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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2022

Institutional positions in ServiceNow, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,360
+69 vs. Q3 2022
Shares held
179.4M
+1.64M (+0.9%) vs. Q3 2022
Total value
$69.7B
+$2.44B (+3.6%) vs. Q3 2022
New holders
189
524 more added
Sold out
120
487 more reduced

30 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 1,360 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2022: $69.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2022.

Institutions holding NOW in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Park Place Capital Corp1,039$403.0K0.11%+1,039New
Financial Advisory Corp1,043$405.0K0.20%+9+0.9%Added
Penserra Capital Management LLC1,046$405.0K0.01%+86+9.0%Added
Intact Investment Management Inc.1,050$407.7K0.02%+300+40.0%Added
Ellevest, Inc.1,052$408.5K0.03%+317+43.1%Added
Calamos Wealth Management LLC1,053$408.8K0.03%−33−3.0%Reduced
Cladis Investment Advisory, LLC1,055$409.6K0.41%+5+0.5%Added
Avantax Advisory Services, Inc.1,056$410.0K0.01%+5+0.5%Added
Nwam LLC1,059$411.2K0.04%−50−4.5%Reduced
Parsons Capital Management Inc1,071$415.8K0.03%+52+5.1%Added
Moloney Securities Asset Management, LLC1,086$421.7K0.09%−31−2.8%Reduced
SageView Advisory Group, LLC1,086$421.7K0.03%+1,086New
Wolff Wiese Magana LLC1,087$422.0K0.36%−103−8.7%Reduced
Edmond de Rothschild Holding S.A.1,089$422.8K0.01%−18−1.6%Reduced
Elevated Capital Advisors, LLC1,092$424.0K0.16%+1,092New
RB Capital Management, LLC1,098$426.3K0.16%+98+9.8%Added
Financial Advocates Investment Management1,100$427.1K0.03%−22−2.0%Reduced
AM Squared Ltd1,100$427.1K0.28%+1,100New
New World Advisors LLC1,105$429.0K0.15%+418+60.8%Added
Greenwich Wealth Management LLC1,108$430.0K0.05%+8+0.7%Added
Desjardins Global Asset Management Inc.1,119$434.0K0.07%−1,468−56.7%Reduced
Pacer Advisors, Inc.1,118$434.1K0.00%−23,630−95.5%Reduced
Natixis Investment Managers International1,119$434.5K0.03%+256+29.7%Added
Hohimer Wealth Management, LLC1,122$435.6K0.14%−678−37.7%Reduced
Evoke Wealth, LLC1,129$438.4K0.02%+7+0.6%Added
Revolve Wealth Partners, LLC1,131$439.1K0.13%−122−9.7%Reduced
L.M. Kohn & Company1,139$442.2K0.21%−40−3.4%Reduced
Wealth Alliance1,149$446.1K0.08%+443+62.7%Added
HighTower Trust Services, LTA1,188$446.7K0.04%+158+15.3%Added
EMC Capital Management1,150$447.0K0.40%00.0%Unchanged
We Are One Seven, LLC1,155$448.5K0.04%+40+3.6%Added
Engineers Gate Manager LP1,157$449.2K0.03%−27,079−95.9%Reduced
Guerra Pan Advisors, LLC1,171$454.7K0.62%00.0%Unchanged
Mayflower Financial Advisors, LLC1,171$454.7K0.06%+44+3.9%Added
HB Wealth Management, LLC1,172$455.1K0.01%+165+16.4%Added
Keebeck Wealth Management, LLC1,174$455.8K0.08%+6+0.5%Added
Probity Advisors, Inc.1,175$456.2K0.10%+265+29.1%Added
Pinnacle Wealth Planning Services, Inc.1,182$458.9K0.08%+130+12.4%Added
CFM Wealth Partners LLC1,182$458.9K0.14%+536+83.0%Added
Castleview Partners, LLC1,183$459.3K0.45%+446+60.5%Added
Intrust Bank NA1,187$460.9K0.06%+628+112.3%Added
Fairfield, Bush & Co.1,187$460.9K0.30%−75−5.9%Reduced
Wealthspire Advisors, LLC1,188$461.3K0.01%+480+67.8%Added
Rehmann Capital Advisory Group1,194$463.6K0.05%−141−10.6%Reduced
