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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,565
+80 vs. Q2 2023
Shares held
179.5M
−744.6K (−0.4%) vs. Q2 2023
Total value
$100.5B
−$690.7M (−0.7%) vs. Q2 2023
New holders
163
612 more added
Sold out
83
572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2023: $100.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Fiduciary Trust Co4,823$2.70M0.05%−228−4.5%Reduced
Mirova4,848$2.71M0.55%−843−14.8%Reduced
Kornitzer Capital Management Inc4,856$2.71M0.06%−625−11.4%Reduced
Kingswood Wealth Advisors, LLC1,409$2.72M0.47%+498+54.7%Added
Alamar Capital Management, LLC4,885$2.73M2.58%+416+9.3%Added
Oppenheimer & Co Inc4,911$2.75M0.06%+20.0%Added
Iyo Bank, Ltd.4,924$2.75M1.50%00.0%Unchanged
Siemens Fonds Invest GmbH4,924$2.75M0.28%+324+7.0%Added
WD Rutherford LLC4,932$2.76M1.89%−593−10.7%Reduced
Laffer Tengler Investments4,938$2.76M0.81%−3,300−40.1%Reduced
First Bank & Trust4,946$2.76M0.72%−479−8.8%Reduced
Sheets Smith Wealth Management4,962$2.77M0.42%+285+6.1%Added
GPS Wealth Strategies Group, LLC4,968$2.78M0.53%+710+16.7%Added
Columbus Hill Capital Management, L.P.5,000$2.79M1.10%00.0%Unchanged
Ardsley Advisory Partners LP5,000$2.79M0.76%+1,700+51.5%Added
Optimas Capital Ltd5,000$2.79M1.92%+5,000New
Cabot Wealth Management Inc5,099$2.85M0.44%−27−0.5%Reduced
Moody National Bank Trust Division5,113$2.86M0.18%+664+14.9%Added
Cornerstone Wealth Group, LLC5,142$2.87M0.51%−285−5.3%Reduced
Beaumont Asset Management, L.L.C.5,161$2.88M2.37%−551−9.6%Reduced
BIT Capital GmbH5,161$2.88M0.39%−505−8.9%Reduced
Meiji Yasuda Life Insurance Co5,198$2.91M0.08%−290−5.3%Reduced
Forbes J M & Co LLP5,231$2.92M0.38%+39+0.8%Added
Wetherby Asset Management Inc5,414$3.03M0.17%+212+4.1%Added
First American Bank5,444$3.04M0.28%+277+5.4%Added
Lane Generational LLC5,453$3.05M3.76%−42−0.8%Reduced
Westover Capital Advisors, LLC5,502$3.08M1.11%+194+3.7%Added
Polaris Wealth Advisory Group, LLC5,540$3.10M0.24%+190+3.6%Added
Advisor Partners II, LLC5,548$3.10M0.12%+251+4.7%Added
Jacobs Levy Equity Management, Inc5,554$3.10M0.02%−10,929−66.3%Reduced
Duncker Streett & Co Inc5,555$3.11M0.72%+525+10.4%Added
Cutler Group LP5,579$3.12M0.50%−5,625−50.2%Reduced
First Foundation Advisors5,587$3.12M0.15%+295+5.6%Added
Richwood Investment Advisors, LLC5,688$3.18M3.24%−20−0.4%Reduced
Covea Finance5,700$3.19M0.18%00.0%Unchanged
InterOcean Capital Group, LLC5,704$3.19M0.10%−585−9.3%Reduced
Genus Capital Management Inc.5,705$3.19M0.50%00.0%Unchanged
Red Door Wealth Management, LLC5,723$3.20M0.80%+216+3.9%Added
Teza Capital Management LLC5,761$3.22M0.52%+3,869+204.5%Added
Turim 21 Investimentos Ltda.5,790$3.24M1.43%+1,542+36.3%Added
BNC Wealth Management, LLC5,816$3.25M1.74%+124+2.2%Added
Motley Fool Asset Management LLC5,833$3.26M0.26%+507+9.5%Added
Baker Tilly Wealth Management, LLC5,865$3.28M0.54%−1,833−23.8%Reduced
First American Trust, FSB5,865$3.28M0.46%−101−1.7%Reduced
Phoenix Holdings Ltd.5,893$3.29M0.06%+959+19.4%Added
QRG Capital Management, Inc.5,899$3.30M0.06%+5,899New
Group One Trading, L.P.5,956$3.33M0.13%−2,937−33.0%Reduced
