ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2023
Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,410
- +75 vs. Q4 2022
- Shares held
- 180.5M
- +1.20M (+0.7%) vs. Q4 2022
- Total value
- $83.9B
- +$14.3B (+20.5%) vs. Q4 2022
- New holders
- 172
- 631 more added
- Sold out
- 97
- 431 more reduced
25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2022: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Valeo Financial Advisors, LLC | 1,277 | $593.4K | 0.03% | +456+55.5% | Added |
| Credit Capital Investments LLC | 1,286 | $597.6K | 0.78% | −64−4.7% | Reduced |
| Ellevest, Inc. | 1,288 | $598.6K | 0.05% | +236+22.4% | Added |
| Hillman Capital Management, Inc. | 1,290 | $599.5K | 0.23% | −24−1.8% | Reduced |
| Merlin Capital LLC | 1,292 | $600.4K | 2.18% | −18−1.4% | Reduced |
| ETF Managers Group, LLC | 1,296 | $602.3K | 0.02% | +19+1.5% | Added |
| Pinnacle Wealth Planning Services, Inc. | 1,298 | $603.2K | 0.10% | +116+9.8% | Added |
| 180 Wealth Advisors, LLC | 1,308 | $607.9K | 0.14% | +156+13.5% | Added |
| D.B. Root & Company, LLC | 1,313 | $610.2K | 0.24% | +15+1.2% | Added |
| Checchi Capital Advisers, LLC | 1,313 | $610.2K | 0.06% | +97+8.0% | Added |
| TCI Wealth Advisors, Inc. | 1,317 | $612.0K | 0.08% | +50+3.9% | Added |
| Atom Investors LP | 1,324 | $615.3K | 0.33% | +1,324 | New |
| Advisory Resource Group | 1,343 | $624.1K | 0.18% | +70+5.5% | Added |
| Welch & Forbes LLC | 1,352 | $628.3K | 0.01% | +4+0.3% | Added |
| Great Valley Advisor Group, Inc. | 1,362 | $632.8K | 0.03% | −154−10.2% | Reduced |
| Principal Street Partners, LLC | 1,369 | $636.2K | 0.16% | +21+1.6% | Added |
| Monetary Management Group Inc | 1,370 | $636.7K | 0.19% | −1,150−45.6% | Reduced |
| Abbrea Capital, LLC | 1,381 | $642.0K | 0.11% | +35+2.6% | Added |
| Triangle Securities Wealth Management | 1,382 | $642.2K | 0.23% | +10+0.7% | Added |
| Affiance Financial, LLC | 1,387 | $644.6K | 0.34% | 00.0% | Unchanged |
| Baader Bank INC | 1,394 | $645.4K | 0.05% | +1,394 | New |
| Integrated Advisors Network LLC | 1,389 | $645.5K | 0.04% | −404−22.5% | Reduced |
| Rehmann Capital Advisory Group | 1,391 | $646.4K | 0.06% | +197+16.5% | Added |
| Silvercrest Asset Management Group LLC | 1,399 | $650.1K | 0.00% | +485+53.1% | Added |
| International Assets Investment Management, LLC | 1,405 | $652.9K | 0.09% | −332−19.1% | Reduced |
| Nomura Holdings Inc | 1,422 | $660.8K | 0.01% | −1,572−52.5% | Reduced |
| Central Bank & Trust Co | 1,428 | $663.6K | 0.12% | −14−1.0% | Reduced |
| Perigon Wealth Management, LLC | 1,429 | $664.1K | 0.04% | −83−5.5% | Reduced |
| NorthCrest Asset Manangement, LLC | 1,435 | $666.9K | 0.03% | +837+140.0% | Added |
