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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,565
+80 vs. Q2 2023
Shares held
179.5M
−744.6K (−0.4%) vs. Q2 2023
Total value
$100.5B
−$690.7M (−0.7%) vs. Q2 2023
New holders
163
612 more added
Sold out
83
572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2023: $100.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Westwood Management Corp13,850$7.74M1.11%+13,850New
Gluskin Sheff & Assoc Inc13,871$7.75M0.59%−2,234−13.9%Reduced
Hartford Investment Management Co13,982$7.82M0.31%−389−2.7%Reduced
GW&K Investment Management, LLC13,998$7.82M0.08%+13,925+19,075.3%Added
Bowie Capital Management, LLC14,000$7.83M1.03%−6,000−30.0%Reduced
Varma Mutual Pension Insurance Co14,000$7.83M0.09%00.0%Unchanged
Alight Capital Management LP14,000$7.83M4.18%+14,000New
FDx Advisors, Inc.14,008$7.83M0.65%−7,472−34.8%Reduced
Toroso Investments, LLC14,025$7.84M0.24%+673+5.0%Added
Partners Capital Investment Group, LLP14,089$7.88M0.19%−459−3.2%Reduced
Bender Robert & Associates14,255$7.97M2.33%−37−0.3%Reduced
Exchange Capital Management, Inc.14,335$8.01M1.51%−379−2.6%Reduced
L & S Advisors Inc14,396$8.05M1.16%−2,236−13.4%Reduced
LMCG Investments, LLC14,446$8.07M0.55%−302−2.0%Reduced
Achmea Investment Management B.V.14,472$8.09M0.18%+610+4.4%Added
Chartwell Investment Partners, LLC14,599$8.16M0.32%−276−1.9%Reduced
Securian Asset Management, Inc14,696$8.21M0.25%−2,400−14.0%Reduced
Tower Research Capital LLC (TRC)14,845$8.30M0.26%+7,502+102.2%Added
China Universal Asset Management Co., Ltd.14,850$8.30M2.41%00.0%Unchanged
Portside Wealth Group, LLC14,889$8.32M1.57%−9−0.1%Reduced
Voloridge Investment Management, LLC14,999$8.38M0.04%+11,440+321.4%Added
Advisors Capital Management, LLC15,158$8.47M0.21%+3,996+35.8%Added
Prana Capital Management, LP15,258$8.53M0.55%+15,258New
Knollwood Investment Advisory, LLC15,468$8.65M4.04%00.0%Unchanged
Maryland State Retirement & Pension System15,682$8.77M0.20%+128+0.8%Added
Northwestern Mutual Wealth Management Co15,742$8.80M0.01%−4,772−23.3%Reduced
Eisler Capital (UK) Ltd.15,751$8.80M0.39%+11,724+291.1%Added
Oregon Public Employees Retirement Fund15,787$8.82M0.12%−82−0.5%Reduced
Pitcairn Co15,822$8.84M0.74%+318+2.1%Added
Ethic Inc.15,893$8.88M0.31%+1,288+8.8%Added
Gemmer Asset Management LLC16,059$8.98M1.22%00.0%Unchanged
JustInvest LLC16,076$8.99M0.27%+1,096+7.3%Added
Gotham Asset Management, LLC16,198$9.05M0.19%−4,906−23.2%Reduced
1623 Capital LLC16,250$9.08M5.95%00.0%Unchanged
Abn Amro Investment Solutions16,374$9.15M0.18%+5,106+45.3%Added
GWM Advisors LLC16,393$9.16M0.10%−245−1.5%Reduced
Lido Advisors, LLC16,540$9.25M0.10%−5,824−26.0%Reduced
Kentucky Retirement Systems16,730$9.35M0.32%+349+2.1%Added
Tocqueville Asset Management L.P.16,772$9.37M0.18%+74+0.4%Added
Broadleaf Partners, LLC16,776$9.38M3.13%−124−0.7%Reduced
DuPont Capital Management Corp16,789$9.38M0.82%+11,122+196.3%Added
Elo Mutual Pension Insurance Co17,049$9.53M0.29%+283+1.7%Added
Calamos Wealth Management LLC17,277$9.66M0.73%+4,800+38.5%Added
Diversified Trust Co17,302$9.67M0.37%+628+3.8%Added
Dock Street Asset Management Inc17,444$9.75M1.71%+180+1.0%Added
Ieq Capital, LLC17,530$9.80M0.20%+502+2.9%Added