Chicago Partners Investment Group LLC1,003$464.6K0.03%−40−3.8%Reduced
Qtron Investments LLC1,206$468.3K0.10%00.0%Unchanged
Morse Asset Management, Inc1,213$471.0K0.17%−5−0.4%Reduced
Checchi Capital Advisers, LLC1,216$472.1K0.05%−458−27.4%Reduced
King Luther Capital Management Corp1,228$476.8K0.00%+2+0.2%Added
DC Investments Management, LLC1,232$478.3K0.61%+1,232New
Twin Focus Capital Partners, LLC1,234$479.1K0.10%+45+3.8%Added
Fukoku Mutual Life Insurance Co1,235$479.5K0.04%00.0%Unchanged
Winton Group Ltd1,240$481.5K0.03%−424−25.5%Reduced
Shelton Capital Management1,243$482.6K0.05%00.0%Unchanged
Systematic Alpha Investments, LLC1,247$484.2K0.02%00.0%Unchanged
Centaurus Financial, Inc.1,249$485.0K0.05%+349+38.8%Added
EP Wealth Advisors, LLC1,258$488.4K0.01%+1,258New
Karani Asset Management LLC1,263$490.4K0.57%−869−40.8%Reduced
DoubleLine ETF Adviser LP1,264$490.8K0.25%+1,264New
TCI Wealth Advisors, Inc.1,267$491.9K0.07%+52+4.3%Added
Column Capital Advisors, LLC1,268$492.3K0.08%00.0%Unchanged
Zions Bancorporation, N.A.1,271$493.5K0.04%+578+83.4%Added
Advisory Resource Group1,273$494.3K0.15%+347+37.5%Added
ETF Managers Group, LLC1,277$495.8K0.02%+47+3.8%Added
Weiss Asset Management LP1,279$496.6K0.02%+182+16.6%Added
Voloridge Investment Management, LLC1,287$499.7K0.00%+1,287New
D.B. Root & Company, LLC1,298$504.0K0.21%−25−1.9%Reduced
Merlin Capital LLC1,310$508.6K1.25%00.0%Unchanged
Sentry Investment Management LLC1,310$509.0K0.22%−174−11.7%Reduced
Hillman Capital Management, Inc.1,314$510.2K0.20%−290−18.1%Reduced
IFP Advisors, Inc2,659$512.0K0.02%−308−10.4%Reduced
Quadrant Capital Group LLC1,322$513.3K0.06%+292+28.3%Added
Abbrea Capital, LLC1,346$522.6K0.09%+59+4.6%Added
Principal Street Partners, LLC1,348$523.4K0.13%−439−24.6%Reduced
Welch & Forbes LLC1,348$523.4K0.01%+90+7.2%Added
Credit Capital Investments LLC1,350$524.2K0.76%−150−10.0%Reduced
Versor Investments LP1,354$525.7K0.05%−275−16.9%Reduced
Primoris Wealth Advisors, LLC1,359$527.7K0.81%−737−35.2%Reduced
Triangle Securities Wealth Management1,372$532.7K0.20%+212+18.3%Added
180 Wealth Advisors, LLC1,152$533.5K0.13%−157−12.0%Reduced
Wintrust Investments LLC1,382$537.0K0.07%+705+104.1%Added
RFG Advisory, LLC1,138$537.4K0.03%−68−5.6%Reduced
Affiance Financial, LLC1,387$538.5K0.22%+50+3.7%Added
GFG Capital, LLC1,389$539.4K0.12%−432−23.7%Reduced
Growth Interface Management LLC1,400$543.6K0.65%−18,600−93.0%Reduced
Accurate Wealth Management, LLC1,431$545.0K0.20%+699+95.5%Added
AIA Group Ltd1,407$546.3K0.03%−254−15.3%Reduced
UMA Financial Services, Inc.1,237$548.5K0.15%00.0%Unchanged
Y-Intercept (Hong Kong) Ltd1,427$554.1K0.08%−932−39.5%Reduced
Cavalier Investments, LLC1,439$558.7K0.20%−84−5.5%Reduced
Central Bank & Trust Co1,442$559.8K0.11%+11+0.8%Added
FirstPurpose Wealth LLC1,448$562.2K0.31%+578+66.4%Added
Clare Market Investments LLC1,455$564.9K0.26%−320−18.0%Reduced
Ritholtz Wealth Management1,476$573.1K0.03%+435+41.8%Added
Commons Capital, LLC1,482$575.4K0.95%00.0%Unchanged
Cumberland Partners Ltd1,500$582.4K0.06%+1,500New
Fulton Bank, N.A.1,501$583.0K0.03%+179+13.5%Added
Perigon Wealth Management, LLC1,512$587.1K0.04%+119+8.5%Added
Great Valley Advisor Group, Inc.1,516$588.6K0.03%+71+4.9%Added
Strategic Advisors LLC1,519$589.8K0.13%−37−2.4%Reduced