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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2023

Institutional positions in ServiceNow, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,503
+100 vs. Q1 2023
Shares held
180.9M
+432.0K (+0.2%) vs. Q1 2023
Total value
$101.5B
+$17.6B (+21.0%) vs. Q1 2023
New holders
190
615 more added
Sold out
90
489 more reduced

7 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 1,503 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2023: $101.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2023.

Institutions holding NOW in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
TrimTabs Asset Management, LLC3,559$2.00M1.01%+156+4.6%Added
Taika Capital, LP3,600$2.02M1.11%+3,600New
Veritable, L.P.3,601$2.02M0.03%−147−3.9%Reduced
Empowered Funds, LLC3,640$2.05M0.07%−244−6.3%Reduced
EA Series Trust3,640$2.05M0.07%+3,640New
Level Four Advisory Services, LLC3,692$2.07M0.12%+153+4.3%Added
Quantum Private Wealth, LLC3,697$2.08M0.96%−21−0.6%Reduced
ArrowMark Colorado Holdings LLC3,700$2.08M0.02%00.0%Unchanged
Waldron Private Wealth LLC3,714$2.09M0.10%−134−3.5%Reduced
Brookstone Capital Management3,788$2.09M0.04%+1,964+107.7%Added
Central Asset Investments & Management Holdings (HK) Ltd3,750$2.11M2.09%−300−7.4%Reduced
Altfest L J & Co Inc3,753$2.11M0.32%+230+6.5%Added
YHB Investment Advisors, Inc.3,788$2.13M0.20%+3,099+449.8%Added
Sunbelt Securities, Inc.3,789$2.13M0.31%+72+1.9%Added
Venture Visionary Partners LLC3,797$2.13M0.13%+131+3.6%Added
Callahan Advisors, LLC3,798$2.13M0.26%+246+6.9%Added
Roanoke Asset Management Corp3,810$2.14M0.85%00.0%Unchanged
Legacy Advisors, LLC3,810$2.14M0.32%+26+0.7%Added
Fort Washington Investment Advisors Inc3,821$2.15M0.02%00.0%Unchanged
Cloverfields Capital Group, LP3,825$2.15M0.69%+218+6.0%Added
Profund Advisors LLC3,905$2.19M0.12%+1,017+35.2%Added
Proequities, Inc.3,910$2.20M0.17%−748−16.1%Reduced
Summit Trail Advisors, LLC3,921$2.20M0.08%−329−7.7%Reduced
Sawtooth Solutions, LLC3,921$2.20M0.06%−333−7.8%Reduced
Bleakley Financial Group, LLC3,922$2.20M0.07%+181+4.8%Added
Raymond James Trust N.A.3,933$2.21M0.06%−247−5.9%Reduced
Executive Wealth Management, LLC3,947$2.22M0.23%−140−3.4%Reduced
Rathbone Brothers plc3,956$2.22M0.02%+3,956New
Crestline Management, LP3,981$2.24M0.24%−5,478−57.9%Reduced
Eisler Capital (UK) Ltd.4,027$2.26M0.24%−11,645−74.3%Reduced
Sandy Spring Bank4,051$2.28M0.12%+527+15.0%Added
Personal Cfo Solutions, LLC4,085$2.30M0.47%−48−1.2%Reduced
Teamwork Financial Advisors, LLC4,120$2.32M0.38%+4,120New
Meiji Yasuda Asset Management Co Ltd.4,127$2.32M0.12%+128+3.2%Added
Penserra Capital Management LLC4,188$2.35M0.05%−3,964−48.6%Reduced
Two Sigma Investments, LP4,200$2.36M0.01%00.0%Unchanged
Scholtz & Company, LLC4,202$2.36M1.48%−126−2.9%Reduced
Tokio Marine Asset Management Co Ltd4,206$2.36M0.15%+167+4.1%Added
Grove Bank & Trust4,231$2.38M0.48%+284+7.2%Added
TD Waterhouse Canada Inc.4,227$2.39M0.02%+861+25.6%Added
Turim 21 Investimentos Ltda.4,248$2.39M1.21%+4,248New
GPS Wealth Strategies Group, LLC4,258$2.39M0.45%+301+7.6%Added
Mission Wealth Management, LP4,261$2.39M0.09%−2,585−37.8%Reduced
Cohen Investment Advisors LLC4,265$2.40M1.93%+145+3.5%Added
Nicholas Investment Partners, LP4,275$2.40M0.16%00.0%Unchanged
