Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2023

Institutional positions in ServiceNow, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,503
+100 vs. Q1 2023
Shares held
180.9M
+432.0K (+0.2%) vs. Q1 2023
Total value
$101.5B
+$17.6B (+21.0%) vs. Q1 2023
New holders
190
615 more added
Sold out
90
489 more reduced

7 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 1,503 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2023: $101.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2023.

Institutions holding NOW in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Roble, Belko & Company, Inc299$168.0K0.03%00.0%Unchanged
Kistler-Tiffany Companies, LLC300$168.6K0.03%+25+9.1%Added
Plante Moran Financial Advisors, LLC303$170.3K0.02%+28+10.2%Added
Horizon Bancorp Inc309$174.0K0.11%−28−8.3%Reduced
Cary Street Partner Investment Advisory LLC311$174.8K0.01%+196+170.4%Added
Kozak & Associates, Inc.317$178.4K0.07%−329−50.9%Reduced
WealthPlan Investment Management, LLC336$188.8K0.06%00.0%Unchanged
MUFG Securities EMEA plc340$191.1K0.00%−19−5.3%Reduced
AdvisorNet Financial, Inc341$191.6K0.02%−10−2.8%Reduced
Baldwin Brothers Inc350$196.7K0.02%−5−1.4%Reduced
Newbridge Financial Services Group, Inc.356$200.1K0.10%−31−8.0%Reduced
FWL Investment Management, LLC358$201.2K0.14%+358New
Ruggaard & Associates LLC358$201.2K0.12%+358New
Vise Technologies, Inc.361$202.9K0.05%+361New
Tradition Wealth Management, LLC362$203.0K0.02%−21−5.5%Reduced
Chemung Canal Trust Co362$203.4K0.04%+362New
Shoker Investment Counsel, Inc.364$204.6K0.09%+364New
Gordian Capital Singapore Pte Ltd368$206.8K0.29%00.0%Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC369$207.4K0.01%+160+76.6%Added
Banque Pictet & Cie SA370$207.9K0.00%+370New
Tranquility Partners, LLC372$209.1K0.09%+372New
Concord Asset Management, LLC372$209.1K0.07%+372New
Simon Quick Advisors, LLC374$210.2K0.02%+374New
Ssi Investment Management LLC375$210.7K0.01%−67−15.2%Reduced
West Bancorporation Inc375$210.7K0.14%+375New
Redhawk Wealth Advisors, Inc.376$211.3K0.06%+376New
West Oak Capital, LLC377$211.9K0.10%−247−39.6%Reduced
Opal Wealth Advisors, LLC377$211.9K0.11%+377New
Ropes Wealth Advisors LLC378$212.4K0.04%+378New
Glenview Trust Co380$213.5K0.01%+380New
RKL Wealth Management LLC380$213.5K0.03%+380New
KB Financial Partners, LLC385$216.0K0.06%−18−4.5%Reduced
Resources Management Corp385$216.0K0.03%−115−23.0%Reduced
David J Yvars Group385$216.4K0.18%+385New
Mason Investment Advisory Services, Inc.388$218.0K0.02%+388New
Chesapeake Wealth Management389$218.6K0.09%−101−20.6%Reduced
Liberty One Investment Management, LLC389$218.6K0.03%−45−10.4%Reduced
FFT Wealth Management LLC391$219.7K0.03%+391New
Golden State Equity Partners392$220.3K0.06%+392New
Investment House LLC393$220.9K0.02%+393New
Fortitude Advisory Group L.L.C.394$221.4K0.16%+394New
Allworth Financial LP394$221.4K0.00%−21−5.1%Reduced
Wade G W & Inc396$223.0K0.01%+396New
Delta Investment Management, LLC397$223.1K0.06%+397New
