,288 | $719.9K | 0.16% | −19−1.5% | Reduced |
| Sterling Investment Counsel, LLC | 1,297 | $725.0K | 0.42% | +83+6.8% | Added |
| Y-Intercept (Hong Kong) Ltd | 1,298 | $725.5K | 0.07% | +1,298 | New |
| Caas Capital Management LP | 1,300 | $726.6K | 0.16% | +1,300 | New |
| Pinnacle Wealth Planning Services, Inc. | 1,308 | $731.1K | 0.12% | +41+3.2% | Added |
| Hennion & Walsh Asset Management, Inc. | 1,314 | $734.5K | 0.05% | −1,719−56.7% | Reduced |
| Telemus Capital, LLC | 1,317 | $736.1K | 0.07% | +93+7.6% | Added |
| Avantax Planning Partners, Inc. | 1,327 | $741.7K | 0.03% | −116−8.0% | Reduced |
| Ameritas Advisory Services, LLC | 1,349 | $744.7K | 0.04% | +220+19.5% | Added |
| Checchi Capital Advisers, LLC | 1,349 | $754.0K | 0.07% | −23−1.7% | Reduced |
| Centaurus Financial, Inc. | 1,355 | $757.0K | 0.07% | +191+16.4% | Added |
| WBH Advisory Inc | 1,362 | $761.3K | 0.09% | +500+58.0% | Added |
| Argonautica Private Wealth Management, Inc | 1,363 | $761.9K | 0.34% | +1+0.1% | Added |
| D.B. Root & Company, LLC | 1,371 | $766.3K | 0.30% | −13−0.9% | Reduced |
| Affiance Financial, LLC | 1,382 | $772.5K | 0.39% | −5−0.4% | Reduced |
| Baader Bank INC | 1,392 | $776.7K | 0.07% | −88−5.9% | Reduced |
| Evoke Wealth, LLC | 1,393 | $778.6K | 0.03% | +34+2.5% | Added |