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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2023

Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,410
+75 vs. Q4 2022
Shares held
180.5M
+1.20M (+0.7%) vs. Q4 2022
Total value
$83.9B
+$14.3B (+20.5%) vs. Q4 2022
New holders
172
631 more added
Sold out
97
431 more reduced

25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 1,410 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2023: $83.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.

Institutions holding NOW in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Salvus Wealth Management, LLC863$401.1K0.32%+120+16.2%Added
Donoghue Forlines LLC864$401.5K0.14%−106−10.9%Reduced
Weiss Asset Management LP870$404.3K0.03%−409−32.0%Reduced
KRS Capital Management, LLC870$404.3K0.46%00.0%Unchanged
Baron Wealth Management LLC877$407.6K0.29%00.0%Unchanged
V Wealth Advisors LLC880$409.0K0.08%−7−0.8%Reduced
9258 Wealth Management, LLC883$410.3K0.08%−3−0.3%Reduced
RMB Capital Management, LLC888$412.7K0.01%+369+71.1%Added
Country Club Bank941$413.7K0.03%+275+41.3%Added
Sound View Wealth Advisors Group, LLC891$414.1K0.06%−31−3.4%Reduced
Anchor Investment Management, LLC892$414.5K0.06%+42+4.9%Added
Moneta Group Investment Advisors LLC893$415.0K0.01%+275+44.5%Added
Brandywine Managers, LLC893$415.0K0.29%00.0%Unchanged
Ancora Advisors, LLC902$419.2K0.01%+12+1.3%Added
Heritage Investment Group, Inc.912$424.0K0.13%00.0%Unchanged
Mirabella Financial Services LLP920$427.5K0.09%+920New
Chicago Partners Investment Group LLC908$429.5K0.03%−95−9.5%Reduced
Glen Eagle Advisors, LLC928$431.3K0.11%+20+2.2%Added
Alera Investment Advisors, LLC928$431.3K0.10%+24+2.7%Added
Prospera Financial Services Inc932$433.1K0.02%+140+17.7%Added
J.W. Cole Advisors, Inc.951$441.9K0.03%+130+15.8%Added
Edmond de Rothschild Holding S.A.952$442.4K0.01%−137−12.6%Reduced
Blue Barn Wealth, LLC958$445.2K0.28%+394+69.9%Added
BTC Capital Management, Inc.963$447.5K0.05%+21+2.2%Added
Camden Capital, LLC965$448.5K0.07%+253+35.5%Added
Beaton Management Co. Inc.975$453.0K0.31%00.0%Unchanged
Revolve Wealth Partners, LLC975$453.1K0.12%−156−13.8%Reduced
Hillsdale Investment Management Inc.975$453.1K0.04%+975New
Stiles Financial Services Inc980$455.4K0.24%00.0%Unchanged
Telemus Capital, LLC992$461.0K0.04%+185+22.9%Added
Conning Inc.993$461.5K0.02%−13−1.3%Reduced
Elgethun Capital Management1,000$461.5K0.15%00.0%Unchanged
Granite Point Capital Management, L.P.1,000$464.7K1.68%+1,000New
Sassicaia Capital Advisers LLC1,000$464.7K0.40%+1,000New
Paces Ferry Wealth Advisors, LLC1,007$468.0K0.38%+9+0.9%Added
Acorn Financial Advisory Services Inc1,009$468.9K0.09%+93+10.2%Added
Drive Wealth Management, LLC1,012$470.3K0.20%+156+18.2%Added
Dorsey & Whitney Trust CO LLC1,012$470.3K0.04%+59+6.2%Added
Haverford Trust Co1,024$475.9K0.01%+1,024New
First Citizens Bank & Trust Co1,025$476.3K0.01%+509+98.6%Added
CFM Wealth Partners LLC1,031$479.1K0.13%−151−12.8%Reduced
Primoris Wealth Advisors, LLC1,034$480.5K0.59%−325−23.9%Reduced
Kestra Private Wealth Services, LLC1,034$480.5K0.02%+336+48.1%Added
Comerica Securities,inc.1,046$486.1K0.04%+13+1.3%Added
Intact Investment Management Inc.1,050$488.0K0.02%00.0%Unchanged
