ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2023
Institutional positions in ServiceNow, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,503
- +100 vs. Q1 2023
- Shares held
- 180.9M
- +432.0K (+0.2%) vs. Q1 2023
- Total value
- $101.5B
- +$17.6B (+21.0%) vs. Q1 2023
- New holders
- 190
- 615 more added
- Sold out
- 90
- 489 more reduced
7 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Boothbay Fund Management, LLC | 1,052 | $591.2K | 0.02% | +242+29.9% | Added |
| Financial Advisory Corp | 1,056 | $593.0K | 0.27% | −44−4.0% | Reduced |
| Long Path Partners LP | 1,060 | $595.7K | 0.26% | −49,931−97.9% | Reduced |
| Wolff Wiese Magana LLC | 1,064 | $597.9K | 0.46% | −8−0.7% | Reduced |
| Savant Capital, LLC | 1,064 | $597.9K | 0.01% | +203+23.6% | Added |
| Copperwynd Financial, LLC | 1,067 | $599.6K | 0.28% | −6−0.6% | Reduced |
| HMS Capital Management, LLC | 1,071 | $601.9K | 0.37% | +7+0.7% | Added |
| CWA Asset Management Group, LLC | 1,085 | $609.7K | 0.04% | +260+31.5% | Added |
| CX Institutional | 1,085 | $609.7K | 0.03% | +387+55.4% | Added |
| Valeo Financial Advisors, LLC | 1,091 | $613.1K | 0.03% | −186−14.6% | Reduced |
| Advisory Research Inc | 1,091 | $613.1K | 0.08% | +1,091 | New |
| Malaga Cove Capital, LLC | 1,095 | $615.4K | 0.28% | −34−3.0% | Reduced |
| Haverford Trust Co | 1,102 | $619.3K | 0.01% | +78+7.6% | Added |
| Lindbrook Capital, LLC | 1,104 | $620.4K | 0.07% | +24+2.2% | Added |
| Greenwich Wealth Management LLC | 1,104 | $621.0K | 0.07% | +4+0.4% | Added |
| First Citizens Bank & Trust Co | 1,107 | $622.1K | 0.01% | +82+8.0% | Added |
| Twin Focus Capital Partners, LLC | 1,107 | $622.1K | 0.13% | −127−10.3% | Reduced |
| Ameritas Advisory Services, LLC | 1,129 | $624.3K | 0.08% | +977+642.8% | Added |
| Baker Avenue Asset Management, LP | 1,113 | $625.5K | 0.03% | +1,068+2,373.3% | Added |
| Castleview Partners, LLC | 1,114 | $626.0K | 0.56% | −43−3.7% | Reduced |
| Column Capital Advisors, LLC | 1,115 | $626.6K | 0.09% | 00.0% | Unchanged |
| ISAM Funds (UK) Ltd | 1,118 | $628.3K | 0.56% | −132−10.6% | Reduced |
| Keebeck Wealth Management, LLC | 1,121 | $630.0K | 0.09% | 00.0% | Unchanged |
| New World Advisors LLC | 1,127 | $633.3K | 0.22% | +24+2.2% | Added |
| RB Capital Management, LLC | 1,131 | $635.6K | 0.20% | +22+2.0% | Added |
| PFS Investments Inc. | 1,133 | $637.0K | 0.01% | +90+8.6% | Added |
| Driehaus Capital Management LLC | 1,136 | $638.4K | 0.01% | +1,136 | New |
| CFM Wealth Partners LLC | 1,139 | $640.1K | 0.16% | +108+10.5% | Added |
| Parsons Capital Management Inc | 1,141 | $641.2K | 0.05% | +30+2.7% | Added |
| NorthCrest Asset Manangement, LLC | 1,141 | $641.4K | 0.03% | −294−20.5% | Reduced |