Acima Private Wealth, LLC4,324$2.43M1.16%−55−1.3%Reduced
Boston Financial Mangement LLC4,358$2.45M0.09%+12+0.3%Added
Epoch Investment Partners, Inc.4,360$2.45M0.01%+4,360New
Moody National Bank Trust Division4,449$2.50M0.17%+61+1.4%Added
Caliber Wealth Management, LLC4,449$2.50M1.68%+90+2.1%Added
Parallel Advisors, LLC4,463$2.51M0.08%+53+1.2%Added
Alamar Capital Management, LLC4,469$2.51M1.85%−214−4.6%Reduced
Martingale Asset Management L P4,472$2.51M0.05%+4,472New
Greenland Capital Management LP4,532$2.55M0.37%+2,354+108.1%Added
Beacon Investment Advisory Services, Inc.4,549$2.56M0.12%−53−1.2%Reduced
Left Brain Wealth Management, LLC4,568$2.57M1.57%+266+6.2%Added
Siemens Fonds Invest GmbH4,600$2.57M0.25%00.0%Unchanged
Sheets Smith Wealth Management4,677$2.63M0.38%00.0%Unchanged
Telos Capital Management, Inc.4,685$2.63M0.35%+2,760+143.4%Added
Alberta Investment Management Corp4,700$2.64M0.03%−867−15.6%Reduced
Xcel Wealth Management, LLC4,825$2.71M0.86%+60+1.3%Added
Oppenheimer & Co Inc4,909$2.76M0.06%+1,564+46.8%Added
Iyo Bank, Ltd.4,924$2.77M1.44%00.0%Unchanged
Canandaigua National Bank & Trust Co4,934$2.77M0.45%−168−3.3%Reduced
Phoenix Holdings Ltd.4,934$2.77M0.06%+4,934New
Nwam LLC4,963$2.79M0.23%+3,860+350.0%Added
E Fund Management Co., Ltd.4,972$2.79M0.22%+2,780+126.8%Added
Independent Advisor Alliance4,983$2.80M0.12%+253+5.3%Added
Columbus Hill Capital Management, L.P.5,000$2.81M0.93%00.0%Unchanged
Duncker Streett & Co Inc5,030$2.83M0.63%+4,980+9,960.0%Added
Fiduciary Trust Co5,051$2.84M0.05%+2,122+72.4%Added
Andar Capital Management HK Ltd5,100$2.87M5.76%−6,900−57.5%Reduced
Cabot Wealth Management Inc5,126$2.88M0.43%−116−2.2%Reduced
First American Bank5,167$2.90M0.25%+390+8.2%Added
Beacon Pointe Advisors, LLC5,187$2.91M0.05%−690−11.7%Reduced
Forbes J M & Co LLP5,192$2.92M0.36%+5,192New
Wetherby Asset Management Inc5,202$2.92M0.16%+92+1.8%Added
Quantinno Capital Management LP5,208$2.93M0.17%+1,786+52.2%Added
Trifecta Capital Advisors, LLC5,289$2.97M0.96%+755+16.7%Added
First Foundation Advisors5,292$2.97M0.13%+108+2.1%Added
Vinva Investment Management Ltd5,429$2.98M0.26%−1,707−23.9%Reduced
Advisor Partners II, LLC5,297$2.98M0.14%+354+7.2%Added
CenterBook Partners LP5,306$2.98M0.37%−8,650−62.0%Reduced
Westover Capital Advisors, LLC5,308$2.98M1.04%+503+10.5%Added
Motley Fool Asset Management LLC5,326$2.99M0.27%+5,326New
NFJ Investment Group, LLC5,332$3.00M0.08%−47,775−90.0%Reduced
Polaris Wealth Advisory Group, LLC5,350$3.01M0.23%+186+3.6%Added
First Bank & Trust5,425$3.05M0.77%+504+10.2%Added
Cornerstone Wealth Group, LLC5,427$3.05M0.55%+126+2.4%Added
Shelton Capital Management5,443$3.06M0.11%+4,200+337.9%Added
Kornitzer Capital Management Inc5,481$3.08M0.06%−1,850−25.2%Reduced
Meiji Yasuda Life Insurance Co5,488$3.08M0.08%+894+19.5%Added
United Capital Financial Advisers, LLC5,492$3.09M0.02%+3,659+199.6%Added
Lane Generational LLC5,495$3.09M4.43%−1,470−21.1%Reduced
Red Door Wealth Management, LLC5,507$3.09M0.69%+472+9.4%Added
WD Rutherford LLC5,525$3.10M1.98%+25+0.5%Added
Wedbush Securities Inc5,595$3.14M0.15%−255−4.4%Reduced
BIT Capital GmbH5,666$3.18M0.37%00.0%Unchanged
DuPont Capital Management Corp5,667$3.18M0.16%+1,081+23.6%Added
Mirova5,691$3.20M0.56%−739−11.5%Reduced