Cladis Investment Advisory, LLC1,055$490.3K0.44%00.0%Unchanged
PFS Investments Inc.1,043$493.0K0.01%+104+11.1%Added
HighTower Trust Services, LTA1,189$493.5K0.05%+1+0.1%Added
HMS Capital Management, LLC1,064$494.5K0.31%+542+103.8%Added
Park Place Capital Corp1,071$497.7K0.14%+32+3.1%Added
Wolff Wiese Magana LLC1,072$498.2K0.40%−15−1.4%Reduced
Copperwynd Financial, LLC1,073$498.6K0.25%+86+8.7%Added
Lindbrook Capital, LLC1,080$501.9K0.06%+93+9.4%Added
DC Investments Management, LLC1,086$504.7K0.60%−146−11.9%Reduced
Greenwich Wealth Management LLC1,100$511.0K0.06%−8−0.7%Reduced
Financial Advisory Corp1,100$511.0K0.24%+57+5.5%Added
Virginia Retirement Systems Et Al1,100$511.2K0.01%+500+83.3%Added
Elevated Capital Advisors, LLC1,102$512.1K0.18%+10+0.9%Added
New World Advisors LLC1,103$512.6K0.20%−2−0.2%Reduced
Nwam LLC1,103$512.6K0.05%+44+4.2%Added
RB Capital Management, LLC1,109$515.4K0.17%+11+1.0%Added
Parsons Capital Management Inc1,111$516.3K0.04%+40+3.7%Added
Horizon Investments, LLC1,114$517.7K0.02%−957−46.2%Reduced
Column Capital Advisors, LLC1,115$518.2K0.08%−153−12.1%Reduced
Mizuho Securities Co. Ltd.1,120$520.5K1.62%+240+27.3%Added
Keebeck Wealth Management, LLC1,121$521.0K0.08%−53−4.5%Reduced
L.M. Kohn & Company1,122$521.4K0.22%−17−1.5%Reduced
SageView Advisory Group, LLC1,124$522.3K0.03%+38+3.5%Added
Malaga Cove Capital, LLC1,129$524.7K0.26%+301+36.4%Added
Naviter Wealth, LLC1,131$525.6K0.18%−769−40.5%Reduced
Cipher Capital LP1,133$526.5K0.10%−389−25.6%Reduced
EMC Capital Management1,150$528.0K0.44%00.0%Unchanged
Wedmont Private Capital1,124$531.2K0.07%+207+22.6%Added
Clough Capital Partners L P1,145$532.1K0.06%−2,110−64.8%Reduced
Castleview Partners, LLC1,157$537.7K0.48%−26−2.2%Reduced
GFG Capital, LLC1,813$539.4K0.12%+424+30.5%Added
Guerra Pan Advisors, LLC1,171$544.2K0.68%00.0%Unchanged
Fairfield, Bush & Co.1,172$544.7K0.19%−15−1.3%Reduced
Evoke Wealth, LLC1,180$548.4K0.02%+51+4.5%Added
Laidlaw Wealth Management LLC1,182$549.3K0.11%−519−30.5%Reduced
EFG Asset Management (North America) Corp.1,185$550.0K0.12%+1,185New
Sterling Investment Counsel, LLC1,184$550.2K0.33%+288+32.1%Added
RFG Advisory, LLC1,184$550.4K0.03%+46+4.0%Added
Wealth Alliance1,192$553.9K0.09%+43+3.7%Added
Monetta Financial Services Inc1,200$557.7K0.60%+1,200New
Ratan Capital Management LP1,200$558.0K1.51%−11,832−90.8%Reduced
Mayflower Financial Advisors, LLC1,209$561.8K0.07%+38+3.2%Added
AtonRa Partners1,216$565.1K0.83%−421−25.7%Reduced
Soltis Investment Advisors LLC1,227$570.2K0.07%+1,227New
King Luther Capital Management Corp1,228$570.7K0.00%00.0%Unchanged
Twin Focus Capital Partners, LLC1,234$573.5K0.11%00.0%Unchanged
Fukoku Mutual Life Insurance Co1,235$573.9K0.05%00.0%Unchanged
Versor Investments LP1,242$577.2K0.08%−112−8.3%Reduced
Shelton Capital Management1,243$577.6K0.02%00.0%Unchanged
Systematic Alpha Investments, LLC1,247$579.5K0.03%00.0%Unchanged
ISAM Funds (UK) Ltd1,250$580.9K0.74%+1,250New
Intrust Bank NA1,254$582.8K0.07%+67+5.6%Added
V-Square Quantitative Management LLC1,262$586.5K0.54%+1,262New
Karani Asset Management LLC1,263$586.9K0.62%00.0%Unchanged
UMA Financial Services, Inc.1,237$588.3K0.15%00.0%Unchanged