| Morse Asset Management, Inc | 1,438 | $668.0K | 0.23% | +225+18.5% | Added |
| Headlands Technologies LLC | 1,438 | $668.3K | 0.44% | +1,438 | New |
| Clare Market Investments LLC | 1,440 | $669.2K | 0.28% | −15−1.0% | Reduced |
| Oak Grove Capital LLC | 1,450 | $673.8K | 0.30% | −150−9.4% | Reduced |
| Avantax Planning Partners, Inc. | 1,464 | $680.4K | 0.03% | −234−13.8% | Reduced |
| Zions Bancorporation, N.A. | 1,465 | $680.8K | 0.06% | +194+15.3% | Added |
| Commons Capital, LLC | 1,470 | $683.1K | 1.09% | −12−0.8% | Reduced |
| Equitable Holdings, Inc. | 1,494 | $694.3K | 0.01% | −587−28.2% | Reduced |
| Strategic Advisors LLC | 1,497 | $695.7K | 0.14% | −22−1.4% | Reduced |
| Quadrant Capital Group LLC | 1,506 | $699.9K | 0.07% | +184+13.9% | Added |
| Appleton Partners Inc | 1,514 | $704.0K | 0.06% | −15−1.0% | Reduced |
| DoubleLine ETF Adviser LP | 1,524 | $708.2K | 0.30% | +260+20.6% | Added |
| Teza Capital Management LLC | 1,540 | $715.7K | 0.15% | −1,027−40.0% | Reduced |
| Independent Financial Group, LLC | 1,540 | $715.7K | 0.06% | −2−0.1% | Reduced |
| Sowell Financial Services LLC | 1,540 | $716.0K | 0.06% | +1,540 | New |
| HB Wealth Management, LLC | 1,546 | $718.5K | 0.01% | +374+31.9% | Added |
| Accurate Wealth Management, LLC | 1,524 | $720.3K | 0.25% | +93+6.5% | Added |
| Dynamic Advisor Solutions LLC | 1,567 | $728.2K | 0.04% | −171−9.8% | Reduced |
| Visionary Wealth Advisors | 1,568 | $728.7K | 0.06% | −62−3.8% | Reduced |
| Harvest Fund Management Co., Ltd | 1,580 | $733.0K | 0.16% | +893+130.0% | Added |
| VELA Investment Management, LLC | 1,586 | $737.0K | 0.34% | +1,586 | New |
| Virtue Capital Management, LLC | 1,629 | $739.6K | 0.12% | −62−3.7% | Reduced |
| Wilbanks Smith & Thomas Asset Management LLC | 1,629 | $757.0K | 0.03% | −7−0.4% | Reduced |
| AIA Group Ltd | 1,644 | $764.0K | 0.04% | +237+16.8% | Added |
| Flagship Harbor Advisors, LLC | 1,665 | $773.8K | 0.07% | −147−8.1% | Reduced |
| Miracle Mile Advisors, LLC | 1,666 | $774.2K | 0.03% | +23+1.4% | Added |
| SG Americas Securities, LLC | 1,669 | $776.0K | 0.01% | −8,285−83.2% | Reduced |
| Bridgefront Capital, LLC | 1,679 | $780.3K | 0.48% | +1,679 | New |
| SeaCrest Wealth Management, LLC | 1,684 | $782.6K | 0.11% | −489−22.5% | Reduced |
| Ritholtz Wealth Management | 1,689 | $784.9K | 0.04% | +213+14.4% | Added |
| FirstPurpose Wealth LLC | 1,692 | $786.3K | 0.39% | +244+16.9% | Added |
| Yarbrough Capital, LLC | 1,693 | $786.8K | 0.06% | 00.0% | Unchanged |
| Magnetar Financial LLC | 1,697 | $788.6K | 0.02% | +1,697 | New |
| Hohimer Wealth Management, LLC | 1,703 | $791.4K | 0.23% | +581+51.8% | Added |
| Gryphon Financial Partners LLC | 1,706 | $792.8K | 0.18% | +33+2.0% | Added |