| SageView Advisory Group, LLC | 1,143 | $642.3K | 0.04% | +19+1.7% | Added |
| International Assets Investment Management, LLC | 1,152 | $647.4K | 0.09% | −253−18.0% | Reduced |
| Laidlaw Wealth Management LLC | 1,154 | $648.5K | 0.13% | −28−2.4% | Reduced |
| Elevated Capital Advisors, LLC | 1,155 | $649.1K | 0.22% | +53+4.8% | Added |
| Summit Financial, LLC | 1,155 | $649.1K | 0.05% | +550+90.9% | Added |
| Geller Advisors LLC | 1,162 | $653.0K | 0.08% | +627+117.2% | Added |
| Wealth Alliance | 1,163 | $653.6K | 0.10% | −29−2.4% | Reduced |
| Centaurus Financial, Inc. | 1,164 | $654.0K | 0.06% | −1,298−52.7% | Reduced |
| Advisory Resource Group | 1,172 | $658.6K | 0.18% | −171−12.7% | Reduced |
| Probity Advisors, Inc. | 1,185 | $665.9K | 0.15% | +1,185 | New |
| Naviter Wealth, LLC | 1,186 | $666.5K | 0.17% | +55+4.9% | Added |
| Zions Bancorporation, N.A. | 1,194 | $671.0K | 0.06% | −271−18.5% | Reduced |
| Ratan Capital Management LP | 1,200 | $674.0K | 0.93% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 1,214 | $682.2K | 0.37% | +30+2.5% | Added |
| Telemus Capital, LLC | 1,224 | $687.9K | 0.06% | +232+23.4% | Added |
| V-Square Quantitative Management LLC | 1,225 | $688.4K | 0.50% | −37−2.9% | Reduced |
| CM Wealth Advisors LLC | 1,213 | $690.9K | 0.23% | −5,109−80.8% | Reduced |
| Fukoku Mutual Life Insurance Co | 1,235 | $694.0K | 0.07% | 00.0% | Unchanged |
| Venturi Wealth Management, LLC | 1,235 | $694.0K | 0.06% | +772+166.7% | Added |
| UMA Financial Services, Inc. | 1,237 | $696.3K | 0.17% | 00.0% | Unchanged |
| Northeast Investment Management | 1,245 | $699.7K | 0.04% | +690+124.3% | Added |
| Systematic Alpha Investments, LLC | 1,247 | $700.8K | 0.03% | 00.0% | Unchanged |
| MidWestOne Financial Group, Inc. | 1,247 | $700.8K | 0.15% | +756+154.0% | Added |
| Intrust Bank NA | 1,251 | $703.0K | 0.09% | −3−0.2% | Reduced |
| Mayflower Financial Advisors, LLC | 1,253 | $704.1K | 0.09% | +44+3.6% | Added |
| Pinnacle Wealth Planning Services, Inc. | 1,267 | $712.0K | 0.11% | −31−2.4% | Reduced |
| Merlin Capital LLC | 1,267 | $712.0K | 2.41% | −25−1.9% | Reduced |
| Intact Investment Management Inc. | 1,280 | $719.3K | 0.03% | +230+21.9% | Added |
| Rehmann Capital Advisory Group | 1,289 | $724.4K | 0.06% | −102−7.3% | Reduced |
| Wedmont Private Capital | 1,260 | $731.3K | 0.08% | +136+12.1% | Added |
| Citizens Financial Group Inc | 1,302 | $731.7K | 0.03% | −1,581−54.8% | Reduced |
| Tiedemann Advisors, LLC | 1,309 | $735.6K | 0.03% | +1,309 | New |
| 180 Wealth Advisors, LLC | 1,307 | $735.7K | 0.16% | −1−0.1% | Reduced |
| TCI Wealth Advisors, Inc. | 1,326 | $745.2K | 0.10% | +9+0.7% | Added |
| Principal Street Partners, LLC | 1,338 | $751.9K | 0.18% | −31−2.3% | Reduced |