Claro Advisors LLC397$223.1K0.06%+397New
Jacobs & Co400$224.0K0.03%+400New
Sassicaia Capital Advisers LLC400$224.8K0.19%−600−60.0%Reduced
Griffin Asset Management, Inc.402$225.9K0.03%+402New
Stratos Wealth Advisors, LLC407$228.7K0.02%−1,874−82.2%Reduced
Cedar Brook Financial Partners, LLC407$228.7K0.05%−51−11.1%Reduced
Beese Fulmer Investment Management, Inc.407$228.7K0.02%+407New
Cooper/Haims Advisors, LLC407$228.7K0.18%+407New
KG&L Capital Management,LLC407$228.7K0.11%+407New
CVA Family Office, LLC414$232.7K0.05%+17+4.3%Added
Wedge Capital Management L L P414$232.7K0.00%+414New
Perfromance Wealth Partners, LLC415$234.8K0.01%+415New
Sax Wealth Advisors, LLC419$235.5K0.05%+419New
Harbour Capital Advisors, LLC421$237.0K0.07%+421New
FRG Family Wealth Advisors LLC424$238.3K0.05%−206−32.7%Reduced
Univest Financial Corp424$238.3K0.07%+424New
Knuff & Co LLC425$238.8K0.09%00.0%Unchanged
Gilbert & Cook, Inc.426$239.4K0.04%−137−24.3%Reduced
Northside Capital Management, LLC426$239.4K0.08%+426New
CenterStar Asset Management, LLC426$239.6K0.22%+426New
Jmac Enterprises LLC430$241.6K0.06%+430New
BSW Wealth Partners431$242.2K0.05%+431New
Marcum Wealth, LLC433$243.3K0.03%+433New
Kovitz Investment Group Partners, LLC435$244.5K0.00%00.0%Unchanged
StoneX Group Inc.435$244.5K0.03%+435New
Financial Advocates Investment Management435$244.5K0.02%00.0%Unchanged
Meeder Asset Management Inc436$245.0K0.02%+436New
Gerber Kawasaki Wealth & Investment Management439$246.7K0.02%+439New
Amplius Wealth Advisors, LLC440$247.3K0.03%+440New
Holderness Investments Co441$247.8K0.09%+1+0.2%Added
Global Assets Advisory, LLC441$247.8K0.23%+441New
Empower Advisory Group, LLC445$250.1K0.00%+445New
Alpha Cubed Investments, LLC446$250.6K0.02%−17−3.7%Reduced
Family Management Corp449$252.3K0.06%+449New
Freestone Capital Holdings, LLC450$252.9K0.01%−6−1.3%Reduced
JT Stratford LLC451$253.4K0.07%+19+4.4%Added
Manchester Capital Management LLC451$253.4K0.03%−17−3.6%Reduced
Magnus Financial Group LLC453$254.6K0.04%+453New
Essex Savings Bank455$255.7K0.09%−17−3.6%Reduced
Proficio Capital Partners LLC457$256.8K0.03%+457New
Corundum Group, Inc.458$257.4K0.13%+12+2.7%Added
Morningstar Investment Services LLC476$261.0K0.00%+476New
Fulcrum Capital LLC465$261.3K0.07%00.0%Unchanged
David Loasby471$261.8K0.03%+471New
Sustainable Insight Capital Management, LLC466$261.9K0.24%+34+7.9%Added
McDaniel Terry & Co472$265.0K0.03%+18+4.0%Added
RiverGlades Family Offices LLC475$266.9K0.24%00.0%Unchanged
Concorde Asset Management, LLC475$266.9K0.25%+475New
U.S. Capital Wealth Advisors, LLC476$267.5K0.01%+13+2.8%Added
Financial Perspectives, Inc478$268.6K0.12%00.0%Unchanged
Interchange Capital Partners, LLC481$268.6K0.20%+24+5.3%Added
Forum Financial Management, LP480$269.9K0.01%00.0%Unchanged
Avestar Capital, LLC487$273.7K0.05%+487New
Hel Ved Capital Management Ltd489$274.8K0.12%+489New
Hilltop Holdings Inc.490$275.4K0.03%−5−1.0%Reduced
Opes Wealth Management LLC490$275.4K0.08%+12+2.5%Added