Jones Financial Companies LLLP17,616$9.85M0.02%+51+0.3%Added
Steward Partners Investment Advisory, LLC17,724$9.91M0.15%−382−2.1%Reduced
Whittier Trust Co of Nevada Inc17,794$9.95M0.35%+4,201+30.9%Added
Cornerstone Capital, Inc.17,851$9.98M1.20%−70.0%Reduced
Archon Partners LLC18,000$10.1M1.57%00.0%Unchanged
Cambridge Investment Research Advisors, Inc.18,050$10.1M0.05%−606−3.2%Reduced
Bailard, Inc.18,290$10.2M0.34%+650+3.7%Added
Virginia Retirement Systems Et Al18,400$10.3M0.10%+18,400New
Graham Capital Management, L.P.18,453$10.3M0.31%+18,453New
Taurus Asset Management, LLC18,560$10.4M1.26%−585−3.1%Reduced
Van Eck Associates Corp18,620$10.4M0.02%−267,878−93.5%Reduced
Gulf International Bank (UK) Ltd18,748$10.5M0.30%−1,833−8.9%Reduced
South State Corp.18,960$10.6M1.01%−418−2.2%Reduced
Sawgrass Asset Management LLC18,968$10.6M1.29%−908−4.6%Reduced
Jackson Square Partners, LLC19,007$10.6M0.35%−324−1.7%Reduced
Integrated Wealth Concepts LLC19,056$10.7M0.19%−290−1.5%Reduced
Zacks Investment Management19,154$10.7M0.14%+577+3.1%Added
Martingale Asset Management L P19,155$10.7M0.23%+14,683+328.3%Added
Middleton & Co Inc19,313$10.8M1.49%+684+3.7%Added
Liontrust Investment Partners LLP19,500$10.9M0.17%−1,300−6.3%Reduced
Cetera Investment Advisers19,532$10.9M0.09%−297−1.5%Reduced
Dakota Wealth Management19,574$10.9M0.48%+1,168+6.3%Added
Worldquant Millennium Advisors LLC19,595$11.0M0.17%−44,947−69.6%Reduced
Aptus Capital Advisors, LLC19,868$11.1M0.32%−1,324−6.2%Reduced
Blackstone Group Inc.20,000$11.2M0.05%−22,170−52.6%Reduced
Bedrijfstakpensioenfonds Voor de Media Pno21,300$11.2M1.81%00.0%Unchanged
RPG Investment Advisory, LLC20,262$11.3M2.08%−65−0.3%Reduced
Heritage Investors Management Corp20,414$11.4M0.48%−16−0.1%Reduced
Lakehouse Capital Pty Ltd20,562$11.5M10.36%−2,943−12.5%Reduced
Andra AP-fonden20,700$11.6M0.68%+4,300+26.2%Added
CWM Advisors, LLC20,815$11.6M1.49%−1,975−8.7%Reduced
Shell Asset Management Co20,880$11.7M0.48%−128−0.6%Reduced
CMH Wealth Management LLC20,986$11.7M3.28%+216+1.0%Added
Grace & Mercy Foundation, Inc.21,000$11.7M3.55%00.0%Unchanged
Walter Public Investments Inc.21,054$11.8M2.79%−478−2.2%Reduced
Capital International Ltd21,157$11.8M0.68%−1,058−4.8%Reduced
Prudential PLC21,471$12.0M0.14%+1,053+5.2%Added
Omers Administration Corp21,722$12.1M0.18%00.0%Unchanged
iA Global Asset Management Inc.21,772$12.2M0.32%+5,174+31.2%Added
Financial Counselors Inc21,793$12.2M0.24%+342+1.6%Added
Public Sector Pension Investment Board21,852$12.2M0.09%−10,257−31.9%Reduced
Ossiam22,194$12.4M0.22%−200−0.9%Reduced
Squarepoint Ops LLC22,225$12.4M0.06%+10,821+94.9%Added
Clough Capital Partners L P22,250$12.4M1.33%−3,205−12.6%Reduced
Sycomore Asset Management22,473$12.5M3.19%−12,276−35.3%Reduced
Sequoia Financial Advisors, LLC22,288$12.5M0.22%−6,821−23.4%Reduced
Mizuho Markets Americas LLC22,332$12.5M0.47%+22,332New
GAM Holding AG22,504$12.6M0.93%+3,748+20.0%Added
Scotia Capital Inc.22,599$12.6M0.09%+101+0.4%Added
B. Metzler seel. Sohn & Co. AG22,644$12.7M0.19%−125−0.5%Reduced
Boston Family Office LLC22,703$12.7M1.04%+348+1.6%Added
Wealthfront Advisers LLC22,858$12.8M0.06%+322+1.4%Added
CWM, LLC22,961$12.8M0.08%−738−3.1%Reduced
Creative Planning23,059$12.9M0.02%−87−0.4%Reduced