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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2023

Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,410
+75 vs. Q4 2022
Shares held
180.5M
+1.20M (+0.7%) vs. Q4 2022
Total value
$83.9B
+$14.3B (+20.5%) vs. Q4 2022
New holders
172
631 more added
Sold out
97
431 more reduced

25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 1,410 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2023: $83.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.

Institutions holding NOW in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
New Mexico Educational Retirement Board9,350$4.34M0.22%−300−3.1%Reduced
Oak Ridge Investments LLC9,404$4.37M0.59%−36−0.4%Reduced
FORA Capital, LLC9,442$4.39M0.44%+7,763+462.4%Added
Crestline Management, LP9,459$4.40M0.54%+9,459New
Teca Partners, LP9,491$4.41M5.31%+1,523+19.1%Added
NWK Group, Inc.9,546$4.44M2.88%−37−0.4%Reduced
BI Asset Management Fondsmaeglerselskab A/S9,620$4.47M0.12%−5,919−38.1%Reduced
Atria Wealth Solutions, Inc.9,813$4.56M0.07%+263+2.8%Added
Sit Investment Associates Inc9,814$4.56M0.12%+835+9.3%Added
Talbot Financial, LLC9,848$4.58M0.85%+207+2.1%Added
Telemark Asset Management, LLC10,000$4.65M0.69%+10,000New
First Growth Investment Manager LP10,100$4.69M8.77%+1,100+12.2%Added
Icon Wealth Partners, LLC10,307$4.79M0.52%+10,307New
Advisory Services Network, LLC10,315$4.79M0.13%+454+4.6%Added
FineMark National Bank & Trust10,344$4.81M0.21%+193+1.9%Added
Dana Investment Advisors, Inc.10,525$4.89M0.25%−982−8.5%Reduced
LMCG Investments, LLC10,526$4.89M0.33%+256+2.5%Added
MAI Capital Management10,564$4.91M0.08%+458+4.5%Added
National Asset Management, Inc.10,619$4.93M0.13%+7,169+207.8%Added
Crestwood Advisors Group LLC10,663$4.96M0.17%−117−1.1%Reduced
Terry L. Blaker10,689$4.97M0.44%+135+1.3%Added
NewEdge Wealth, LLC10,704$4.97M0.19%+740+7.4%Added
Arcadia Investment Management Corp10,832$5.03M1.10%−23−0.2%Reduced
Robocap Asset Management Ltd10,876$5.05M5.97%+10,876New
Captrust Financial Advisors10,939$5.08M0.02%+4,209+62.5%Added
EFG Asset Management (Americas) Corp.11,007$5.12M1.22%−5,832−34.6%Reduced
Crossmark Global Holdings, Inc.11,065$5.14M0.12%−407−3.5%Reduced
D.A. Davidson & Co.11,330$5.27M0.06%+2,871+33.9%Added
Harbor Capital Advisors, Inc.11,356$5.28M1.52%+2,068+22.3%Added
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna12,155$5.34M3.10%−1,525−11.1%Reduced
Synovus Financial Corp11,671$5.42M0.06%−2,088−15.2%Reduced
Kestra Advisory Services, LLC11,735$5.45M0.06%−9,286−44.2%Reduced
Evolutionary Tree Capital Management, LLC11,812$5.49M7.61%−1,236−9.5%Reduced
Broadleaf Partners, LLC11,820$5.49M1.96%+221+1.9%Added
Park Avenue Securities LLC11,969$5.56M0.10%+613+5.4%Added
Alcosta Capital Management, Inc.11,980$5.57M5.33%−1,126−8.6%Reduced
Andar Capital Management HK Ltd12,000$5.58M10.49%+12,000New
Consolidated Investment Group LLC12,000$5.58M1.09%00.0%Unchanged
Oxbow Advisors, LLC12,022$5.59M1.00%+454+3.9%Added
Progressive Investment Management Corp12,060$5.60M1.81%+128+1.1%Added
Torray LLC12,146$5.64M1.01%+247+2.1%Added
Credit Agricole S A12,183$5.66M0.24%−1,613−11.7%Reduced
Gunderson Capital Management Inc.12,337$5.73M4.26%+12,337New
Industrial Alliance Investment Management Inc.12,371$5.75M0.16%−18,656−60.1%Reduced
Maytus Capital Management, LLC12,500$5.81M3.74%+5,000+66.7%Added