| Taylor Hoffman Wealth Management | 1,710 | $794.7K | 0.44% | +7+0.4% | Added |
| Brighton Jones LLC | 1,714 | $796.5K | 0.05% | +824+92.6% | Added |
| NVWM, LLC | 1,721 | $799.8K | 0.27% | +2+0.1% | Added |
| HBK Sorce Advisory LLC | 1,744 | $810.5K | 0.04% | −1,578−47.5% | Reduced |
| Lattice Capital Management, LLC | 1,750 | $813.3K | 1.08% | 00.0% | Unchanged |
| Tectonic Advisors LLC | 1,758 | $817.0K | 0.11% | −3−0.2% | Reduced |
| Y.D. More Investments Ltd | 1,773 | $823.9K | 0.20% | +150+9.2% | Added |
| Qtron Investments LLC | 1,774 | $824.4K | 0.17% | +568+47.1% | Added |
| Fulton Bank, N.A. | 1,782 | $828.1K | 0.04% | +281+18.7% | Added |
| Ballentine Partners, LLC | 1,791 | $832.3K | 0.02% | +136+8.2% | Added |
| Cassaday & Co Wealth Management LLC | 1,793 | $833.2K | 0.04% | +20+1.1% | Added |
| Douglass Winthrop Advisors, LLC | 1,800 | $836.0K | 0.02% | 00.0% | Unchanged |
| Linscomb & Williams, Inc. | 1,817 | $844.4K | 0.04% | +255+16.3% | Added |
| Avantax Advisory Services, Inc. | 1,823 | $847.2K | 0.01% | +767+72.6% | Added |
| United Capital Financial Advisers, LLC | 1,833 | $851.8K | 0.00% | −3,074−62.6% | Reduced |
| Mutual Advisors, LLC | 1,839 | $854.6K | 0.04% | −55−2.9% | Reduced |
| Williams Jones Wealth Management, LLC. | 1,846 | $857.9K | 0.01% | −16−0.9% | Reduced |
| Brookstone Capital Management | 1,824 | $858.3K | 0.02% | −47−2.5% | Reduced |
| Hancock Whitney Corp | 1,862 | $865.0K | 0.03% | +16+0.9% | Added |
| First Manhattan Co | 1,919 | $891.8K | 0.00% | −6−0.3% | Reduced |
| Telos Capital Management, Inc. | 1,925 | $894.6K | 0.12% | +1,925 | New |
| Arkadios Wealth Advisors | 1,931 | $897.4K | 0.11% | +200+11.6% | Added |
| Beta Wealth Group, Inc. | 1,948 | $905.3K | 0.52% | +69+3.7% | Added |
| Wealth Advisors of Tampa Bay, LLC | 1,971 | $916.0K | 0.52% | 00.0% | Unchanged |
| CNB Bank | 1,988 | $923.9K | 0.56% | +40+2.1% | Added |
| Desjardins Global Asset Management Inc. | 2,000 | $929.0K | 0.12% | +881+78.7% | Added |
| Cohen Klingenstein LLC | 2,000 | $929.4K | 0.04% | 00.0% | Unchanged |
| Redmond Asset Management, LLC | 2,000 | $929.4K | 0.32% | +49+2.5% | Added |
| Graypoint LLC | 2,039 | $947.6K | 0.10% | +233+12.9% | Added |
| Mather Group, LLC. | 2,051 | $953.1K | 0.02% | +63+3.2% | Added |
| Old National Bancorp | 2,079 | $966.2K | 0.03% | +28+1.4% | Added |
| Point72 Middle East FZE | 2,086 | $969.6K | 0.05% | −11,048−84.1% | Reduced |
| Campbell & CO Investment Adviser LLC | 2,091 | $971.7K | 0.18% | +1,487+246.2% | Added |
| Pinnacle Associates Ltd | 2,098 | $975.0K | 0.02% | +226+12.1% | Added |
| Heritage Trust Co | 2,101 | $976.4K | 0.15% | +3+0.1% | Added |
| Bristlecone Advisors, LLC | 2,113 | $982.0K | 0.11% | +87+4.3% | Added |