Kovack Advisors, Inc.5,967$3.34M0.47%−398−6.3%Reduced
Weatherly Asset Management L. P.5,973$3.34M0.40%−35−0.6%Reduced
Growth Interface Management LLC6,000$3.35M5.24%−9,000−60.0%Reduced
Trifecta Capital Advisors, LLC6,034$3.37M1.08%+745+14.1%Added
Snowden Capital Advisors LLC6,049$3.38M0.14%+104+1.7%Added
Rosenblum Silverman Sutton S F Inc6,089$3.40M1.16%+80+1.3%Added
Girard Partners Ltd.6,237$3.49M0.39%−41−0.7%Reduced
Wedbush Securities Inc6,252$3.50M0.17%+657+11.7%Added
Tairen Capital Ltd6,288$3.51M0.49%+6,288New
Equitable Trust Co6,323$3.53M0.29%−231−3.5%Reduced
Westpac Banking Corp6,349$3.55M0.27%−1,800−22.1%Reduced
Beacon Pointe Advisors, LLC6,353$3.55M0.04%+1,166+22.5%Added
Paradiem, LLC6,398$3.58M1.07%−472−6.9%Reduced
Northwestern Mutual Investment Management Company, LLC6,439$3.60M0.10%+13+0.2%Added
Mathes Company, Inc.6,465$3.61M1.68%−40−0.6%Reduced
Schechter Investment Advisors, LLC6,481$3.62M0.35%+159+2.5%Added
Sumitomo Life Insurance Co6,484$3.62M0.10%+207+3.3%Added
Twin Lakes Capital Management, LLC6,506$3.64M2.68%00.0%Unchanged
Quantinno Capital Management LP6,511$3.64M0.17%+1,303+25.0%Added
DFPG Investments, LLC5,873$3.64M0.34%−1,122−16.0%Reduced
Empirical Finance, LLC6,562$3.67M0.27%+775+13.4%Added
Prescott Group Capital Management, L.L.C.6,600$3.69M0.82%00.0%Unchanged
Freemont Management S.A.6,600$3.69M0.59%−1,100−14.3%Reduced
Petredis Investment Advisors LLC6,615$3.70M0.53%+18+0.3%Added
Nwam LLC6,619$3.70M0.38%+1,656+33.4%Added
Johnson Investment Counsel Inc6,629$3.71M0.05%+4,122+164.4%Added
Narwhal Capital Management6,671$3.73M0.46%−152−2.2%Reduced
Covenant Asset Management, LLC6,724$3.76M1.16%+49+0.7%Added
Lloyd Advisory Services, LLC.6,752$3.77M1.25%+6,752New
Norden Group LLC6,752$3.77M1.25%+6,752New
Greenland Capital Management LP6,760$3.78M0.45%+2,228+49.2%Added
United Capital Financial Advisers, LLC6,764$3.78M0.02%+1,272+23.2%Added
Van Hulzen Asset Management, LLC6,849$3.83M0.29%+6,849New
Ameritas Investment Partners, Inc.6,853$3.83M0.15%−581−7.8%Reduced
Bokf, NA6,586$3.83M0.08%+57+0.9%Added
Northeast Investment Management6,857$3.83M0.23%+5,612+450.8%Added
Andar Capital Management HK Ltd7,000$3.91M9.85%+1,900+37.3%Added
Alps Advisors Inc7,044$3.94M0.03%−331−4.5%Reduced
Trinity Legacy Partners, LLC7,048$3.94M1.36%−342−4.6%Reduced
Selective Wealth Management, Inc.7,186$3.94M2.17%−560−7.2%Reduced
HRT Financial LP7,110$3.97M0.04%+7,110New
SYSTM Wealth Solutions LLC7,120$3.98M0.61%+664+10.3%Added
Shelton Capital Management7,143$3.99M0.15%+1,700+31.2%Added
Yarra Square Partners LP7,158$4.00M3.90%−870−10.8%Reduced
Meiji Yasuda Asset Management Co Ltd.7,197$4.02M0.19%+3,070+74.4%Added
Banque Cantonale Vaudoise7,217$4.03M0.20%−352−4.7%Reduced
Two Sigma Securities, LLC7,303$4.08M0.19%+6,698+1,107.1%Added
Rathbone Brothers plc7,305$4.08M0.03%+3,349+84.7%Added
AXS Investments LLC7,325$4.09M1.06%−52−0.7%Reduced
Nicollet Investment Management, Inc.7,351$4.11M1.84%+77+1.1%Added
Cetera Advisors LLC7,355$4.11M0.06%+141+2.0%Added
Bank Hapoalim BM7,447$4.16M0.67%−179−2.3%Reduced
Kentucky Retirement Systems Insurance Trust Fund7,470$4.18M0.33%+156+2.1%Added