Shell Asset Management Co12,546$5.83M0.24%−18,737−59.9%Reduced
Calamos Wealth Management LLC12,570$5.84M0.46%+11,517+1,093.7%Added
GWM Advisors LLC12,641$5.87M0.07%−10−0.1%Reduced
Group One Trading, L.P.12,682$5.89M0.28%−13,109−50.8%Reduced
Polar Asset Management Partners Inc.12,800$5.95M0.11%−66,900−83.9%Reduced
South Street Advisors LLC12,870$5.98M1.23%+193+1.5%Added
McKinley Capital Management LLC /Delaware12,871$5.98M0.79%+9,008+233.2%Added
Global Retirement Partners, LLC13,892$6.07M0.32%+10+0.1%Added
Louisiana State Employees Retirement System13,200$6.13M0.16%+100+0.8%Added
Norinchukin Bank, The13,283$6.17M0.12%+438+3.4%Added
L & S Advisors Inc13,305$6.18M0.87%+10,534+380.2%Added
Whittier Trust Co of Nevada Inc13,383$6.22M0.23%+411+3.2%Added
Ethic Inc.13,416$6.23M0.25%+3,745+38.7%Added
Two Sigma Securities, LLC13,702$6.37M0.53%+13,702New
Biondo Investment Advisors, LLC13,720$6.38M1.29%+13,720New
Bender Robert & Associates13,776$6.40M1.98%+239+1.8%Added
Brevan Howard Capital Management LP13,800$6.41M1.41%+9,300+206.7%Added
CenterBook Partners LP13,956$6.49M0.92%+7,717+123.7%Added
Varma Mutual Pension Insurance Co14,000$6.51M0.08%00.0%Unchanged
Assetmark, Inc14,098$6.55M0.03%+613+4.5%Added
Cambridge Investment Research Advisors, Inc.14,289$6.64M0.03%−811−5.4%Reduced
JustInvest LLC14,315$6.65M0.23%+2,705+23.3%Added
Chartwell Investment Partners, LLC14,398$6.69M0.25%+17+0.1%Added
Partners Capital Investment Group, LLP14,476$6.73M0.29%−2,326−13.8%Reduced
Twenty Acre Capital LP14,700$6.83M7.80%+1,750+13.5%Added
Exchange Capital Management, Inc.14,762$6.86M1.39%+659+4.7%Added
China Universal Asset Management Co., Ltd.14,850$6.90M2.34%00.0%Unchanged
Prudential PLC14,856$6.90M0.08%+1,654+12.5%Added
Quantbot Technologies LP14,894$6.92M0.49%+14,894New
Wealth High Governance Capital Ltda15,000$6.97M3.11%−10,000−40.0%Reduced
Twin Tree Management, LP15,046$6.99M0.20%+6,223+70.5%Added
Bedrijfstakpensioenfonds Voor de Media Pno16,800$7.19M1.20%+3,000+21.7%Added
Knollwood Investment Advisory, LLC15,468$7.19M2.47%00.0%Unchanged
Regions Financial Corp15,482$7.20M0.06%+956+6.6%Added
B. Metzler seel. Sohn & Co. AG15,588$7.24M0.11%−201−1.3%Reduced
Eisler Capital (UK) Ltd.15,672$7.28M0.63%+14,854+1,815.9%Added
Oregon Public Employees Retirement Fund15,722$7.31M0.09%+135+0.9%Added
AE Wealth Management LLC15,758$7.32M0.05%+2,174+16.0%Added
Focus Financial Network, Inc.15,772$7.33M0.46%−507−3.1%Reduced
Jones Financial Companies LLLP15,963$7.42M0.01%+1,778+12.5%Added
Erste Asset Management GmbH16,945$7.45M0.14%+135+0.8%Added
1623 Capital LLC16,044$7.46M4.80%00.0%Unchanged
Gemmer Asset Management LLC16,048$7.46M1.09%00.0%Unchanged
Kentucky Retirement Systems16,051$7.46M0.27%+169+1.1%Added
Maryland State Retirement & Pension System16,053$7.46M0.17%+295+1.9%Added
Diversified Trust Co16,093$7.48M0.29%+516+3.3%Added
Elo Mutual Pension Insurance Co16,162$7.51M0.24%+524+3.4%Added
Integrated Wealth Concepts LLC16,286$7.57M0.16%+13,504+485.4%Added
Pitcairn Co16,286$7.57M0.70%−940−5.5%Reduced
Ieq Capital, LLC16,468$7.65M0.18%+1,816+12.4%Added
Tocqueville Asset Management L.P.16,616$7.72M0.15%+2,186+15.1%Added
Middleton & Co Inc16,621$7.72M1.11%+607+3.8%Added
Dock Street Asset Management Inc17,039$7.92M1.54%+566+3.4%Added
Hartford Investment Management Co17,167$7.98M0.27%+2,475+16.8%Added
Bank of Nova Scotia17,210$8.00M0.02%−2,490−12.6%Reduced