| Welch & Forbes LLC | 1,345 | $755.9K | 0.01% | −7−0.5% | Reduced |
| Evoke Wealth, LLC | 1,359 | $763.7K | 0.03% | +179+15.2% | Added |
| Argonautica Private Wealth Management, Inc | 1,362 | $765.4K | 0.34% | +1,362 | New |
| Central Bank & Trust Co | 1,369 | $769.3K | 0.13% | −59−4.1% | Reduced |
| Monetary Management Group Inc | 1,370 | $769.9K | 0.24% | 00.0% | Unchanged |
| Checchi Capital Advisers, LLC | 1,372 | $771.0K | 0.07% | +59+4.5% | Added |
| Callan Capital, LLC | 1,372 | $771.0K | 0.09% | +1,372 | New |
| Triangle Securities Wealth Management | 1,383 | $777.2K | 0.27% | +1+0.1% | Added |
| D.B. Root & Company, LLC | 1,384 | $777.8K | 0.29% | +71+5.4% | Added |
| Affiance Financial, LLC | 1,387 | $779.5K | 0.38% | 00.0% | Unchanged |
| Apollon Wealth Management, LLC | 1,393 | $782.8K | 0.04% | +683+96.2% | Added |
| Kestra Private Wealth Services, LLC | 1,397 | $785.1K | 0.03% | +363+35.1% | Added |
| Interval Partners, LP | 1,400 | $786.8K | 0.04% | −6,600−82.5% | Reduced |
| Woodward Diversified Capital, LLC | 1,404 | $789.0K | 0.60% | +1,404 | New |
| Inspire Advisors, LLC | 1,404 | $789.1K | 0.15% | +801+132.8% | Added |
| Horizon Investments, LLC | 1,413 | $794.1K | 0.02% | +299+26.8% | Added |
| Belpointe Asset Management LLC | 1,415 | $795.2K | 0.08% | −1,033−42.2% | Reduced |
| Abbrea Capital, LLC | 1,420 | $798.0K | 0.12% | +39+2.8% | Added |
| Commons Capital, LLC | 1,434 | $805.9K | 1.22% | −36−2.4% | Reduced |
| Flagship Harbor Advisors, LLC | 1,437 | $807.6K | 0.07% | −228−13.7% | Reduced |
| Avantax Planning Partners, Inc. | 1,443 | $810.9K | 0.03% | −21−1.4% | Reduced |
| Oak Grove Capital LLC | 1,450 | $814.9K | 0.30% | 00.0% | Unchanged |
| Old National Bancorp | 1,451 | $815.4K | 0.02% | −628−30.2% | Reduced |
| E Fund Management (Hong Kong) Co., Ltd. | 1,453 | $817.0K | 0.61% | +1,453 | New |
| Baader Bank INC | 1,480 | $817.9K | 0.07% | +86+6.2% | Added |
| Equitable Holdings, Inc. | 1,476 | $829.5K | 0.01% | −18−1.2% | Reduced |
| Guerra Pan Advisors, LLC | 1,484 | $834.0K | 0.93% | +313+26.7% | Added |
| Quadrant Capital Group LLC | 1,502 | $844.1K | 0.08% | −4−0.3% | Reduced |
| Concentric Capital Strategies, LP | 1,508 | $847.5K | 0.18% | +1,508 | New |
| Virtue Capital Management, LLC | 1,501 | $849.2K | 0.14% | −128−7.9% | Reduced |
| Strategic Advisors LLC | 1,512 | $849.7K | 0.16% | +15+1.0% | Added |
| Appleton Partners Inc | 1,514 | $851.0K | 0.07% | 00.0% | Unchanged |
| Hancock Whitney Corp | 1,527 | $858.0K | 0.03% | −335−18.0% | Reduced |
| L.M. Kohn & Company | 1,546 | $868.8K | 0.33% | +424+37.8% | Added |
| Essex Investment Management Co LLC | 1,558 | $875.5K | 0.12% | +1,558 | New |